SlideShare a Scribd company logo
localbanya.com 
• Akshay Ikke 21 
• Tejas Jadhav 22 
• Swapnil Pawar 40 
• Aditya Shetti 50
Team of 
LocalBanya.com 
(Launched in 2012) 
 Amit Naik (CEO) MBA 
from IIM Lucknow 
 Rashi Choudhary 
(COO) MBA from SP 
Jain Singapore 
 Karan Mehrotra 
(CFO) Engineer from 
IIT
History of 
LocalBanya.com 
Personal experience with not 
having enough time to go 
out and do grocery shopping 
after a long day of work. 
Too tired to deal with going 
to the store to pick up 
groceries, waiting in long 
lines and dealing with the 
journey involved. 
The traditional Banya would 
most likely be shut or be out 
of stock of what we needed.
Swot Analysis for LocalBanya 
Strength Weakness 
•Increasing Customer Base 
•Strong Distribution networks and expertise 
•User friendly website. 
•On time delivery rate 97 % 
•Only 2-3% is returned. (No questions asked 
returns policy) 
• Easy replicable by distributor/ wholesellers 
• Less Profit Margin 
•Business Expansion in other Tier I cities 
•Improve customer and Merchant Relationship 
•Tie ups with more retailers for better 
distribution. 
•They can reduce the minimum delivery charges 
as compared to competitors 
•New Entrants 
•Intense competition from traditional retailers 
•Maintaining repeat customers 
•May not find investors to fund operations 
anymore. 
Opportunity Threats
Marketing Strategy 
Offer discounts to acquire customers 
Customer Relationship well managed under dedicated team led by founding member 
Mobile advertising on company vehicles 
Print Ads on Mumbai based Newspapers like Economic Times 
Started off the business in the most busy city of India 
Order over website and Facebook
Distributor Broker Model 
Value Proposition : Providing high quality products without wasting customer’s time or energy . 
Revenue Model : Transactional 
Pricing Strategy : Variable Discounts 
Target Market : End Customers 
Sustainability Strategy : On time, efficient and hassle free delivery of high quality products to 
customers.
Inventory and Supply Chain 
Low Inventory Model used existing warehouse for FMCG non perishable items 
Tie-ups with wholesalers and cash-and-carry partners for perishable items 
Tie-ups with retailers for unreachable and distant places 
Tie-ups with niche stores Breadkraft, Bagelwala and Shor Sharaba 
Delivery vehicles outsourced 
Company employees for packaging, processing and delivery - On time delivery is 97% 
Karan has a family business which included distribution for Hindustan Lever and catering 
services to BPOs which they leveraged for localbaniya.com also
Company Procurement 
Wholesaler 
Company 
Retailer 
(Just In Time) 
Cash n Carry 
Urgent Requirement/Perishable Goods 
Stocked/FMCG Non-Perishable Goods 
Stocked/FMCG Non-Perishable Goods
Customer Order Fulfilment 
Customer Order 
Retailer 
Delivery Time Slots Order 
Warehouse 
fulfilment 
Outsourced Local 
Logistics Partners
Key Challenges 
Margins as low as 2% 
Supply Chain hard to replicate 
Many Items are perishable 
Scaling up is difficult 
Competetion from Big Retail 
Achieving 
Scalability 
Key 
Challenges 
Building 
Customer 
Base 
Supply Chain 
Stiff 
Thin Margins 
Competetion
Value Addition by LocalBaniya.com
Value Addition by LocalBaniya.com
Value Addition by LocalBaniya.com
THANK YOU

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Supply Chain Management of Localbanya.com

  • 1. localbanya.com • Akshay Ikke 21 • Tejas Jadhav 22 • Swapnil Pawar 40 • Aditya Shetti 50
  • 2. Team of LocalBanya.com (Launched in 2012)  Amit Naik (CEO) MBA from IIM Lucknow  Rashi Choudhary (COO) MBA from SP Jain Singapore  Karan Mehrotra (CFO) Engineer from IIT
  • 3. History of LocalBanya.com Personal experience with not having enough time to go out and do grocery shopping after a long day of work. Too tired to deal with going to the store to pick up groceries, waiting in long lines and dealing with the journey involved. The traditional Banya would most likely be shut or be out of stock of what we needed.
  • 4.
  • 5. Swot Analysis for LocalBanya Strength Weakness •Increasing Customer Base •Strong Distribution networks and expertise •User friendly website. •On time delivery rate 97 % •Only 2-3% is returned. (No questions asked returns policy) • Easy replicable by distributor/ wholesellers • Less Profit Margin •Business Expansion in other Tier I cities •Improve customer and Merchant Relationship •Tie ups with more retailers for better distribution. •They can reduce the minimum delivery charges as compared to competitors •New Entrants •Intense competition from traditional retailers •Maintaining repeat customers •May not find investors to fund operations anymore. Opportunity Threats
  • 6.
  • 7.
  • 8.
  • 9. Marketing Strategy Offer discounts to acquire customers Customer Relationship well managed under dedicated team led by founding member Mobile advertising on company vehicles Print Ads on Mumbai based Newspapers like Economic Times Started off the business in the most busy city of India Order over website and Facebook
  • 10. Distributor Broker Model Value Proposition : Providing high quality products without wasting customer’s time or energy . Revenue Model : Transactional Pricing Strategy : Variable Discounts Target Market : End Customers Sustainability Strategy : On time, efficient and hassle free delivery of high quality products to customers.
  • 11. Inventory and Supply Chain Low Inventory Model used existing warehouse for FMCG non perishable items Tie-ups with wholesalers and cash-and-carry partners for perishable items Tie-ups with retailers for unreachable and distant places Tie-ups with niche stores Breadkraft, Bagelwala and Shor Sharaba Delivery vehicles outsourced Company employees for packaging, processing and delivery - On time delivery is 97% Karan has a family business which included distribution for Hindustan Lever and catering services to BPOs which they leveraged for localbaniya.com also
  • 12. Company Procurement Wholesaler Company Retailer (Just In Time) Cash n Carry Urgent Requirement/Perishable Goods Stocked/FMCG Non-Perishable Goods Stocked/FMCG Non-Perishable Goods
  • 13. Customer Order Fulfilment Customer Order Retailer Delivery Time Slots Order Warehouse fulfilment Outsourced Local Logistics Partners
  • 14.
  • 15. Key Challenges Margins as low as 2% Supply Chain hard to replicate Many Items are perishable Scaling up is difficult Competetion from Big Retail Achieving Scalability Key Challenges Building Customer Base Supply Chain Stiff Thin Margins Competetion
  • 16. Value Addition by LocalBaniya.com
  • 17. Value Addition by LocalBaniya.com
  • 18. Value Addition by LocalBaniya.com