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Epl feb 2013 public lecture
Stephen Abram discusses the need for libraries to adapt to changing trends and expectations. He notes users and communities will remain diverse with increasing demands for timely access across digital and physical formats. Content will be increasingly non-text based like video and audio. Search will continue expanding while devices focus on social aspects rather than single purpose use. Librarians will need to focus on strategic services rather than organizing knowledge alone. Libraries must support learning and building communities through programs, partnerships and aligning collections.
Epl feb 2013 public lecture
- 1. Expect More! At theHeart of Libraries Innovation, Community, Success Stephen Abram, MLS Edmonton Public Library Feb. 11, 2013
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- 5. 5 A metaphor forpublic libraries…
- 6. Every Day inevery way libraries are throwing pebbles
- 8. 8 It’s simple really,shift happens, gedoverit • Users & Communities will continue to be diverse in the extreme • Expectations around timeliness will increase • We will have a foot in both camps for many, many years to come: digital and physical • Content will (is already) be dominated by non-text (gamification, 3D, visual, music, video, audio, etc.) • Search will explode with options and one-step, one box search is for dummies • The single purpose anchored device is dead as a target environment • Devices will focus on social, collaboration, sharing, multimedia, creation and successful Services will align with that • Librarians will need to focus primarily on professional service(s) and strategic alignment (reduced roles in organizing knowledge and step&fetchit politeness) • Service Professionals NOT Servants • E-Learning, collections and metadata will go to the cloud massively
- 9. Deer in headlampsslide here.
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- 14. Library Megatrends It doesn’ttake a genius to see librarian skills and competencies applied to the trends and issues in library communities
- 15. Libraries core skillis not delivering information Libraries improve the quality of the question and the user experience Libraries are about learning and building communities
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- 19. Studying the Future • What are folks like? Are they different than us? Do their needs change? • What world will they experience and what skills do they need? • How can we make a difference? (Very different than help)
- 20. What are thegoals? • What are your goals? • What are their goals? • Is there a difference?
- 21. Building blocks • Information • Communication • Media • Social • Numeracy • Visual • Literacies
- 23. What does Sustainability Mean?
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- 26. • When something needs to change… • Do it. • Take accountability. • Delegate responsibility.
- 27. Be More Opento New Paths
- 28. Be More Opento the Users’ Paths
- 29. Do You FeelPoor?
- 30. Are you lockedinto library mindsets?
- 33. Focus on theREAL Issues Retail Sales Down? NO Titles Down? NO Circulation Down? NO Reading Down? NO Teen Reading Down? NO
- 34. Amazon Chapters/Indigo Barnes & Noble BN BookBrowser Borders Suggestica Inside a Dog (teens) MySpace Books Books We Like OCLC's FictionFinder All Consuming LibraryThing Next Favorite StoryCode Rating Zone Hypatia and AlexLit WhichBook.net AllReaders.com Reader's Robot gnooks
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- 37. A projector thesize of a sugar cube
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- 43. Being More Opento Criticism and Feedback
- 44. Being More Opento Recommendations
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- 46. Be Creative andAttract
- 47. Your Career HasSeasons
- 48. Being More Opento Change
- 49. The Library asSandbox
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- 52. Being More Open Experimentation,Pilots and Innovation
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- 54. Being More Opento Risk
- 55. Being Open to aMosaic of Solutions
- 56. Being Open toAmbiguity
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- 59. Being Open toNew Ideas
- 60. Letting Go ofControl
- 61. Remove the BordersInside Libraries Be the Change We Want to See
- 62. Remove the BordersIn the Library Community Be the Change We Want to See.
- 63. Remove the Borders Between Libraries and Users Be the Change We Want to See.
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- 67. Know What MakesUs Different
- 68. Finding Our Voiceand Using It
- 69. Libraries core skillis not delivering information Libraries improve the quality of the question and the user experience Libraries are about learning and building communities
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- 71. 71 Up Your Game •Know your local community demographics • Focus on needs assessment and social assessments • Prioritize: Love all, Serve all, Save the World means nothing gets done • Priorities are SMART: Specific, Measurable, Attainable, Relevant, & Time bound • Look for partnerships that add value
- 72. 72 Up Your Game •Align with Collections –every collection must be justified by programs • Force strategic investment budgeting • Look for partnerships that add value • Don’t go it alone. Focus on large scale sustainable programs • Connect to the longer process not just events
- 73. 73 Up Your Game •Align with Collections – But add virtual experiences • Look for partnerships that add value • Ensure the program delivery person is embedded including librarians • What are your top 20 questions? Start there • Don’t go it alone. Build scalability and sustainability
- 74. 74 Up Your Game •Start offering diplomas and certificates • Look for partnerships that add value • Offer real educational opportunities not just adjacencies • What does your community need for economic advantage?
- 75. 75 Up Your Game •Understand the new Western Common Curriculum (9-12) • Understand Pedagogy • Understand human development from early years through teens • Consider partnerships to put teachers in the library • Consider coaches and tutoring partnerships
- 76. 76 Up Your Game •Personal branding • Program branding • Take risks for attention (AIDA) • Embed your brand beyond the library walls and virtually
- 77. 77 Up Your Game •U of Alberta relationship • Grow collections investments in strategic areas (for example economic impact, early years, political alignment…) • Develop hybrid strategies that are consistent for digital and print and programs • Be obsessive about recommendations and advice
- 78. 78 Up Your Game •Dog, Star, Cow, Problem Child/? • Reduce investment in successes • Increase investment • Look at TCO • Look at all costs incurred and not just hard costs • Review opportunity costs in soft costs
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- 82. Honest to G*d– Let’s Encourage Fun
- 84. Every day inevery way libraries are throwing pebbles
- 85. Content Fragmentation •Digitization’s realimpact – non-fiction vs. non-fiction •Format • Print, ePUB, PDF, Kindle, etc. etc. • CD, DVD, USB, etc. etc. • Streaming • Licenses, Open Access, Creative Commons, etc. •eBooks, eJournals, eContent •Games, Learning Objects, Guides, … •Copyright Issues (NatGeo, Tasini, TPP, SOPA, AC, etc. etc.) •Author Lawsuits, WikiLeaks •Citation fragmentation •Make no mistake, the legal framework for knowledge economy is being built now.
- 86. Beyond Text, Booksand Reading Literacies • Text aloud and shrinking codex market • Graphics & Charts • Formulae • Pictures, Maps • Video & Audio • 3D objects • Gamification • Deep Data Mining • Assessments • Community collaboration, cohorts, & social sharing • The book model in your head is nostalgia
- 87. Walled Gardens orInfinite Access • ILS • CMS • Cloud(s) • Device dependencies • Formats (e.g. Kindle) • Discovery versus consumer search versus native search • 4 horseman to watch: Amazon, Apple, Google, Facebook (not Microsoft) • Who controls reading and intellectual freedom?
- 88. Learning Object Diversification •NextGen Textbooks • eLearning (white label, proprietary, custom,…) • Learning Management Systems • Cohort Learning Environments • Presentation Systems & Virtual Conference Environment • Personal Learning Environments (PLEs) • Collaboration Software as standard workplace • MOOCs, e-learning, ‘distance environments’ • Open Access, scholarly publishing and deep aggregations digitization • The Academic Bubble is the next BIG disruption
- 89. End User Fragmentation •Teens / Post-Millennials • Millennials (gender, IQ, social) • Aging workforce and tipping points • Other demographics – ethnicity, income, households, immigration … • The new digital divide is not economic or aligned with poverty • Business versus Consumer • The Device Divide • Mobility • Librarians’ relationships with cohorts are critical.
- 90. Search Fragmentation • Thenew Algorithms • Consumer Search • Specialized Search • Professional Search • Semantic, Sentiment, Social, Suggestion Search etc. • Mobile search • Social search • Work and personalized alignment • Augmented Reality • SEO & SMO & Content Spam • Geo-location • The ultimate search choice fragments
- 91. Technology Fragmentation • FeaturePhones die • Smartphones dominate • Tablets (Phablets?!) • Laptops • Desktops become rare • Gaming stations as access • Television as device • E-Readers (e-paper versus plasma) • Internet of Things • Browsers lose dominance to apps and HTML5 • Fanboy behaviour is NOT Professional behaviour
- 92. Imagine How do yourskills apply to these issues and challenges?
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- 95. Black and White • The polarization of discussion Dogmatic vs. Professional positions on: eBooks, access, copyright, etc. Political and social value systems in conflict
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- 101. 101 • Examples ofB&W discussions • These can sometimes lack professional perspectives, be politically dogmatic and belief driven, and use death symbolic metaphors • E-books versus Physical Books • Open access versus Proprietary Content • Free versus Fee • Business Models versus Social Models • Apple versus Microsoft PC • Desktop vs. Laptop vs. Tablet vs. Phone • Privacy and Confidentiality • Make no mistake. I’m not saying the discussions are wrong or taking sides, I just think professionals see colours and shades of gray.
- 102. Definitions • Discovery • Search– known item retrieval • Topical or Subject Search • Research • Immersive Learning • Assembly • Two step discovery: discover, searching, finding, use • The pressure is ON for librarians to scale up their information fluency training initiatives
- 104. 1,200,000,000 1,000,000,000 Double a penny every day for a month = Over $1 billion in just 30 days 800,000,000 600,000,000 Series1 400,000,000 200,000,000 - 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
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- 106. 106 OMG – thedigital book!
- 107. Trends Differ Slightlyby Library Sector •Public Libraries •Academic Research Libraries •Community College Libraries •School Libraries •Specialized Libraries •Consortia And so do the audiences, members, users …
- 108. Public Libraries • Recommendations(LibraryThing for Libraries, Bibliocommons, Book Psychic) • Community Glue • Economic Impact and VALUE studies • Programs on steroids aligned with collections and space • Partnerships • Education and Learning – REALLY committing to learning and accreditation/ credits / diplomas / certificates • Renewed advocacy moves to Influencing and selling
- 109. Consortia • Consortia • CRKN,OCUL, TAL, CULC, Readers First, etc. • Dealing with the small town mindset • OCLC Linked Data, RDA and global metadata strategies • DPLA • Library Renewal • EveryLibrary Advocacy PAC • 3M e-books (CALIFA / Douglas County initiatives) • Dark literature, orphan works, etc. • Cloud initiatives
- 110. 110 • Issues inthe Private Sector • Cooperation vs. Competition • Walled Gardens versus Openness • Living in all technologies • Mapping and understanding changes in users • Licensing content and lawsuits • Staff development • E-first versus print first • Integrating non-print content • Choosing to stay ahead of most customers • The adoption curve • Adding dimensions to Pricing • Revenue is a measurement of success not a goal in itself.
- 111. So what isthe answer? Where are the real pain points?
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- 119. Are we goingto support a totally build it yourself world? Imagine IKEA merging with GM...
- 122. Let’s think Think: Areyou thinking food, courses, days, weekly plan, or nutrition overall? What is a meal in library end-user community or research, education and learning terms? Are you focusing on scale?
- 123. The new bibliography and collection development KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
- 124. What are thereal issues? • Craft versus Industrial Strength • Personal service only when there’s impact • Pilot, Project, Initiative versus Portfolio Strategy • Hand-knitted prototypes versus Production • e.g. Information Literacy initiatives • Discovery versus Search versus Deep Search • eLearning units • Citation and information ethics • Repository archipelagos • Strategic Analytics • Value & Impact Measures • Behaviours, Satisfaction • Economic and strategic alignment
- 125. What We NeverReally Knew Before 27% of our users are under 18. 59% are female. 29% are college students. We often 5% are professors and 6% are teachers. a lot believe that isn’t true. On any given day, 35% of our users are there for the very first time! Only 29% found the databases via the library website. 59% found what they were looking for on their first search. 72% trusted our content more than Google. But, 81% still use Google.
- 136. Be More Opento the Users’ Path
- 137. What Would YouAttempt If You Knew You Would Not Fail?
- 138. Get to wherethe user is. eLearning, Mobile, Dis tant, Virtual, Workflo w
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- 143. Don’t study theissue to death.
- 144. Smelly Or Yellow Sex Liquid Appeal?
- 145. Focus on theWhole Experience
- 147. Until lions learnto write their own story, the story will always be from the perspective of the hunter not the hunted.
- 149. Stephen Abram, MLS,FSLA Consultant, Dysart & Jones/Lighthouse Partners Cel: 416-669-4855 stephen.abram@gmail.com Stephen’s Lighthouse Blog http://stephenslighthouse.com Facebook, Pinterest, Tumblr: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: @sabram SlideShare: StephenAbram1