Building New Courses Handout
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This document outlines strategies for developing new courses that are successful. It recommends answering 10 questions to ensure the right audience, subject, topic, etc. It describes the typical "S" curve of program development and how to use it. The document advises focusing on updating existing popular courses that generate 80% of revenue before developing new courses. It provides a matrix for determining when to create new products for new or existing customers. Finally, it lists specific strategies for developing new courses, such as updating titles, combining courses, varying formats, exploring new subject areas, setting the right price, and ensuring financial viability over 3 years.
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