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Nola m arch 2013 long

  1. 1. Expect More!At the Heart of LibrariesInnovation, Community, SuccessStephen Abram, MLSNew Orleans Public Library March 21, 2013
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  7. 7. 10A metaphor for public libraries…
  8. 8. Every Day in every way libraries arethrowing pebbles
  9. 9. My son: Zachary
  10. 10. 21It’s simple really, shift happens, gedoverit• Users & Communities will continue to be diverse in the extreme• Expectations around timeliness will increase• We will have a foot in both camps for many, many years to come: digital and physical• Content will (is already) be dominated by non-text (gamification, 3D, visual, music, video, audio, etc.)• Search will explode with options and one-step, one box search is for dummies• The single purpose anchored device is dead as a target environment• Devices will focus on social, collaboration, sharing, multimedia, creation and successful Services will align with that• Librarians will need to focus primarily on professional service(s) and strategic alignment (reduced roles in organizing knowledge and step&fetchit politeness)• Service Professionals NOT Servants• E-Learning, collections and metadata will go to the cloud massively
  11. 11. Deer in headlamps slide here.
  12. 12. 23Who are you?
  13. 13. 24What are you?
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  16. 16. Library MegatrendsIt doesn’t take a genius to seelibrarian skills and competenciesapplied to the trends and issues inlibrary communities
  17. 17. Libraries core skill is not delivering information Libraries improve the quality of the questionand the user experience Libraries are about learning and building communities
  18. 18. People Have Seasons
  19. 19. Librarian Magic
  20. 20. Studying the Future• What are folks like? Are they different than us? Do their needs change?• What world will they experience and what skills do they need?• How can we make a difference? (Very different than help)
  21. 21. What are the goals?• What are your goals?• What are their goals?• Is there a difference?
  22. 22. Building blocks • Information • Communication • Media • Social • Numeracy • Visual • Literacies
  23. 23. What doesSustainability Mean?
  24. 24. What DoesBoundarylessness mean?
  25. 25. • When something needs to change…• Do it.• Take accountability.• Delegate responsibility.
  26. 26. Be More Open to New Paths
  27. 27. Be More Open to the Users’ Paths
  28. 28. Do You Feel Poor?
  29. 29. Are you locked into library mindsets?
  30. 30. Focus on the REAL Issues Retail Sales Down? NO Titles Down? NO Circulation Down? NO Reading Down? NO Teen Reading Down? NO
  31. 31. Amazon Chapters/Indigo Barnes & Noble BN BookBrowser Borders SuggesticaInside a Dog (teens) MySpace Books Books We LikeOCLCs FictionFinder All Consuming LibraryThing Next Favorite StoryCode Rating ZoneHypatia and AlexLit Readers Robot gnooks
  32. 32. Will Reading Matter?
  33. 33. Build in FormatAgnosticity
  34. 34. A projector the size of a sugar cube
  35. 35. Everything’s getting smaller
  36. 36. PayAttentiontoMobile
  37. 37. Being MoreOpen toComment
  38. 38. Being More Open to Criticism and Feedback
  39. 39. Being More Open toRecommendations
  40. 40. Support Aspiration
  41. 41. Be Creative and Attract
  42. 42. Your Career Has Seasons
  43. 43. Being More Open to Change
  44. 44. The Library as Sandbox
  45. 45. Support Your Team
  46. 46. Being More OpenExperimentation, Pilots and Innovation
  47. 47. Being More Flexible
  48. 48. Being More Open to Risk
  49. 49. Being Opento a Mosaicof Solutions
  50. 50. Being Open to Ambiguity
  51. 51. BeMoreOpento SocialTechnologiesandUnintendedConsequences
  52. 52. Being Comfortable with Speed
  53. 53. Being Open to New Ideas
  54. 54. Letting Go of Control
  55. 55. Remove the Borders Inside Libraries Be the Change We Want to See
  56. 56. Remove the Borders In the Library Community Be the Change We Want to See.
  57. 57. Remove the Borders Between Libraries and UsersBe the Change We Want to See.
  58. 58. Remove theBordersBetweenLibraries andInfluencers
  59. 59. Be Inspirational
  60. 60. Be Important
  61. 61. Know What Makes Us Different
  62. 62. Finding Our Voice and Using It
  63. 63. Libraries core skill is not delivering information Libraries improve the quality of the questionand the user experience Libraries are about learning and building communities
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  65. 65. 84Up Your Game• Know your local community demographics• Focus on needs assessment and social assessments• Prioritize: Love all, Serve all, Save the World means nothing gets done• Priorities are SMART: Specific, Measurable, Attainable, Relevant, & Time bound• Look for partnerships that add value
  66. 66. 85Up Your Game• Align with Collections –every collection must be justified by programs• Force strategic investment budgeting• Look for partnerships that add value• Don’t go it alone. Focus on large scale sustainable programs• Connect to the longer process not just events
  67. 67. 86Up Your Game• Align with Collections – But add virtual experiences• Look for partnerships that add value• Ensure the program delivery person is embedded including librarians• What are your top 20 questions? Start there• Don’t go it alone. Build scalability and sustainability
  68. 68. 87Up Your Game• Start offering diplomas and certificates• Look for partnerships that add value• Offer real educational opportunities not just adjacencies• What does your community need for economic advantage?
  69. 69. 88Up Your Game• Understand the new Western Common Curriculum (9-12)• Understand Pedagogy• Understand human development from early years through teens• Consider partnerships to put teachers in the library• Consider coaches and tutoring partnerships
  70. 70. 89Up Your Game• Personal branding• Program branding• Take risks for attention (AIDA)• Embed your brand beyond the library walls and virtually
  71. 71. Smelly OrYellow SexLiquid Appeal?
  72. 72. 91Up Your Game• U of Alberta relationship• Grow collections investments in strategic areas (for example economic impact, early years, political alignment…)• Develop hybrid strategies that are consistent for digital and print and programs• Be obsessive about recommendations and advice
  73. 73. 92Up Your Game• Dog, Star, Cow, Problem Child/?• Reduce investment in successes• Increase investment• Look at TCO• Look at all costs incurred and not just hard costs• Review opportunity costs in soft costs
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  77. 77. Honest to G*d – Let’sEncourage Fun
  78. 78. Every day in every way libraries arethrowing pebbles
  79. 79. Content Fragmentation•Digitization’s real impact – non-fiction vs. non-fiction•Format• Print, ePUB, PDF, Kindle, etc. etc.• CD, DVD, USB, etc. etc.• Streaming• Licenses, Open Access, Creative Commons, etc.•eBooks, eJournals, eContent•Games, Learning Objects, Guides, …•Copyright Issues (NatGeo, Tasini, TPP, SOPA, AC, etc. etc.)•Author Lawsuits, WikiLeaks•Citation fragmentation•Make no mistake, the legal framework for knowledge economy isbeing built now.
  80. 80. Beyond Text, Books and Reading Literacies• Text aloud and shrinking codex market• Graphics & Charts• Formulae• Pictures, Maps• Video & Audio• 3D objects• Gamification• Deep Data Mining• Assessments• Community collaboration, cohorts, & social sharing• The book model in your head is nostalgia
  81. 81. Walled Gardens or Infinite Access• ILS• CMS• Cloud(s)• Device dependencies• Formats (e.g. Kindle)• Discovery versus consumer search versus nativesearch• 4 horseman to watch:Amazon, Apple, Google, Facebook (not Microsoft)• Who controls reading and intellectual freedom?
  82. 82. Learning Object Diversification• NextGen Textbooks• eLearning (white label, proprietary, custom,…)• Learning Management Systems• Cohort Learning Environments• Presentation Systems & Virtual Conference Environment• Personal Learning Environments (PLEs)• Collaboration Software as standard workplace• MOOCs, e-learning, ‘distance environments’• Open Access, scholarly publishing and deep aggregationsdigitization• The Academic Bubble is the next BIG disruption
  83. 83. End User Fragmentation• Teens / Post-Millennials• Millennials (gender, IQ, social)• Aging workforce and tipping points• Other demographics –ethnicity, income, households, immigration …• The new digital divide is not economic or alignedwith poverty• Business versus Consumer• The Device Divide• Mobility• Librarians’ relationships with cohorts are critical.
  84. 84. Search Fragmentation• The new Algorithms• Consumer Search• Specialized Search• Professional Search• Semantic, Sentiment, Social, Suggestion Search etc.• Mobile search• Social search• Work and personalized alignment• Augmented Reality• SEO & SMO & Content Spam• Geo-location• The ultimate search choice fragments
  85. 85. Technology Fragmentation• Feature Phones die• Smartphones dominate• Tablets (Phablets?!)• Laptops• Desktops become rare• Gaming stations as access• Television as device• E-Readers (e-paper versus plasma)• Internet of Things• Browsers lose dominance to apps and HTML5• Fanboy behaviour is NOT Professional behaviour
  86. 86. ImagineHow do your skills apply to theseissues and challenges?
  87. 87. 109
  88. 88. Black and White • The polarization of discussionDogmatic vs. Professional positions on:eBooks, access, copyright, etc.Political and social value systems in conflict
  89. 89. Black & White
  90. 90. 116• Examples of B&W discussions• These can sometimes lack professional perspectives, be politically dogmatic and belief driven, and use death symbolic metaphors• E-books versus Physical Books• Open access versus Proprietary Content• Free versus Fee• Business Models versus Social Models• Apple versus Microsoft PC• Desktop vs. Laptop vs. Tablet vs. Phone• Privacy and Confidentiality• Make no mistake. I’m not saying the discussions are wrong or taking sides, I just think professionals see colours and shades of gray.
  91. 91. Definitions• Discovery• Search – known item retrieval• Topical or Subject Search• Research• Immersive Learning• Assembly• Two step discovery: discover, searching, finding, use• The pressure is ON for librarians to scale up their information fluency training initiatives
  92. 92. 1,200,000,0001,000,000,000 Double a penny every day for a month = Over $1 billion in just 30 days 800,000,000 600,000,000 Series1 400,000,000 200,000,000 - 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30
  93. 93. Recognize key shifts
  94. 94. 121OMG – the digital book!
  95. 95. Trends Differ Slightly by Library Sector •Public Libraries •Academic Research Libraries •Community College Libraries •School Libraries •Specialized Libraries •ConsortiaAnd so do the audiences, members, users …
  96. 96. Public Libraries• Recommendations (LibraryThing forLibraries, Bibliocommons, Book Psychic)• Community Glue• Economic Impact and VALUE studies• Programs on steroids aligned with collections andspace• Partnerships• Education and Learning – REALLY committing tolearning and accreditation/ credits / diplomas /certificates• Renewed advocacy moves to Influencing and selling
  97. 97. Consortia• Consortia• CRKN, OCUL, TAL, CULC, Readers First, etc.• Dealing with the small town mindset• OCLC Linked Data, RDA and global metadata strategies• DPLA• Library Renewal• EveryLibrary Advocacy PAC• 3M e-books (CALIFA / Douglas County initiatives)• Dark literature, orphan works, etc.• Cloud initiatives
  98. 98. So what is the answer?Where are the real pain points?
  99. 99. Grocery Stores
  100. 100. Grocery Stores
  101. 101. Grocery Stores
  102. 102. Cookbooks, Chefs . . .
  103. 103. Cookbooks, Chefs . . .
  104. 104. Meals
  105. 105. Are we going to support a totally build it yourself world? Imagine IKEA merging with GM...
  106. 106. Let’s thinkThink: Are you thinkingfood, courses, days, weekly plan, ornutrition overall?What is a meal in library end-user community or research, education and learning terms? Are you focusing on scale?
  107. 107. The newbibliography and collection development KNOWLEDGE PORTALS KNOWLEDGE, LEARNING, INFORMATION & RESEARCH COMMONS
  108. 108. What are the real issues?• Craft versus Industrial Strength• Personal service only when there’s impact• Pilot, Project, Initiative versus Portfolio Strategy• Hand-knitted prototypes versus Production • e.g. Information Literacy initiatives • Discovery versus Search versus Deep Search • eLearning units • Citation and information ethics • Repository archipelagos• Strategic Analytics• Value & Impact Measures• Behaviours, Satisfaction• Economic and strategic alignment
  109. 109. What We Never Really Knew Before 27% of our users are under 18. 59% are female. 29% are college students. We often 5% are professors and 6% are teachers. a lot believe that isn’t true. On any given day, 35% of our users are there for the very first time! Only 29% found the databases via the library website. 59% found what they were looking for on their first search. 72% trusted our content more than Google. But, 81% still use Google.
  110. 110. Be More Open to the Users’ Path
  111. 111. What Would You Attempt IfYou Knew You Would NotFail?
  112. 112. Get to where the user is.eLearning, Mobile, Distant, Virtual, Workflow
  113. 113. Choose
  114. 114. A Third Path
  115. 115. Don’t study the issue to death.
  116. 116. Focus on the Whole Experience
  117. 117. Until lions learn to write their own story,the story will always be from the perspective of the hunter not the hunted.
  118. 118. Stephen Abram, MLS, FSLAConsultant, Dysart & Jones/Lighthouse Partners Cel: 416-669-4855 Stephen’s Lighthouse Blog Facebook, Pinterest, Tumblr: Stephen Abram LinkedIn / Plaxo: Stephen Abram Twitter: @sabram SlideShare: StephenAbram1