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How To Promote Your
      Website
   Eloqua-style

     presented by
Smart business owners, like you, are always
   looking for new, inexpensive ways to promote
                   their website


Folks from Eloqua figured out how
to get the most links to your
website in the cheapest possible way
If you want to learn what can you do to
  promote your website for free today



           Dig in!

                         Here is how you do it
Step 1.

Write a 100 page thesis on Eloqua's content
                 strategy


 Although some enthusiasts, like me, have done it it in the past,
 it's not necessary and not recommended. There are simpler
 ways to do it
Step 1.
            Find a graphic designer
     who is going to illustrate your stuff
            for free or almost free
Eloqua teamed up with             and got a lot from this
partnership:

•   Website design
•   Infographics
•   Presentations
•   Animated videos

If you haven't found a designer yet, ask your niece to illustrate your
stuff for you

                      Do you think I am kidding?
Step 2.
       Create awesome content cheap


Make a video! It is easy in this 21st Century. Did you know Steven
   Spielberg shot his last movie entirely with three Iphones?

   Well not exactly, but cell phones record broadcast-quality
   images, and with a little creativity you can make a promotional
   video as good as anyone's promotional video

Check out what I did with my iPad and I've never done or edited
                       videos in my life
Step 3.
        Create more content




Make a presentation or two about your product on
                   SlideShare

              The more the better!
Step 4.
                Be the first one



    Nobody cares about the guy who took second place
               (Well, besides his parents)

Create something original and make sure that people    it
Step 5.
                    Think adjacent



If you are selling energy-efficient light bulbs, think how can you
           reach people who care about saving energy

   And if you are selling marketing automation software, try
                  partnering with folks from
Step 6.
  Find websites where you can submit
   your stuff to reach your target
               audience

There are places on the web where you can share your content
                     with interested folks

  I am not talking about spammy-looking places like
  EzineArticles, I am talking about quality portals on
  the subject

Try searching for "your keywords" forum. Often forums would
        be located on a portal dedicated to your niche
Step 7.
               Get some love (and views)


I don't care how good your content is. If your content has attracted
a pitiful 10 views, nobody is going to want to even give it a try

     Get as many people as you can to your content pages. And by
     people (I mean at least your niece and your grandma). Make
     them watch your stuff over and over again. And make them
     "Like it" and "Share it"

  All this makes you a popular kid in school. All of us want to be
                      associated with success
Step 8.
           Link to a powerful giant



Like Eloqua . Tell them that you wrote about their majesty and
        hopefully they will "like" and "share" your stuff

Linking to someone big makes you more legit. Like a sixth grader
         going to the football game with a ninth grader
Step 9.
                          Entertain


No matter what business you are in, if you want to be successful, you
                         have to entertain

There are multiple ways to be entertaining. One of them is being sexy
                           and funny like



               Brightest LED Candelabra Light Bulbs

           Sexy sells. Boring doesn't sell much of anything
Step 10.
                       Borrow ideas
     The best advice I can give you today is to borrow other
     people's ideas. Think of it like jazz. You riff on other people's
     ideas. Borrow with respect and creativity, and it's a legit deal


    With this advice you can create some great content today

Take this presentation and rewrite it so it relates to your business.
                   And publish it on SlideShare

                             Today!
is a US distributor of sexy,
energy-efficient candelabra bulbs




        And my name is Ania Divina.
        I am the owner of this company
        and as you can tell, I have a black
        belt in content marketing
Brightest LED Candelabra Light Bulbs

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How To Promote Your Website Eloqua-Style

  • 1. How To Promote Your Website Eloqua-style presented by
  • 2. Smart business owners, like you, are always looking for new, inexpensive ways to promote their website Folks from Eloqua figured out how to get the most links to your website in the cheapest possible way
  • 3. If you want to learn what can you do to promote your website for free today Dig in! Here is how you do it
  • 4. Step 1. Write a 100 page thesis on Eloqua's content strategy Although some enthusiasts, like me, have done it it in the past, it's not necessary and not recommended. There are simpler ways to do it
  • 5. Step 1. Find a graphic designer who is going to illustrate your stuff for free or almost free Eloqua teamed up with and got a lot from this partnership: • Website design • Infographics • Presentations • Animated videos If you haven't found a designer yet, ask your niece to illustrate your stuff for you Do you think I am kidding?
  • 6. Step 2. Create awesome content cheap Make a video! It is easy in this 21st Century. Did you know Steven Spielberg shot his last movie entirely with three Iphones? Well not exactly, but cell phones record broadcast-quality images, and with a little creativity you can make a promotional video as good as anyone's promotional video Check out what I did with my iPad and I've never done or edited videos in my life
  • 7. Step 3. Create more content Make a presentation or two about your product on SlideShare The more the better!
  • 8. Step 4. Be the first one Nobody cares about the guy who took second place (Well, besides his parents) Create something original and make sure that people it
  • 9. Step 5. Think adjacent If you are selling energy-efficient light bulbs, think how can you reach people who care about saving energy And if you are selling marketing automation software, try partnering with folks from
  • 10. Step 6. Find websites where you can submit your stuff to reach your target audience There are places on the web where you can share your content with interested folks I am not talking about spammy-looking places like EzineArticles, I am talking about quality portals on the subject Try searching for "your keywords" forum. Often forums would be located on a portal dedicated to your niche
  • 11. Step 7. Get some love (and views) I don't care how good your content is. If your content has attracted a pitiful 10 views, nobody is going to want to even give it a try Get as many people as you can to your content pages. And by people (I mean at least your niece and your grandma). Make them watch your stuff over and over again. And make them "Like it" and "Share it" All this makes you a popular kid in school. All of us want to be associated with success
  • 12. Step 8. Link to a powerful giant Like Eloqua . Tell them that you wrote about their majesty and hopefully they will "like" and "share" your stuff Linking to someone big makes you more legit. Like a sixth grader going to the football game with a ninth grader
  • 13. Step 9. Entertain No matter what business you are in, if you want to be successful, you have to entertain There are multiple ways to be entertaining. One of them is being sexy and funny like Brightest LED Candelabra Light Bulbs Sexy sells. Boring doesn't sell much of anything
  • 14. Step 10. Borrow ideas The best advice I can give you today is to borrow other people's ideas. Think of it like jazz. You riff on other people's ideas. Borrow with respect and creativity, and it's a legit deal With this advice you can create some great content today Take this presentation and rewrite it so it relates to your business. And publish it on SlideShare Today!
  • 15. is a US distributor of sexy, energy-efficient candelabra bulbs And my name is Ania Divina. I am the owner of this company and as you can tell, I have a black belt in content marketing