MRR is the price the customer pays. Your North Star is the value they get. Mamoon Hamid, GP @ Social Capital, explains why founders need to focus on the value your product delivers, not the price the customer pays.
SaaSFest 2015 - "Monetization Matters" by Patrick Campbell of Price Intellige...Price Intelligently
Marketers focus almost exclusively on acquisition as the main lever for growth. While intuitive, Patrick Campbell - CEO of Price Intelligently - walks through why your acquisition strategy is actually the least effective tool for spurring growth in your subscription business.
Patrick also provides a specific framework for quantifying your buyer personas in an effort to properly build out your SaaS pricing strategy.
3 Revenue and Compliance "Must-haves" to Go from Series A to IPO with TaxJar'...saastr
Don’t get caught off-guard raising your next round or preparing for an IPO. It’s more than just winning customers, it’s about staying ahead of fraud, risk, and compliance. Join us for a conversation about the most overlooked finance and compliance items when scaling your SaaS company.
From Hackathon to Unicorn with Talkdesk Founder and CEO Tiago Paiva and SaaSt...saastr
In 2011, Tiago Paiva won a Twilio hackathon by embracing the overlooked call center industry. 7 years later that hackathon project achieved Unicorn status while transforming the call center space. Join Tiago as he shares Talkdesk's unconventional journey and what it takes to build a top-valued brand.
Blake Bartlett - Partner / OpenView
Kyle Poyar - Sr. Director, Market Strategy / OpenView
Pricing and packaging is one of the most powerful, yet overlooked levers to drive growth in a SaaS business. In this session, you'll find out how to price and package your product from MVP to IPO.
MRR is the price the customer pays. Your North Star is the value they get. Mamoon Hamid, GP @ Social Capital, explains why founders need to focus on the value your product delivers, not the price the customer pays.
SaaSFest 2015 - "Monetization Matters" by Patrick Campbell of Price Intellige...Price Intelligently
Marketers focus almost exclusively on acquisition as the main lever for growth. While intuitive, Patrick Campbell - CEO of Price Intelligently - walks through why your acquisition strategy is actually the least effective tool for spurring growth in your subscription business.
Patrick also provides a specific framework for quantifying your buyer personas in an effort to properly build out your SaaS pricing strategy.
3 Revenue and Compliance "Must-haves" to Go from Series A to IPO with TaxJar'...saastr
Don’t get caught off-guard raising your next round or preparing for an IPO. It’s more than just winning customers, it’s about staying ahead of fraud, risk, and compliance. Join us for a conversation about the most overlooked finance and compliance items when scaling your SaaS company.
From Hackathon to Unicorn with Talkdesk Founder and CEO Tiago Paiva and SaaSt...saastr
In 2011, Tiago Paiva won a Twilio hackathon by embracing the overlooked call center industry. 7 years later that hackathon project achieved Unicorn status while transforming the call center space. Join Tiago as he shares Talkdesk's unconventional journey and what it takes to build a top-valued brand.
Blake Bartlett - Partner / OpenView
Kyle Poyar - Sr. Director, Market Strategy / OpenView
Pricing and packaging is one of the most powerful, yet overlooked levers to drive growth in a SaaS business. In this session, you'll find out how to price and package your product from MVP to IPO.
Ever wondered how unit economics affect your growth rate? Quantitative analysis is the most essential part of successful growth hacking. Here is a specific example.
Churn and what it says about product/market fitBrian Kelly
When you're an early stage B2B SaaS startup (with less than $2M ARR) finding your ideal customers and turning them into raving fans of your product is all that matters. This is hard work. It is easy to highlight whatever signals that show you are making progress.
Don't do that.
Keep it simple: Reduce gross churn and keep your cost of customer acquisition low until you've truly found product/market fit. Ignore the allure of "net negative churn" and other vanity metrics.
I gave this presentation on October 14, 2016 at #brightconf in Chicago.
If you’re an investor who’d like to find out more about Hive, get in touch with the founder directly via john.ryder@hive.hr, or alternatively drop me an email at alex@mountsideventures.com
From Startup to IPO: Lessons from the pricing trenches - Brad Coffey of HubSpotPrice Intelligently
Brad Coffey went from an MBA intern at the startup HubSpot to the Chief Strategy Officer of the Public Company HubSpot. While he used a lot of his talents to make this climb, one particularly important project that helped Coffey show his skills was taking on HubSpot's pricing. By making pricing strategy a core competency, Coffey learned an immense amount about business strategy and was able to propel HubSpot's revenue by picking the right customer. Here's his take on the lessons he learned over the years in the pricing trenches, presented at Price Intelligently's SaaSFest 2016.
David Skok, General Partner at Matrix Partners, provides a simple model to understand a SaaS businesses, as well as the key levers founders, can leverage to drive SaaS success.
10 Practical Tips for early-stage SaaS Entrepreneurslouiscop
Workshop at HEC Paris, Seed Conference, April 2017
0. Quick intro, SaaS?
I. 3 Tips for SaaS Entrepreneurs during the ideation phase
1. Pick a problem you are REALLY passionate about
2. How will you finance the business? VC or not VC?
3. Don't underestimate TECH
II. 3 Tips for SaaS Entrepreneurs in their first 6 months
4. Don't re-invent the wheel
5. Choose your first customers well
6. Pricing
III. 3 Tips for SaaS Entrepreneurs who start scaling
7. Don't waste your money on paid marketing
8. Don't end up in the SaaS graveyard
9. Focus on the right metrics
A detailed look at why SaaS business are so different from traditional software companies, and why traditional ways of looking at their finances fail to understand the business. Provides an alternative set of metrics that show the right way to look at a SaaS business.
For more on the SaaS business model and Metrics, see this blog post:
www.forentrepreneurs.com/saas-metrics-2/
Eleven Essentials To Fiscal Excellence for EntrepreneursStephen King
Fiscal Excellence for Entrepreneurs is all about keeping it simple. It's about Cash Flow. Forecasting. Accounting. Funding. Fundability. Luck. And some other stuff. But you DO need to pay attention to it. This is a presentation I did for "Finance for Startups" presented by Startup Canada and Startup Calgary and supported by Bank of Montreal.
Growth hacking is something that's been defined and re-defined over the years to the point that most of the tactics have become fairly weak. Suneet Bhatt, Help Scout's Chief Growth Officer, in his presentation at Price Intelligently's SaaSFest 2016 walks through how to properly model, evaluate, and understand growth, particularly when it comes to stepping on the gas and accelerating metrics across the board.
"Driving SaaS Success Using Key Metrics" at SaaStr Annual 2016saastr
David Skok, popular blogger and top SaaS investor at Matrix Partners, shares the key metrics that SaaS founders must focus on to remain competitive and build a sustainable business at SaaStr Annual 2016 held in San Francisco Feb 9-11th. www.saastrannual.com
Numbers that Actually Matter. Finding Your North Star Mamoon Hamid
This presentation uncovers a common misconception in fast growing SaaS businesses. Revenue reigns over everything. We talk about what really matters in building a sustainable SaaS company.
Speakers
Myles Kleeger - President & CRO / Braze (formerly Appboy)
Ben Hindman - CEO / Splash & Formerly Director of Events / Thrillist
Maria Pergolino - Chief Marketing Officer / Anaplan
Vivek Sharma - Founder & CEO / Movable Ink
Description
These executives have built powerful programs to drive ARR at every stage of the funnel. From generating to accelerating to renewing key accounts, they all share one secret: they do it in-person. A new era of automation and measurement has transformed events from a cost center to a revenue engine.
OpenView surveyed over 500 companies, from pre-revenue to $150M+ ARR publicly traded SaaS companies, about what does and doesn't work when it comes to scaling a business.
Aligning Sales, Marketing, and CS to Scale Revenue and Retention with Showpadsaastr
According to a study from SiriusDecisions, the majority of buyers (81%) today make purchase decisions based on buying experience, over product or price. To meet buyers’ high expectations and manage the challenging sales landscape, companies must involve their entire organization in maturing the sales process- including after prospects sign on the dotted line. This session will outline a practical approach to growing revenue and retention by aligning sales, marketing, and customer success.
Now is the best time to start a company… Now what?Brian Kelly
It used to take years to launch a new software product. Now you can create, launch, and have paying customers getting value from your product in just a few months. This presentation explains why it's never been a better time to start a software company and what you need to consider to make it a reality.
Should you start with a side gig? Should you raise venture capital? How should you think about your cap table and employee options? What's your exit strategy? This presentation tackles these questions.
David Corcoran, cofounder at Third Rail Group, gave this talk at Do it Best Corp.'s annual Techapalooza on March 14, 2017.
"Perspective from selling back into the customer base" at SaaS North 2016L-SPARK
HubSpot's Global Director of Sales Engineering and Customer Sales Michael Currie discusses the resources and strategy a SaaS business needs to upsell to its existing user base.
Ever wondered how unit economics affect your growth rate? Quantitative analysis is the most essential part of successful growth hacking. Here is a specific example.
Churn and what it says about product/market fitBrian Kelly
When you're an early stage B2B SaaS startup (with less than $2M ARR) finding your ideal customers and turning them into raving fans of your product is all that matters. This is hard work. It is easy to highlight whatever signals that show you are making progress.
Don't do that.
Keep it simple: Reduce gross churn and keep your cost of customer acquisition low until you've truly found product/market fit. Ignore the allure of "net negative churn" and other vanity metrics.
I gave this presentation on October 14, 2016 at #brightconf in Chicago.
If you’re an investor who’d like to find out more about Hive, get in touch with the founder directly via john.ryder@hive.hr, or alternatively drop me an email at alex@mountsideventures.com
From Startup to IPO: Lessons from the pricing trenches - Brad Coffey of HubSpotPrice Intelligently
Brad Coffey went from an MBA intern at the startup HubSpot to the Chief Strategy Officer of the Public Company HubSpot. While he used a lot of his talents to make this climb, one particularly important project that helped Coffey show his skills was taking on HubSpot's pricing. By making pricing strategy a core competency, Coffey learned an immense amount about business strategy and was able to propel HubSpot's revenue by picking the right customer. Here's his take on the lessons he learned over the years in the pricing trenches, presented at Price Intelligently's SaaSFest 2016.
David Skok, General Partner at Matrix Partners, provides a simple model to understand a SaaS businesses, as well as the key levers founders, can leverage to drive SaaS success.
10 Practical Tips for early-stage SaaS Entrepreneurslouiscop
Workshop at HEC Paris, Seed Conference, April 2017
0. Quick intro, SaaS?
I. 3 Tips for SaaS Entrepreneurs during the ideation phase
1. Pick a problem you are REALLY passionate about
2. How will you finance the business? VC or not VC?
3. Don't underestimate TECH
II. 3 Tips for SaaS Entrepreneurs in their first 6 months
4. Don't re-invent the wheel
5. Choose your first customers well
6. Pricing
III. 3 Tips for SaaS Entrepreneurs who start scaling
7. Don't waste your money on paid marketing
8. Don't end up in the SaaS graveyard
9. Focus on the right metrics
A detailed look at why SaaS business are so different from traditional software companies, and why traditional ways of looking at their finances fail to understand the business. Provides an alternative set of metrics that show the right way to look at a SaaS business.
For more on the SaaS business model and Metrics, see this blog post:
www.forentrepreneurs.com/saas-metrics-2/
Eleven Essentials To Fiscal Excellence for EntrepreneursStephen King
Fiscal Excellence for Entrepreneurs is all about keeping it simple. It's about Cash Flow. Forecasting. Accounting. Funding. Fundability. Luck. And some other stuff. But you DO need to pay attention to it. This is a presentation I did for "Finance for Startups" presented by Startup Canada and Startup Calgary and supported by Bank of Montreal.
Growth hacking is something that's been defined and re-defined over the years to the point that most of the tactics have become fairly weak. Suneet Bhatt, Help Scout's Chief Growth Officer, in his presentation at Price Intelligently's SaaSFest 2016 walks through how to properly model, evaluate, and understand growth, particularly when it comes to stepping on the gas and accelerating metrics across the board.
"Driving SaaS Success Using Key Metrics" at SaaStr Annual 2016saastr
David Skok, popular blogger and top SaaS investor at Matrix Partners, shares the key metrics that SaaS founders must focus on to remain competitive and build a sustainable business at SaaStr Annual 2016 held in San Francisco Feb 9-11th. www.saastrannual.com
Numbers that Actually Matter. Finding Your North Star Mamoon Hamid
This presentation uncovers a common misconception in fast growing SaaS businesses. Revenue reigns over everything. We talk about what really matters in building a sustainable SaaS company.
Speakers
Myles Kleeger - President & CRO / Braze (formerly Appboy)
Ben Hindman - CEO / Splash & Formerly Director of Events / Thrillist
Maria Pergolino - Chief Marketing Officer / Anaplan
Vivek Sharma - Founder & CEO / Movable Ink
Description
These executives have built powerful programs to drive ARR at every stage of the funnel. From generating to accelerating to renewing key accounts, they all share one secret: they do it in-person. A new era of automation and measurement has transformed events from a cost center to a revenue engine.
OpenView surveyed over 500 companies, from pre-revenue to $150M+ ARR publicly traded SaaS companies, about what does and doesn't work when it comes to scaling a business.
Aligning Sales, Marketing, and CS to Scale Revenue and Retention with Showpadsaastr
According to a study from SiriusDecisions, the majority of buyers (81%) today make purchase decisions based on buying experience, over product or price. To meet buyers’ high expectations and manage the challenging sales landscape, companies must involve their entire organization in maturing the sales process- including after prospects sign on the dotted line. This session will outline a practical approach to growing revenue and retention by aligning sales, marketing, and customer success.
Now is the best time to start a company… Now what?Brian Kelly
It used to take years to launch a new software product. Now you can create, launch, and have paying customers getting value from your product in just a few months. This presentation explains why it's never been a better time to start a software company and what you need to consider to make it a reality.
Should you start with a side gig? Should you raise venture capital? How should you think about your cap table and employee options? What's your exit strategy? This presentation tackles these questions.
David Corcoran, cofounder at Third Rail Group, gave this talk at Do it Best Corp.'s annual Techapalooza on March 14, 2017.
"Perspective from selling back into the customer base" at SaaS North 2016L-SPARK
HubSpot's Global Director of Sales Engineering and Customer Sales Michael Currie discusses the resources and strategy a SaaS business needs to upsell to its existing user base.
"Machine Learning is Changing Everything" at SaaS North 2016L-SPARK
Technology is rapidly changing, and building true intelligence into an applications is going to have a profound impact on business in the future. Organizations are looking for smarter ways to process data on a massive scale, make smarter decisions and learn from the results. Join this discussion on how Machine Learning is impacting CIOs in every industry, affecting their future thinking and setting the stage for a new level of application.
"What is Different This Time Around" at SaaStr Annual 2016saastr
Mark Suster shares his thoughts on the change in funding climate in 2016, what is the same this time around, and what most certainly isn't at SaaStr Annual 2016 held in San Francisco Feb 9-11th. www.saastrannual.com
How SaaStr Built an Energized Community of Evangelists From Scratchsaastr
SaaStr began in 2012 as a simple attempt via a WordPress blog and a few answers on Quora, to help share Jason M. Lemkin’s learnings of going from $0 to $100m ARR with the next generation of great SaaS and B2B entrepreneurs. Since then, it's become the largest community of SaaS founders and entrepreneurs on the planet.
Gretchen DeKnikker, COO of SaaStr, will discuss why live events are a core part of SaaStr's strategy of cultivating a community of enterprise software enthusiasts and how they measure event success and ROI. In this session, you will also learn how SaaStr grew its flagship event, SaaStr Annual, to a mega center of gravity for SaaS professionals - projected at 10,000+ attendees in 2017.
Presented live at Double Dutch LIVE 2016.
"Running the Box Playbook: Even Better The Second Time" at SaaStr Annual 2016saastr
Menaka Shroff of Betterworks and Anthony Kennada of Gainsight, joined by surprise guest Aaron Levie, CEO of Box, share their key insights on how they have applied the lessons learned at Box and running the playbook even better this time around at SaaStr Annual 2016 held in San Francisco Feb 9-11th. www.saastrannual.com
"Building Sales Operations from $1M to $50M: Who to hire, when and why"saastr
SaaStr Annual 2017
Matt Cameron (Fmr. WW Head of Corporate Sales & VP of Sales at Kahuna) and Volney Spalding (VP Sales Operations, xMatters) talk about hiring stage-appropriate sales teams and scaling Sales Ops.
TEDx Manchester: AI & The Future of WorkVolker Hirsch
TEDx Manchester talk on artificial intelligence (AI) and how the ascent of AI and robotics impacts our future work environments.
The video of the talk is now also available here: https://youtu.be/dRw4d2Si8LA
Lessons learned from 3k SaaS Companies - Patrick Campbell, CEO, Price Intelli...SaaStock
Patrick Campbell, CEO, Price Intelligently presented "Lessons learned from 3k SaaS Companies" on the Playbook Stage at SaaStock 2016.
Watch the video here: https://www.saastock.com/blog/view/lessons-learned-from-3k-saas-companies
SaaStock is Europe’s premier Conference for B2B SaaS at RDS, Dublin Ireland in September 2017 www.saastock.com
Patrick Campbell of ProfitWell talks at BoS Conference USA 2016.
See all talks here: http://businessofsoftware.org/2016/07/all-talks-from-business-of-software-conferences-in-one-place-saas-software-talks/
Patrick Campbell, CEO, Price Intelligently - Monetization: The Forgotten Gro...Traction Conf
Price Intelligently CEO, Patrick Campbell spurs monetization as an important lever for growth and provides actionable pricing advice to monetize better. Visit: http://tractionconf.io
Forget your feelings: How to actually quantify your buyer personas - SaaSFest...Price Intelligently
As an industry we've been talking about buyer personas for over a decade, yet few of us are actually using them in the proper manner. Instead, we create cute avatars and pretty names to characterize our personas without getting into the nitty gritty of who these people are on a quantified level. In this presentation at Price Intelligently's SaaSFest 2016, Patrick Campbell walks through a step by step process for actually quantifying your buyer personas to accelerate your learnings and growth.
The SaaS market is moving rapidly, to the point that we're noticing a hard transition from the first wave of SaaS, which focused on function, infrastructure, etc, to the second wave of SaaS, which is squarely focused on the customer. In this opening presentation at Price Intelligently's SaaSFest 2016, Patrick Campbell walks through the data in the market that's showing we're in a world of transition where we'll need to heed data to properly evolve.
Mastering SaaS Pricing - The Top 5 Mistakes + How to Avoid ThemCodeScience
OpenView Venture Partners pricing experts, Partner Blake Bartlett and Senior Director of Market Strategy Kyle Poyar, join host and CodeScience CEO Brian Walsh to share real-life examples and actionable pricing strategies that position SaaS businesses for success.
Learn:
- Why pricing can make or break your business
- The 5 most common pricing mistakes for SaaS companies
- Pricing examples both good and bad from other SaaS organizations
- What roles and teams in your company should own pricing
- Key takeaways for optimal pricing
- Gotchas to avoid when pricing for the AppExchange
- And more!
Watch the recording at https://youtu.be/emDzLKq1f5g
"SaaS Metrics, how does to leverage the subscription economy?" by Patrick Cam...TheFamily
At TheFamily, we believe that anyone can become a great entrepreneur. Find more info here: http://www.thefamily.co/
- By Patrick Campbell, CEO at Price Intelligently (http://bit.ly/2iPRkKK)
- You can watch the full talk here here: (http://bit.ly/2iPMZan)
- Join us IRL next time: https://www.meetup.com/TheFamilyBerlin/
How to Think Product Analytics in PM Interviews by Amazon Sr PMProduct School
Main takeaways:
- Knowing what metrics to measure and how to measure them are key skills for a Product Manager. Interviewers are always going to gauge this aspect.
- How should we think about setting Product Metrics for every situation? How should we think about measuring these?
- What are the strengths and limitations of A/B testing. When can you use it and when should you rely on other methods? What are the different methods for measuring metrics and when to employ those.
SaaS Pricing: Supercharge revenue with a value-based pricing strategy by Patr...Freshsales
"Supercharge revenue with a value-based pricing strategy" by Patrick Campbell (CEO, Price Intelligently).
What you'll learn:
- The core principles that power the best pricing pages
- A framework for continually optimizing your pricing
- Easy changes that can boost your revenue
- The most common pricing mistakes
Matching Price to Value: 3 Lessons in Monetization from Menlo Venturessaastr
SaaS is about creating long-term value for your customer, and being compensated appropriately for that value as a business. Learn actionable monetization tips from a Product/Growth operator turned VC.
The SaaS market has changed dramatically in the past two decades, but we haven’t done much to keep up with the changes.
We’ve seen inside more SaaS data than anyone else out there. But here's how we are screwing SaaS up from the Founder and CEO of ProfitWell, Patrick Campbell.
Similar to "Pricing: Freemium to Premium to Upfront payment" at SaaS North 2016 (20)
http://www.l-spark.com — The L-SPARK accelerator is the destination for enterprise SaaS and cloud startups to connect with Canada’s SaaS experts and propel their revenues to $100K MRR or 10x revenue growth.
http://www.l-spark.com — The L-SPARK accelerator is the destination for enterprise SaaS and cloud startups to connect with Canada’s SaaS experts and propel their revenues to $100K MRR or 10x revenue growth.
http://www.l-spark.com — The L-SPARK accelerator is the destination for enterprise SaaS and cloud startups to connect with Canada’s SaaS experts and propel their revenues to $100K MRR or 10x revenue growth.
David Skok on The SaaS Founder's Journey || SAAS NORTH 2017L-SPARK
http://www.l-spark.com -- Watch the video of David Skok's keynote over on our blog.
David Skok joined Matrix Partners as a General Partner in May 2001. He has a wealth of experience running companies. David started his first company in 1977 at age 22. Since then David has founded a total of four separate companies and performed one turn-around. Three of these companies went public.
David joined Matrix from SilverStream Software, which he founded in June 1996. Prior to its July 2002 acquisition by Novell, SilverStream was a public company that had reached a revenue run rate in excess of $100M, with approximately 800 employees and offices in more than 20 countries around the world.
David’s work as a value added investor is best known for helping HubSpot, JBoss, AppIQ, Tabblo, Netezza, Diligent Technologies, CloudSwitch, TribeHR, GrabCAD, OpenSpan and Enservio to successful exits. David currently serves on the boards of Atomist, CloudBees, Conductor, Digium (makers of the very popular Asterisk Open Source PBX/telephony software), Meteor, NamelyHR, Salsify, Storiant, VideoIQ and Zaius.
In addition to his broad focus on enterprise software, David is specifically focused on the areas of SaaS (software as a service), cloud, mobility, Open Source, marketing automation, virtualization, storage, and data center automation.
David writes a blog for entrepreneurs and startups on topics such as viral marketing, SaaS metrics, building a sales and marketing machine, techniques for lowering cost of customer acquisition, etc. The blog can be found here: www.forEntrepreneurs.com.
ICO Marketing, Promotions and Public Relations :: Jordan St Jacques at an L-S...L-SPARK
With the success of the Filecoin and Kik ICOs (amongst others) in the latter half of 2017, every Startup in the world should be examining the possibility of an ICO for their business. Bypassing traditional funding channels such as onerous Grants and difficult VCs with the non-dilutable funding that ICOs represent should be on the tip of every Founders tongue these days. However, there’s a large disconnect between what’s assumed and what’s required to successfully launch an ICO.
Jordan St Jacques is a Tech Founder operating out of the Bayview Yards community, at first out of the Invest Ottawa incubator and now out of the Carleton University Cybersecurity wing. Jordan has world-class expertise in all things Digital Marketing, and is well on his way to adding all things in the Crypto world as well.
Taurus Zodiac Sign_ Personality Traits and Sign Dates.pptxmy Pandit
Explore the world of the Taurus zodiac sign. Learn about their stability, determination, and appreciation for beauty. Discover how Taureans' grounded nature and hardworking mindset define their unique personality.
India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...Kumar Satyam
According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
RMD24 | Retail media: hoe zet je dit in als je geen AH of Unilever bent? Heid...BBPMedia1
Grote partijen zijn al een tijdje onderweg met retail media. Ondertussen worden in dit domein ook de kansen zichtbaar voor andere spelers in de markt. Maar met die kansen ontstaan ook vragen: Zelf retail media worden of erop adverteren? In welke fase van de funnel past het en hoe integreer je het in een mediaplan? Wat is nu precies het verschil met marketplaces en Programmatic ads? In dit half uur beslechten we de dilemma's en krijg je antwoorden op wanneer het voor jou tijd is om de volgende stap te zetten.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Explore our most comprehensive guide on lookback analysis at SafePaaS, covering access governance and how it can transform modern ERP audits. Browse now!
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
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4. Happy customers big and small
ProfitWell
SaaS pricing
software and tech
enabled services
Free financial metrics
for subscription
businesses
@PriceIntel
5. We’ve seen inside more software companies
than anyone else on the planet.
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6. The market is becoming saturated and unit
economics just aren’t what they used to be…
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7. The relative value of features is declining.
All software is going to $0.
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8. “Differentiation” isn’t what is used to be…
N = Varies by line, but minimum of 10,000 customer respondents per line
Willingness to pay over time relative to WTP 4 years ago
WTPas%ofWTP4YearsAgo
0%
30%
60%
90%
120%
4 Years Ago 3 Years Ago 2 Years Ago 1 Year Ago Today
Core Features Single Sign On Integrations Analytics
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10. Acquiring a customer is getting pricier
N = Varies by line, but minimum of 453 companies per data point
Blended CAC relative to four years ago
CACas%ofCAC4YearsAgo
-15%
0%
15%
30%
45%
60%
4 Years Ago 3 Years Ago 2 Years Ago 1 Year Ago Today
B2B B2C
@PriceIntel
15. What we find important
C-Level/Founder Growth Preferences
%oftotalcompanies
0%
25%
50%
75%
100%
More logos Making more money per customer Keeping customers around longer
N = 1,432 software companies
@PriceIntel
16. There are clear winners and losers in this
environment.
@PriceIntel
17. Death correlates to acquisition focused teams
Of those companies who died, what was the makeup of their growth
%ofCompanies
0%
25%
50%
75%
100%
Less than $10M ARR $10.01M to $25M ARR $25.01M+ ARR
Primarily Acquisition Growth Balanced Growth
N = Minimum of 26 companies per category who died over the past 4 years
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18. Balanced growth velocity is much larger
How do growth rates compare to our two growth groups?
YoYGrowth%
0%
30%
60%
2012 2013 2014 2015
Primarily Acquisition Growth Balanced Growth
N = Minimum of 512 companies per segment pulled from the middle 2/3 of companies in terms of growth rate. This, along with a dampening
model was used to control for outlier spikes in growth rate.
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19. Subscription growth is outpacing perpetual
How do growth rates compare to our two growth groups?
YoYGrowth%
0%
30%
60%
2012 2013 2014 2015
Perpetual Subscription
N = Minimum of 306 companies with $10M in annual revenue or more per segment pulled from the middle 2/3 of companies in terms of growth
rate. This, along with a dampening model was used to control for outlier spikes in growth rate.
@PriceIntel
20. The root cause here stems from a lack of
buyer centricity.
@PriceIntel
22. Buyer Personas
Table Stakes Tony
• Valued features:
• SFDC Integration
• Chrome extension
• Least valued features
• Analytics
• API access
• WTP = ~$10/month
• CAC = ~$22
• LTV: $160
Advanced Arnie
• Valued features:
• Analytics
• API Access
• Least valued features
• Chrome extension
• Premium support
• WTP = ~$25/month
• CAC = ~$56
• LTV: $325
@PriceIntel
23. We don’t know our buyers that well
Which single category best describes your buyer personas?
%ofRespondents
0%
25%
50%
75%
100%
Thought about them Central document Quantified buyer personas
N = 1,647 SaaS companies
@PriceIntel
24. We don’t do a lot of cust dev conversations
How many cust dev conversations are you having per month?
%ofRespondents
0%
25%
50%
75%
100%
# of cust dev conversations
Less than 10 11 to 25 26 to 50 51+
N = 1,647 SaaS companies
@PriceIntel
25. We aren’t truly testing that much
How many tests or experiments are you running each month?
%ofRespondents
0%
25%
50%
75%
100%
# of tests/experiments
0 1 to 3 4 to 10 11+
N = 1,647 SaaS companies
@PriceIntel
40. What type of info do we want?
• Demographic Information
– How often do you look at your metrics? Team size? Revenue?...
• Feature/Packaging Information
– Which metrics? What features? Value props?...
• Pricing Information
– How much are they willing to pay? What frequency do they want to pay?...
@PriceIntel
41. Relative Preference Analysis
Statistical methodology to measure
preferences for features, intention, and
value propositions
Your Customer Development Toolkit
Price Sensitivity Analysis
Proven model for gauging customer’s
willingness to pay and price sensitivity
Experimental Design
Properly segmenting and breaking down the data.
How do we ask the questions?
@PriceIntel
43. “Please rank the following
features on a scale of 1 to 10…”
Depth of your metrics
Beautiful Design
Actionability from your metrics
Accuracy of your metrics
0 0.25 0.5 0.75 1
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45. What do your customers
value the most?
More on: Relative Preference Analysis
@PriceIntel
46. What do your customers
value the most?
More on: Relative Preference Analysis
@PriceIntel
47. What do your customers
value the most?
More on: Relative Preference Analysis
@PriceIntel
48. Persona-Product Fit
Startup Steve
• Valued features:
• Price
• Design
• Least valued features
• Actionabiltiy
• Depth
• WTP = ~$/month
• CAC = ~$
• LTV: $
Miderprise Marty
• Valued features:
• Accuracy
• Uptime
• Least valued features
• Price
• Design
• WTP = ~$/month
• CAC = ~$
• LTV: $
@PriceIntel
49. Relative Preference Analysis
Statistical methodology to measure
preferences for features, intention, and
value propositions
Your Customer Development Toolkit
Price Sensitivity Analysis
Proven model for gauging customer’s
willingness to pay and price sensitivity
Experimental Design
Properly segmenting and breaking down the data.
How do we ask the questions?
@PriceIntel
51. • At what (monthly) price point does [PRODUCT] become too
expensive that you’d never consider purchasing it?
• At what (monthly) price point does [PRODUCT] start to become
expensive, but you’d still consider purchasing it?
• At what (monthly) price point does [PRODUCT] a really good
deal?
• At what (monthly) price point does [PRODUCT] too cheap that
you question the quality of it?
More on: Relative Price Sensitivity Meter
How much are your
customers willing to pay?
@PriceIntel
52. How much are your customers willing to
pay?
More on: Relative Price Sensitivity Meter
@PriceIntel
53. WTP for SaaS Metrics
WTP for a SaaS Metrics Solution
WTP
$0
$75
$150
$225
$300
Size of Company (MRR)
$0 - $50k $51k - $100k $101k - $250k $251k - $500k $501k+
N = 234 companies
@PriceIntel
54. Persona-Product Fit
Startup Steve
• Valued features:
• Price
• Design
• Least valued features
• Actionabiltiy
• Depth
• WTP = ~$50/month
• CAC = ~$
• LTV: $
Miderprise Marty
• Valued features:
• Accuracy
• Uptime
• Least valued features
• Price
• Design
• WTP = ~$150-250/month
• CAC = ~$
• LTV: $
@PriceIntel
55. Persona-Product Fit
Startup Steve
• Valued features:
• Price
• Design
• Least valued features
• Actionabiltiy
• Depth
• WTP = ~$50/month
• CAC = ~$500-600
• LTV: $600
Miderprise Marty
• Valued features:
• Accuracy
• Uptime
• Least valued features
• Price
• Design
• WTP = ~$150-250/month
• CAC = ~$3000
• LTV: $1500
@PriceIntel
56. WTP for Churn Recovery
WTP for a Recovering Churn
WTP
$0
$1,125
$2,250
$3,375
$4,500
Size of Company (MRR)
$0 - $50k $51k - $100k $101k - $250k $251k - $500k $501k+
N = 234 companies
@PriceIntel
57. WTP for Rev Rec
WTP for a Revenue Recognition
WTP
$0
$875
$1,750
$2,625
$3,500
Size of Company (MRR)
$0 - $50k $51k - $100k $101k - $250k $251k - $500k $501k+
N = 234 companies
@PriceIntel
58. A good entry point
Low CAC with
constant value
Creates the
Requirement
Path to Share
of Wallet
ProfitWell
Financial metrics for the subscription economy
100% accurate
SaaS metrics for
free integrating 1-
click with your
billing system
Central fulcrum to
cust success, sales,
finance, marketing e-
team, and rest of
stakeholders
Allows interface to
clearly point to
problems and
reinforce value of
paid add-ons
@PriceIntel