SaaStr built a large community of enterprise software professionals organically over time by starting with a blog, growing their annual conference, and leveraging data and community feedback. They have grown from 500 subscribers and 2,000 followers in 2014 to 30,000 subscribers and 500,000 followers in 2016. Their annual conference grew from 2,000 attendees in 2015 to 5,000 attendees in 2016. They measure everything, use data to inform decisions, and gather qualitative feedback to continually improve the community and conference experience. They aim to further diversify, refine processes, and expand their offerings through initiatives like SaaStr Academy and SaaStr Fund.
"Targeting the Big Guys: Account Based Sales Development" at SaaStr Annual 2016saastr
Lars Nilsson, sales veteran and VP Global Inside Sales at Cloudera, shares insights into the relatively new approach of account based sales development at SaaStr Annual 2016 held in San Francisco Feb 9-11th. www.saastrannual.com
Ever wondered how unit economics affect your growth rate? Quantitative analysis is the most essential part of successful growth hacking. Here is a specific example.
SaaS/subscription businesses are much more complex than traditional businesses, and SaaS performance cannot be measured in the same way as traditional businesses are measured. Based on a talk given at the SaaStr Annual Conference in San Francisco, this slide deck offers a comprehensive and detailed look at the key metrics that are needed to understand and optimize a SaaS business, and how these can be used to drive SaaS success. This presentation includes information on:
- An intro to SaaS metrics
- Unit economics
- LTV and churn: An in-depth look
- Variable pricing axes
- Months to recover CAC
- The primary unit of growth: Sales
- Understanding public SaaS companies
Sean Ellis explains what a North Star Metric is and how your company can identify one to drive sustainable growth.
Original source of content in slides & link to discover your company's North Star Metric with Sean's help: https://blog.growthhackers.com/what-is-a-north-star-metric-b31a8512923f
MRR is the price the customer pays. Your North Star is the value they get. Mamoon Hamid, GP @ Social Capital, explains why founders need to focus on the value your product delivers, not the price the customer pays.
"Targeting the Big Guys: Account Based Sales Development" at SaaStr Annual 2016saastr
Lars Nilsson, sales veteran and VP Global Inside Sales at Cloudera, shares insights into the relatively new approach of account based sales development at SaaStr Annual 2016 held in San Francisco Feb 9-11th. www.saastrannual.com
Ever wondered how unit economics affect your growth rate? Quantitative analysis is the most essential part of successful growth hacking. Here is a specific example.
SaaS/subscription businesses are much more complex than traditional businesses, and SaaS performance cannot be measured in the same way as traditional businesses are measured. Based on a talk given at the SaaStr Annual Conference in San Francisco, this slide deck offers a comprehensive and detailed look at the key metrics that are needed to understand and optimize a SaaS business, and how these can be used to drive SaaS success. This presentation includes information on:
- An intro to SaaS metrics
- Unit economics
- LTV and churn: An in-depth look
- Variable pricing axes
- Months to recover CAC
- The primary unit of growth: Sales
- Understanding public SaaS companies
Sean Ellis explains what a North Star Metric is and how your company can identify one to drive sustainable growth.
Original source of content in slides & link to discover your company's North Star Metric with Sean's help: https://blog.growthhackers.com/what-is-a-north-star-metric-b31a8512923f
MRR is the price the customer pays. Your North Star is the value they get. Mamoon Hamid, GP @ Social Capital, explains why founders need to focus on the value your product delivers, not the price the customer pays.
Blake Bartlett - Partner / OpenView
Kyle Poyar - Sr. Director, Market Strategy / OpenView
Pricing and packaging is one of the most powerful, yet overlooked levers to drive growth in a SaaS business. In this session, you'll find out how to price and package your product from MVP to IPO.
10 Practical Tips for early-stage SaaS Entrepreneurslouiscop
Workshop at HEC Paris, Seed Conference, April 2017
0. Quick intro, SaaS?
I. 3 Tips for SaaS Entrepreneurs during the ideation phase
1. Pick a problem you are REALLY passionate about
2. How will you finance the business? VC or not VC?
3. Don't underestimate TECH
II. 3 Tips for SaaS Entrepreneurs in their first 6 months
4. Don't re-invent the wheel
5. Choose your first customers well
6. Pricing
III. 3 Tips for SaaS Entrepreneurs who start scaling
7. Don't waste your money on paid marketing
8. Don't end up in the SaaS graveyard
9. Focus on the right metrics
Over 2,000 SaaS founders, execs and investors came to the first ever SaaStr Annual. Speakers included Aaron Levie of Box, Bob Tinker of MobileIron, David Sacks of Yammer, Stewart Butterfield of Slack, Parker Conrad of Zenefits, Keith Kitani of Guidespark, and more.
Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripesaastr
Formerly a senior leader at Google, Claire Hughes Johnson is now Chief Operating Officer at Stripe, where she’s helped guide the online payments firm through rapid growth. Stripe today has more than 1,400 employees and processes billions of dollars for millions of users worldwide. Scaling the company’s employee base, sales teams, marketing, and operations—all while preserving its culture—has required a laser focus on first principles, smart processes, and effective hiring. In this talk, Claire will share these and other lessons for scaling high-growth organizations.
SaaStr Annual 2017 - Learnings from B2B SaaS (SaaStr101)prashant.sachdev
Compilation of crowdsourced learnings shared by various enterprise / B2B SaaS companies from SaaStr Annual conference in San Francisco (2017). Follow me at @prashantsachdev on twitter for real-time learnings on #SaaStr101
The SaaS Founder’s Journey: What Matters at Each StageDavid Skok
From a talk given at SaaStock 2017 in Dublin, this slide deck covers the three stages of a startup, the most important question founders should be asking to ensure survival/success, and how to build and scale a sales funnel.
Identifying your North Star Metric & Building a Model to Predict GrowthGrowthHackers
There are a few things undisputed when it comes to sustainably growing a company. If your product is providing value to customers and is considered a 'must-have', then the next step is laying the groundwork for sustainable growth.
During this GrowthHackers original webinar, Sean Ellis of GrowthHackers and Chris More of Mozilla help you build the foundations of:
1. Identifying your company's North Star Metric
2. Building a model to predict your company's growth
For help identifying your North Star Metric, visit: https://blog.growthhackers.com/what-is-a-north-star-metric-b31a8512923f
Moving from a Traditional to a Growth Oriented Organization - #GHConf18GrowthHackers
In today’s fast-changing environment, organizations need to focus on Growth as a strategy, a culture, and a mind-set. As one of Skyscanner’s earliest employees, Yara Paoli has seen the company scale from a small Scottish start-up to a global travel meta-search player who last year, was acquired by online travel giant Ctrip for $1.7B. Yara shares how Skyscanner transformed itself from a traditional organization to a Growth organization and the pitfalls, challenges and imperatives along the way.
Fake startup presentation put together by Dave McClure (500 Hats) & Wayne Lambright (Tastyr.com) for SuperNova 2007. Altho this was a fake company, the slide outline may be useful for other startups.
Y Combinator Pitch Deck Template For Startup FoundersAA BB
🔮 Want more VC/investment startup pitch decks? We’ve centralised ALL succesful investor pitch decks at: https://chagency.co.uk/getstartupfunding — check all of them out
🔮 The effort is adhering to the ideology of “The Future Of Freemium” — read more here: https://chagency.co.uk/blog/ceo/the-future-of-freemium-how-to-get-peoples-attention/
🔮 Our library of pitch decks will not have any advertisement, only a signature. We are a design agency that helps SaaS CEOs reduce user churn.
"Running the Box Playbook: Even Better The Second Time" at SaaStr Annual 2016saastr
Menaka Shroff of Betterworks and Anthony Kennada of Gainsight, joined by surprise guest Aaron Levie, CEO of Box, share their key insights on how they have applied the lessons learned at Box and running the playbook even better this time around at SaaStr Annual 2016 held in San Francisco Feb 9-11th. www.saastrannual.com
"Driving SaaS Success Using Key Metrics" at SaaStr Annual 2016saastr
David Skok, popular blogger and top SaaS investor at Matrix Partners, shares the key metrics that SaaS founders must focus on to remain competitive and build a sustainable business at SaaStr Annual 2016 held in San Francisco Feb 9-11th. www.saastrannual.com
Blake Bartlett - Partner / OpenView
Kyle Poyar - Sr. Director, Market Strategy / OpenView
Pricing and packaging is one of the most powerful, yet overlooked levers to drive growth in a SaaS business. In this session, you'll find out how to price and package your product from MVP to IPO.
10 Practical Tips for early-stage SaaS Entrepreneurslouiscop
Workshop at HEC Paris, Seed Conference, April 2017
0. Quick intro, SaaS?
I. 3 Tips for SaaS Entrepreneurs during the ideation phase
1. Pick a problem you are REALLY passionate about
2. How will you finance the business? VC or not VC?
3. Don't underestimate TECH
II. 3 Tips for SaaS Entrepreneurs in their first 6 months
4. Don't re-invent the wheel
5. Choose your first customers well
6. Pricing
III. 3 Tips for SaaS Entrepreneurs who start scaling
7. Don't waste your money on paid marketing
8. Don't end up in the SaaS graveyard
9. Focus on the right metrics
Over 2,000 SaaS founders, execs and investors came to the first ever SaaStr Annual. Speakers included Aaron Levie of Box, Bob Tinker of MobileIron, David Sacks of Yammer, Stewart Butterfield of Slack, Parker Conrad of Zenefits, Keith Kitani of Guidespark, and more.
Avoid Trapdoor Decisions: 5 Lessons Learned from Scaling Stripesaastr
Formerly a senior leader at Google, Claire Hughes Johnson is now Chief Operating Officer at Stripe, where she’s helped guide the online payments firm through rapid growth. Stripe today has more than 1,400 employees and processes billions of dollars for millions of users worldwide. Scaling the company’s employee base, sales teams, marketing, and operations—all while preserving its culture—has required a laser focus on first principles, smart processes, and effective hiring. In this talk, Claire will share these and other lessons for scaling high-growth organizations.
SaaStr Annual 2017 - Learnings from B2B SaaS (SaaStr101)prashant.sachdev
Compilation of crowdsourced learnings shared by various enterprise / B2B SaaS companies from SaaStr Annual conference in San Francisco (2017). Follow me at @prashantsachdev on twitter for real-time learnings on #SaaStr101
The SaaS Founder’s Journey: What Matters at Each StageDavid Skok
From a talk given at SaaStock 2017 in Dublin, this slide deck covers the three stages of a startup, the most important question founders should be asking to ensure survival/success, and how to build and scale a sales funnel.
Identifying your North Star Metric & Building a Model to Predict GrowthGrowthHackers
There are a few things undisputed when it comes to sustainably growing a company. If your product is providing value to customers and is considered a 'must-have', then the next step is laying the groundwork for sustainable growth.
During this GrowthHackers original webinar, Sean Ellis of GrowthHackers and Chris More of Mozilla help you build the foundations of:
1. Identifying your company's North Star Metric
2. Building a model to predict your company's growth
For help identifying your North Star Metric, visit: https://blog.growthhackers.com/what-is-a-north-star-metric-b31a8512923f
Moving from a Traditional to a Growth Oriented Organization - #GHConf18GrowthHackers
In today’s fast-changing environment, organizations need to focus on Growth as a strategy, a culture, and a mind-set. As one of Skyscanner’s earliest employees, Yara Paoli has seen the company scale from a small Scottish start-up to a global travel meta-search player who last year, was acquired by online travel giant Ctrip for $1.7B. Yara shares how Skyscanner transformed itself from a traditional organization to a Growth organization and the pitfalls, challenges and imperatives along the way.
Fake startup presentation put together by Dave McClure (500 Hats) & Wayne Lambright (Tastyr.com) for SuperNova 2007. Altho this was a fake company, the slide outline may be useful for other startups.
Y Combinator Pitch Deck Template For Startup FoundersAA BB
🔮 Want more VC/investment startup pitch decks? We’ve centralised ALL succesful investor pitch decks at: https://chagency.co.uk/getstartupfunding — check all of them out
🔮 The effort is adhering to the ideology of “The Future Of Freemium” — read more here: https://chagency.co.uk/blog/ceo/the-future-of-freemium-how-to-get-peoples-attention/
🔮 Our library of pitch decks will not have any advertisement, only a signature. We are a design agency that helps SaaS CEOs reduce user churn.
"Running the Box Playbook: Even Better The Second Time" at SaaStr Annual 2016saastr
Menaka Shroff of Betterworks and Anthony Kennada of Gainsight, joined by surprise guest Aaron Levie, CEO of Box, share their key insights on how they have applied the lessons learned at Box and running the playbook even better this time around at SaaStr Annual 2016 held in San Francisco Feb 9-11th. www.saastrannual.com
"Driving SaaS Success Using Key Metrics" at SaaStr Annual 2016saastr
David Skok, popular blogger and top SaaS investor at Matrix Partners, shares the key metrics that SaaS founders must focus on to remain competitive and build a sustainable business at SaaStr Annual 2016 held in San Francisco Feb 9-11th. www.saastrannual.com
"What is Different This Time Around" at SaaStr Annual 2016saastr
Mark Suster shares his thoughts on the change in funding climate in 2016, what is the same this time around, and what most certainly isn't at SaaStr Annual 2016 held in San Francisco Feb 9-11th. www.saastrannual.com
"10 Laws of Building a Unicorn" at SaaStr Annual 2016saastr
Byron Deeter, Partner at Bessemer Venture, shares his insights as a top SaaS investor on what it takes to build a successful - and sustainable - business at SaaStr Annual 2016 held in San Francisco Feb 9-11th. www.saastrannual.com
"Building Sales Operations from $1M to $50M: Who to hire, when and why"saastr
SaaStr Annual 2017
Matt Cameron (Fmr. WW Head of Corporate Sales & VP of Sales at Kahuna) and Volney Spalding (VP Sales Operations, xMatters) talk about hiring stage-appropriate sales teams and scaling Sales Ops.
"From Day 0 to IPO: What Went to Plan, What Most Certainly Didn't" at SaaStr ...saastr
Dharmesh Shah, co-founder and CTO of Hubspot, shares his learnings building a company from inception to IPO at SaaStr Annual 2016 held in San Francisco Feb 9-11th. www.saastrannual.com
Numbers that Actually Matter. Finding Your North Star Mamoon Hamid
This presentation uncovers a common misconception in fast growing SaaS businesses. Revenue reigns over everything. We talk about what really matters in building a sustainable SaaS company.
This presentation is from my talk at the 2017 SaaStr Annual Conference in San Francisco. It offers an overview of a simple model to understand a SaaS business and the key levers a CEO can pull to get the most impact. The presentation covers:
Optimizing the SaaS Funnel:
- Get inside your customer’s head
- Break down the funnel into microsteps
- Identify bottlenecks
- Use funnel math to make improvements
12 key levers within the funnel:
1) Product/Market fit
2) Top of the funnel flow
3) Conversion rate
4) CAC (customer acquisition cost)
5) Number of sales people
6) PPR (productivity per rep)
7) Getting enough leads
8) Pricing
9) Customer retention rate
10) Dollar retention rate
11) Months to recover CAC
12) Recruiting, onboarding & management
"10 Things That Change When You Stop Bootstrapping" at SaaStr Annual 2016saastr
Kristen Koh Goldstein, founder and CEO of Scalus, shares her learnings going from bootstrapping to taking outside investment at SaaStr Annual 2016 held in San Francisco Feb 9-11th. www.saastrannual.com
"Learnings Getting to 100,000 Paid Subscribers" at SaaStr Annual 2016saastr
Charley Moore, founder and CEO of RocketLawyer, shares his experience growing his company from an idea to 100K paid subscribers at SaaStr Annual 2016 held in San Francisco Feb 9-11th. www.saastrannual.com
"Perspective from selling back into the customer base" at SaaS North 2016L-SPARK
HubSpot's Global Director of Sales Engineering and Customer Sales Michael Currie discusses the resources and strategy a SaaS business needs to upsell to its existing user base.
"Machine Learning is Changing Everything" at SaaS North 2016L-SPARK
Technology is rapidly changing, and building true intelligence into an applications is going to have a profound impact on business in the future. Organizations are looking for smarter ways to process data on a massive scale, make smarter decisions and learn from the results. Join this discussion on how Machine Learning is impacting CIOs in every industry, affecting their future thinking and setting the stage for a new level of application.
How SaaStr Built an Energized Community of Evangelists from ScratchDoubleDutch
SaaStr began in 2012 as a simple attempt via a WordPress blog and a few answers on Quora, to help share Jason M. Lemkin’s learnings of going from $0 to $100m ARR with the next generation of great SaaS and B2B entrepreneurs. Since then, it's become the largest community of SaaS founders and entrepreneurs on the planet.
Gretchen DeKnikker, COO of SaaStr, will discuss why live events are a core part of SaaStr's strategy of cultivating a community of enterprise software enthusiasts and how they measure event success and ROI. In this session, you will also learn how SaaStr grew its flagship event, SaaStr Annual, to a mega center of gravity for SaaS professionals - projected at 10,000+ attendees in 2017.
This is not your everyday data talk.
Through working deep inside the fastest growing SaaS startups in our space, we’ve studied the patterns, methods, and models for driving outsized results. The one common thread? How they use their data.
(How else would you grow from one marketer through to a $60M+ Series B just 12 months later?)
How do they make their data accessible, draw the right insights, set effective goals, prioritise and optimise processes, and automate ALL the (right) things.
So brace yourselves: we’re going to be navigating through AI, automation, “moving the needle”, and a minefield of other buzzwords to try to make sense of using your data for growth. But you’ll leave this talk with a simple framework and set of questions you can take and use right away.
This is not your everyday data talk.
Through working deep inside the fastest growing SaaS startups in our space, we’ve studied the patterns, methods, and models for driving outsized results. The one common thread? How they use their data.
(How else would you grow from one marketer through to a $60M+ Series B just 12 months later?)
How do they make their data accessible, draw the right insights, set effective goals, prioritise and optimise processes, and automate ALL the (right) things.
So brace yourselves: we’re going to be navigating through AI, automation, “moving the needle”, and a minefield of other buzzwords to try to make sense of using your data for growth. But you’ll leave this talk with a simple framework and set of questions you can take and use right away.
Scaling Fast: Growing Engineering Orgs From Zero to IPONick Caldwell
5 tools for rapidly scaling your startup's engineering organization.
1. How to create Vision and Mission statements
2. Setting objectives
3. Measuring Key Results
4. Creating and organizational structure
5. How to drive consistent execution
Bonus!
SaaStr Workshop Wednesdays: From Operator to Founder: What I’m Learning as a ...saastr
SaaStr Workshop Wednesdays: From Operator to Founder: What I’m Learning as a 1st Time Founder after 20+ Years of Operating
Speaker: Jeffrey Yoshimura, Former CMO at Synk
Territory Assignment Innovation: High-Velocity Techniques to Maximize Sales with Gusto’s CRO and Head of GTM Ops
Speakers: Tolithia Kornweibel, CRO @ Gusto and Jamie Edwards, Head of Go-to-Market Operations and Tools @ Gusto
SaaStr Workshop Wednesdays: Dropbox, Klaviyo, Lightspeed Commerce: 10 Things ...saastr
SaaStr Workshop Wednesdays: Dropbox, Klaviyo, Lightspeed Commerce: 10 Things that Change in Marketing as you Scale with Lightspeed Commerce's CMO
Speaker: Kady Srinivasan, CMO @ Lightspeed Commerce
Special Workshop Tuesday: The Future of Customer Success in 2024 with Gainsig...saastr
Special Workshop Tuesday: The Future of Customer Success in 2024 with Gainsight and SaaStr
Speakers: Nick Mehta, Gainsight CEO and Jason Lemkin, SaaStr CEO
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
Premium MEAN Stack Development Solutions for Modern BusinessesSynapseIndia
Stay ahead of the curve with our premium MEAN Stack Development Solutions. Our expert developers utilize MongoDB, Express.js, AngularJS, and Node.js to create modern and responsive web applications. Trust us for cutting-edge solutions that drive your business growth and success.
Know more: https://www.synapseindia.com/technology/mean-stack-development-company.html
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
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3. SaaStr is definitely the largest community
of people who like enterprise software on
the planet. It’s a great community of
people trying to build companies and learn
from one another. It’s pretty amazing to
see.”
AARON LEVIE
CEO, COFOUNDER & CHAIRMAN / BOX
“
@saastr #liveMKTG@gretchende
5. About us
FOUNDER / ADVISOR
Jason is a 2x founder, 1x VC, and constant SaaS enthusiast
Started SaaStr as a simple blog in 2012
Jason Lemkin
@saastr #liveMKTG@gretchende
6. COO
Startup junkie, 1x founder, 5x early employee
Joined SaaStr in 2014
Gretchen DeKnikker
@saastr #liveMKTG@gretchende
10. 2015 2016 2017
10,000 attendees
3 days, 4 stages
200+ speakers
5,000 attendees
3 days, 2 stages
100+ speakers
- and a dance crew
WHAT IS SAASTR ANNUAL?
2,000 attendees
1 day, 1 stage
20 speakers
11. Learning via blog - but
one voice, one direction1
Gathering in person - more
voices, connecting with others2
@saastr #liveMKTG@gretchende
3
Education platform - packaging
lessons for every stage of journey
HOW THE CONFERENCE INTEGRATES
16. Single owner/single metric - or disaster
The details really matter
It ain’t software
Process, but not for process sake
WHAT WE’VE LEARNED, SO FAR…
@saastr #liveMKTG@gretchende
1
2
3
4
18. HOW DOUBLEDUTCH HELPS
We can’t trust our opinions…1
2
3
4
@saastr #liveMKTG@gretchende
There’s soooo much more we can do
We need to do speaker prep
…but we can’t necessarily trust theirs either
20. METRICS
@saastr #liveMKTG@gretchende
A good metric…
A GREAT metric also… 3
4
Has an object basis
attendees per company, returning attendees by month
Aligns individual goals with overall plan
single owner, everyone has a number
1
2
Begins with a number
# of ticket sold, % of speakers confirmed
Has a time basis
per week, by October 10th
*adapted from LUXr Lean Startup Workshop
22. WHAT DO WE DO WITH THE DATA?
HOW DOES IT SHAPE DECISIONS?
• Agenda - attendee profiles shape content
• Expenses - what we can add and when
• Revenue - scenario planning, fixed vs variable costs
• Attendee Experience - managing venue constraints
• Hiring - who we’ll need when
@saastr #liveMKTG@gretchende
24. HOW WE MEASURE SUCCESS AND ROI
A mix of quantitive…
• Sponsor renewals - closed $1m in sponsors within 60
days of the event - but also new 40% were new logos
• Return attendees - 1000 tickets within 90 days - but
also new, 35% return/65% new (only 50% can be
return)
… and qualitative feedback
@saastr #liveMKTG@gretchende
27. WHAT CAN WE STILL DO BETTER?
Diversity - have to be committed.
Processes - the right-sized tools that scale
Advisory council - speakers and sponsors
Editing ourselves – a year to plan is a long time
@saastr #liveMKTG@gretchende