The document discusses strategies for attracting and addressing a young adult audience for a film project. It suggests using relatable elements like messy bedrooms and hungover characters. It also recommends using mystery, blurred scenes, and fantasy situations that teenagers could imagine themselves in, like drunken parties. Familiar tropes from other young adult films and TV shows are discussed, such as different social groups and mysterious symbols that propel the story and pique audience curiosity. Music and sounds are highlighted as important for setting the right tone and hooking viewers.