SlideShare a Scribd company logo
 
David Kay Sero Consulting  Chair - Digital South Yorkshire
Making sense of it all
Creative & Digital Industries A broad spectrum ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Key Digital Concepts ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
CDI skills & technologies  are pervasive ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Financial Services Simulation Software Hardware Film & Music 2D & 3D Product Design Construction Marketing Games Service &  Support Security & Tracking User Technical ICT Creative E X P E R T I S E TECHNOLOGY Other Sectors Specialist Creative & Digital Industries Networks Websites Transport & Logistics Retail Defence Journalism Engineering &  Manufacturing Healthcare Education TV & Radio
Who is involved?  Yorkshire &Humber - 2004 ,[object Object],[object Object],[object Object]
Y&H Regional Summary - 2004 65.1% Share of employment – SMEs (11-250) £4.7bn Total gross value-added (2003) 23.5% Share of employment – Micro-enterprises (1-10) 18,000 Number of self-employed 4.6% % of regional employment 105,000 Number of employees 18.6% % Change Businesses 1998-2003 13,400 Total number of Businesses (2003) 19.4% % Change Employment 1998-2004 123,000 Total Sector Employment (2004) Value Data Item
UK Comparative Employment  1998-2004 Yorkshire & Humber is growing fastest Source: ONS © Crown Copyright 2006 4.6 3.9 Yorkshire & the Humber 4.8 4.8 West Midlands 5.2 5.9 South West 8.3 8.1 South East 4.8 4.6 North West 4.0 4.5 North East 6.3 7.1 Eastern 4.6 4.5 East Midlands 2004 1998 % of regional employment Region Regional Comparative Employment
Y&H Employment Breakdown - 2004 Electronics and ICT account for 72.5% of regional CDI employment growth 123,021 18,002 105,019 Total 22,448 490 21,958 Print & Packaging 27,323 2,328 24,995 ICT 27,382 2,616 24,766 Electronics 14,517 4,293 10,225 Design 10,652 5,769 4,883 Music, Visual & Performing Arts 20,694 2,506 18,188 Media and New Media Total Self employed Employees Creative & Digital Cluster Sector
Y&H Creative & Digital Cluster Business Size by Employment 1998-2004 Most jobs are in small companies though they may involve working on large projects
South Yorkshire: Employment
How do you expect your employment of multimedia professionals to change in the next 3 years? (SY 2005) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
How much value you attach to  the following qualifications? (SY 2005) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
General  Adoption Convenience &  Productivity  Use Specialist Application Service Integration Implementation Support & Management 7 6 5 4 3 2 1 E Technology Advancement Product  Origination,  Design &  Development Skill Level Type of Employment Digital & ICT Skills Segments
Technical Skills Spectrum Horizontal Mobility between disciplines Hardware Networks Systems Programming Content User
Trends & Issues ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
KS4 A level Employment in industries using ICT & Creative Media GCSE  Foundation Degree 3 Year Degree Apprentice Routes Choice & Opportunity -  Pathways to Employment KEY  Academic Focus Work Focus Other Post-16 Unlikely Possible Age 18 Age 21 Age 24 Age 16 4 Year Other Pre-16
What Qualifications do I need? ,[object Object],[object Object],[object Object],[object Object]
What A Levels should I choose? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What vocational courses could I do? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Course choices are not everything ,[object Object],[object Object],[object Object],[object Object]
For a full set of free resources visit  www.teendigital.info  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
14-19 Specialist Diplomas in IT and in Creative & Media ,[object Object],[object Object],[object Object],[object Object],[object Object]
Creative & Media 14-19 Diploma Range of Disciplines Photo Imaging Computer Games Textiles Animation Fashion Interactive Media Music Product design Radio Dance Graphic Design TV Drama 3D Visual Art Film Creative Writing 2D Visual Art Advertising Craft Print & Publishing Disciplines … Area 3 Design Area 2 Media Area 1 The Arts
IT 14-19 Diploma Three themes at all levels Supporting technology solutions Creating technology solutions Technology  Systems Working with Technology Technology Making projects successful Professional Development Enterprise & Professionalism Working with  People People Understanding Organisations The Potential of Technology Technology in  Business The Digital World Business Level 3  Focus Level 2  focus Level 1  Focus Themes
 

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7 Brochure Presentation

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  • 2. David Kay Sero Consulting Chair - Digital South Yorkshire
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  • 7. Financial Services Simulation Software Hardware Film & Music 2D & 3D Product Design Construction Marketing Games Service & Support Security & Tracking User Technical ICT Creative E X P E R T I S E TECHNOLOGY Other Sectors Specialist Creative & Digital Industries Networks Websites Transport & Logistics Retail Defence Journalism Engineering & Manufacturing Healthcare Education TV & Radio
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  • 9. Y&H Regional Summary - 2004 65.1% Share of employment – SMEs (11-250) £4.7bn Total gross value-added (2003) 23.5% Share of employment – Micro-enterprises (1-10) 18,000 Number of self-employed 4.6% % of regional employment 105,000 Number of employees 18.6% % Change Businesses 1998-2003 13,400 Total number of Businesses (2003) 19.4% % Change Employment 1998-2004 123,000 Total Sector Employment (2004) Value Data Item
  • 10. UK Comparative Employment 1998-2004 Yorkshire & Humber is growing fastest Source: ONS © Crown Copyright 2006 4.6 3.9 Yorkshire & the Humber 4.8 4.8 West Midlands 5.2 5.9 South West 8.3 8.1 South East 4.8 4.6 North West 4.0 4.5 North East 6.3 7.1 Eastern 4.6 4.5 East Midlands 2004 1998 % of regional employment Region Regional Comparative Employment
  • 11. Y&H Employment Breakdown - 2004 Electronics and ICT account for 72.5% of regional CDI employment growth 123,021 18,002 105,019 Total 22,448 490 21,958 Print & Packaging 27,323 2,328 24,995 ICT 27,382 2,616 24,766 Electronics 14,517 4,293 10,225 Design 10,652 5,769 4,883 Music, Visual & Performing Arts 20,694 2,506 18,188 Media and New Media Total Self employed Employees Creative & Digital Cluster Sector
  • 12. Y&H Creative & Digital Cluster Business Size by Employment 1998-2004 Most jobs are in small companies though they may involve working on large projects
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  • 16. General Adoption Convenience & Productivity Use Specialist Application Service Integration Implementation Support & Management 7 6 5 4 3 2 1 E Technology Advancement Product Origination, Design & Development Skill Level Type of Employment Digital & ICT Skills Segments
  • 17. Technical Skills Spectrum Horizontal Mobility between disciplines Hardware Networks Systems Programming Content User
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  • 19. KS4 A level Employment in industries using ICT & Creative Media GCSE Foundation Degree 3 Year Degree Apprentice Routes Choice & Opportunity - Pathways to Employment KEY Academic Focus Work Focus Other Post-16 Unlikely Possible Age 18 Age 21 Age 24 Age 16 4 Year Other Pre-16
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  • 26. Creative & Media 14-19 Diploma Range of Disciplines Photo Imaging Computer Games Textiles Animation Fashion Interactive Media Music Product design Radio Dance Graphic Design TV Drama 3D Visual Art Film Creative Writing 2D Visual Art Advertising Craft Print & Publishing Disciplines … Area 3 Design Area 2 Media Area 1 The Arts
  • 27. IT 14-19 Diploma Three themes at all levels Supporting technology solutions Creating technology solutions Technology Systems Working with Technology Technology Making projects successful Professional Development Enterprise & Professionalism Working with People People Understanding Organisations The Potential of Technology Technology in Business The Digital World Business Level 3 Focus Level 2 focus Level 1 Focus Themes
  • 28.