Understanding customer behavior is of critical importance in getting actionable insights for increasing revenue of the business. Not only does customer behavior insights help to acquire more customers at cheaper costs, it also helps a business formulate strategies to better engage them and reduce customer churn. Analyzing customer behavior requires a business to study a customers on site or online behavior. How much time do they spend on the website Which products are browsed the most Likewise, customers purchasing history also gives interesting insights. Which products are brought the most Which days bring in the most sales All these behaviors give insight to marketing and sales team for making appropriate strategies. Customer Behavior analytics also involve studying email engagement analytics. Out of how many emails sent to the customers were opened. How many were clicked at and how many eventually resulted in a sale The best performing email campaigns can be replicated to drive more revenues in future. Lastly, customer experience analytics give the businesses an honest feedback of the effort customer has to put to resolve issues, their satisfaction score and loyalty score. All these customer behaviors cumulatively give wealth of data and insights to create the best marketing strategy, product strategy, sales strategy, and in turn business growth strategy. https://bit.ly/2BVE5GL
Fundamentals Of Marketing & Customer Serviceguest082e19
This Presentation helps the beginner, to explore makreting concepts & to build insight to whom ever been intrested in establishing a poisition in Today's competing market.
Research for analysis was conducted at Super Stop & Shop, in Glendale, NY. Slideshow is a result of student research and is not the result of research conducted by The Stop & Shop Company, LLC or their affiliates. Photos of the Stop & Shop store logo, smartphone application, products, coupons, and Stop & Shop Card are property of The Stop & Shop Company, LLC.
Fundamentals Of Marketing & Customer Serviceguest082e19
This Presentation helps the beginner, to explore makreting concepts & to build insight to whom ever been intrested in establishing a poisition in Today's competing market.
Research for analysis was conducted at Super Stop & Shop, in Glendale, NY. Slideshow is a result of student research and is not the result of research conducted by The Stop & Shop Company, LLC or their affiliates. Photos of the Stop & Shop store logo, smartphone application, products, coupons, and Stop & Shop Card are property of The Stop & Shop Company, LLC.
Customer buying behavior for demat account: A research perspectiveVaibhav Munjal
In an economy highly inclining towards an index, there should be no surprise if people receive frequent ("annoying"!) calls from the brokers to open demat account.
However, do these companies really know what a 'prospective' customer wants?
Answer to this is no concrete but an attempt has been made to understand the decision-making process and buying behavior of the willing demat account holder by focused individual research.
The results along with some valuable recommendations are presented through the slides which are self-explanatory and be referred for better understanding.
In the highly specialised study of “BUSINESS MANAGEMENT”, today, the function of “MARKETING MANAGEMENT” plays a very critical role. This is because this functional area of management :
(1) “EARNS” the revenue, &
(2) “WORKS” in the close proximity with the public or persons outside the organisation.
Controlling these two attributes to have the desired benefits are the most difficult part of the management, because none of these two are within the direct control of the marketers.
This doesn’t mean that the other functional areas are not important, but they are not “DIRECTLY” involved in the activities mentioned above.
Similarly, within the study of Marketing Management, the “Consumers” or the “Customers” play a very critical role as these are the people who finally BUY the goods & services of the Organisation, and the firm is always on the move to make them buy so as to earn revenue.
Chapter 1 Consumer Behavior: Its Origins & Strategic ApplicationsNishant Agrawal
Overview of Consumer Behavior
The Marketing Concept
The Marketing Mix and Relationships
Consumer Behavior: Its Origins & Strategic Applications
Overview of Consumer Behavior
The Consumer Buying Behavior in the Digital AgeRob FitzGerald
It’s not enough to merely be online. Learning the new trends of consumer buying behavior is critical to conquering your market. It will provide better overall shopping experiences for your consumer and ultimately increase your company’s revenue...
https://connextdigital.com/blog/the-consumer-buying-behavior-in-the-digital-age/
Dovetail usergroup presentation: E-commerce top tips Dovetail Services
A practical workshop that will deliver a range of tips and techniques on ways to improve e-commerce order conversion rates for subscription acquisition and renewal transactions.
Marketing Management Process PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Marketing Management Process Powerpoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with seventy three slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Marketing Management Process Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
Business Strategies To Deliver Better Customer Value PowerPoint Presentation ...SlideTeam
Showcase your approach to optimizing customer satisfaction using Business Strategies To Deliver Better Customer Value PowerPoint Presentation Slides. This easily editable customer value and satisfaction PPT theme saves marketers the painstaking efforts that go into compiling a comprehensive presentation. Display the customer persona to represent the target market with the help of this value delivery process PowerPoint slideshow. Conveniently demonstrate the customer strategy options and other related concepts through the customer approach PPT template. Personalize or use the parameters given in the consumer experience strategy PowerPoint presentation to illustrate insights about B2B and B2C markets. Elucidate the steps to craft a sound customer strategy by utilizing easy-to-understand visual design elements of customer value proposition PPT slideshow. Present information like market size analysis, competitive landscape, customer preferences, and brand loyalty using optimizing customer satisfaction PowerPoint theme’s impactful graphical layouts. Download this customer experience PPT presentation to showcase customer success metrics like customer churn, and customer acquisition cost. https://bit.ly/3fzv44j
Customer buying behavior for demat account: A research perspectiveVaibhav Munjal
In an economy highly inclining towards an index, there should be no surprise if people receive frequent ("annoying"!) calls from the brokers to open demat account.
However, do these companies really know what a 'prospective' customer wants?
Answer to this is no concrete but an attempt has been made to understand the decision-making process and buying behavior of the willing demat account holder by focused individual research.
The results along with some valuable recommendations are presented through the slides which are self-explanatory and be referred for better understanding.
In the highly specialised study of “BUSINESS MANAGEMENT”, today, the function of “MARKETING MANAGEMENT” plays a very critical role. This is because this functional area of management :
(1) “EARNS” the revenue, &
(2) “WORKS” in the close proximity with the public or persons outside the organisation.
Controlling these two attributes to have the desired benefits are the most difficult part of the management, because none of these two are within the direct control of the marketers.
This doesn’t mean that the other functional areas are not important, but they are not “DIRECTLY” involved in the activities mentioned above.
Similarly, within the study of Marketing Management, the “Consumers” or the “Customers” play a very critical role as these are the people who finally BUY the goods & services of the Organisation, and the firm is always on the move to make them buy so as to earn revenue.
Chapter 1 Consumer Behavior: Its Origins & Strategic ApplicationsNishant Agrawal
Overview of Consumer Behavior
The Marketing Concept
The Marketing Mix and Relationships
Consumer Behavior: Its Origins & Strategic Applications
Overview of Consumer Behavior
The Consumer Buying Behavior in the Digital AgeRob FitzGerald
It’s not enough to merely be online. Learning the new trends of consumer buying behavior is critical to conquering your market. It will provide better overall shopping experiences for your consumer and ultimately increase your company’s revenue...
https://connextdigital.com/blog/the-consumer-buying-behavior-in-the-digital-age/
Dovetail usergroup presentation: E-commerce top tips Dovetail Services
A practical workshop that will deliver a range of tips and techniques on ways to improve e-commerce order conversion rates for subscription acquisition and renewal transactions.
Marketing Management Process PowerPoint Presentation Slides SlideTeam
Presenting this set of slides with name - Marketing Management Process Powerpoint Presentation Slides. This complete deck is oriented to make sure you do not lag in your presentations. Our creatively crafted slides come with apt research and planning. This exclusive deck with seventy three slides is here to help you to strategize, plan, analyse, or segment the topic with clear understanding and apprehension. Utilize ready to use presentation slides on Marketing Management Process Powerpoint Presentation Slides with all sorts of editable templates, charts and graphs, overviews, analysis templates. It is usable for marking important decisions and covering critical issues. Display and present all possible kinds of underlying nuances, progress factors for an all inclusive presentation for the teams. This presentation deck can be used by all professionals, managers, individuals, internal external teams involved in any company organization.
Business Strategies To Deliver Better Customer Value PowerPoint Presentation ...SlideTeam
Showcase your approach to optimizing customer satisfaction using Business Strategies To Deliver Better Customer Value PowerPoint Presentation Slides. This easily editable customer value and satisfaction PPT theme saves marketers the painstaking efforts that go into compiling a comprehensive presentation. Display the customer persona to represent the target market with the help of this value delivery process PowerPoint slideshow. Conveniently demonstrate the customer strategy options and other related concepts through the customer approach PPT template. Personalize or use the parameters given in the consumer experience strategy PowerPoint presentation to illustrate insights about B2B and B2C markets. Elucidate the steps to craft a sound customer strategy by utilizing easy-to-understand visual design elements of customer value proposition PPT slideshow. Present information like market size analysis, competitive landscape, customer preferences, and brand loyalty using optimizing customer satisfaction PowerPoint theme’s impactful graphical layouts. Download this customer experience PPT presentation to showcase customer success metrics like customer churn, and customer acquisition cost. https://bit.ly/3fzv44j
Keep your audience glued to their seats with professionally designed PPT slides. This deck comprises of total of thirtyseven slides. It has PPT templates with creative visuals and well researched content. Not just this, our PowerPoint professionals have crafted this deck with appropriate diagrams, layouts, icons, graphs, charts and more. This content ready presentation deck is fully editable. Just click the DOWNLOAD button below. Change the colour, text and font size. You can also modify the content as per your need. Get access to this well crafted complete deck presentation and leave your audience stunned.
Are you flying blind when it comes to growing your eCommerce business? Despite the fact that online shopping is infinitely more trackable than brick-and-mortar, we find that most executives and business owners still don't focus on proven metrics to grow their online revenue and valuation. As a result, their business doesn't grow as fast as it should.
In this webinar with AddShoppers and RJMetrics, you'll learn:
•Why emphasizing analytics is crucial for increasing online revenue
•The 6 top metrics growth focused eCommerce marketers should be tracking and improving
•How to integrate data analysis into your workflow
Implementing Customer Strategy For Your Organization Complete DeckSlideTeam
Download our Customer Strategy PowerPoint presentation to understand your target customer better and deliver better value to them. Customer is the king. If any business is successful in making customers happy, it will grow quickly. Making customers happy is easier said than done. You first have to get a complete knowledge of their demographics age, gender, income, etc., psychographics interests, attitudes, etc., geography and behavior. You then have to dig deeper to know their shopping preferences, media consumption behavior, their buying journey, and more. You need to know what makes them loyal to a brand. To help your business give shape to your research findings, we have curated all consumer centric templates such as customer persona template, buyer journey template, customer segmentation template, etc. in this PPT deck. Get thorough understanding of target market and concepts of TAM, SAM, and SOM. Make yourself aware of the customer success metrics that you need to measure to know the customers satisfaction level with your business. Make a powerful customer service strategy by downloading the ready-made deck today. https://bit.ly/3eDOTaN
Customer Analytics – Win Your Customers and Increase RevenueKavika Roy
https://www.datatobiz.com/blog/customer-analytics/
Corporations across the globe are trying their best to look at the business from a customer-centric view. This exercise opens for them a window to peek into the interests of their clientele and create policies accordingly. But in today’s volatile business environment judgments built simply from past experience or intuition is increasingly unreliable. Customers today are more connected and empowered. Access to the internet all the time has allowed them to become more specific about their needs. They are aware of everything that is trending in the market.
In such a scenario it becomes important for a business owner to predict a customer’s response with respect to his organization. The deeper businesses understand their customers’ preferences and lifestyle habits, the more they are able to attract potential buyers. However, it is not as simple as it seems. It is a big challenge for organizations to understand customer feedback, behavior and needs, well enough so as to make data-driven decisions about what customers are likely to respond to or what they are likely to purchase.
Customer analytics or customer data analytics is that significant insight gained with the help of data science, that allows businesses to use customer data in order to make key business decisions. The information obtained from the process is used for designing effective marketing campaigns, site selection, customer relationship management, and secure decisions for the future.
Insights pertaining to the customer’s feedbacks and responses drive the organizations to directions that help them outperform their competitors. Strategizing everything beginning from their production to their supply far before the demand arises, helps them improve their key performing metrics.
International Marketing Management PowerPoint Presentation Slides SlideTeam
Every organization needs to adapt to the ever-changing business environment. Sensing this need, we have come up with these content-ready change management PowerPoint presentation slides. These change management PPT templates will help you deal with any kind of an organizational change. Be it with people, goals or processes. The business solutions incorporated here will help you identify the organizational structure, create vision for change, implement strategies, identify resistance and risk, manage cost of change, get feedback and evaluation, and much more. With the help of various change management tools and techniques illustrated in this presentation design, you can achieve the desired business outcomes. This business transition PowerPoint design also covers certain related topics such as change model, transformation strategy, change readiness, change control, project management and business process. By implementing the change control methods mentioned in the presentation, you will be able to have a smooth transition in an organization. So, without waiting much, download our extensively researched change management framework presentation. With our Change Management Presentation slides, understand the need for change and plan to go through it without any hassles.
Content Mapping Process Buyer Personas And Content Mapping Templates Complete...SlideTeam
A powerful content strategy can help you attract new customers, capture leads, increase traffic, and increase sales. Content Mapping is an important part of content strategy and content marketing. Content Mapping is delivering the right content at the right time at the right place. Learn how to create a content map and a content roadmap to produce powerful content that goes viral with readers. Our extensively researched Content Mapping PPT guides you how to follow the step by step process of creating a content strategy. It first begins with understanding your customers, their requirements and content needs. Businesses also need to understand their customers path to purchase and their requirements at each stage of this journey. Download the PPT and get fully editable content map templates, content roadmap templates, customer persona templates, buyer journey templates, and content marketing templates PowerPoint to visually map out your unique personas and journey maps. Impress the stakeholders and top management with your research and show you plan to produce content formats to increase product awareness, convince prospects, and increase sales. Do a thorough content analysis and perform a content audit using our readymade content mapping PowerPoint presentation. Content is King. Leverage the power of content marketing to grow your business today. https://bit.ly/2ze0i1X
Customer Experience Process Powerpoint Presentation SlidesSlideTeam
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Presenting Customer Experience Process PowerPoint Presentation Slides. Download this complete deck to gain access to 18 fully customizable PPT slides. You can make the required changes to the text, font, background, patterns, and colors. This PowerPoint slideshow supports widescreen and standard screen resolutions. It is also compatible with Google Slides. Converting the PPT format into PDF, PNG, or JPG is fairly easy. https://bit.ly/3GhOt83
How To Segment And Target The Right Customer PowerPoint Presentation SlidesSlideTeam
This complete presentation has PPT slides on wide range of topics highlighting the core areas of your business needs. It has professionally designed templates with relevant visuals and subject driven content. This presentation deck has total of fifty eight slides. Get access to the customizable templates. Our designers have created editable templates for your convenience. You can edit the colour, text and font size as per your need. You can add or delete the content if required. You are just a click to away to have this ready-made presentation. Click the download button now. https://bit.ly/3fSsHKZ
Optimizely Summer School Class 1 - AnalyzeOptimizely
This is class 1 of our Optimizely Summer School. In this class presented by our strategy consultant you will learn:
- How to use analytics to find weaknesses on your website
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This is relevant for:
Digital Marketing
Product Management
User Experience
Web Analytics
E-Commerce
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Still trying to woo customers to your online store? With PNA's E-commerce Data Analytics, you can find out how to bring in customers and turn them into repeat shoppers.
It has PPT slides covering wide range of topics showcasing all the core areas of your business needs. This complete deck focuses on Marketing Effectiveness Powerpoint Presentation Slides and consists of professionally designed templates with suitable graphics and appropriate content. This deck has total of seventy slides. Our designers have created customizable templates for your convenience. You can make the required changes in the templates like colour, text and font size. Other than this, content can be added or deleted from the slide as per the requirement. Get access to this professionally designed complete deck PPT presentation by clicking the download button below. http://bit.ly/2vfegtn
Similar to Increase Revenue By Measuring Customer Behavior Complete Deck (20)
Customer Support And Services Guide Powerpoint Presentation SlidesSlideTeam
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After sales service encompasses all the assistance provided to customers after purchasing a product or service. Grab our informative PowerPoint presentation on Customer Support and Services Guide. It overviews after sales services, their benefits, needs, and best practices. Implementing an effective after sales support strategy can enhance customer satisfaction, promote brand loyalty, and even generate positive word of mouth advertising. Our customer services deck delves into various aftersales services, such as training, assurance, support, assistance, and rewards. Additionally, it highlights the positive impact of excellent after sales services and offers a set of dashboards to monitor customer retention and satisfaction. Moreover, our customer support PPT covers a range of services, including product guarantees, warranty, returns, replacements, configurations, installations, maintenance, and relocation. You can access our 100 percentage customizable template by downloading it, and its also compatible with Google Slides.
Word Of Mouth WOM Marketing Strategies To Build Brand Awareness Powerpoint Pr...SlideTeam
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Word of mouth marketing generates honest discussions about and recommendations for a product or company by getting people to discuss your brand, product, or business. Grab our Word of Mouth WOM Marketing Strategies to Build Brand Awareness template. It includes a brief overview of the concept and benefits of word of mouth marketing. Our WOM strategies deck contains significant industry statistics, types, and challenges. Additionally, it covers the need for and major types of word of mouth marketing strategies such as customer referral marketing, social media influencer marketing, brand ambassador marketing, affiliate marketing. It further incorporates the user generated content, employee advocacy, customer reviews and testimonials, buzz marketing, viral marketing, guerrilla marketing, and other strategies. Finally, the module highlights the impact, campaign budget, plan, and implementation framework for word of mouth marketing. Get to know more by downloading our 100 percentage editable and customizable template, which is also compatible with google slides.
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Employee engagement refers to the level of involvement and enthusiasm employees have towards their work, which ultimately leads to better business outcomes. Grab Our Strategic staff engagement action plan can showcase the commitment level of employees in the workplace. It discusses the challenges and issues organizations face due to disengaged employees. Our Workforce participation deck includes an employee engagement survey to evaluate staff participation and satisfaction rates. Additionally, it provides industry statistics that demonstrate the importance of employee engagement. These resources can help companies develop an improved employee engagement action plan to achieve their goals and objectives. Further, Our Employee job satisfaction offers practical strategies to enhance productivity, retention, and participation rates. It further focuses on optimizing communication practices and employee work life balance, as well as implementing reward and recognition programs, compensation and benefits, and training and development opportunities. Finally, our HR Engagement Strategies module provides metrics to measure the impact of employee engagement activities. Get instant access.
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Traditional marketing uses offline media to reach, target, and attract a wider audience. Grab our insightfully designed template on Traditional Marketing Channel Analysis that provides an overview of offline marketing. It includes Traditional marketing techniques, that are more resilient and leave a stronger impression on the customers. It also has a positive impact on businesses as it helps to capture a broader range of audience. It includes key features, statistics, best practices, and benefits audience growth, reusable material, increased credibility, and brand exposure. Our conventional marketing deck further includes approaches that help organizations increase sales and attract customers, such as newspaper and magazine advertising, company brochures, and direct mail. The PowerPoint presentation also incorporates outdoor broadcasting, one on one, referral marketing, radio ads, billboards, transit advertising, sticker, and word of mouth marketing. Lastly, it highlights the critical marketing team players and the cost spent on every advertisement channel. Get access to this powerful template now.
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A leadership brand is a way to make others aware of your unique qualities as a leader and how you can make a positive impact. If youre interested, our Designing and Implementing Brand Leadership Strategy template is available for download. It provides an overview of brand leadership, including its benefits, essential factors, steps, and strategies for creating a strong leadership brand. Our Brand Identity deck includes tips for becoming a market leader, three leadership groups, and a leadership matrix. It also explores the relationship between value proposition and brand leadership. Moreover, our Brand Architecture PPT explains strategic brand leadership tasks such as organizational structure and process, brand architecture, and brand building function. Additionally, it includes dashboards for tracking brand awareness and performance. Finally, our Brand Building module discusses how brands can provide unique value to customers and consists of a case study on Coca Colas success as a market leader. The template is fully editable and customizable and can be used with Google Slides. Get access now.
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A shareholder engagement strategy can help an organization develop and strengthen its relationship with investors. Grab our Communication Channels and Strategies for Shareholder Engagement template that helps to communicate about the latest updates and strategies implemented by the company to shareholders for building trust. It starts by highlighting benefits, concerns, and topics for shareholder engagement. Our Investor relations deck also shows the different types of companies for investor engagement through various communication techniques. Additionally, it highlights planning techniques like formulating a governance committee and communication calendar. Further, our Investor engagement PPT communication channels like website, email, and social media for shareholder engagement. It also showcases various shareholder strategies for websites like sharing annual reports, posting SEC filings, proxy statements, governance roadshows, and podcasts. Our Corporate strategy module exhibits an email channel to communicate critical updates and techniques to shareholders. Lastly, it shows various social media channels, like Facebook, YouTube, etc., for communicating with shareholders and covers other strategies like meetings, sharing ESG practices, and conducting investors survey for shareholder engagement. Get instant access.
Responsible Tech Playbook To Leverage Business Ethics Powerpoint Presentation...SlideTeam
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Grab our completely designed, Responsible tech playbook to leverage business ethics template. It provides a comprehensive guide to cater tools, methods, and frameworks to help firms make better technological decisions. Our Technological transformation deck helps mitigate software and product development risks and helps manage how technology interacts with society or the community. The playbook covers summaries of various technologies utilized. Each synopsis incorporates slides outlining an overview of the technique in terms of goal, aim, duration, and stakeholders involved. Additionally, our Technology governance PPT highlights the Primary methods, including agile threat modeling, data ethics canvas, consequence scanning, unintended and intended consequence scanning, and ethical OS. It also contains FMEA, interpret ML, materiality matrix assessment, tarot cards of tech, responsibility strategy, and humane design guide. Lastly, our Business ethics module exhibits the different approaches associated with responsible technology, including polarity thinking, participatory design, speculative design provocations, and bracketing. Get immediate access.
Generating Leads Through Targeted Digital Marketing Campaign Powerpoint Prese...SlideTeam
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Personalized marketing help organization run targeted promotional campaigns and enhance the customer experience. The following presentation Generating Leads through Targeted Digital Marketing Campaign can help the marketing department to improve brand perception and increase the loyalty of customers towards the company. It initially showcases the collection and analysis of data for preparing ideal customer personas. This PPT also highlights personalized email and video marketing strategies that can help to target an online audience and increase the conversion rate. It also shows website optimization tactics that can result in high-converting landing pages and shorter sales cycles. It also shows various other personalized strategies which are social media and mobile application marketing. This presentation also showcases a checklist that can help to manage and ensure the effective implementation of personalized marketing campaigns. It also highlights the budget that can be allocated to marketing activities for customer targeting. In the end, this presentation shows KPIs and dashboards that can help to track and evaluate the effectiveness of personalized customer marketing campaigns. Download it now.
Boosting Profits With New And Effective Sales Strategic Plan Powerpoint Prese...SlideTeam
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A sales plan is the first and foremost step towards developing a sales strategy, enabling a companys team to predict and avoid business related risks. Grab our Boosting Profits with a New and Effective Sales Strategic Plan template. It formulates the right target audience, appropriate sales representatives, software tools, revenue goals, and methods to track performance. Our Sales Strategy deck provides the company overview, products offered, value proposition, target market analysis, etc. It focuses on understanding the need for a new strategic sales plan. Our Brand Promotion PPT showcases multiple steps of building a sales strategy, like setting targets, creating customer profiles, lead generation strategies, etc. Additionally, it includes various stages of the sales process, namely, prospecting and lead generation, setting customer qualification criteria, scheduling product demos, defining customer needs, etc. It also caters to slides about multiple sales assessment techniques. Further, our Promotional Campaigns module includes campaigns like using referrals, loyalty programs, buy more and save more programs, device trade ins, etc. Lastly, it caters to the cost analysis, impact assessment of multiple sales activities, and dashboards related to tracking improvements with implementing new sales plans. Get access now.
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Chat GPT multitasks by picking up on and naturally expressing more than one aim at a time. Grab our professionally curated ChatGPT IT template. It includes an introduction, advantages, and features of OpenAIs ChatGPT model and discusses the price and availability of its enhanced version, called ChatGPT Pro. Our ChatGPT deck represents the working and architecture of ChatGPT technology, including a large language model and self-attention mechanism. Additionally, it demonstrates the various applications of ChatGPT in several domains, such as education, medicine, research, information technology, advertisement, banking, finance, etc. Our chatbot using GPT-3 PowerPoint presentation represents the three reinforcement learning from human feedback models supervised fine-tuning, reward, and reinforcement learning. Furthermore, it discusses integrating the ChatGPT model into web applications and best practices for successful deployment. Moreover, our ChatGPT integration into the web applications module contains sections about the impact of ChatGPT on social media and artificial intelligence tokens. Lastly, this chatbot using GPT-3 deck comprises a roadmap, a timeline, a 30-60-90 days plan, a checklist to integrate OpenAIs GPT-3 model into web applications and a case study on mental health and ChatGPT collaboration. Get access now.
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Comprehensive Guide To Sports Marketing Strategy Powerpoint Presentation Slid...SlideTeam
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Sports marketing involves promoting goods and services through sporting events, endorsement of athletes and teams, etc. Grab our Comprehensive guide to sports marketing strategy template. Its primary purpose is to promote sporting goods and equipment through multiple channels to improve the overall lifestyle of customers and sporting fans. Our Sports brand advertising deck provides a general overview of sports marketing along with processes, challenges, trends, etc. It offers access to multiple strategies that can help sports retailers increase customer experience, club sponsorships, and overall brand recall these include athlete branding and digital sports brand promotion. Additionally, our Sports marketing programs PPT contains slides that can guide sports brands on utilizing the eSports industry as an opportunity to promote their products. It further helps the firms to sponsor famous eSports teams, host related events, and deploy advergaming for immersive customer experience. Furthermore, our Athlete branding module offers content that can guide marketers to track sports advertising campaigns. Lastly, it can help assess the performance of the above strategies through impact analysis, KPIs, and dashboards. Get access now.
Global Shift Towards Flexible Working Powerpoint Presentation SlidesSlideTeam
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Have you ever wondered how search works while visiting an e-commerce site, internal website, or searching through other types of online resources? Look no further than this informative session on the ways that taxonomies help end-users navigate the internet! Hear from taxonomists and other information professionals who have first-hand experience creating and working with taxonomies that aid in navigation, search, and discovery across a range of disciplines.
0x01 - Newton's Third Law: Static vs. Dynamic AbusersOWASP Beja
f you offer a service on the web, odds are that someone will abuse it. Be it an API, a SaaS, a PaaS, or even a static website, someone somewhere will try to figure out a way to use it to their own needs. In this talk we'll compare measures that are effective against static attackers and how to battle a dynamic attacker who adapts to your counter-measures.
About the Speaker
===============
Diogo Sousa, Engineering Manager @ Canonical
An opinionated individual with an interest in cryptography and its intersection with secure software development.
This presentation by Morris Kleiner (University of Minnesota), was made during the discussion “Competition and Regulation in Professions and Occupations” held at the Working Party No. 2 on Competition and Regulation on 10 June 2024. More papers and presentations on the topic can be found out at oe.cd/crps.
This presentation was uploaded with the author’s consent.
Sharpen existing tools or get a new toolbox? Contemporary cluster initiatives...Orkestra
UIIN Conference, Madrid, 27-29 May 2024
James Wilson, Orkestra and Deusto Business School
Emily Wise, Lund University
Madeline Smith, The Glasgow School of Art
Acorn Recovery: Restore IT infra within minutesIP ServerOne
Introducing Acorn Recovery as a Service, a simple, fast, and secure managed disaster recovery (DRaaS) by IP ServerOne. A DR solution that helps restore your IT infra within minutes.
This presentation, created by Syed Faiz ul Hassan, explores the profound influence of media on public perception and behavior. It delves into the evolution of media from oral traditions to modern digital and social media platforms. Key topics include the role of media in information propagation, socialization, crisis awareness, globalization, and education. The presentation also examines media influence through agenda setting, propaganda, and manipulative techniques used by advertisers and marketers. Furthermore, it highlights the impact of surveillance enabled by media technologies on personal behavior and preferences. Through this comprehensive overview, the presentation aims to shed light on how media shapes collective consciousness and public opinion.
2. Table of Contents
o Why Measure Customer Behavior
o Customer Behavior: Driver of Customer
Acquisition, Retention & Growth
o Ways Customer Behavior Can be
Studied
o Customer Persona – The Traditional
Approach to Understanding Customers
o Customer Journey Mapping
o Customer Behavior Analytics-
Categories of Behavior
o Website Behavior Analytics
› Customer Acquisition Channels
› Website Behavior- Website Visits &
Sources
› Website Behavior- Products Browsed
› Customer Lifecycle Statistics
o Purchasing Behavior Analytics
› Customer Shopping Behavior (1/2)
› Customer Shopping Behavior (2/2)
o Email Engagement Metrics
› Email Engagement Dashboard (1/2)
› Email Engagement Dashboard (2/2)
› Cart Abandonment Email Campaign &
Recovery
› Cart Recovery Dashboard
o Customer Experience Metrics
› Measure Net Promoter Score
› Customer Satisfaction Score (CSAT)
› Customer Churn Rate
› Customer Retention Rate
› Customer Lifetime Value (LTV)
› Customer Effort Score (CES)
› Customer Surveys
o Strategies for Increasing Revenue
› Personalize the Customer Experience
› Create Profile of High Value Customers
› Focus Acquisition Budget on High Value
Customers
› Strategies for Boosting Customer
Acquisition (Top of the Funnel)
› Strategies for Higher Conversions
(Middle of the Funnel)
› Strategies for Higher Conversions
(Lower Funnel)
› Strategies for Higher Revenue (Post
Funnel)
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 2
3. Why measure Customer Behavior
The biggest companies are measuring customer behavior to create a better customer experience and drive customer acquisition, retention & growth.
Companies that leverage customer behaviour
Famous brands that use
Customer Behavior to
Increase Revenue
Amazon
Netflix
Google
Outperform peers by
85% in Sales Growth
Outperform
competitors by 25%
in Gross Margin
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 3
4. Customer Behavior: Driver of Customer Acquisition, Retention & Growth
Customer behavior or customer journey analytics can help reveal customers’ intentions, typical path to purchase, and preferences helping increase sales and loyalty.
Boost Customer
Acquisition
o Improve rate of customer
acquisition
o Lower cost of customer
acquisition
o Increase conversion rates
o Increase velocity to purchase
o Increase purchase sizes
o Improve marketing ROI
Increase Customer
Retention
o Improve retention/ lower
churn
o Improve customer
satisfaction and loyalty
o Increase lifetime value
Grow
Revenue
o Increase repeat purchases
o Increased revenue per
customer
o Increase cross-sell, up-sell
o Decrease cost of service
o Increased Marketing ROI
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 4
5. Measure Customer Behaviour Analytics
What Your Customers do
Create Customer Personas
Who your customers are
Acquisition- How do they learn about
your website?
Demographics
Purchase- What products did they buy?
What categories are they interested in?
Customer’s Industry
Retention- What makes them buy again?
Why do they drop-off? What is their
customer experience?
Job Title
Loyalty- What motivates them to stick to
your brand and refer it to others?
Why are they using your product
What do they like about your product
What are their challenges?
Ways Customer Behavior can be Studied
There are 2 ways to measure customer behavior- Customer Personas & Customer Journey Analytics. Customer Personas are a semi-fictional representation of your target customers
while customer journey analytics measures customer behavior at each stage of the journey.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 5
6. Customer Persona – The traditional approach to understanding customers
A persona is a representation of your target audience based on market research describing their demographics, interests, goals, and challenges.
Typical Buyer’s
Journey
Awareness
Research
Decision
PROFILE NAME
Background & Demographics
o Add text here
o Add text here
o Add text here
o Add text here
Hobbies & Interests
o Add text here
o Add text here
o Add text here
o Add text here
› Add text here
› Add text here
› Add text here
Goals
› Add text here
› Add text here
› Add text here
Daily Challenges
› Add text here
› Add text here
› Add text here
Common Objections
› Add text here
› Add text here
› Add text here
Biggest Fears
› Add text here
› Add text here
› Add text here
Change Expectations
› Add text here
› Add text here
› Add text here
Purchase Criteria
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 6
7. Customer Journey Mapping
Mapping customer journey helps you list out customer interactions at each stage of the buyer journey, their thoughts and experiences.
o What color/ sizes are
available?
o Are competitors offering
a cheaper price?
o Text here
o Text here
o Text here
Customer Thoughts
o Do they have positive
reviews?
o Am I paying too much?
o Text here
o Text here
o Text here
o Text here
o How much am I paying for
shipping? Too much?
o Do I buy another product
for free shipping?
o Text here
o Text here
o Text here
o Can I track my order?
o Did it arrive on time?
o Text here
o Text here
o Text here
o Text here
Overall Customer
Experience
Recommendations
o Offer more competitive
prices
o Polish website
appearance
o Text here
o Encourage more customer
engagement on social
media
o Make my returns policy
more simple & user-
friendly
o Offer free shipping for large
orders to encourage multiple
purchases
o Streamline the buying
process
o Text here
o Personalize the delivery
process
o Stay in contact with the
customer & request a
review
o Text here
Acquire Days Nurture Days Convert Days Retain Days
Buying Cycle
o Make sure the costume will
arrive on time & fit
o Find the best price
o Decide on costume & place
order
o Have an awesome costume
that everyone likes
o Online research
o Site visit
o Text here
o Text here
o Text here
o Text here
o Click on welcome email
o Visits product page
o Text here
o Text here
o Text here
o Text here
o Add items to cart
o Estimates shipping
o Text here
o Text here
o Text here
o Text here
o Order processed email
o Shipping tracking email
o Text here
o Text here
o Text here
o Text here
Touchpoints
Customer Goals
Ideas to Improve
o Find customers for an event
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 7
8. Customer Experience
› Surveys, call center
recordings, reviews, etc.
Website Behavior
› Number of visits, minutes
spent per session, products
browsed
Purchasing History
› Products purchased, purchase
amounts, coupons used
Email Engagement
› Emails opened, clicked-
through, and sent
Customer Behavior Analytics- Categories of Behavior
Rather than measuring high-level metrics such as page views, companies should measure granular customer behavior metrics to get deeper understanding of their behavior.
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 8
10. Customer Acquisition Channels
Understand how users find your website. The most profitable channels should be targeted for increasing customer base.
Default Channel Grouping
Acquisition
Sessions
114,220 % of Total: 100.00% (114,220)
Organic Search 85,533 (74.88%)
Direct 18,002 (15.76%)
Email 4,691 (4.11%)
Referral 2,564 (2.24%)
Social 1,795 (1.57%)
(Other) 1,330 (1.16%)
Generic Paid Search 276 (0.24%)
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 10
11. All Devices – Jun’19
35.5M
Direct 25.11%
Referral 53.24%
Search 18.97%
Social 1.1%
Paid –
Google Ads
1.59%
8.9M
18.9M
6.7M
389.9K
563.8K
Website Behavior- Website Visits & Sources
Website views lets you track which period saw the biggest jump. You can then analyze what changes were made during that period that saw the biggest gains for your brand.
0
15
30
45
Aug Oct Dec Feb Apr Jun
Direct Referral Search Social Paid
Traffic Sources
Traffic Sources Overview
All Devices
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 11
12. 73
294 288
698
209
99
138
198
0
100
200
300
400
500
600
700
Food & Grocery Beauty & Health
Clothing, Shoes, Jewellery & Watches Electronics, Computers & Office
Home, Garden & Tools Pet supplies
Toys, Kids, Baby Other
Website Behavior- Products Browsed
Brands should also measure which are the most popular products browsed on their website. The most popular should be restocked and marketing campaigns should primarily
capitalize this.
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 12
13. Customer Lifecycle Statistics
Measure the engagement of a segment of a customers with your brand – their last time of purchase and session. Each segment should be targeted differently by the marketing
department.
0
100
200
300
400
Sessions per Person
4.2
Sessions
0
100
200
300
400
Average Session Length
32
Min
0
100
200
300
400
0-3 3-6 6-9 9-12 12-15 15-18 18-21 21-24 24-27 27-30
Days since last Session
9.5
Days
0
10
20
30
40
0-3 3-6 6-9 9-12 12-15 15-18 18-21 21-24 24-27 27-30
Days since last Purchase
14.3
Days
Lifecycle
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 13
15. Customer Shopping Behavior (1/2)
Analyze the spending habits of your customers including their devices and order value. Marketing strategies should align with these statistics.
0
100
200
300
Mobile PC Tablet
Sessions
Devices
Browse Purchase
Customers
0
250
500
750
1000
1250
Lifetime Order Value
$79.9
0
20
40
60
80
Average Order Value
$58.92
0
10
20
30
40
50
Abandoned Order Value
$114.37
0
100
200
300
400
Products Browsed Value
$330.98
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 15
16. Customer Shopping Behavior (2/2)
Track shoppers’ behavior during different days and weeks. If particular days are most profitable (weekends for example) marketing campaigns should exploit the data to increase
revenue for the company.
Day & Time
Weekday Purchase
Percentage –
83.5%
0
200
400
600
800
0 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22
Value
Purchase hour of the Day Value
0
250
500
750
1000
Value
Purchase Day of the Week Value
0
100
200
300
400
500
3 5 6 8 9 10 11 12 13 14 15 16 17 18 19 20 21 30
Value
Purchase Day of the Month Value
0
1000
2000
3000
4000
May June
Value
Purchase Month of the Year Value
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 16
18. Email Engagement Dashboard (1/2)
Email engagement metrics help you understand which email campaigns saw the highest open rate and click-through rate. It also gives you an idea of how different age groups interact
with your emails helping you customize the content accordingly.
Average Open Rate - 26.70%
Average Click Through Rate - 2.30%
Average Order Value - $43.07
Very Engaged Somewhat Engaged
Barely Engaged Not Engaged
Received no Emails
How engaged
are these
members?
Engagement over time by
Age of Profile
See what percentage of members are engaged across all emails they’ve received
0%
25%
50%
75%
100%
1 week 2
weeks
3
weeks
4
weeks
5
weeks
6
weeks
7
weeks
8
weeks
9
weeks
10
weeks
11
weeks
12
weeks
13
weeks
14
weeks
15
weeks
16
weeks
17
weeks
EngagementDistribution
Member Age
Open Rate by Age
of Profile
See the average open rate for profiles of each different age
0
20
40
60
80
1 week 2
weeks
3
weeks
4
weeks
5
weeks
6
weeks
7
weeks
8
weeks
9
weeks
10
weeks
11
weeks
12
weeks
13
weeks
14
weeks
15
weeks
16
weeks
17
weeks
OpenRate
Member Age
17 weeks
Open Rate: 30%
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 18
19. Email Engagement Dashboard (2/2)
Email engagement dashboards can also capture the engagement rate depending on the device used and time spent on the emails.
Total Engagement
Read,
56%
Skim read,
17.9%
Glanced,
26.1%
Mobile Engagement
Read,
70.8%
Skim read,
18.5% Glanced,
10.7%
Desktop Engagement
Read,
52.4%
Skim read,
18.3%
Glanced,
29.3%
Detailed Engagement
0%
20%
40%
60%
80%
100%
0s 2s 4s 6s 8s 10s 12s 14s 16s 18s
74% of your readers spent longer than 2 seconds looking at your email
19
20. Cart Abandonment Email Campaign & Recovery
Cart Abandonments can be targeted to increase revenue for the company. Measure which email campaign helped you recover the most revenue.
Homepage
Add to Cart
2.5K
Cart Abandoned
1.9K
Email Sent
1.7K
View Product
6.9K
Checkout
Recovery
Checkout
All
Checkouts
7.7K 849
333
849
This slide is 100% editable. Adapt it to your needs and capture your audience's attention. 20
21. Cart Recovery Dashboard (1/2)
Measure which email campaigns brought the most recovery, which age group responded the best, and other KPIs via a dashboard.
Recovery Revenue
Retail Demo P4
A
-
A
-
Last 5 Years
Total Recovery Revenue
Weekly Recovery Revenue
Revenue by Campaign Type
Recovery Revenue
$37.26K
$0K
$1K
$2K
$3K
$4K
$5K
$6K
$7K
$8K
$0K
$4K
$8K
$12K
$16K
$20K
$24K
Recovery Rate
Retail Demo P4
A
-
A
-
Last 5 Years
Overall Recovery Rate
Weekly Recovery Rate
Recovery Rate by Email Campaign
Recovery Rate
24.90%
0%
10%
20%
30%
40%
50%
60%
70%
0%
0.5%
1%
1.5%
2%
2.5%
3%
3.5%
Revenue Per Email (RPE)
Retail Demo P4
A
-
A
-
Last 5 Years
Overall RPE
Weekly RPE by Campaign
RPE by Campaign
Overall RPE
$22.11
-$20
$20
$60
$100
$140
$180
$220
$0
$20
$40
$60
$80
$100
$120
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”. 21
22. Cart Recovery Dashboard (2/2)
Measure which email campaigns brought the most recovery, which age group responded the best, and other KPIs via a dashboard.
Recovery Details
Retail Demo Support
A
-
A
-
Last 180 Days
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
Category Revenue Recovery
Rate
Consumer, Furniture 737.5K 0.36
Consumer, Office Supplies 1.31K 0.23
Corporate, Furniture 2.61K 0.22
Corporate, Office Supplies 1.73K 0.23
Home Office, Furniture 1.36K 0.20
Home Office, Office Supplies 1.77K 0.27
Small Business, Furniture 282.54K 0.19
Small Business, Office
Supplies
2.13K 0.33
Recovery by the Numbers
Retail Demo Support
A
-
A
-
Last 180 Days
Revenue by Time from Email
Recovery Sales by Cart Value
0
30
60
90
120
150
180
210
240
<5 5-10 10-15 15-20 20-25 25-30 30-35 35-40 40-45
$0K
$2K
$4K
$6K
$8K
$10K
$12K
$14K
$65.26K
Revenue by Age
Recovery Sales by Campaign & Interests
0
30
60
90
120
150
Furniture Office Supplies Technology
Delivery Truck
Express Air
Text here
816.00
0
10
20
30
40
50
Text here1 New Sales Text here 2
Recovery Sales by Shipping Method
Recovery Breakdown
Retail Demo Support
A
-
A
-
Last 5 Years
0
10
20
30
40
50
60
$28.31K
Top 10 Selling Sub-Categories
Segment
Breakdown
Recovery Revenue by Category
Recovery Sales by Category & Segment
22
24. Measure Net Promoter Score (1/2)
The Net Promoter Score measures the willingness of customers to recommend the company's products or services to others. It helps in gauging the customer's overall satisfaction with
the company's product or service.
What is the likelihood that you would recommend Company X to a friend or colleague?
0 1 2 3 4 5 6 7 8 9 10
NPS = % of Promoters – % of Detractors
Promoters (9 or 10)
These customers keep coming back to your product or service
and refer their friends
Passives (7 or 8)
This group was satisfied with their experience, but they may easily
switch to competing companies and are not likely to recommend
Detractors (6 or below)
Customers in this group had an unpleasant experience with your
company and may voice their dissatisfaction to others
1
3
2
-100 100
-50 50
0
72
NPS
Your Score
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25. Measure Net Promoter Score (2/2)
The Net Promoter Score measures the willingness of customers to recommend the company's products or services to others. It helps in gauging the customer's overall satisfaction with
the company's product or service.
What is the likelihood that you would recommend Company X to a friend or colleague?
0 1 2 3 4 5 6 7 8 9 10
NPS = % of Promoters – % of Detractors
1
3
2
Your Score
0 100
20
10
30
40
80
90
70
60
50
NPS
72
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Promoters (9 or 10)
These customers keep coming back to your product or service
and refer their friends
Passives (7 or 8)
This group was satisfied with their experience, but they may easily
switch to competing companies and are not likely to recommend
Detractors (6 or below)
Customers in this group had an unpleasant experience with your
company and may voice their dissatisfaction to others
25
26. Customer Satisfaction Score (CSAT)
CSAT to determine a customer’s level of satisfaction at key interaction times, such as the moment of purchase, the onboarding process, a support ticket exchange and a phone or
digital conversation with customer service.
36% 28% 17% 11% 8%
On a scale of 1-5, how would you rate your overall satisfaction with the service you received?
1 2 3 4 5
Very Satisfied Satisfied Neutral Dissatisfied Very Dissatisfied
N = 1800
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27. Customer Churn Rate
Measuring how many customers stopped doing business with you lets you compare it with your industry average churn rate and see if you are doing well.
Churn Formula
Customers who left
120
40,000 + 1,250
X100 = 0.29%
to get %
Customers at
the beginning
of period
(month)
New
customers
acquired
during that
period (month) 0%
0.2%
0.4%
0.6%
0.8%
1%
1.2%
Basic Extended Premium
Churn Rate by Account Type
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28. Customer Retention Rate
Customer Retention Rate measures how many customers continue to be customers in the subsequent year. You get to know if your retention strategies are working or not.
#active customers who continue their subscription
Total # of customers at start of time period
X100 = Retention Rate (%)
Monthly Account Retention Rate
Actual: 99.15%
Account Retention
99.0%
100%97%
98%
99%
100%
January February March April May June
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29. Customer Lifetime Value (LTV)
Measure the total business a customer brings over the whole period of their relationship with your brand. This helps to develop strategies to acquire new customers at lower cost and
retain existing ones while maintaining profit margins.
$0
$500
$1000
$1500
$2000
Oct 2018 Nov 2018 Dec 2018 Jan 2019 Feb 2019 Mar 2019 Apr 2019 May 2019 Jun 2019 Jul 2019 Aug 2019
CLV= Customer revenue - costs of acquiring and serving the customer
Customer Lifetime Value (LTV)
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$1.2K
August
$0
12 months ago (Sep)
$1.6K 24%
July
$895 36%
6 months ago (Mar)
29
30. Customer Effort Score (CES)
CES measures the effort a customer has to exert to get an issue resolved, a product purchased/returned or a question answered. This further impacts Customer Satisfaction Score,
customer retention, and customer churn among others.
Customer Effect Score
On a scale of 1-10, how much effort was required to get the
help you were looking for?
0 10
1.8
Small Effort (1-2) 56%
Medium Effort (3-4) 26%
High Effort (5-10) 18%
N = 600
How to measure Customer Effort Score (CES)
Overall, how easy was it to get the help you wanted today?
1
Easy
2
Neither
3
Difficult
Customer Effort Score (CES) = %Easy - %Difficult
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31. Customer Surveys
Roll out customer surveys to get detailed customer feedback of their shopping experience, challenges and suggestions.
0
100
200
300
400
500
600
700
800
900
1000
1100
Very
Unlikely
Unlikely Neutral Somewhat
Likely
Very Likely
Repeat Purchase Score
0.65
Will you shop with us again?
Why did you make
a return?
Were shipping
options satisfactory?
0
100
200
300
400
500
600
700
800
900
1000
Very
disappointing
Somewhat
disappointing
Neutral Somewhat
satisfactory
Very
satisfactory
1. Text here
2. Text here
3. Text here
4. Text here
5. Text here
6. Text here
7. Text here
2.98K
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32. Strategies for
Increasing Revenue
› Personalize the Customer Experience
› Create Profile of High Value Customers
› Focus Acquisition Budget on High Value
Customers
› Strategies for Boosting Customer Acquisition
(Top of the Funnel)
› Strategies for Higher Conversions (Middle of
the Funnel)
› Strategies for Higher Conversions (Lower
Funnel)
› Strategies for Higher Revenue (Post Funnel)
32
33. Personalize the Customer Experience
Customers are increasingly demanding personalization. Marketing team should personalize the experience at each stage of the journey to increase sales and retention.
52%
of consumers
are likely to switch brands if
a company doesn’t
personalize communications
65% of business buyers are
likely to switch brands if a vendor
doesn’t personalize communications
to their company
8% of repeat
customers
account for
40% of revenue
Brands who rely on personalization see
revenue increase 2 to 3 times faster
than brands who don’t
2-3X
BRAND X BRAND Y BRAND Z
2/3 of companies expect 6 – 10% lift in
revenue thanks to personalization
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34. 5%
18%
25%
Leather Jackets
Booties
High-Waisted Denim
Product Preference
Create Profile of High Value Customers
Create a profile of the most valuable customers. Try to acquire and target such customers with similar behaviors to multiply profits for the business.
Preferred Price Point - $80
Highest Engagement with Mails
Shopping Frequency- Every 2 Months
Discount
Opportunist,
68%
Discount
Seeker, 22%
Full Price,
10%
Discount Sensitivity
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35. Focus Acquisition Budget on High Value Customers
Once you have created a profile of high value customers, focus your acquisition budget on acquiring such customers with the highest potential to purchase and highest lifetime value.
o CPA $6 $9
o CLV $9 $36
o ROI 50% 300%
Marianna Harry
INCREASE
33%
400%
6X
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36. Strategies for Boosting Customer Acquisition (Top of the Funnel)
Based on customer behavior, here are some strategies to turn strangers into prospects and customers.
Free Trials without Credit Card
By offering free trials to SaaS users, we can double the conversion rate by XX%
Explainer Video on Home Page
By using explainer videos and customer testimonials on landing page, we can
increase conversion by XX%
Use Lookalike Audience
Using the customer profile of the most paying customers, we can create Similar
Audience in Google Adwords for getting more customers at lower CPA
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37. Strategies for Higher Conversions (Middle of the Funnel)
Based on customer behavior, here are some strategies to get higher conversions and turn visitors into paid customers.
Display Recently Viewed Items
By displaying recently viewed items based on viewing history, we can increase
chances of higher add-to-cart rate
Display Similar Items
By displaying similar products on product pages, we can showcase more variety
and increase the chance of add-to-cart rate
Display Complimentary Items
By helping customers buy items together that go with each other (example shoes
that go with trousers), we can double the cart size
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38. Strategies for Higher Conversions (Lower Funnel)
Based on customer behavior, here are some strategies to ensure purchase from people already interested in buying your products.
Single Page Checkout
Long checkout procedures can frustrate consumers. By switching to single page
checkout, we can decrease cart abandonment rate
Item in Stock
By sending notifications when wish listed items are in stock, we can increase
cart rate
Prominent CTA Button
By moving the Buy Now button closer to the product and top fold of the page, we can
increase purchase rate
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39. Strategies for Higher Revenue (Post Funnel)
Based on customer behavior, here are some strategies to ensure that customers become repeat customers and brand loyalists.
Featured on Site
By featuring users who bought an item on your site can increase loyalty and
ensure repeat customer and referrals
Reward Points/ Coupons
By giving a small additional 10% discount code to customers who bought, we can
increase returning customer rate
Email for Cart Abandonment
By sending emails for cart abandonment, we can increase cart recovery rate
Email Campaigns for Similar Products
Based on a customer’s preferences for buying, targeted email campaigns can be
sent to increase the lifetime value of the customers
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41. o Agenda Slide
o Company Introduction
o Our Mission Vision Values
o Our Goals
o Bar Chart Template
o Pie Chart Template
o Marketing Dashboard Template
o Marketing Funnel Template
o Linear Diagram
o Circular Diagram
o Marketing Roadmap Template
o Timeline Template
o Thank You Slide
Additional
Slides
41
42. Agenda Slide
Agenda 01
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Agenda 02
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Agenda 03
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Agenda 04
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42
43. Company Introduction
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Background
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Capabilities
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Accreditation
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44. Our Mission
Vision Values
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Mission
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Vision
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Value
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Goal 1
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Goal 2
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Goal 3
Our Goals
45
46. Bar Chart Template
70
65
40
45
35
25
19
30
50
18
0
10
20
30
40
50
60
70
80
90
100
FY '16 FY '17 FY '18 FY '19 FY '20
SalesInPercentage(%)
Product
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01
Product
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02
46
47. Pie Chart Template
30
20
40
10 Product 04
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changes automatically based on data. Just
left click on it and select “Edit Data”.
Product 03
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Product 02
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Product 01
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48. Marketing Dashboard Template
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and changes automatically based
on data. Just left click on it and
select “Edit Data”.
50
100
0
30%
50
100
0
60%
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and changes automatically based
on data. Just left click on it and
select “Edit Data”.
50
100
0
90%
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select “Edit Data”.
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49. Marketing Funnel Template
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50. Linear Diagram
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51. Circular Diagram
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52. Marketing Roadmap Template
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53. Timeline Template
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2016
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2018
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2017
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2019
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2020
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54. Thank You
Address
# street number, city, state
Contact Numbers
0123456789
Email Address
emailaddress123@gmail.com
54