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Designing for Disruption

Great design isn’t about beauty; it’s about knowing the right questions to ask, uncovering the right places to look, and agreeing on the right problems to solve. At ThoughtWorks Live Australia 2016, Stephanie Rieger (Director of Design & Strategy at Yiibu) talked about three mindsets that combine design, business strategy, and technology to drive growth and embed experience design within your organisation.

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Designing for disruption
mindsets for thinking about innovation
https://www.flickr.com/photos/josullivan59/3264396897
http://www.flickr.com/photos/jmv/3371886
require unprecedented degrees of creativity"
Capitalising on Complexity - 2010 IBM CEO Study
create entirely new situations..."
converging and influencing each other to
at us faster or with less predictability; they are
"events, threats and opportunities aren't just coming
"...these first-of-their-kind developments
“The big shift”
Measuring the forces of long-term change
John Hagel III, John Seely Brown, Lang Davison
https://www.flickr.com/photos/joi/2253804907/
Source: The Power of Pull; An Examination of Firms in the Brave New World of 21st Century Internet Economics by John Seely Brown
years
creation of new
infrastructural technology
period of rapid
disruption
stability
stability
~60 yrs


Stable s-curve over decades
• 18th, 19th 20th century
infrastructure
• goal was to develop
scalable efficiency
The past
years
stability?
stability?
period of rapid
disruption
creation of new
infrastructural technology
• 21st century driven by
continuous exponential
advances of computation,
storage, bandwidth…


Rapid set of punctuated moves

(potentially never ending?)
The present
Source: The Power of Pull; An Examination of Firms in the Brave New World of 21st Century Internet Economics by John Seely Brown
http://www.flickr.com/photos/34233222@N05/4292987392
Three mindsets for thinking about design and
innovation in times of great uncertainty and
opportunity.

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Designing for Disruption