Presented at the DMA Detroit Educational Conference. Highlights how marketers can leverage insights from inside and outside their organization to help improve products/service or help ensure the company captures new markets.
Special thanks to Julie Anixter of Think Remarkable for contributing to the slides provided.
BlogWell Dallas Social Media Case Study: UnitedHealth Group, presented by Rac...SocialMedia.org
In her BlogWell Dallas presentation, UnitedHealth Group's Senior Communications Specialist, Rachel Medina, shares how they are using social media to manage customer service in a highly regulated industry.
She talks about building their Social Customer Care 2.0 team and how their @myUHC Twitter account handles customer issues.
BlogWell Dallas Social Media Case Study: USAA, presented by Julie FinlaySocialMedia.org
In her BlogWell Dallas presentation, USAA's Director of Social Communities & Advocacy, Julie Finlay, talks about how they are promoting social education among employees.
She explains the process for launching their social command center, Social Exchange, and how they use it to better serve their members.
Presented at the DMA Detroit Educational Conference. Highlights how marketers can leverage insights from inside and outside their organization to help improve products/service or help ensure the company captures new markets.
Special thanks to Julie Anixter of Think Remarkable for contributing to the slides provided.
BlogWell Dallas Social Media Case Study: UnitedHealth Group, presented by Rac...SocialMedia.org
In her BlogWell Dallas presentation, UnitedHealth Group's Senior Communications Specialist, Rachel Medina, shares how they are using social media to manage customer service in a highly regulated industry.
She talks about building their Social Customer Care 2.0 team and how their @myUHC Twitter account handles customer issues.
BlogWell Dallas Social Media Case Study: USAA, presented by Julie FinlaySocialMedia.org
In her BlogWell Dallas presentation, USAA's Director of Social Communities & Advocacy, Julie Finlay, talks about how they are promoting social education among employees.
She explains the process for launching their social command center, Social Exchange, and how they use it to better serve their members.
I hosted a workshop at the Walnut Street Apple Store where we talked about building the social ecosystem. With a seemingly limitless set of tools, application, methodologies, we made sense of it all and organized it in a way that made sense to everyone.
The crux of the analogy? Imagine if your social media ecosystem was a city? How would you build and manage it?
Social Media and Social Networking using SharePoint 2010Netwoven Inc.
Learn the Social Networking capabilities of SharePoint 2010 that improves organizational collaboration & communication in-turn driving business value from the experts at Netwoven and AvePoint.
Getting your customer ideas to work for youPaul Di Gangi
A presentation exploring the key challenges organizations face when implementing crowdsourcing platforms that leverage users for product and/or service innovations. Using Dell IdeaStorm, we outline challenges and recommendations to mitigate those challenges.
This presentation was given at the below conference:
Di Gangi, P. M., Wasko, M., and Hooker, R. E. (2009) “Getting your customers' ideas to work for you: Building user innovation communities for your business,” Presented at the Pre-ICIS SIM Workshop on Enterprise and Industry Application of Web 2.0.
Presented by Paul M. Di Gangi
This presentation focused on the the basics of crowdsourcing as a civic engagement platform to give citizens an opportunity to be part of the change they want to see and open government.
How Card Sorting Can Be Rewarding: Physical User FeedbackLiveTiles
Card sorting is a group exercise that gathers data on what users desire in a website. It's one way to prioritize user-friendliness. Learn more about it here!
Ideate, innovate! Co-creating with Social CustomersLithium
• Accelerate product and marketing innovation with customer-generated input.
• Engage community leaders and superfans in the ideation process.
• Develop practical, actionable steps for capturing customer feedback and feeding it in to the innovation cycle.
How Dell is Using Social Media to Deepen Relationships and Build TrustDell Social Media
Liz Brown Bullock, Director of Social Media and Community, Dell, presents how Dell has used social media to build trust and deepen customer relationships by listening, engaging and acting. Presentation at Marketing Science Institute Board of Trustees Meeting April 2013 with the topic, Building Trust in a Digital Age. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Building the Social Powered Brand: Turning Social Data Into Competitive Advan...DataSift
Social data is exploding, providing new insight into markets, customers and audiences. Patrick Morrissey, VP of Marketing at DataSift and Shree Dandekar, Chief Strategist, BI and Analytics at Dell will tackle the social data challenge, explore the impacts and opportunities with social to drive brand advocacy and provide advice on how brands can make sense of social data at scale to drive advocacy and impact. Get an inside view on how Dell is using social data to translate conversations into a near real-time NPS (Net Promoter Score).
Liz Brown Bullock, Director of Social Media & Community, Dell, discusses how you can successfully find your virtual voice with ten ideas strategically starting off to more in depth tips on content curation and building influencer relationships. Presented at the Women’s Empowerment Conference 2012 in San Diego, CA. #socialmedia #socialmediatraining
Social Business Imperative Women's President OrganizationLiz Bullock
Liz Brown Bullock, Director of Social Media & Community, Dell, presents social business landscape and ten tips on how women owned businesses should be strategically using social to be more effective. Presented at Women’s President Organization in Dallas, Tx on May 1st, 2013
Liz Brown Bullock, Director of Social Media & Community, Dell, presents social business landscape and 10 tips on how women-owned businesses should be strategically using social to be more effective. Presented at Women’s President Organization in Dallas, TX on May 1st, 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
I hosted a workshop at the Walnut Street Apple Store where we talked about building the social ecosystem. With a seemingly limitless set of tools, application, methodologies, we made sense of it all and organized it in a way that made sense to everyone.
The crux of the analogy? Imagine if your social media ecosystem was a city? How would you build and manage it?
Social Media and Social Networking using SharePoint 2010Netwoven Inc.
Learn the Social Networking capabilities of SharePoint 2010 that improves organizational collaboration & communication in-turn driving business value from the experts at Netwoven and AvePoint.
Getting your customer ideas to work for youPaul Di Gangi
A presentation exploring the key challenges organizations face when implementing crowdsourcing platforms that leverage users for product and/or service innovations. Using Dell IdeaStorm, we outline challenges and recommendations to mitigate those challenges.
This presentation was given at the below conference:
Di Gangi, P. M., Wasko, M., and Hooker, R. E. (2009) “Getting your customers' ideas to work for you: Building user innovation communities for your business,” Presented at the Pre-ICIS SIM Workshop on Enterprise and Industry Application of Web 2.0.
Presented by Paul M. Di Gangi
This presentation focused on the the basics of crowdsourcing as a civic engagement platform to give citizens an opportunity to be part of the change they want to see and open government.
How Card Sorting Can Be Rewarding: Physical User FeedbackLiveTiles
Card sorting is a group exercise that gathers data on what users desire in a website. It's one way to prioritize user-friendliness. Learn more about it here!
Ideate, innovate! Co-creating with Social CustomersLithium
• Accelerate product and marketing innovation with customer-generated input.
• Engage community leaders and superfans in the ideation process.
• Develop practical, actionable steps for capturing customer feedback and feeding it in to the innovation cycle.
How Dell is Using Social Media to Deepen Relationships and Build TrustDell Social Media
Liz Brown Bullock, Director of Social Media and Community, Dell, presents how Dell has used social media to build trust and deepen customer relationships by listening, engaging and acting. Presentation at Marketing Science Institute Board of Trustees Meeting April 2013 with the topic, Building Trust in a Digital Age. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Building the Social Powered Brand: Turning Social Data Into Competitive Advan...DataSift
Social data is exploding, providing new insight into markets, customers and audiences. Patrick Morrissey, VP of Marketing at DataSift and Shree Dandekar, Chief Strategist, BI and Analytics at Dell will tackle the social data challenge, explore the impacts and opportunities with social to drive brand advocacy and provide advice on how brands can make sense of social data at scale to drive advocacy and impact. Get an inside view on how Dell is using social data to translate conversations into a near real-time NPS (Net Promoter Score).
Liz Brown Bullock, Director of Social Media & Community, Dell, discusses how you can successfully find your virtual voice with ten ideas strategically starting off to more in depth tips on content curation and building influencer relationships. Presented at the Women’s Empowerment Conference 2012 in San Diego, CA. #socialmedia #socialmediatraining
Social Business Imperative Women's President OrganizationLiz Bullock
Liz Brown Bullock, Director of Social Media & Community, Dell, presents social business landscape and ten tips on how women owned businesses should be strategically using social to be more effective. Presented at Women’s President Organization in Dallas, Tx on May 1st, 2013
Liz Brown Bullock, Director of Social Media & Community, Dell, presents social business landscape and 10 tips on how women-owned businesses should be strategically using social to be more effective. Presented at Women’s President Organization in Dallas, TX on May 1st, 2013. Learn more about Dell Social Media here: http://dell.to/11DoZIp
Insights don't happen by accident, they're the process of thoughtful segmentation, designed to answer complex business questions. Join Steve Reeves, Sr. Solutions Architect for Dell Digital Business Services in this session to learn how they take a business-first approach to uncovering critical insights for their customers through social data, which drives change across the entire enterprise. Also, learn how Dell is using insights from social data as a foundational element for building a comprehensive customer 360 for their clients.
Integrated Social and Digital Communications: A Practical Application - Dr. K...Energy Digital Summit
This presentation was written by Dr. Konstanze Alex-Brown, Global Communications, Social Media Strategy at Dell Corporation. Dr. Brown was invited to present as a keynote speaker for the inaugural Energy Digital Summit in June 2014. She presented on the topics of marriage of social media, digital communications and building community in Energy & Technology.
«SOMshare» 2.12.2013: «Social Media @ Credit Suisse: Ein Spagat zwischen Akti...SOMshare
"Social Media @ Credit Suisse: Ein Spagat zwischen Aktivierung und Regulierung"
(Barbara Müry Erni, Web Strategy, Credit Suisse)
- Einführung: Strategische Ziele, regulatorische Herausforderungen
- Social Media Governance: Social Media Competence Center, Guidelines and Trainings
- Social Media Plattform Strategie: Channel Management und Überblick über Initiativen
- Erkenntnisse & Herausforderungen
Social Media: How it Fits Into Your Customer Marketing and Retention Strategy...VIPdesk
Social Media: How it fits into your customer marketing and retention strategy
Geoff Nelson: Partner, Ivy Worldwide
Nick White: Partner, Ivy Worldwide
Social media—what is it and why is it important to your company
When, where, and how to engage the right forms of word of mouth marketing
What to do and not to do when communicating with customers via social media
Successfully organizing and executing a customer-centric social media plan
We are social creatures and we crave social interaction. This presentation from SPSNYC is about how we build social solutions to our business problems...today.
Multilingual SEO Services | Multilingual Keyword Research | Filosemadisonsmith478075
Multilingual SEO services are essential for businesses aiming to expand their global presence. They involve optimizing a website for search engines in multiple languages, enhancing visibility, and reaching diverse audiences. Filose offers comprehensive multilingual SEO services designed to help businesses optimize their websites for search engines in various languages, enhancing their global reach and market presence. These services ensure that your content is not only translated but also culturally and contextually adapted to resonate with local audiences.
Visit us at -https://www.filose.com/
Unlock TikTok Success with Sociocosmos..SocioCosmos
Discover how Sociocosmos can boost your TikTok presence with real followers and engagement. Achieve your social media goals today!
https://www.sociocosmos.com/product-category/tiktok/
Grow Your Reddit Community Fast.........SocioCosmos
Sociocosmos helps you gain Reddit followers quickly and easily. Build your community and expand your influence.
https://www.sociocosmos.com/product-category/reddit/
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
Buy Pinterest Followers, Reactions & Repins Go Viral on Pinterest with Socio...SocioCosmos
Get more Pinterest followers, reactions, and repins with Sociocosmos, the leading platform to buy all kinds of Pinterest presence. Boost your profile and reach a wider audience.
https://www.sociocosmos.com/product-category/pinterest/
“To be integrated is to feel secure, to feel connected.” The views and experi...AJHSSR Journal
ABSTRACT: Although a significant amount of literature exists on Morocco's migration policies and their
successes and failures since their implementation in 2014, there is limited research on the integration of subSaharan African children into schools. This paperis part of a Ph.D. research project that aims to fill this gap. It
reports the main findings of a study conducted with migrant children enrolled in two public schools in Rabat,
Morocco, exploring how integration is defined by the children themselves and identifying the obstacles that they
have encountered thus far. The following paper uses an inductive approach and primarily focuses on the
relationships of children with their teachers and peers as a key aspect of integration for students with a migration
background. The study has led to several crucial findings. It emphasizes the significance of speaking Colloquial
Moroccan Arabic (Darija) and being part of a community for effective integration. Moreover, it reveals that the
use of Modern Standard Arabic as the language of instruction in schools is a source of frustration for students,
indicating the need for language policy reform. The study underlines the importanceof considering the
children‟s agency when being integrated into mainstream public schools.
.
KEYWORDS: migration, education, integration, sub-Saharan African children, public school
Enhance your social media strategy with the best digital marketing agency in Kolkata. This PPT covers 7 essential tips for effective social media marketing, offering practical advice and actionable insights to help you boost engagement, reach your target audience, and grow your online presence.
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...AJHSSR Journal
ABSTRACT: In the Malaysian context, small and medium enterprises (SMEs) experience a significant
burden of workplace accidents. A consensus among scholars attributes a substantial portion of these incidents to
human factors, particularly unsafe behaviors. This study, conducted in Malaysia's northern region, specifically
targeted Safety and Health/Human Resource professionals within the manufacturing sector of SMEs. We
gathered a robust dataset comprising 107 responses through a meticulously designed self-administered
questionnaire. Employing advanced partial least squares-structural equation modeling (PLS-SEM) techniques
with SmartPLS 3.2.9, we rigorously analyzed the data to scrutinize the intricate relationship between safety
behavior and safety performance. The research findings unequivocally underscore the palpable and
consequential impact of safety behavior variables, namely safety compliance and safety participation, on
improving safety performance indicators such as accidents, injuries, and property damages. These results
strongly validate research hypotheses. Consequently, this study highlights the pivotal significance of cultivating
safety behavior among employees, particularly in resource-constrained SME settings, as an essential step toward
enhancing workplace safety performance.
KEYWORDS :Safety compliance, safety participation, safety performance, SME
Improving Workplace Safety Performance in Malaysian SMEs: The Role of Safety ...
Dell's Journey Into Social Media
1. The Power of Social Media:
proof in the journey
October 2013
2. 7 years ago:
4000 posts per day
Today:
25,000 posts per day
(in English alone)
2
Confidential
11/1/2013
Social Media Services Group
3. About your presenter
• Highest ranked Social Media SME at Dell
• Social Media Nerd, Process Engineer,
Product Development, Management Consultant
• Passionate about using social media to create connections…
– for companies and their customers,
– for personal brand, and
– to make a difference in the world (charities)
• Digital Footprints and Passions
–
–
–
–
–
3
@knoxkeith (twitter)
http://instacanv.as/knoxknox
www.linkedin.com/in/keithknox
#Movember
www.veteransadventure.org
Confidential
11/1/2013
Social Media Services Group
4. Starting down a new
road, in a vehicle, yet
to be proven
4
Even today, the
infrastructure is
evolving
Social Media Services Group
5. Our Customers Are Talking About Dell
• Our customers are talking about Dell.
– 25K conversations daily about Dell
“Engaging in honest, direct conversations with customers and stakeholders is a
part of who we are, who we’ve always been. The social web amplifies our
opportunity to listen and learn and invest ourselves in two-way dialogue,
enabling us to become a better company with more to offer the people who
depend on us.”
-Michael Dell
5
Confidential
Social Media Services Group
6. Our Customers Want Us Engaged
• 93% of social media users believe a company should have a presence in social
media
• 85% of users believe a company should not only be present but also interact
with its consumers via social media
• 56% of users feel they have a stronger connection with and are better served
by companies when they can interact with them in a social media
environment
• 60% of B2B technology decision-makers rely on technical support forums to
inform and validate their purchase decisions
6
Confidential
Social Media Services Group
8. Social media practitioner
March 2008
Accepted Solutions launched on
Community
February 2007
IdeaStorm launched
February 2006
Michael Dell asked
Why don’t we reach out and help bloggers with tech
support issues?
A voting based site allowing customers and
others to submit ideas for Dell.
Dell France begins Online Community Outreach
crawl.
walk.
run.
October 2007
Michael Dell quoted in Business Week
December 2006
Ratings and reviews
launched on Dell.com
2007
July 2006
Direct2Dell launched
Today Direct2Dell exists in English, Spanish,
Norwegian, Japanese and Chinese.
January 2007
StudioDell launched
January 2009
Dell Organizes into four
customer focused
business units
2008
EmployeeStorm launched
Dell’s video and podcast site, with helpful tips and
tricks. Eventually expanding this into the YouTube
channel making sharing easier.
November 2007
DellShares launched
The first investor relations blog by
a public company.
June 2009
$2M+ Sales
via Twitter
January 2008
Dell aligns
organization
for success
April 2008
Inside IT launched
June 2008
Channel blog
launched
Blog focused on business customers, and
Cloud Computing.
Spring 2009
Members of Community
and Conversations
deployed within each of
the new Dell Business
units
Altimeter recognized Dell
December 2010
Social Media Listening
Command Center launched
2011
2010
2009
Dell TechCenter
Dell named
the No. 1
most social
brand
with “Open Leadership Award
for Innovation and Execution”
March
2010
Dell joins
Sina
Weibo in
China
2009
June 2007
Dell joined Twitter
Internal Blogs Launched for Employees.
8
May 2008
Dell Outlet achieved
$0.5M in sales via Twitter
In response to Jeff Jarvis question around whether companies want to be
part of the online conversation: ”My argument is you absolutely do. You
can learn from them. You can improve your reaction time. And you can
be a better company by listening and being involved in that
conversation.”
2006
August 2006
Blog outreach expanded
beyond tech Support
June 2009
Global Twitter revenues
of $6.5 M
Social Media & Community
University (SMaC U) launched
5,000 team
members trained by
December 2009
end of year
Huffington Post Blog
6 Awards for the Social Media
Listening Command Center
B2B pages on
Facebook
June 2010
CAP Days launched In-person events
for vocal online customers
Social Media Services Group
9. Empowering employees:
Social Media & Community University
Principles
Policy
Governance
Training, Certification & Tools
Social Media Services Group
13. Innovating in the future:
A social radio for all
employees
13
Social Media Services Group
14. Transforming reputation via social
Dell CAP Days
Dell Social Think Tanks
Inside Out
Outside In
Customer
Feedback
Customer
Feedback
Customers giving feedback on Dell’s business
14
Confidential
Customer
Feedback
Customer
Feedback
Influencer
Dialogue
Influencer
Dialogue
Influencer
Dialogue
Influencer
Dialogue
Dell facilitating topic-based discussions & brainstorms with influencers
not customers
Social Media Services Group
15. Customers in need
are critical
opportunities
Social Media gives
them a voice …
& us…
opportunities
15
Social Media Services Group
16. How social listening provides value
Key Use Cases
Stakeholder
Benefits
Competitive Intelligence – Understand competitor messaging
and share of voice
Product Group
Opex Savings
SOS Support – Improve prioritization and coverage of Support
issues
Customer Support
Marketing / Merchandising – Improve messaging and offers
based on customer feedback
Call Reduction,
Improve NPS
Marketing
Improve MarComm
Efficiency, Upsells
Listening for Leads – Identify new leads
Listening for M&A - Research on potential acquisitions;
Customer reaction on upcoming acquisitions
Listening for Governmental Issues– Better understanding of
potential issues
16
Sales
Qualified Leads,
Increased Revenue
Corporate Strategy
Opex Savings
Government Relations
Enabler
Social Media Services Group