The document discusses the significance of social data framing as a way to enhance data analysis by integrating unstructured social media data with business data. It highlights the challenges analysts face with traditional analytics tools and emphasizes the need for automated processes that allow them to focus on generating insights rather than data cleaning. By leveraging social data framing, businesses can accelerate their time-to-insight, gain a competitive advantage, and improve decision-making.

1. TAMING
SOCIAL DATA
How Social Data Framing
liberates analysis and
accelerates time-to-insight

2. Introduction
THE GEEKS ARE EATING
ALL THE MARKET SHARE.
This is the Age of Data.
To win in your market, you have to master the data
generated by your customers and prospects.
To listen harder and act faster.

3. IN THIS DATA RACE,
ONE SOURCE OF INSIGHT
DWARFS ALL OTHERS:
THE MESSY,
UNSTRUCTURED
DATA GENERATED
BY SOCIAL MEDIA.
This non-stop firehose of tweets,
posts, comments, shares, likes,
links and hashtags is nothing less
than the real-time, undiluted voice
of the customer on the largest
possible scale with the greatest
imaginable richness.
That’s why it represents the
single biggest opportunity for
every brand.

4. As potent as direct access to
social data can be, the power
multiplies many times over
when social data is combined
with your business data.
With your transactions.
Or web analytics.
Or CRM profiles.
Or ERP data.
Or all of it.

5. As potent as direct access to
social data can be, the power
multiplies many times over
when social data is combined
with your business data.
With your transactions.
Or web analytics.
Or CRM profiles.
Or ERP data.
Or all of them.
THINK OF IT AS

6. When these data sets
come together, insights
pop out like fireworks.
And the relevance of the
social noise to your business
becomes clear as day.
Make no mistake:
this new data alchemy
is the next great frontier.

7. In short,
THIS IS YOUR
MOMENT.

8. BUT IT WOULDN’T
BE FUN IF THERE WEREN’T
BIG OBSTACLES.
And there are plenty…

9. THE OBSTACLES
Today, there’s so much more data to deal
with than ever before. Petabytes more.

10. And each data source comes in its
own annoyingly unique format.

11. And the people who really
understand the implications
of all this are few and far
between. (This may well be
the mother of all skills gaps for
the next decade or so.)
And just in case all these
challenges aren't enough for you…

12. TRADITIONAL ANALYTICS
STACKS WEREN’T MADE
FOR THE JOB.

13. BIG SOCIAL DATA IS
A WHOLE NEW BEAST.
But the analytics apps and
infrastructures that every company
depends on were never designed with
these kinds of challenges in mind.

14. They were built for static data
that’s easily indexed and stacked
into structured databases.

15. Not massive, real-time, multi-source
streams of unstructured, noisy data.
And that’s a very big problem indeed.

16. The result:
MOST ANALYST TEAMS SPEND
80% OF THEIR TIME CLEANING
AND NORMALIZING SOCIAL
DATA BEFORE EVEN STARTING
ANY ANALYSIS AT ALL.

17. 80% OF THE PRECIOUS TIME
OF SOME OF THE MOST VALUABLE
PEOPLE IN THE BUSINESS SPENT
ON HOUSEKEEPING.
THAT TURNS THE SKILLS GAP INTO
A SKILLS EMERGENCY.

18. IT’S TIME FOR SOCIAL
DATA FRAMING.
It’s time for a new layer
in the analytics stack.
A new process that automates
the vast majority of all that
housekeeping that’s sucking
away analyst time and energy.
That’s what social data
framing is all about.

19. making it easily available for analysis.
and delivers to any business intelligence, data visualization or enterprise applicationenriches
structures, normalizes, standardizes, contextualizes, enhances, augments,tags,
Social Data Framing aggregates, curates, ingests, filters, extracts, cleans,
WHAT SOCIAL DATA
FRAMING DOES.

20. If you’ve ever had to clean social
data or combine it with other
business data, you’re getting
pretty excited right around now.
AND YOU SHOULD BE.

21. WHY SOCIAL DATA
FRAMING MATTERS.
It matters because it lets analyst
teams spend a lot less time on
housekeeping and a lot more time:
ASKING BETTER QUESTIONS
That you couldn’t even think
about asking before.
DOING BETTER ANALYSIS
Based on more, richer and
more diverse data sets.
ACCELERATING TIME TO INSIGHT
That will have you working at the
speed of the market.

22. In other words, Social Data
Framing confers a massive
advantage to any analyst
team smart enough to
harness it.
In the Age of Data, that matters.

23. WHAT GOOD LOOKS LIKE.
To fulfil this promise, any Social Data Framing
solution has to have these characteristics:
ONE SIMPLE AGGREGATION LAYER
that lets you call on one API and use one
query language for any and all data sets.
SUPER-SCALABLE STORAGE AND RETRIEVAL
so you can handle the whole firehose
instead of sipping and sampling.
STREAMING DATA MANAGEMENT CAPABILITIES
for both real-time and historic analysis.
CONNECTION TO ANALYTICS SOFTWARE
so analysts keep their chosen tools.

24. Social Data Framing lets you
ask more and more interesting
questions and get better, faster
answers even with a small
analyst team.

25. LET’S RECAP
The age of data is all
about making better
decisions, faster.
If you waste your
analyst’s time cleaning
and normalizing data
sets, you’re throwing
away competitive
advantage and money.

26. Social Data Framing is a
critical new layer that
releases the power
of social data, turbo
charges your BI, analytics
and visualization tools
and makes it easy to
supplement your business
data with the loud, clear
voice of the customer.

27. If you have it, your
analyst teams will fly,
delivering much more
insight and value to you
and your business.
If you don’t, you’ll lose
market share to
companies that do.
That’s the bottom line.

28. Brought to you
by DataSift
DataSift specializes
in Social Data Framing.
We make it easy for analyst teams
in major enterprises to harness the
power of social data and combine
it with their own business data.

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