Building An Online Community- The Story Of therodinhoods.com
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Building An Online Community- The Story Of therodinhoods.com
- 1. Digital Marketing Webinar Building An Online Community- The Story of Therodinhoods.com November 28, 2014 | Alok Kejriwal (CEO & Co Founder, Games2Win) www.digitalvidya.com
- 2. Lessons learnt building an online community Alok Kejriwal – Founder - November 2014
- 3. Lesson 1: Define WHY
- 4. I was inspired to share...
- 5. So, I decided to share my wins, my losses, my pains, my gains my journey…
- 6. Lesson 2: Define Meaning
- 7. What does “Rodinhood” mean? Rodinhood is Rodin’s thinker collaborating with Robinhood the doer Rodinhood represents thinking and doing.
- 8. Lesson 3: Start Small
- 9. I began by writing a simple blog
- 10. Lesson 4: Stay committed
- 11. I’ve written over 500 articles!
- 12. Lesson 5: BE the Brand
- 13. I AM RODINHOOD… everywhere
- 14. Lesson 6: Participate outside your community
- 15. I am regular on Quora
- 16. Create traction on media…
- 17. Lesson 7: Walk, Talk, BE the Brand
- 18. I wear my brand… Everywhere!
- 19. Lesson 8: Get a Co-Founder
- 20. Asha – Co-Founder Asha wrote to me almost 4 years back, “Alok, I like what you write but can’t stand your grammar and spelling mistakes.” I saw in her the making of a great partner… someone committed to the purpose
- 21. Lesson 9: Be heavily involved in the community
- 22. I reply to a LOT of posts
- 23. Lesson 10: Serve your community…
- 24. I go to exclusive events and then share them with the community
- 25. I usually write USEFUL stuff..
- 26. Lesson 11: Let the community members become the HEROES
- 27. I am no longer the most popular content creator...
- 28. Lesson 12: Write what you LIKE; not what you SHOULD
- 29. I BASHED UP the other AK
- 30. Lesson 13: Create a rewards system
- 31. Reward your community with merchandise and call outs!
- 32. Lesson 14: BE INCLUSIVE
- 33. Rajesh is a WINNER !
- 34. Lesson 15: Take the community offline
- 35. Beyond meeting on the site, I invited a few members to my office
- 36. I started meeting people on my trips to other cities!
- 37. We began to break bread together
- 39. The meets got larger
- 40. And larger
- 41. And Larger…
- 42. TheRodinhoods has grown from 1 member to 8500+ members today
- 43. Lesson 16 : Build something that will make you IRRELEVANT
- 46. www.digitalvidya.com Found It Useful? Join upcoming Digital Marketing Webinar live! http://www.digitalvidya.com/