Maria's presentation at WordCamp Miami 2012

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Blogging Basics
WordCamp Miami 2012
University of Miami

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My story …

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I just gave birth to a WP site LOL …

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Let’s define ‘blog’

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Publishing is nothing new …

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It’s no longer just a ‘web log’ …
 It’s an empty vessel for self-publishing.
 It’s a content management system.
 Put something in it, nurture it and let it grow.

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Editorial: Voice

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Everyone has a voice …
 Be patient. A crying baby isn’t an opera singer just yet.
 All writing is persuasion. Learn the art of rhetoric.
 What are you selling and to whom?

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You’re not a blogger …

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You’re a publisher!
Content is KING. Design is QUEEN.
They sleep together and wear many
hats: publisher, editor, writer and
designer.
Less is more. Form follows function.

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Editorial keeps you sane …
 Select topics.
 Create an editorial calendar.
 Write catchy headlines.
 Be SEO aware but channel creativity first.
 Know your FTC blogger disclosure rules.

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zOMG microblogging …
 Know when and how much to say.
 Use social networks to enhance your content.
 140 characters on Twitter goes a long way.
 Go mobile!

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Resources
 problogger.net
 southfloridadailyblog.blogspot.com
 vizred.com

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Workshops & Consultation
beachbombshell@gmail.com