Craig Fitzpatrick, Founder and CEO, PageCloud :: See the video here: https://www.l-spark.com/playbook/saas-ux-results-kpi-improvements/

1. @pagecloud@craig_fitz

2. UI Design Nuggets for SaaS
(things that can move the needle)
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3. Goals for today
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4. How does UI design relate to SaaS?
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5. The SaaS industry will raise the bars of
UI design, and UI designers.
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6. Acquisition (COTS) vs. Retention (SaaS)
Name of the Game:
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7. 11 step program
(not THAT one)
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8. 1) Find your north star metric action
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9. 2) Do less, but do it better
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10. 3) Careful: Free products vs. Paid ones
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11. 4) Craft your magic moments
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12. It's a game of tweaks
0.5%
0.5%’s
retaining churning
SaaS. It’s a game
of 0.5%’s.
5)

13. 6) Focus on monthlies vs. annuals at first
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14. 7) The ‘off product’ experience
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15. 8) Find out who your audience really is
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16. 9) The UI tuning timeline
(newbs vs pros)
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new audience pro audience

17. 10) Design your user experience across
your funnel, at every touch point
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18. 11) Design your Help experience
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19. The take aways
1) Find your north star metric action
2) Do less, but do it better
3) Careful with free products vs. paid
4) Craft your magic moments
5) It’s a game of inches (0.5%’s)
6) Focus on monthlies vs. annuals at first
7) Craft the ‘off product’ experience
8) Find out who your audience really is, ASAP
9) Plot yourself on the UI tuning timelines
10) Design your user experience across your funnel
11) Design your Help experience

20. @pagecloud@craig_fitz