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Building An Online Marketing Strategy

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This slideshow presentation discusses strategies for building an effective online marketing strategy, including reasons to have a website, ways to sell products online and offline, and how to drive traffic to a website. It covers topics such as search engine optimization, dynamic content issues, keywords, internal linking, and local search registration. The goal is to provide concise advice and strategies for making a website visible to search engines and potential customers.

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Peter Kent 720-771-3246 [email_address] Building an Online Marketing Strategy May 24 th 2005
Why Have a Web Site? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Hand Out a Business Card ,[object Object],[object Object]
Sell Offline: W2S = Web to Store ,[object Object],[object Object],[object Object],[object Object],[object Object],2005 Web2Store Benchmark Survey, The Dieringer Group
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“ Off-Channel Shoppers” ,[object Object],[object Object],[object Object],Forrester Research
 
Ways to Sell Online ,[object Object],[object Object],[object Object]
Auctions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
eBay ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
34 Ways to Get People to Your Site ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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Push from Brick-and-Mortar
Local Directories
Shopping Directories
Toolbars
Community Marketing
Coupon, Discount, & Freebie Sites
Content Syndication
Viral Marketing
Specialty Directories
 
 
In-Package Promotions
SEO: You’ve Got a Problem ,[object Object],[object Object],[object Object],[object Object]
Which Search Systems Matter? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other Search Engines ,[object Object],[object Object],[object Object]
Are You in the Google Index? ,[object Object],[object Object]
 
You Can Hurt SE Visibility ,[object Object],[object Object],[object Object],[object Object],[object Object]
You Can Help SE Visibility ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Frames ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
Solution . . . ,[object Object],[object Object],[object Object],[object Object],[object Object]
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iframes ,[object Object],[object Object]
Flash & Images ,[object Object],[object Object],[object Object],[object Object]
 
Invisible Navigation ,[object Object],[object Object],[object Object],[object Object]
Finding Invisible Navigation . . . ,[object Object],[object Object],[object Object],[object Object]
Solution … ,[object Object]
Dynamic Web Pages ,[object Object]
 
Look at the URL ,[object Object]
Search for Page… ,[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
Solution… ,[object Object],[object Object],[object Object],[object Object]
Session IDs ,[object Object],[object Object],[object Object],[object Object]
 
Solution… ,[object Object],[object Object],[object Object]
Required Cookies ,[object Object],[object Object]
You Can Help SE Visibility ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Pick the Right Keywords ,[object Object],[object Object],[object Object]
 
You Need Content ,[object Object],[object Object],[object Object]
Use the Keywords! ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
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CSS Vs. <H> ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Other places for keywords… ,[object Object],[object Object]
Internal Links ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Site Structure ,[object Object],[object Object],[object Object],[object Object]
Remember LocalSearch ,[object Object],[object Object],[object Object]
 
 
Local Search – Register Your Business ,[object Object],[object Object],[object Object]
Entering the Search Engines ,[object Object],[object Object],[object Object]
Registration? ,[object Object],[object Object],[object Object]
[object Object],www.LumbermansExchange.com www .Lumbermans Exchange . com
www.orlythematchmaker.com www.OrlyTheMatchmaker.com
[object Object],www.HoranAndMcConaty.com www . Horan And McConaty . com
[object Object],www . Horan And McConaty . com
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Peter Kent 720-771-3246 [email_address] www.PeterKentConsulting.com http://PeterKentConsulting.com/slides/

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