This document discusses Web 2.0 and social media strategies for businesses. It defines Web 2.0 as websites that do something unique, practical and powerful while creating social connections. It recommends businesses use social media like blogs, Twitter and Facebook to build relationships with customers, get feedback, and open communication channels. It also provides examples of metrics businesses can use to measure the success of their social media strategies, like traffic, influence, engagement and member growth.

1. Web 2.0 Renee Menkova Director of Internet Strategy, Rasmussen College Board of Director, Programming, doterati