This presentation was done as part of Netsavvies E-Marketing Summit. Here I share tips on how B2B brands can leverage marketing to scale their business
If you're thinking of deploying Account Based Marketing or ABM within your business, then we've got 5 key points that you need to think about before going ahead.
If you'd like to watch a recording of this webinar where we talk through each point in more detail, then click here:
http://info.lbdga.com/Webinar---20072016_Registration-Page.html
Making Demand Generation work in the Construction industryLedger Bennett DGA
In the UK today, around 93% of builders are recognised as heavy Internet users, and 70% of them buy products online. Likewise, construction industry customers are increasingly engaging in social media as a source of information, and more importantly, recommendation.
Without strong relationships with your merchant base, it's unlikely that you're getting your marketing messages through to the people paying money for products. This is particularly problematic within the construction industry, as the products tradesmen use are a direct reflection of their workmanship, which they value above most other things. When customer satisfaction is fundamental to word-of-mouth recommendation, they need to know and trust the products and brands they’re using. You can make this happen.
'Making Demand Generation work in the Construction industry' is a helpful guide that looks to connect brand owners, merchants and their customers using realistic Demand Generation strategies that professionals can leverage to their advantage.
Content Marketing Explained: Theory and Real Life ExamplesRachael Wachstein
If you're tired of all of the "experts" and their content marketing theories, this no nonsense presentation is for you. Learn how franchise systems can leverage content marketing for franchise development and unit sales. The presentation will take you from the big picture overview of the content marketing process to real life examples that will help you realize a content strategy that will work for your system.
Presentation on marketing to customers in the social era and how to adapt to changing customer behaviors and demands. This presentation was given at the San Diego Software Industries Council (SDSIC) on April 22, 2011.
If you're thinking of deploying Account Based Marketing or ABM within your business, then we've got 5 key points that you need to think about before going ahead.
If you'd like to watch a recording of this webinar where we talk through each point in more detail, then click here:
http://info.lbdga.com/Webinar---20072016_Registration-Page.html
Making Demand Generation work in the Construction industryLedger Bennett DGA
In the UK today, around 93% of builders are recognised as heavy Internet users, and 70% of them buy products online. Likewise, construction industry customers are increasingly engaging in social media as a source of information, and more importantly, recommendation.
Without strong relationships with your merchant base, it's unlikely that you're getting your marketing messages through to the people paying money for products. This is particularly problematic within the construction industry, as the products tradesmen use are a direct reflection of their workmanship, which they value above most other things. When customer satisfaction is fundamental to word-of-mouth recommendation, they need to know and trust the products and brands they’re using. You can make this happen.
'Making Demand Generation work in the Construction industry' is a helpful guide that looks to connect brand owners, merchants and their customers using realistic Demand Generation strategies that professionals can leverage to their advantage.
Content Marketing Explained: Theory and Real Life ExamplesRachael Wachstein
If you're tired of all of the "experts" and their content marketing theories, this no nonsense presentation is for you. Learn how franchise systems can leverage content marketing for franchise development and unit sales. The presentation will take you from the big picture overview of the content marketing process to real life examples that will help you realize a content strategy that will work for your system.
Presentation on marketing to customers in the social era and how to adapt to changing customer behaviors and demands. This presentation was given at the San Diego Software Industries Council (SDSIC) on April 22, 2011.
Rebranding: A 4 Step Plan for B2B MarketersTodd Ebert
Your brand has huge strategic importance for improving your competitive position, engaging more prospects and ultimately winning more customers. So that’s why I wrote this ebook, “Rebranding: A 4-Step Plan for B2B Marketers”. In the book, I lay out detailed how-to’s for pulling off every part of a rebranding from aligning your leadership around the brand to launching it internally and externally. You’ll discover examples of what my team and I did to make MultiView’s rebranding successful at every stage. I’ve also included a scorecard for selecting your digital agency and a checklist for making sure you have all your bases covered. I hope you find the content helpful and if you have any questions, please DM me on Twitter @ToddEbert. I’d be happy to share my experience having done this several times.
Ideas on innovation in online marketing and technology platforms thats will be important in 2014.
Uploaded by Dave Chaffey, CEO SmartInsights.com and co-author of Emarketing Excellence.
See http://bit.ly/smarttrends for more details on the trends.
B2B marketers have finally realized that merely throwing content into the ether is both expensive and wasteful. In this e-seminar, Paul Gillin of Profitecture shares practical advice and examples of creating content that builds trust and attracts customers. To listen to the replay go here: http://bit.ly/contentbyprofitecture
The purpose of this deck is two-fold:
1. provide key insights on how to build a highly effective and predictable demand gen engine
2. provide a template for a monthly demand gen dashboard that tracks the value/ROI of your actions
There are numerous other key metrics that are essential for marketing to track but are not represented in this template such as customer experience [NPS, CSAT, etc.], brand recognition & affinity, website analytics, email analytics, PR share of voice, ad campaign effectiveness, and so on and so on.
Additionally, this dashboard is not intended to replace a full sales pipeline dashboard but rather to provide insights on how marketing is contributing to sales effectiveness and revenue.
Are you feeling the itch to refresh your inbound marketing campaigns, but unsure where to begin? Inbound is all about publishing helpful and interesting content your audience wants to consume, but with the infinite number of approaches and ever-increasing creative standards, the possibilities of how your campaigns might take shape can be overwhelming.
To help get the inspiration flowing, we’ve collected 32 examples of truly enviable inbound marketing. Whether you want to rethink your approach to social media, email, or blogging, we’ve curated top-notch examples to expand your thinking. Or, perhaps you are ready to experiment with a new medium for your content. Explore the video and microsite chapters to discover what the leaders in multimedia marketing are creating to share their stories.
This Commerce for Insurance Marketing Solutions deck is meant to aid Insurance industry Chief Marketing Officers, and VPs of Marketing, eCommerce & Sales.
IBM Commerce has solutions that allow Insurance CMOs and Marketing VPs to engage customers with relevant and rewarding experiences in real-time.
B2C and B2B advertisers view their audiences from two completely different perspectives even though they’re often both talking to the same people. The infographic below showcases how important it is for B2B marketers to ensure that they are using the right lens to identify, target and communicate with their potential customers online.
B2B vs. B2C: 10 Marketing Experts Have Their Say (SlideShare)Babcock Jenkins
In B2B marketing we've got funnels and waterfalls, channels and verticals. But none of that matters until you hook someone with a big idea. So is B2B is the same as B2C? It depends on who you ask. See what 10 leading B2B experts say.
501 Questions Every B2B CMO Needs To AskTodd Ebert
Taking the reins as a new CMO can be daunting. You need learn all about the company, strategies, markets, products, customers, personas, buying journeys, competitors, processes, technologies, etc. -- not to mention all the myriad details about the marketing team, brands, plans and budgets. What does the marketing team do well? What do they not do well? What do they not do at all?
You've got just a few months to gather all the information, analyze it, identify gaps, develop your plan and present it to the CEO and Board.
Having gone through this process several times, I created an Evernote list with questions to ask in order to be thorough in gathering all the information. Over the years that simple list grew unwieldy with hundreds of questions so I dumped it into a Word doc and then got the bright idea to turn it into an ebook for B2B CMOs -- the only one of it's kind.
Coversational Marketing Playbook - 17 Tactical Tips and TricksStanfel Media
The Conversational Marketing Elite Accelerator Playbook is your royal flush of knowledge that will serve as the winning hand for your marking game. Did you know?: You are 100 times more likely to actually speak with a new lead if you engage them within 5 minutes of their action indicating interest in your offer? Stack the deck in your favor and drive sales into your business by getting an exclusive copy of this game-changing Playbook today
A comprehensive masterclass introducing you to B2B marketing and the types of B2B marketing strategies and trends. Leading into a journey of Account Based Marketing with best practices and key principles to adopt to ensure a successful ABM strategy is executed. We'll highlight the importance of sales and marketing departments working together in a cohesive manner, and unpack how ABM can be applied to within your organization. Furthermore, we'll share some key insights and lessons learned from ABM projects we've worked on.
Key Takeaways:
By the end of this session, you will have a clearer understanding of Account Based Marketing and how to differentiate it from other forms of marketing. Establish how ABM can be applied within your organization. Identify common pitfalls and red flags and how to mitigate them.
Rebranding: A 4 Step Plan for B2B MarketersTodd Ebert
Your brand has huge strategic importance for improving your competitive position, engaging more prospects and ultimately winning more customers. So that’s why I wrote this ebook, “Rebranding: A 4-Step Plan for B2B Marketers”. In the book, I lay out detailed how-to’s for pulling off every part of a rebranding from aligning your leadership around the brand to launching it internally and externally. You’ll discover examples of what my team and I did to make MultiView’s rebranding successful at every stage. I’ve also included a scorecard for selecting your digital agency and a checklist for making sure you have all your bases covered. I hope you find the content helpful and if you have any questions, please DM me on Twitter @ToddEbert. I’d be happy to share my experience having done this several times.
Ideas on innovation in online marketing and technology platforms thats will be important in 2014.
Uploaded by Dave Chaffey, CEO SmartInsights.com and co-author of Emarketing Excellence.
See http://bit.ly/smarttrends for more details on the trends.
B2B marketers have finally realized that merely throwing content into the ether is both expensive and wasteful. In this e-seminar, Paul Gillin of Profitecture shares practical advice and examples of creating content that builds trust and attracts customers. To listen to the replay go here: http://bit.ly/contentbyprofitecture
The purpose of this deck is two-fold:
1. provide key insights on how to build a highly effective and predictable demand gen engine
2. provide a template for a monthly demand gen dashboard that tracks the value/ROI of your actions
There are numerous other key metrics that are essential for marketing to track but are not represented in this template such as customer experience [NPS, CSAT, etc.], brand recognition & affinity, website analytics, email analytics, PR share of voice, ad campaign effectiveness, and so on and so on.
Additionally, this dashboard is not intended to replace a full sales pipeline dashboard but rather to provide insights on how marketing is contributing to sales effectiveness and revenue.
Are you feeling the itch to refresh your inbound marketing campaigns, but unsure where to begin? Inbound is all about publishing helpful and interesting content your audience wants to consume, but with the infinite number of approaches and ever-increasing creative standards, the possibilities of how your campaigns might take shape can be overwhelming.
To help get the inspiration flowing, we’ve collected 32 examples of truly enviable inbound marketing. Whether you want to rethink your approach to social media, email, or blogging, we’ve curated top-notch examples to expand your thinking. Or, perhaps you are ready to experiment with a new medium for your content. Explore the video and microsite chapters to discover what the leaders in multimedia marketing are creating to share their stories.
This Commerce for Insurance Marketing Solutions deck is meant to aid Insurance industry Chief Marketing Officers, and VPs of Marketing, eCommerce & Sales.
IBM Commerce has solutions that allow Insurance CMOs and Marketing VPs to engage customers with relevant and rewarding experiences in real-time.
B2C and B2B advertisers view their audiences from two completely different perspectives even though they’re often both talking to the same people. The infographic below showcases how important it is for B2B marketers to ensure that they are using the right lens to identify, target and communicate with their potential customers online.
B2B vs. B2C: 10 Marketing Experts Have Their Say (SlideShare)Babcock Jenkins
In B2B marketing we've got funnels and waterfalls, channels and verticals. But none of that matters until you hook someone with a big idea. So is B2B is the same as B2C? It depends on who you ask. See what 10 leading B2B experts say.
501 Questions Every B2B CMO Needs To AskTodd Ebert
Taking the reins as a new CMO can be daunting. You need learn all about the company, strategies, markets, products, customers, personas, buying journeys, competitors, processes, technologies, etc. -- not to mention all the myriad details about the marketing team, brands, plans and budgets. What does the marketing team do well? What do they not do well? What do they not do at all?
You've got just a few months to gather all the information, analyze it, identify gaps, develop your plan and present it to the CEO and Board.
Having gone through this process several times, I created an Evernote list with questions to ask in order to be thorough in gathering all the information. Over the years that simple list grew unwieldy with hundreds of questions so I dumped it into a Word doc and then got the bright idea to turn it into an ebook for B2B CMOs -- the only one of it's kind.
Coversational Marketing Playbook - 17 Tactical Tips and TricksStanfel Media
The Conversational Marketing Elite Accelerator Playbook is your royal flush of knowledge that will serve as the winning hand for your marking game. Did you know?: You are 100 times more likely to actually speak with a new lead if you engage them within 5 minutes of their action indicating interest in your offer? Stack the deck in your favor and drive sales into your business by getting an exclusive copy of this game-changing Playbook today
A comprehensive masterclass introducing you to B2B marketing and the types of B2B marketing strategies and trends. Leading into a journey of Account Based Marketing with best practices and key principles to adopt to ensure a successful ABM strategy is executed. We'll highlight the importance of sales and marketing departments working together in a cohesive manner, and unpack how ABM can be applied to within your organization. Furthermore, we'll share some key insights and lessons learned from ABM projects we've worked on.
Key Takeaways:
By the end of this session, you will have a clearer understanding of Account Based Marketing and how to differentiate it from other forms of marketing. Establish how ABM can be applied within your organization. Identify common pitfalls and red flags and how to mitigate them.
Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. - Content Marketing Institute
In many ways, content marketing rubs off B2B and B2C companies the same way. But because the decision processes in one differ from the other, it is often applied differently.
Some of the topics covered here include:
What Is B2B Content Marketing?
My Top 3 Data-driven B2B Content Marketing Samples
B2B Content Marketing vs. B2C Content Marketing
Why Do B2B Tech Companies Need Content Marketing?
Building Your Brand with B2B Content Marketing Strategy
Developing Your Data-driven B2B Content Marketing Strategy
B2B Content Marketing Strategy Examples
Top Content Formats for B2B Tech Companies
B2B Content Marketing Resources
PS: This is a masterclass with Digiclan (www.digiclan.africa), one of the biggest communities of digital professionals in Africa. You can watch the session here - https://youtu.be/F9rkD3IytNM
Developing an effective B2B content marketing strategyAlia Samhat
Content plays a critical role in B2B marketing. Yet many companies find their efforts miss the mark. We address the challenges in this content marketing guide.
Brand building workshop exploring the relationship between search, strategy and branding, including exercises for workshop. Presented to the Texas CEO Magazine Boot Camp Saturday, September 17, 2016.
B2B-Content Marketing – Weg von Selfies, hin zu Blockbuster-Marketing #AFBMCAllFacebook.de
B2B-Content Marketing – Weg von Selfies, hin zu Blockbuster-Marketing von Shankho Mukherjee auf der virtuellen AFBMC.
https://conference.allfacebook.de/
Account based heralds the dawn of new breed marketers who take their marketing strategy very seriously.In lakeb2b we practice account based marketing for fruitful results.
website:https://www.lakeb2b.com/
contact us:https://www.lakeb2b.com/contact-us
email us:info@lakeb2b.com
call us:(800) 710-5516
The franchise sales game has changed. Savvy franchise development teams will either get on board or they will see their sales decline. This presentation explains the process of marketing franchise opportunities through content. If you have any questions or feedback, please contact me rwachstein@fishmanpr.com.
This presentation was delivered to a group taking a continuing education class in Calgary, Alberta on e-marketing at Mount Royal College. It is a holistic view of creating a complete digital marketing program for your organization from Awareness -> Education -> Sales Support -> Client Management.
The main point of the presentation was to develop an effective program, it is important to not forget allocating budget across this spectrum of the prospect/customer lifecycle.
How To Use Marketing Automation To Supercharge Your ResultsMaggie McMahon
Feel like marketing automation is out of reach for you as a small business owner? Learn how to put all the pieces together and supercharge your marketing efforts. Plus, grab our list of software recommendations at www.phloxpartners.com/blog.
The B2B Marketer's Lead Generation Field GuidePascal Bourhis
To learn how to track and identify your ideal buyer, amplify your efforts across multiple channels, and work with sales to capture different types of leads.
A comprehensive masterclass introducing you to B2B marketing and the types of B2B marketing strategies and trends. Leading into a journey of Account Based Marketing with best practices and key principles to adopt to ensure a successful ABM strategy is executed. We'll highlight the importance of sales and marketing departments working together in a cohesive manner, and unpack how ABM can be applied to within your organization. Furthermore, we'll share some key insights and lessons learned from ABM projects we've worked on.
Key Takeaways:
By the end of this session, you will have a clearer understanding of Account Based Marketing and how to differentiate it from other forms of marketing. Establish how ABM can be applied within your organization. Identify common pitfalls and red flags and how to mitigate them.
Why marketing automation is indispensible (Shimon Ben Ayoun)B2B Marketing Forum
The use of marketing automation systems has grown by more than 50% in the US over the last years. In Europe however many European B2B companies still haven’t adopted marketing automation at all.
Marketing automation software provides the precise information buyers need as they move through the buying process. It helps us to guide buyers to consider, prefer, and select our products and services. In other words, it helps us in lead generation, nurturing, qualification, conversion, and much more. Marketing automation software, when used properly, will increase operational efficiency and grow revenue faster.
In short, marketing automation has become indispensable in the marketing journey from cost centre to revenue generator. Marketing can now prove its added value in a transparent way to sales. In this session Shimon Ben Ayoun from spotONvision will explain how marketing and sales can be facilitated with marketing automation.
Similar to How to Scale B2B Business Through Marketing (20)
This presentation on SEO was done for the Startup Community of NUMA - A leading co-working space & accelerator.
It covers - keyword research, rich snippets, backlinking, etc
Designing a Holistic Customer Experience for the Digital AgeMalhar Barai
Presentation prepared for Meltwater Webinar on Holistic Customer Experience in the Digital Age.
The presentation gives overview on how providing good customer experience is essential for success of a brand
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Unleash the power of UK SEO with Brand Highlighters! Our guide delves into the unique search landscape of Britain, equipping you with targeted strategies to dominate UK search engine results. Discover local SEO tactics, keyword magic for UK audiences, and mobile optimization secrets. Get your website seen by the right people and propel your brand to the top of UK searches.
To learn more: https://brandhighlighters.co.uk/blog/top-seo-agencies-uk/
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
3. agenda
Understanding B2B Marketing
B2B Vs B2C
B2B Marketing funnel
The ABC Approach to Scale B2B Marketing
Account Based Marketing
Buyer Centric Marketing
Content Marketing
Q&A
4. Malhar Barai
Head of Marketing - APAC & India, Tech
Mahindra
Previously led Digital Marketing, Tech
Mahindra
Founder & Co-host of India's first & longest
running Twitter Chat #SEOTalk
Launched India's first live-streaming show with
Dr. Falguni Vasavada Oza
#Blab2Learn/#FnMShow
7. B2B Marketing
Your target audience is brands & not individuals
The buyer is different from initiator to the
influencer to the actual user
Can be marketing a product or service
Needs a larger understanding of the target
industry and their needs (challenges)
8. B2B Marketing
The art is converting over long term with focus on
nurturing the lead
Leverages multiple marketing strategies
Mix of offline and online marketing campaigns are
used for effective conversion
Consult, don't sell - is the mantra for success
10. B2B vs B2C Marketing
Targeted to brands & enterprises
Involves multiple stakeholder
Long term over multiple hops
Less number of sales
Large ticket size
Focuses on engaging with prospect
over period of time and converting to
sale
Eg. Supply Chain Solution for iPhone
B2B MARKETING
Targeted to individuals
Short Term
Volume of sales
Frequency of sales
Small ticket size
Focus on converting to sales
immediately
Eg. Marketing an iPhone
B2C MARKETING
13. How about doing this exercise
together?
Funnel vs Marketing Campaigns
14. 1. AWARENESS 2. INTEREST
4. INTENT 5. CONVERSION
SEO for Website
Paid & Organic Social Media
Word of Mouth
Dark Social
Email Marketing
Infographics
Videos
Events
Webinars
Surveys
Demos
F2F Meetings
Funnel vs Marketing Campaigns
3. CONSIDERATION
6. LOYALTY
Industry Reports
Whitepapers
Case Studies
Advisory Board
Focused Group Activities
19. What is Account Based Marketing
Hunting vs Farming
Cost of customer acquisition is very high compared
to customer retention
Focus on continuous engagement &
personalisation
Build relationship with decision-makers &
influencers
20. How To Do Account Based Marketing
Step 1 - Identify Target Accounts
Step 2 - Decision-makers & Influencers
Step 3 - Define Your Objectives
Awareness, Branding, Comms
Demand Gen
Intimacy/Loyalty
Step 4 - Measure Conversions
25. B2B Buyer Journey
~20 points where
marketing can play
a significant role
Are you mapped to
this journey??
26. 1. FOCUS ON YOUR
CUSTOMERS
2. WHERE ARE YOUR
CUSTOMERS
4. ALIGN MARKETING
TO CRITICAL NEEDS
5. NURTURE YOUR
CUSTOMERS
Build your marketing strategy
around your customers. What
do they want?
Where are they hanging out?
Where are they looking for
information and engaging
Through creating quality
content, you build customer
trust. Proliferate where they
are seeking help
Define steps of engagement at
each stage. How will you
nurture them?
B2B Marketing - Powering Lead
Generation
6. MAKE MARTECH
YOUR FRIEND
Automate processes that are
repeatable. Leverage
technology for better
conversion
3. HEAR THEM, WHAT
ARE THEY TALKING
Storytelling is one of the most
powerful marketing tools but
hear what they want you to
speak
29. Create Content Marketing Rockstars
Content Marketing is at the heart for any
successful B2B Marketing Campaign
More often - it is not about delivering long form
content but delivering content for LONG time
Quality & Quantity - Both are important
Used at multiple stages of the marketing funnel
30. Content Marketing - Horses For Courses
Not all content is created equal, tailor them to your
need
Growth Hack Content Creation, repurpose your
content
Leverage Dark Social
31. No one has complained
there is too much content...
But post intelligently!
33. 4 Generations under one roof
SHRINK THE GAP
Provide Solution vs Provide Products
34. Finally, should B2B brands be on
platforms like Instagram, TikTok?
People not platforms are important
Always ask - is my target audience active on that
platform?
It's not always business, your business is about
people
Tech Mahindra is active on both the platforms
35. What about platforms like Instagram,
TikTok?
Your strategies differ for platforms
Create people or employee engagement stories
Use them to scout talent
Gen-next is active on those platforms, engage with
them too