My presentation about the 7 Deadly Sins if Marketing at Target Marketing Mag's virtual conference. We cover a ton of stuff including:
- Metrics Driven Marketing
- Audience Segmentation
- Selling vs. Nurturing
Customer Acquisition: The Story of 2016 - 2020MineThatData
In this 4th draft of a presentation to be given to the Vermont / New Hampshire Marketing Group on March 31, 2016, Kevin Hillstrom, shares reasons why customer acquisition is the most important story of the next five years, and illustrates how numerous businesses approach the task of acquiring new customers. Finally, Kevin discusses a new department, called a "Brand Response Marketing Team".
As marketers in a customer-driven, digital-age that has evolved extremely rapidly in recent years, we’re challenged to constantly reinvent the way we market our products and services. There’s an ongoing debate in the marketing world about which approach to marketing, push or pull, will get us the most bang for our buck.
From startup to Series A and beyond, how you build your growth engine evolves as your company matures. In this presentation, we look at the critical things to consider before you try a single tactics and frameworks for defining objectives, your funnel and positioning.
Heard of inbound marketing but aren't exactly sure what it means? This SlideShare outlines the core of inbound marketing and ways you can use inbound to grow your business. Generating organic, self-qualified traffic is the name of the marketing game in 2016.
My presentation about the 7 Deadly Sins if Marketing at Target Marketing Mag's virtual conference. We cover a ton of stuff including:
- Metrics Driven Marketing
- Audience Segmentation
- Selling vs. Nurturing
Customer Acquisition: The Story of 2016 - 2020MineThatData
In this 4th draft of a presentation to be given to the Vermont / New Hampshire Marketing Group on March 31, 2016, Kevin Hillstrom, shares reasons why customer acquisition is the most important story of the next five years, and illustrates how numerous businesses approach the task of acquiring new customers. Finally, Kevin discusses a new department, called a "Brand Response Marketing Team".
As marketers in a customer-driven, digital-age that has evolved extremely rapidly in recent years, we’re challenged to constantly reinvent the way we market our products and services. There’s an ongoing debate in the marketing world about which approach to marketing, push or pull, will get us the most bang for our buck.
From startup to Series A and beyond, how you build your growth engine evolves as your company matures. In this presentation, we look at the critical things to consider before you try a single tactics and frameworks for defining objectives, your funnel and positioning.
Heard of inbound marketing but aren't exactly sure what it means? This SlideShare outlines the core of inbound marketing and ways you can use inbound to grow your business. Generating organic, self-qualified traffic is the name of the marketing game in 2016.
Building on the earlier session, Doug and Kyle will walk you through a framework and tactical tips on how to build, implement, and nurture a revenue-centric culture at your company.
Speaker: Doug Landis, Growth Partner at Emergence Capital;
The Practical Guide to Marketing Your Pest Control Business OnlineCoalmarch
Our inbound marketing experts have put together this guide specifically for the lawn care and pest control industries! If you are a service-based company looking to grow your business online, this guide is for you. We're sharing our top tips & tricks from the experts at Coalmarch Productions & the creators of Sprowt.
www.getsprowt.com
17 Demand Generation Statistics Every CMO Needs to SeeHubSpot
Understanding which KPIs really matter is critical to determining the success of your marketing programs. Check out the highlights from our Demand Generation Benchmarks Report!
A simple but powerful slide deck that I use to explain the mission, structure, and guiding principles of an effective B2B marketing team. I use the analogy of a flywheel to show how the key components of the org revolve around and pick up energy from, the brand, website, content assets and marketing automation system.
Every business uses a sales funnel.
A sales funnel is the predetermined journey people are taken through before becoming your customer. It can also be referred to as a sales tunnel or sales pipeline.
eCommerce offers and promotions - an Anchanto Documentdevin simon
Nobody is alien to the fact that offers and promotions play a significant role in attracting eCommerce customers. Additionally, implementing these time-sensitive campaigns especially around festivals & special sale seasons can significantly boost revenue & also attract customer referrals.
Get this compelling whitepaper to know how you can manage highly successful eCommerce promotional strategies across multiple sales channels.
This Presentation is all about the ideal customer acquisition in Indian Market and the Strategies which can be taken care of by "Mera Medicare" from the indian customer point of view.
Funnel Vs Flywheel PowerPoint Presentation SlidesSlideTeam
It covers all the important concepts and has relevant templates which cater to your business needs. This complete deck has PPT slides on Funnel Vs Flywheel PowerPoint Presentation Slid with well suited graphics and subject driven content. This deck consists of total of twenty nine slides. All templates are completely editable for your convenience. You can change the colour, text and font size of these slides. You can add or delete the content as per your requirement. Get access to this professionally designed complete deck presentation by clicking the download button below. http://bit.ly/2urz99y
Expert ABM: Bringing Sales and Marketing TogetherDemandbase
Cinderella and Prince Charming. Beauty and the Beast. Aladdin and Jasmine. Sales and Marketing.
That last one doesn’t always have the fairytale ending we want them to, but this Valentine’s day we’re going to solve that.
In this webinar, we’ll share why Account-Based Marketing is key to bringing these two teams together. Not only will we walk you through the steps that go into building the strategy, but we’ll also share best practices and case studies from our own alignment story.
Join us on Valentine’s Day, February 14, to learn how to:
- Align Sales and Marketing on a list of accounts
- Connect marketing and sales metrics
- Build marketing campaigns with sales involvement
- Invest in sales and marketing technology
The Sales & Marketing Loop explores how to make use of big data to drive revenue growth through: (1) Aligning sales and marketing teams, (2) Hyper-personalisation and automation of marketing, (3) Monitoring leads and (4) Converting leads. Sponsored by Forfront, CANDDi and Miller Heiman.
Knoxville HUG: Why Personalization Matters and How to Use It to Drive Convers...Knoxville HUG
HubSpot's Sarah Posnak joined our 3rd quarter HubSpot User Group meetup to talk about personalization. Did you know that smart content can help cut the number of steps to conversion?!
Digital Dealer 23 - Settling the Traditional v Digital DebateDave Spannhake
As the landscape of automotive advertising changed, two camps have emerged: traditional marketing and digital marketing. This segmented philosophy left many dealerships behind the curve, forging through a continual drop in gross margins and wasted ad dollars. A greater and greater number of consumers began spending the majority of their car buying process researching online and started visiting fewer dealerships, which has made it vital to understand how and when consumers make a decision to buy. It’s time to think differently — traditional versus digital… it’s time to end the debate.
Building on the earlier session, Doug and Kyle will walk you through a framework and tactical tips on how to build, implement, and nurture a revenue-centric culture at your company.
Speaker: Doug Landis, Growth Partner at Emergence Capital;
The Practical Guide to Marketing Your Pest Control Business OnlineCoalmarch
Our inbound marketing experts have put together this guide specifically for the lawn care and pest control industries! If you are a service-based company looking to grow your business online, this guide is for you. We're sharing our top tips & tricks from the experts at Coalmarch Productions & the creators of Sprowt.
www.getsprowt.com
17 Demand Generation Statistics Every CMO Needs to SeeHubSpot
Understanding which KPIs really matter is critical to determining the success of your marketing programs. Check out the highlights from our Demand Generation Benchmarks Report!
A simple but powerful slide deck that I use to explain the mission, structure, and guiding principles of an effective B2B marketing team. I use the analogy of a flywheel to show how the key components of the org revolve around and pick up energy from, the brand, website, content assets and marketing automation system.
Every business uses a sales funnel.
A sales funnel is the predetermined journey people are taken through before becoming your customer. It can also be referred to as a sales tunnel or sales pipeline.
eCommerce offers and promotions - an Anchanto Documentdevin simon
Nobody is alien to the fact that offers and promotions play a significant role in attracting eCommerce customers. Additionally, implementing these time-sensitive campaigns especially around festivals & special sale seasons can significantly boost revenue & also attract customer referrals.
Get this compelling whitepaper to know how you can manage highly successful eCommerce promotional strategies across multiple sales channels.
This Presentation is all about the ideal customer acquisition in Indian Market and the Strategies which can be taken care of by "Mera Medicare" from the indian customer point of view.
Funnel Vs Flywheel PowerPoint Presentation SlidesSlideTeam
It covers all the important concepts and has relevant templates which cater to your business needs. This complete deck has PPT slides on Funnel Vs Flywheel PowerPoint Presentation Slid with well suited graphics and subject driven content. This deck consists of total of twenty nine slides. All templates are completely editable for your convenience. You can change the colour, text and font size of these slides. You can add or delete the content as per your requirement. Get access to this professionally designed complete deck presentation by clicking the download button below. http://bit.ly/2urz99y
Expert ABM: Bringing Sales and Marketing TogetherDemandbase
Cinderella and Prince Charming. Beauty and the Beast. Aladdin and Jasmine. Sales and Marketing.
That last one doesn’t always have the fairytale ending we want them to, but this Valentine’s day we’re going to solve that.
In this webinar, we’ll share why Account-Based Marketing is key to bringing these two teams together. Not only will we walk you through the steps that go into building the strategy, but we’ll also share best practices and case studies from our own alignment story.
Join us on Valentine’s Day, February 14, to learn how to:
- Align Sales and Marketing on a list of accounts
- Connect marketing and sales metrics
- Build marketing campaigns with sales involvement
- Invest in sales and marketing technology
The Sales & Marketing Loop explores how to make use of big data to drive revenue growth through: (1) Aligning sales and marketing teams, (2) Hyper-personalisation and automation of marketing, (3) Monitoring leads and (4) Converting leads. Sponsored by Forfront, CANDDi and Miller Heiman.
Knoxville HUG: Why Personalization Matters and How to Use It to Drive Convers...Knoxville HUG
HubSpot's Sarah Posnak joined our 3rd quarter HubSpot User Group meetup to talk about personalization. Did you know that smart content can help cut the number of steps to conversion?!
Digital Dealer 23 - Settling the Traditional v Digital DebateDave Spannhake
As the landscape of automotive advertising changed, two camps have emerged: traditional marketing and digital marketing. This segmented philosophy left many dealerships behind the curve, forging through a continual drop in gross margins and wasted ad dollars. A greater and greater number of consumers began spending the majority of their car buying process researching online and started visiting fewer dealerships, which has made it vital to understand how and when consumers make a decision to buy. It’s time to think differently — traditional versus digital… it’s time to end the debate.
"Perspective from selling back into the customer base" at SaaS North 2016L-SPARK
HubSpot's Global Director of Sales Engineering and Customer Sales Michael Currie discusses the resources and strategy a SaaS business needs to upsell to its existing user base.
"Machine Learning is Changing Everything" at SaaS North 2016L-SPARK
Technology is rapidly changing, and building true intelligence into an applications is going to have a profound impact on business in the future. Organizations are looking for smarter ways to process data on a massive scale, make smarter decisions and learn from the results. Join this discussion on how Machine Learning is impacting CIOs in every industry, affecting their future thinking and setting the stage for a new level of application.
"What is Different This Time Around" at SaaStr Annual 2016saastr
Mark Suster shares his thoughts on the change in funding climate in 2016, what is the same this time around, and what most certainly isn't at SaaStr Annual 2016 held in San Francisco Feb 9-11th. www.saastrannual.com
How SaaStr Built an Energized Community of Evangelists From Scratchsaastr
SaaStr began in 2012 as a simple attempt via a WordPress blog and a few answers on Quora, to help share Jason M. Lemkin’s learnings of going from $0 to $100m ARR with the next generation of great SaaS and B2B entrepreneurs. Since then, it's become the largest community of SaaS founders and entrepreneurs on the planet.
Gretchen DeKnikker, COO of SaaStr, will discuss why live events are a core part of SaaStr's strategy of cultivating a community of enterprise software enthusiasts and how they measure event success and ROI. In this session, you will also learn how SaaStr grew its flagship event, SaaStr Annual, to a mega center of gravity for SaaS professionals - projected at 10,000+ attendees in 2017.
Presented live at Double Dutch LIVE 2016.
"Running the Box Playbook: Even Better The Second Time" at SaaStr Annual 2016saastr
Menaka Shroff of Betterworks and Anthony Kennada of Gainsight, joined by surprise guest Aaron Levie, CEO of Box, share their key insights on how they have applied the lessons learned at Box and running the playbook even better this time around at SaaStr Annual 2016 held in San Francisco Feb 9-11th. www.saastrannual.com
"Driving SaaS Success Using Key Metrics" at SaaStr Annual 2016saastr
David Skok, popular blogger and top SaaS investor at Matrix Partners, shares the key metrics that SaaS founders must focus on to remain competitive and build a sustainable business at SaaStr Annual 2016 held in San Francisco Feb 9-11th. www.saastrannual.com
Présentation du user group Duchess France au GDG de NantesClaude Falguiere
Présentation du user group Duchess France au GDG de Nantes. Duchess France est un Jave User group destiné à promouvoir les femmes dans le développement sur la plate-forme Java.
Slides from CTA Conf 2018 hosted by Unbounce
- How and when to invest in product marketing
- How product marketing work with other teams
- Positioning, messaging and go-to-market frameworks
Hana Abaza (Shopify Plus) - How to build your revenue engine for Series AStartupfest
Understanding how to scale growth in SaaS and can make (or break) your ability to boost revenue. It comes down to three things: people, process and tools. How do you structure your marketing and sales teams? What are processes do you need? What tools should you use? How do you measure impact?
Key takeaways for this session include:
- Three phases of building a team and how to structure your funnel at each stage
- How a tight marketing ops process can be a competitive advantage
- How to bridge the gap (or avoid it in the first place) between marketing & sales
- What key metrics show the efficiency of your funnel operations
Aviva Walsh's demonstration revolved around Inbound Sales and how to implement it in your business. Watch her presentation to learn more about Inbound Sales and the alignment of Sales and Marketing.
Steve Vaughan, HubSpot
Meer traffic, meer leads, meer klanten met HubSpot all-in-one marketing software
The question is simple: will you position your business so that you can not only survive the next 5-10 years of digital transformation, but capitalise on it so you become a thought-leader in your sector and grow your business in a predictable and scalable manner?
Meer info: www.dfb2b.nl
Powered by: www.webs.nl
As a marketer, it is more important today than ever before to work closely with your sales counterparts. Learn tips, techniques and keys to success when bridging the gap between marketing and sales.
Building Your Revenue Engine As Your Startup EvolvesHana Abaza
Startups go through different stages of evolution. In this presentation we discuss what your marketing and sales engine might look like with a specific deep dive into demand generation, optimizing your unit economics and focusing on a specific buyer persona.
The Definitive Guide to Lead Generation WorkbookMarketo
Get some fresh ideas for your lead generation plan! This fun, interactive workbook, helps marketers develop their lead generation strategies through templates, fill-in-the-blanks, group exercises, word searches, checklists, and more.
How to Scale B2B Business Through MarketingMalhar Barai
This presentation was done as part of Netsavvies E-Marketing Summit. Here I share tips on how B2B brands can leverage marketing to scale their business
9 Steps to Repeatable, Scalable, & Profitable GrowthDavid Skok
In this slide deck, David Skok talks through his 9 step process for B2B startups to get through product/market fit, and to then find a repeatable, scalable, and profitable growth process.
In David's experience some of the most fatal and expensive mistakes founders make is trying to skip steps. Understanding this roadmap will save you countless hours and potentially millions of wasted dollars.
In this slide deck, David Skok talks through his 9 step process for B2B startups to get through product/market fit, and to then find a repeatable, scalable, and profitable growth process.
In David's experience some of the most fatal and expensive mistakes founders make is trying to skip steps. Understanding this roadmap will save you countless hours and potentially millions of wasted dollars.
Evolution Digital discuss how content plays a huge role in generating website traffic and increasing your sales at eCommerce Expo Ireland 2016 on April 19th in Dublin, Ireland.
How Moz gather data from 10s of thousands of Google search results to investigate what may be causing positive or negative rankings in their search engine. Key example of how to use correlation data and to show other companies/marketers what may help them achieve better visibility in search.
Sales - Helping you sell more and with higher profitsAndre Jankowitz
101 Business Insights is the first business networking site that rewards members for their time and input. As a member you get real, asset-backed rewards for commenting, posting or even simply hanging out at the site. It’s our way of thanking you for engaging with and growing the network, and for being part of the most vibrant business community on the net.
Similar to "Building a Revenue Engine: WTF is Demand Generation and how do you do it?" at SaaS North 2016 (20)
http://www.l-spark.com — The L-SPARK accelerator is the destination for enterprise SaaS and cloud startups to connect with Canada’s SaaS experts and propel their revenues to $100K MRR or 10x revenue growth.
http://www.l-spark.com — The L-SPARK accelerator is the destination for enterprise SaaS and cloud startups to connect with Canada’s SaaS experts and propel their revenues to $100K MRR or 10x revenue growth.
http://www.l-spark.com — The L-SPARK accelerator is the destination for enterprise SaaS and cloud startups to connect with Canada’s SaaS experts and propel their revenues to $100K MRR or 10x revenue growth.
David Skok on The SaaS Founder's Journey || SAAS NORTH 2017L-SPARK
http://www.l-spark.com -- Watch the video of David Skok's keynote over on our blog.
David Skok joined Matrix Partners as a General Partner in May 2001. He has a wealth of experience running companies. David started his first company in 1977 at age 22. Since then David has founded a total of four separate companies and performed one turn-around. Three of these companies went public.
David joined Matrix from SilverStream Software, which he founded in June 1996. Prior to its July 2002 acquisition by Novell, SilverStream was a public company that had reached a revenue run rate in excess of $100M, with approximately 800 employees and offices in more than 20 countries around the world.
David’s work as a value added investor is best known for helping HubSpot, JBoss, AppIQ, Tabblo, Netezza, Diligent Technologies, CloudSwitch, TribeHR, GrabCAD, OpenSpan and Enservio to successful exits. David currently serves on the boards of Atomist, CloudBees, Conductor, Digium (makers of the very popular Asterisk Open Source PBX/telephony software), Meteor, NamelyHR, Salsify, Storiant, VideoIQ and Zaius.
In addition to his broad focus on enterprise software, David is specifically focused on the areas of SaaS (software as a service), cloud, mobility, Open Source, marketing automation, virtualization, storage, and data center automation.
David writes a blog for entrepreneurs and startups on topics such as viral marketing, SaaS metrics, building a sales and marketing machine, techniques for lowering cost of customer acquisition, etc. The blog can be found here: www.forEntrepreneurs.com.
ICO Marketing, Promotions and Public Relations :: Jordan St Jacques at an L-S...L-SPARK
With the success of the Filecoin and Kik ICOs (amongst others) in the latter half of 2017, every Startup in the world should be examining the possibility of an ICO for their business. Bypassing traditional funding channels such as onerous Grants and difficult VCs with the non-dilutable funding that ICOs represent should be on the tip of every Founders tongue these days. However, there’s a large disconnect between what’s assumed and what’s required to successfully launch an ICO.
Jordan St Jacques is a Tech Founder operating out of the Bayview Yards community, at first out of the Invest Ottawa incubator and now out of the Carleton University Cybersecurity wing. Jordan has world-class expertise in all things Digital Marketing, and is well on his way to adding all things in the Crypto world as well.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
Remote sensing and monitoring are changing the mining industry for the better. These are providing innovative solutions to long-standing challenges. Those related to exploration, extraction, and overall environmental management by mining technology companies Odisha. These technologies make use of satellite imaging, aerial photography and sensors to collect data that might be inaccessible or from hazardous locations. With the use of this technology, mining operations are becoming increasingly efficient. Let us gain more insight into the key aspects associated with remote sensing and monitoring when it comes to mining.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
As a business owner in Delaware, staying on top of your tax obligations is paramount, especially with the annual deadline for Delaware Franchise Tax looming on March 1. One such obligation is the annual Delaware Franchise Tax, which serves as a crucial requirement for maintaining your company’s legal standing within the state. While the prospect of handling tax matters may seem daunting, rest assured that the process can be straightforward with the right guidance. In this comprehensive guide, we’ll walk you through the steps of filing your Delaware Franchise Tax and provide insights to help you navigate the process effectively.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
15. “Marketing is about making it easy for people to find,
evaluate and buy your products. Positioning is figuring
out what your product is in the first place.”
More April: rocketwatcher.com
- April Dunford, CEO of Sprintly
16. “Marketing can polish a turd. Positioning can turn
turds into fertilizer.”
More April: rocketwatcher.com
- April Dunford, CEO of Sprintly
17. HOW DO PEOPLE THINK ABOUT
YOUR PRODUCT?
Are you a turd or are you fertilizer?
18. WHAT’S THE CONTEXT IN
WHICH PEOPLE THINK ABOUT
YOUR PRODUCT?
Price, customers, competition, brand,
channels, message.
19. WHAT LANUAGE DO PEOPLE
USE TO TALK ABOUT ABOUT
YOUR PRODUCT?
How do your customers explain your
product to their colleagues?
21. “By not deciding on one of these personas, we paid a
gigantic, invisible ‘optionality’ tax.”
Source: readthink.com
- Brian Halligan, CEO of HubSpot
22. THE PROBLEM WITH MOST
STARTUPS ISN’T A LACK OF
IDEAS, IT’S A LACK OF CLARITY &
FOCUS.
Hana Abaza | @hanaabaza
#SAASNORTH
24. DEMAND GENERATION IS A
CORE ELEMENT OF
DRIVING GROWTH
But it’s poorly understood
and badly implemented.
25. BUT WHAT EXACTLY IS
DEMAND GENERATION?
It’s about creating urgency with
buyers that are complacent.
26. Demand generation is the engine that
generates leads, identifies and
nurtures qualified prospects, and optimizes
conversion throughout the buyer cycle.
50. Blog Articles
“Snacky” Content
Long Form
Premium (gated)
ebooks/whitepapers
Webinars
WHAT CONTENT TYPES DO YOU FOCUS ON?
Visual Content
SlideShare, Videos
Infographics
51. THE CONTENT MARKETING
POWER LAW
A small portion of your content is
responsible for the majority of your
results.
52. THE VAST MAJORITY OF
CONTENT UNDERPERFORMS
Buzzsumo analyzed one million
random B2B blog articles.