SlideShare a Scribd company logo
The Publishing Revolution


SHORT
Is the New LONG

 Ignite DC #10
 Debbie Weil
 09.26.12
Readers want information in small bites.
Phew…   a short book is doable.




         Charles Dickens
Write for Kindle.
Hey, I’m a
real book
Isn’t the goal to “tell your story”?
No! Your eBook has a business goal: to leverage revenue.




Nic McPhee http://www.flickr.com/photos/nicmcphee/
An author is an entrepreneur.




Flickr
Example of self-published eBook.
Got his eBook sponsored by GoToWebinar.
Collected blog posts make him a published author.
Help your
readers make "
  one small
   change.
Your book needs a stylish cover and a title that makes readers say…
I gotta know
what’s inside.
How will readers find your book?
Start blogging now. Build your tribe. Listen to your readers.




                              Be
                              relentlessly
                              useful
Ingredients of success: 1. Think like an entrepreneur "
     2. It’s all about your readers 3. Practice…
Practice… practice… "
It takes a lot of sweat to write a book.
Start writing…




Big Ideas. Short Books.TM
Debbie Weil
debbie@voxiemedia.com

More Related Content

Similar to Short Is the New Long

Be A Successful Kindle Publisher without Writing Books
Be A Successful Kindle Publisher without Writing BooksBe A Successful Kindle Publisher without Writing Books
Be A Successful Kindle Publisher without Writing Books
Alice Seba
 
Should You Write a Business Book?
Should You Write a Business Book?Should You Write a Business Book?
Should You Write a Business Book?
Ken Lizotte
 
Ana Rosenberg | The One Thing You Can Plan Today To Have A Profitable Book Th...
Ana Rosenberg | The One Thing You Can Plan Today To Have A Profitable Book Th...Ana Rosenberg | The One Thing You Can Plan Today To Have A Profitable Book Th...
Ana Rosenberg | The One Thing You Can Plan Today To Have A Profitable Book Th...
Ana Rosenberg
 
13 Steps to Becoming a Bestselling Author - from Willamette Writer's Conferen...
13 Steps to Becoming a Bestselling Author - from Willamette Writer's Conferen...13 Steps to Becoming a Bestselling Author - from Willamette Writer's Conferen...
13 Steps to Becoming a Bestselling Author - from Willamette Writer's Conferen...
Tom Corson-Knowles
 
Publish to profits: Supercharge your business with a book
Publish to profits: Supercharge your business with a bookPublish to profits: Supercharge your business with a book
Publish to profits: Supercharge your business with a book
Jacqui Pretty
 
No more cold calls!
No more cold calls!No more cold calls!
No more cold calls!
Juliet Ochieng
 
Venture cafe 10.27.2016
Venture cafe 10.27.2016Venture cafe 10.27.2016
Venture cafe 10.27.2016
John Berglund
 
Where do clients come from
Where do clients come fromWhere do clients come from
Where do clients come from
Taylor Schena
 
Conversation by Design
Conversation by DesignConversation by Design
Conversation by Design
David Armano
 
Conversation By Design
Conversation By DesignConversation By Design
Conversation By Design51 lecture
 
Tl mar april_magazine March-April 2010
Tl mar april_magazine March-April 2010Tl mar april_magazine March-April 2010
Tl mar april_magazine March-April 2010shelleydunstone
 
5 Keys to Self-Publishing Success
5 Keys to Self-Publishing Success5 Keys to Self-Publishing Success
5 Keys to Self-Publishing Success
John Kremer
 
Your Guide To Self Publishing
Your Guide To Self PublishingYour Guide To Self Publishing
Your Guide To Self Publishing
Janice Ceresa
 
Successful Self-publishing
Successful Self-publishingSuccessful Self-publishing
Successful Self-publishing
Four Waters Press
 
Blog your way to a best seller
Blog your way to a best sellerBlog your way to a best seller
Blog your way to a best seller
Arvind Devalia
 
Booklist 2019
Booklist 2019Booklist 2019
Booklist 2019
Adam Morgan
 
Blogging Ideas for Any Niche - Top 10
Blogging Ideas for Any Niche - Top 10Blogging Ideas for Any Niche - Top 10
Blogging Ideas for Any Niche - Top 10Alice Seba
 
Writing For Bloggers
Writing For BloggersWriting For Bloggers
Writing For BloggersÖzgür Akman
 
6 Shockingly Simple Ways to Produce Products and Promote Your Biz!
6 Shockingly Simple Ways to Produce Products and Promote Your Biz!6 Shockingly Simple Ways to Produce Products and Promote Your Biz!
6 Shockingly Simple Ways to Produce Products and Promote Your Biz!
Buy The Book Marketing LLC
 

Similar to Short Is the New Long (20)

Be A Successful Kindle Publisher without Writing Books
Be A Successful Kindle Publisher without Writing BooksBe A Successful Kindle Publisher without Writing Books
Be A Successful Kindle Publisher without Writing Books
 
Content Rules
Content RulesContent Rules
Content Rules
 
Should You Write a Business Book?
Should You Write a Business Book?Should You Write a Business Book?
Should You Write a Business Book?
 
Ana Rosenberg | The One Thing You Can Plan Today To Have A Profitable Book Th...
Ana Rosenberg | The One Thing You Can Plan Today To Have A Profitable Book Th...Ana Rosenberg | The One Thing You Can Plan Today To Have A Profitable Book Th...
Ana Rosenberg | The One Thing You Can Plan Today To Have A Profitable Book Th...
 
13 Steps to Becoming a Bestselling Author - from Willamette Writer's Conferen...
13 Steps to Becoming a Bestselling Author - from Willamette Writer's Conferen...13 Steps to Becoming a Bestselling Author - from Willamette Writer's Conferen...
13 Steps to Becoming a Bestselling Author - from Willamette Writer's Conferen...
 
Publish to profits: Supercharge your business with a book
Publish to profits: Supercharge your business with a bookPublish to profits: Supercharge your business with a book
Publish to profits: Supercharge your business with a book
 
No more cold calls!
No more cold calls!No more cold calls!
No more cold calls!
 
Venture cafe 10.27.2016
Venture cafe 10.27.2016Venture cafe 10.27.2016
Venture cafe 10.27.2016
 
Where do clients come from
Where do clients come fromWhere do clients come from
Where do clients come from
 
Conversation by Design
Conversation by DesignConversation by Design
Conversation by Design
 
Conversation By Design
Conversation By DesignConversation By Design
Conversation By Design
 
Tl mar april_magazine March-April 2010
Tl mar april_magazine March-April 2010Tl mar april_magazine March-April 2010
Tl mar april_magazine March-April 2010
 
5 Keys to Self-Publishing Success
5 Keys to Self-Publishing Success5 Keys to Self-Publishing Success
5 Keys to Self-Publishing Success
 
Your Guide To Self Publishing
Your Guide To Self PublishingYour Guide To Self Publishing
Your Guide To Self Publishing
 
Successful Self-publishing
Successful Self-publishingSuccessful Self-publishing
Successful Self-publishing
 
Blog your way to a best seller
Blog your way to a best sellerBlog your way to a best seller
Blog your way to a best seller
 
Booklist 2019
Booklist 2019Booklist 2019
Booklist 2019
 
Blogging Ideas for Any Niche - Top 10
Blogging Ideas for Any Niche - Top 10Blogging Ideas for Any Niche - Top 10
Blogging Ideas for Any Niche - Top 10
 
Writing For Bloggers
Writing For BloggersWriting For Bloggers
Writing For Bloggers
 
6 Shockingly Simple Ways to Produce Products and Promote Your Biz!
6 Shockingly Simple Ways to Produce Products and Promote Your Biz!6 Shockingly Simple Ways to Produce Products and Promote Your Biz!
6 Shockingly Simple Ways to Produce Products and Promote Your Biz!
 

More from Debbie Weil

5 Truths About Marketing to Baby Boomers With Social Media
5 Truths About Marketing to Baby Boomers With Social Media5 Truths About Marketing to Baby Boomers With Social Media
5 Truths About Marketing to Baby Boomers With Social Media
Debbie Weil
 
Make Meaning: Social Media Sweet Spot
Make Meaning: Social Media Sweet SpotMake Meaning: Social Media Sweet Spot
Make Meaning: Social Media Sweet Spot
Debbie Weil
 
Friending over 50 - Ignite DC
Friending over 50 - Ignite DCFriending over 50 - Ignite DC
Friending over 50 - Ignite DC
Debbie Weil
 
Your Social Media Sweet Spot
Your Social Media Sweet SpotYour Social Media Sweet Spot
Your Social Media Sweet Spot
Debbie Weil
 
Solving the Social Media Puzzle
Solving the Social Media PuzzleSolving the Social Media Puzzle
Solving the Social Media Puzzle
Debbie Weil
 
5 Key Myths of Corporate Blogging
5 Key Myths of Corporate Blogging5 Key Myths of Corporate Blogging
5 Key Myths of Corporate Blogging
Debbie Weil
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
Debbie Weil
 
3 Secrets of Social Media Marketing
3 Secrets of Social Media Marketing3 Secrets of Social Media Marketing
3 Secrets of Social Media Marketing
Debbie Weil
 
Schering-Plough Executive Lecture
Schering-Plough Executive LectureSchering-Plough Executive Lecture
Schering-Plough Executive Lecture
Debbie Weil
 
Purdue Univ. Student Comments on Blogging E-Retailing
Purdue Univ. Student Comments on Blogging E-RetailingPurdue Univ. Student Comments on Blogging E-Retailing
Purdue Univ. Student Comments on Blogging E-Retailing
Debbie Weil
 
Case study on crisis communications using social media
Case study on crisis communications using social mediaCase study on crisis communications using social media
Case study on crisis communications using social media
Debbie Weil
 
What's Your Digital Footprint?
What's Your Digital Footprint?What's Your Digital Footprint?
What's Your Digital Footprint?
Debbie Weil
 
Blogging and E-retailing
Blogging and E-retailingBlogging and E-retailing
Blogging and E-retailing
Debbie Weil
 

More from Debbie Weil (13)

5 Truths About Marketing to Baby Boomers With Social Media
5 Truths About Marketing to Baby Boomers With Social Media5 Truths About Marketing to Baby Boomers With Social Media
5 Truths About Marketing to Baby Boomers With Social Media
 
Make Meaning: Social Media Sweet Spot
Make Meaning: Social Media Sweet SpotMake Meaning: Social Media Sweet Spot
Make Meaning: Social Media Sweet Spot
 
Friending over 50 - Ignite DC
Friending over 50 - Ignite DCFriending over 50 - Ignite DC
Friending over 50 - Ignite DC
 
Your Social Media Sweet Spot
Your Social Media Sweet SpotYour Social Media Sweet Spot
Your Social Media Sweet Spot
 
Solving the Social Media Puzzle
Solving the Social Media PuzzleSolving the Social Media Puzzle
Solving the Social Media Puzzle
 
5 Key Myths of Corporate Blogging
5 Key Myths of Corporate Blogging5 Key Myths of Corporate Blogging
5 Key Myths of Corporate Blogging
 
Social Media 101
Social Media 101Social Media 101
Social Media 101
 
3 Secrets of Social Media Marketing
3 Secrets of Social Media Marketing3 Secrets of Social Media Marketing
3 Secrets of Social Media Marketing
 
Schering-Plough Executive Lecture
Schering-Plough Executive LectureSchering-Plough Executive Lecture
Schering-Plough Executive Lecture
 
Purdue Univ. Student Comments on Blogging E-Retailing
Purdue Univ. Student Comments on Blogging E-RetailingPurdue Univ. Student Comments on Blogging E-Retailing
Purdue Univ. Student Comments on Blogging E-Retailing
 
Case study on crisis communications using social media
Case study on crisis communications using social mediaCase study on crisis communications using social media
Case study on crisis communications using social media
 
What's Your Digital Footprint?
What's Your Digital Footprint?What's Your Digital Footprint?
What's Your Digital Footprint?
 
Blogging and E-retailing
Blogging and E-retailingBlogging and E-retailing
Blogging and E-retailing
 

Recently uploaded

CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
fakeloginn69
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
Cynthia Clay
 
The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
awaisafdar
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
Nicola Wreford-Howard
 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024   .pdfBeMetals Presentation_May_22_2024   .pdf
BeMetals Presentation_May_22_2024 .pdf
DerekIwanaka1
 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
tjcomstrang
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
seoforlegalpillers
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
Ben Wann
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
dylandmeas
 
Digital Transformation in PLM - WHAT and HOW - for distribution.pdf
Digital Transformation in PLM - WHAT and HOW - for distribution.pdfDigital Transformation in PLM - WHAT and HOW - for distribution.pdf
Digital Transformation in PLM - WHAT and HOW - for distribution.pdf
Jos Voskuil
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
Falcon Invoice Discounting
 
chapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxationchapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxation
AUDIJEAngelo
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Lviv Startup Club
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
usawebmarket
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
ofm712785
 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Navpack & Print
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
zoyaansari11365
 
Lookback Analysis
Lookback AnalysisLookback Analysis
Lookback Analysis
Safe PaaS
 
Pitch Deck Teardown: RAW Dating App's $3M Angel deck
Pitch Deck Teardown: RAW Dating App's $3M Angel deckPitch Deck Teardown: RAW Dating App's $3M Angel deck
Pitch Deck Teardown: RAW Dating App's $3M Angel deck
HajeJanKamps
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
BBPMedia1
 

Recently uploaded (20)

CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptxCADAVER AS OUR FIRST TEACHER anatomt in your.pptx
CADAVER AS OUR FIRST TEACHER anatomt in your.pptx
 
Putting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptxPutting the SPARK into Virtual Training.pptx
Putting the SPARK into Virtual Training.pptx
 
The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...The Parable of the Pipeline a book every new businessman or business student ...
The Parable of the Pipeline a book every new businessman or business student ...
 
Exploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social DreamingExploring Patterns of Connection with Social Dreaming
Exploring Patterns of Connection with Social Dreaming
 
BeMetals Presentation_May_22_2024 .pdf
BeMetals Presentation_May_22_2024   .pdfBeMetals Presentation_May_22_2024   .pdf
BeMetals Presentation_May_22_2024 .pdf
 
20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf20240425_ TJ Communications Credentials_compressed.pdf
20240425_ TJ Communications Credentials_compressed.pdf
 
What is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdfWhat is the TDS Return Filing Due Date for FY 2024-25.pdf
What is the TDS Return Filing Due Date for FY 2024-25.pdf
 
Improving profitability for small business
Improving profitability for small businessImproving profitability for small business
Improving profitability for small business
 
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdfMeas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
Meas_Dylan_DMBS_PB1_2024-05XX_Revised.pdf
 
Digital Transformation in PLM - WHAT and HOW - for distribution.pdf
Digital Transformation in PLM - WHAT and HOW - for distribution.pdfDigital Transformation in PLM - WHAT and HOW - for distribution.pdf
Digital Transformation in PLM - WHAT and HOW - for distribution.pdf
 
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-indiafalcon-invoice-discounting-a-premier-platform-for-investors-in-india
falcon-invoice-discounting-a-premier-platform-for-investors-in-india
 
chapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxationchapter 10 - excise tax of transfer and business taxation
chapter 10 - excise tax of transfer and business taxation
 
Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)Maksym Vyshnivetskyi: PMO Quality Management (UA)
Maksym Vyshnivetskyi: PMO Quality Management (UA)
 
Buy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star ReviewsBuy Verified PayPal Account | Buy Google 5 Star Reviews
Buy Verified PayPal Account | Buy Google 5 Star Reviews
 
5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer5 Things You Need To Know Before Hiring a Videographer
5 Things You Need To Know Before Hiring a Videographer
 
Affordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n PrintAffordable Stationery Printing Services in Jaipur | Navpack n Print
Affordable Stationery Printing Services in Jaipur | Navpack n Print
 
Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111Introduction to Amazon company 111111111111
Introduction to Amazon company 111111111111
 
Lookback Analysis
Lookback AnalysisLookback Analysis
Lookback Analysis
 
Pitch Deck Teardown: RAW Dating App's $3M Angel deck
Pitch Deck Teardown: RAW Dating App's $3M Angel deckPitch Deck Teardown: RAW Dating App's $3M Angel deck
Pitch Deck Teardown: RAW Dating App's $3M Angel deck
 
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...
 

Short Is the New Long