Technology is rapidly changing, and building true intelligence into an applications is going to have a profound impact on business in the future. Organizations are looking for smarter ways to process data on a massive scale, make smarter decisions and learn from the results. Join this discussion on how Machine Learning is impacting CIOs in every industry, affecting their future thinking and setting the stage for a new level of application.

1. Chris Makkreel
cmakkreel@salesforce.com
Machine Learning and Salesforce

2. We have entered the 4th Industrial revolution

3. HypeCycle2016

4. Can you explain how you make decisions?
Arthur Samuel, 1956

5. Helping to drive a better experience using
Machine Learning

6. Pattern Matching AND Complex Communication
Published 2005

7. Brute force is just not possible in our world
208 168 199 381 979 984 699 478 633 344 862 770 286 522 453 884 530 548 425 639 456 820 927 419
612 738 015 378 525 648 451 698 519 643 907 259 916 015 628 128 546 089 888 314 427 129 715 319
317 557 736 620 397 247 064 840 935
2011 2013 2016

8. Deep Learning: Geoffrey Hinton
Algorithms
Data
Hardware
(GPU)
Capital

9. Deep Learning – Modeled after the brain

10. Don’t worry, I’ll figure it out.
• Supervised
• Unsupervised
• Reinforcement

11. 90% of all the data in the world has been
generated over the last two years.

12. Moore’s law – GPU’s changed the game
1991 2011

13. $4.5 Billion in the last two years
VC Money is pouring in…

15. Reactive
Proactive
Predictive
Expectations have changed
Yesterday Today Tomorrow

16. Every Transition Resets Expectations of Speed
• It took landline telephone
73 years to go from 10%
to 90% ubiquity
• PCs did it in 30 years
• Smartphones+tablets
surpassed that level in
less than eight…
…and don’t start
thinking that’s fast

17. Complexity Drowns Out Capability
“Most people never even bother to program their programmable
thermostats. As a result, their houses actually use more energy
than homes without them. Two years ago, the federal
government eliminated the entire programmable thermostat
category from its Energy Star program.”– David Pogue, nytimes.com
“I’m not used to GPS at all," Ms. Latshaw says.
She confesses she “worked on daylight-saving
time all year last year” because she couldn’t figure
out how to reset her BMW’s clock.
Customers like Ms. Latshaw are why Sewell
[Lexus] has hired its first “technology specialist.”

18. “Taking the connected
devices curve, and
subtracting the one for A.I.,
we see…the point where
A.I. becomes so capable
that this friction flips around
and quickly disappears.”
– “How Artificial Intelligence Will
Make Technology Disappear”
(Rand Hindi, June 2015)
Intelligence Enables Friction-Free
Productivity & Customer Experience

20. Everyone got the memo

25. Michael Young
Michael.young@salesforce.com
Quick Look - Demo

26. `
AI in the Salesforce Platform
Salesforce Einstein
Introducing
Machine Learning • Deep Learning • Predictive Analytics • NLP •
Smart Data Discovery
World’s
smartest CRM
Empowering Sales,
Service, Marketing & IT
Everyone can build
AI-powered apps fast

31. Unfair advantage (Large vs Small)

32. How to thrive with AI
• Connect the technology dots
• Do not reinvent the wheel, use AI
platforms and services (rare birds
are expensive)
• Deep customer focus –
economics have changed
• Ask your customer

33. Thank Y u