SEO changes so fast and data is the most important part of it. If you invest both SEO and paid search channels and not using your PPC data for SEO performance, probably you're missing great amount of benefit. I've shared my experiences about this collaboration at Digitalzone 2017.
Presentation from DFWSEM #StateOfSearch on November 18, 2013.
Presentation Description: "Data visualization makes incredible content, but by the time you add up the cost of data analysis, graphic design, programmers, and all of the other skills needed to put together big content projects, clients and stakeholders see high costs and often aren't sold on the likelihood of success. Kane will show how you can produce data-based content initiatives that are both successful and cost-effective, paving the way for larger campaigns."
Keyword Research in Autopilot by Google Spreadsheet MacrosYiğit Konur
It is getting hard to get more data from Google when it comes to talk about free keyword data for SEO purposes. Because of latest regulations by Google, we cannot reach Search Volumes easily but there are still ways to reach them with using other tools. In this presentation, I'm going to talk about them. If you're interested in to watch gifs and videos, please download full version by Slideshare. #brightonSEO
Measure camp 2013 a world of google 100% not provided90 Digital
A useful PPT on 'Google not provided' where I explained how to measure SEO success in a world of 100% not provided. Tips, tricks and tools.
http://90digital.com/
Advanced Keyword Research Webinar (2021)Sidra Condron
The search landscape is constantly changing. Google is loading answers into the SERP so often that searchers can find what they need without a click. SpyFu's Mike Roberts shares a look at what this trend means for SEO and what you can do to still thrive in this new environment.
In a study with SEMRush we analyzed 80 million keywords and 1.6 million Featured Snippets. This presentation was given by AJ Ghergich (@SEO on Twitter) at the 2017 Dreamforce gathering.
Presentation from DFWSEM #StateOfSearch on November 18, 2013.
Presentation Description: "Data visualization makes incredible content, but by the time you add up the cost of data analysis, graphic design, programmers, and all of the other skills needed to put together big content projects, clients and stakeholders see high costs and often aren't sold on the likelihood of success. Kane will show how you can produce data-based content initiatives that are both successful and cost-effective, paving the way for larger campaigns."
Keyword Research in Autopilot by Google Spreadsheet MacrosYiğit Konur
It is getting hard to get more data from Google when it comes to talk about free keyword data for SEO purposes. Because of latest regulations by Google, we cannot reach Search Volumes easily but there are still ways to reach them with using other tools. In this presentation, I'm going to talk about them. If you're interested in to watch gifs and videos, please download full version by Slideshare. #brightonSEO
Measure camp 2013 a world of google 100% not provided90 Digital
A useful PPT on 'Google not provided' where I explained how to measure SEO success in a world of 100% not provided. Tips, tricks and tools.
http://90digital.com/
Advanced Keyword Research Webinar (2021)Sidra Condron
The search landscape is constantly changing. Google is loading answers into the SERP so often that searchers can find what they need without a click. SpyFu's Mike Roberts shares a look at what this trend means for SEO and what you can do to still thrive in this new environment.
In a study with SEMRush we analyzed 80 million keywords and 1.6 million Featured Snippets. This presentation was given by AJ Ghergich (@SEO on Twitter) at the 2017 Dreamforce gathering.
Who are your target customers?
Any user who is trying to find some info from the web.
This includes a big segment of the user base, organization, education, Government and many more.
What are their key goals?
User’s searching on Google should get the most relevant information.
It should be most accurate, as per the trend.
The user should be able to find the most relevant info without scrolling too much. That’s why we see lots of competition for ranking on 1st page of Google . for
Able to propose /predict possible search term in case of ambiguity in the first search
How can Google help its users accomplish those goals?
Google is using traditional / Machine Learning both content-based and Collaborative to predicts and recommends search terms
Entireweb review over 150 million searches per month with website submission ...joelmaster
Entireweb is one of the broadly utilized web indexes for getting to
the query items according to the client's input and starting the site
accommodation processes all over the web crawlers. According to
the site, an entirety of more than 150 million ventures on various
inquiries gets dealt with effectively by mirroring the specific query
items.
Like the Google web index, one can get to observe the website
pages, pictures, and surprisingly the web-based media webpage
results focusing on the specific inquiry term. These three superfamous pursuit types make Entireweb a most loved web search tool
the whole way across the world. Concerning Social Media, one can
even get to find the most pertinent Tweets by means of Twitter,
significant pages through Facebook.
Google Trends for understanding any business success around the trending updates, keywords ideas, marketing strategic plan, business forecasting and more.
Big Time SEO Tactics, Featured Snippets and TF-IDF97th Floor
Step by step processes and instructions around Featured Snippets and TF-IDF. Tactics 97th Floor uses to help their clients succeed. This was given by Chris Bennett at Dreamforce 17 #DF17
Searchmetrics Online Workshop: Surviving the Search PlateauSearchmetrics
After countless hours of fine tuning, you’ve worked from scratch to set the scene for great SEO performance – every technical challenge tackled, and every slice of content in check. But after initial optimization, you see a slow in your once-skyrocketing SEO visibility as the obvious options for optimization begin to run low.
Now what?
In this guided presentation, we’ll discuss the optimization techniques you need to prioritize in order to overcome the “SEO Plateau” and get your site progressing steadily once again, including how to:
– Leverage your content to maximize performance
– Boost your traffic by identifying and reaching expanded, but equally relevant audiences
– Get “back to the basics” that are often overlooked SEO best practices and fundamentals
SearchLeeds 2019 - Emily Potter - The achievable SERP featureSearchLeeds
SERP features are increasingly overtaking the search landscape, stealing traffic from content providers. The featured snippet, however, is one that we still have a level of control over. Emily's SearchLeeds talk will show you exactly how much traffic you can expect to gain by acquiring featured snippets with data from case studies to justify their value, and also share tips on how to win them.
Bridging the gap between SEO and PPC-teams, Shaun Russell unveils the strategies that drive your competitors' traffic and shows how to boost marketing ROI through better connected teams. Here Shaun is demonstrating the surprising competitor secrets that Market-Driven competitive intelligence can reveal.
If you could take anything from your competitors' plate, what would it be and why? Watch our presentation at Brighton SEO 2014 and learn how to steal your competitors' hard-earned insights and campaign strategies from under their noses.
Off-page SEO, High-Quality Backlinks with Tangential Content by Amanda MilliganMare Hojc
Want more high-quality backlinks and brand awareness? Create tangential content! Tangential content is content that is not tied to your core product or service offering.
Pitch data-based content to publishers that generates media coverage and high-quality backlinks at the same time!
This session follows on from the Search Engine Optimisation (SEO) presentation (also available here). It covers Paid Search (PPC - pay per click) advertising, and the use of web analytics for tracking, measuring and tuning website and advertising effectiveness.
Michael Carney, Strategic Planning Director, Media Counsel, Auckland, New Zealand
SEO, Social Media, & Online AdvertisingArman Rousta
This webinar was presented by Blueliner CEO, Arman Rousta on February 3rd, 2011. It covers 3 essential pillars of Rousta's 7 Pillars of Digital Strategy - Social Media, Search Engine Optimization, and Online Advertising.
Ditch the Keyword Based SEO Content StrategyNicole Hess
Focusing on quality content rather than churning out blog post after blog post appears to be agreed upon by most, yet when it comes to action, a different story often emerges. SEOs still receive requests to, “find a keyword that we can create a blog for” and slightly more evolved, “tell me how many blogs it will take to rank for this one keyword.”
Instead of following these requests it’s time we explore the needs of our clients and develop the strategies that will deliver on them. To do this, I share five methods I’ve used with clients to move from a keyword based approach to a topic and intent strategy.
Who are your target customers?
Any user who is trying to find some info from the web.
This includes a big segment of the user base, organization, education, Government and many more.
What are their key goals?
User’s searching on Google should get the most relevant information.
It should be most accurate, as per the trend.
The user should be able to find the most relevant info without scrolling too much. That’s why we see lots of competition for ranking on 1st page of Google . for
Able to propose /predict possible search term in case of ambiguity in the first search
How can Google help its users accomplish those goals?
Google is using traditional / Machine Learning both content-based and Collaborative to predicts and recommends search terms
Entireweb review over 150 million searches per month with website submission ...joelmaster
Entireweb is one of the broadly utilized web indexes for getting to
the query items according to the client's input and starting the site
accommodation processes all over the web crawlers. According to
the site, an entirety of more than 150 million ventures on various
inquiries gets dealt with effectively by mirroring the specific query
items.
Like the Google web index, one can get to observe the website
pages, pictures, and surprisingly the web-based media webpage
results focusing on the specific inquiry term. These three superfamous pursuit types make Entireweb a most loved web search tool
the whole way across the world. Concerning Social Media, one can
even get to find the most pertinent Tweets by means of Twitter,
significant pages through Facebook.
Google Trends for understanding any business success around the trending updates, keywords ideas, marketing strategic plan, business forecasting and more.
Big Time SEO Tactics, Featured Snippets and TF-IDF97th Floor
Step by step processes and instructions around Featured Snippets and TF-IDF. Tactics 97th Floor uses to help their clients succeed. This was given by Chris Bennett at Dreamforce 17 #DF17
Searchmetrics Online Workshop: Surviving the Search PlateauSearchmetrics
After countless hours of fine tuning, you’ve worked from scratch to set the scene for great SEO performance – every technical challenge tackled, and every slice of content in check. But after initial optimization, you see a slow in your once-skyrocketing SEO visibility as the obvious options for optimization begin to run low.
Now what?
In this guided presentation, we’ll discuss the optimization techniques you need to prioritize in order to overcome the “SEO Plateau” and get your site progressing steadily once again, including how to:
– Leverage your content to maximize performance
– Boost your traffic by identifying and reaching expanded, but equally relevant audiences
– Get “back to the basics” that are often overlooked SEO best practices and fundamentals
SearchLeeds 2019 - Emily Potter - The achievable SERP featureSearchLeeds
SERP features are increasingly overtaking the search landscape, stealing traffic from content providers. The featured snippet, however, is one that we still have a level of control over. Emily's SearchLeeds talk will show you exactly how much traffic you can expect to gain by acquiring featured snippets with data from case studies to justify their value, and also share tips on how to win them.
Bridging the gap between SEO and PPC-teams, Shaun Russell unveils the strategies that drive your competitors' traffic and shows how to boost marketing ROI through better connected teams. Here Shaun is demonstrating the surprising competitor secrets that Market-Driven competitive intelligence can reveal.
If you could take anything from your competitors' plate, what would it be and why? Watch our presentation at Brighton SEO 2014 and learn how to steal your competitors' hard-earned insights and campaign strategies from under their noses.
Off-page SEO, High-Quality Backlinks with Tangential Content by Amanda MilliganMare Hojc
Want more high-quality backlinks and brand awareness? Create tangential content! Tangential content is content that is not tied to your core product or service offering.
Pitch data-based content to publishers that generates media coverage and high-quality backlinks at the same time!
This session follows on from the Search Engine Optimisation (SEO) presentation (also available here). It covers Paid Search (PPC - pay per click) advertising, and the use of web analytics for tracking, measuring and tuning website and advertising effectiveness.
Michael Carney, Strategic Planning Director, Media Counsel, Auckland, New Zealand
SEO, Social Media, & Online AdvertisingArman Rousta
This webinar was presented by Blueliner CEO, Arman Rousta on February 3rd, 2011. It covers 3 essential pillars of Rousta's 7 Pillars of Digital Strategy - Social Media, Search Engine Optimization, and Online Advertising.
Ditch the Keyword Based SEO Content StrategyNicole Hess
Focusing on quality content rather than churning out blog post after blog post appears to be agreed upon by most, yet when it comes to action, a different story often emerges. SEOs still receive requests to, “find a keyword that we can create a blog for” and slightly more evolved, “tell me how many blogs it will take to rank for this one keyword.”
Instead of following these requests it’s time we explore the needs of our clients and develop the strategies that will deliver on them. To do this, I share five methods I’ve used with clients to move from a keyword based approach to a topic and intent strategy.
Developments by Google from the Panda update in 2011 to the rollout of RankBrain and recent changes in the Adwords Keyword Planner...the writing's on the wall - it’s time SEOs have a new strategy for content.
Going after single keywords based on search volume is a strategy only the big brands can achieve, and even they are having difficulties with that approach nowadays. Whether you work for a big brand or a local startup, SEOs need strategies and tools to handle the advancements of Google and create great content.
In this presentation, Nicole Hess shares the tools and processes that she and the team at her agency, Greenlane Search Marketing, use to research topics, search intent and semantics.
Covered are the main steps to their processes, examples, and a Greenlane custom tool that has cut our research time by 375% (no joke, you’ll see!).
Specifically included are:
1. Intro and status check on SEO research: What are you really trying to find?
2. Think Outside the Keyword Box: Creative brainstorming.
3. Topics: Getting data behind topics and the keywords that fuel them.
4. Know your competition: Defining the topics your competitors are strong at.
5. Search intent discovery: From purchases to research and comparison, identify what content the searcher wants to find.
This webinar was presented by Blueliner CEO, Arman Rousta on Wednesday May 19th.
For more information on Blueliner and the 7 Pillars of Digital Marketing, please visit www.bluelinerny.com
Sharpen your inbound marketing skills with intermediate and advanced strategies used by enterprise e-commerce and multilocation brands. Corporate consultant and agency-trainer Steve Wiideman will be covering technical, contextual and off-page visibility opportunities that touch users during key micro-moments, while improving organic visibility.
Learn how to marry data from what we already know about our paid and organic visitors with insights garnered from competitor research. Explore recent case studies from brands you’ll immediately recognize and every detail of the campaigns they used to boost search engine rankings and drive referral traffic.
Specific topics covered include performing a technical obstacle analysis and organizing tasks for web developers, inbound link analysis and creative strategy, competitive analysis, along with post-Google Hummingbird keyword research for taxonomy and content marketing planning.
Leave this Inbound Marketing Master Class with templates, tools and actionable checklists for maximizing inbound marketing efforts.
Digital Measurement Strategy - Avoiding Ready Fire Aim MarketingJeff Sauer
Most marketing programs suck, because they are done without a purpose in mind. It's time to start growing up with our web marketing by setting a solid strategy before we launch our marketing campaigns.
How do we do this? Start with the outcome and work backwards. This is the strategy that Amazon employs, and you should too! Learn how it's all done in this presentation.
This presentation was originally given at SMX Munich 2015. It covers a framework for strategic measurement of web analytics programs.
Measure twice, cut once. While that is the golden rule of carpentry, the same can’t be said for most online marketing programs. The truth is that unless you set forth a sound measurement strategy before launching your marketing campaigns, you will have trouble effectively analyzing your results. Without effective measurement, endless amounts time and money will be wasted. This happens every day in the online marketing world, but by following these simple frameworks, you can tailor your online campaigns toward the one thing that matters: results.
How to integrate social behavioural data into your seo keyword strategy ror...Rory Hope
The talk focuses on how to integrate social behavioural data with keyword data to better understand the audiences at a keyword topic level for enhanced SEO content & digital PR strategies. The talk will explain how to:
– Understand keyword-level search audiences by gathering behavioral insights using social consumer segmentation data from audience intelligence research.
– Develop enhanced keyword-level content strategies and SEO topical modeling that’s been informed by that integration of traditional keyword intelligence and emerging audience intelligence insights.
– Prospect hyper-relevant influencers and link opportunities at scale efficiently per niche audience or search audience within a given keyword segment that’s important to your business.
Using PPC Data to Improve SEO EfficiencyARC Science
If you’ve ever done any paid search advertising, chances are you’re sitting on a gold mine of insightful data! A Search Engine Optimization (SEO) campaign is far more likely to generate a strong return if it is seeded with Pay-Per-Click (PPC) data.
In this presentation, you will learn:
• How to leverage historical PPC data to increase your marketing ROI
• How to identify and realize efficiencies when managing SEO & PPC in tandem
• How a data-driven approach to Search marketing can influence your brand in other channels
• How YOU can begin to aggregate data for more effective integrated campaigns
At Web Liquid, we’ve always believed in a data-driven foundation for all digital marketing investments. The analytical insights of Search Engine Marketing, from both the paid and organic/SEO channels, help us to paint a more colorful picture of all our clients’ initiatives.
Speakers:
Seth Besmertnik, CEO, Conductor, Inc.
Kristopher Jones, President & CEO, KBJ Interactive
Thursday, March 24, 2011
SES NYC
An essential component of any search marketing plan is understanding the strengths and weaknesses of your competitors. This knowledge helps you comprehend what links to gain, ad prices to pay, content to offer and customers to seek. In this session, we take a close look at what tricks you can use with search engines to analyze your competitors' game and also what free and premium tools are available to deep dive into their strategy. Join us for a candid discussion as panelists reveal their secrets for monitoring competitive forces and threats while sharing tips that can be successfully applied to any business intelligence effort. After attending this session, you'll have the skills to easily discover what keywords your competitor is targeting, how much your competitor is spending on ads, and be able to identify opportunities your competitor is missing.
With Facebook’s 1.49 billion million active users and just having taken over from Google as the traffic source for news sites, can you afford not to pay attention?
Facebook topic data is now available and it can benefit your business in ways you haven’t considered before. It’s a rare opportunity to set yourself apart from your peers and demonstrate a real competitive differentiation.
We’ve just added many great features to PYLON for Facebook Topic Data: new countries, additional languages and many more. Join us for our next live webinar where you will learn:
About our recent updates to PYLON for Facebook Topic Data and how these new features will make your life easier when analyzing Facebook topic data
How you can create training sets for classifiers and machine learning algorithms
See how Facebook topic data works in action and what use cases it supports
Spaces are limited, sign up to save your seat today!
My presentation from the BrightEdge 2014 Share conference about tactics and strategies for Navigating Secure (SSL) Search for SEO since Google removed most keyword visibility from moving towards secure search via HTTPS.
What have we learning from 9 months of SEO split testing?
What works and what failed? How do you run your own tests? All of that and a free tool. Hooray free.
If you want something a little more comprehensive, all these tests were run by me with DistilledODN our split testing platform. Find out more here! - https://odn.distilled.net/
The Day After Tomorrow: When Ad Blockers Stop All Analytics PlatformsSamuel Scott
Samuel Scott's October 2017 presentation at Distilled's SearchLove London conference. He discusses online ads, ad blocking, GDPR, and the future of Big Data.
Seo tips and tools for local businessesAnn Stanley
• The digital marketing landscape
• Maximising your visibility in the local Google search results
• Understanding Search Engine Optimisation (SEO) - a beginners' guide
• Recent changes to the Google algorithm and how to avoid getting a Google penalty
• Essential tools and techniques to help you carry out your own SEO
[Brighton SEO] Audience Intelligence & SEO: How to integrate data sources to ...Rory Hope
Rory will share details about how SEOs can integrate different data sources to develop SEO personas at a keyword level which help to enhance the effectiveness of an SEO strategy. Learn how to use emerging audience intelligence technologies, Google Analytics, CRM, web monitoring and social listening tools to improve and modernise your approach to SEO, content marketing and digital PR.
Similar to SEO 2018 - Using PPC Data for Having Better Rankings (20)
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
Checkout Abandonment - CRO School by Mailmodosaba771143
Fear of abandonment’ means a whole different thing in eCommerce.
Because the loss is tangible. And felt right in your pocket.
But that also means there are real things you could fix.
One of the final stages of shopping abandonment occurs is the checkout page.
Which means it impacts your bottom line directly.
So here’s a rundown of:
→ Reasons shoppers abandon the checkout process
→ How other brands cope with these issues
→ Actionables to fix your checkout flow
Do it right, and you’ll feel the change in your revenue.
This is a part of our CRO School series - to help you fix the revenue leaks in your eCommerce store.
Sign up for CRO School and get these insights right in your inbox
(Visit the link to enroll ->https://www.mailmodo.com/cro-school/?utm_source=cro-school&utm_medium=slideshare )
#ecommerce
#cro
#cart
#abandonement
#checkout
#email
#course
#conversion
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Search Engine Optimization Strategies for Local Businesses.pdfseodigitalbraino
Maximize your online presence and drive growth with Digital Braino, your go-to for digital marketing services in Indore. Our expert team specializes in a wide range of services including SEO, social media marketing, content creation, and online advertising. With our innovative strategies and client-focused approach, we help businesses enhance their online presence and achieve their marketing objectives. Let Digital Braino propel your business to new heights.
Digital Marketing Training In BangaloreHoney385968
https://nidmindia.com/
Landing page optimization is the strategic process of methodically enhancing the various elements and components of a web page with the primary goal of increasing its effectiveness at converting visitors into leads or customers.
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
[Google March 2024 Update] How To Thrive: Content, Link Building & SEOSearch Engine Journal
March 2024 disrupted the SEO industry. Websites were deindexed, and manual penalties were delivered—all to produce more helpful, more trustworthy search results.
How did your website fare?
Watch us as we delve into the seismic shifts brought about by Google's March 2024 updates and explore strategies to not just survive, but thrive in this dynamic digital landscape.
You’ll learn:
- How to create content that is valuable to users (not just search engines) using E-E-A-T.
- How to build links that can boost rankings and withstand algorithm updates.
- Best practices for content creation and link building so you can thrive during algorithm updates.
With Vince Ramos, we'll examine the implications of the latest algorithm changes on content creation, link building, and SEO practices, and offer actionable insights from businesses like yours that have remained steadfast amidst the volatility.
Using real-life case studies, we’ll also show you the effectiveness of manual link building techniques and person-first content strategies.
Whether you're a seasoned SEO professional, a budding content creator, or anyone in between, this webinar will help you weather the changes in Google's algorithms and capitalize on them for sustained success.
Check out this webinar and unlock the secrets to thriving in the new Google era.
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
27. @yigitkonur
1) Budget-First SEO Strategy: Using PPC Data for Strategic Prioritization
Collecting Data from Google Adwords
- Search Term
- Triggered Keyword
- CTR of Ads
- Cost Per Click
- Total Cost
30. @yigitkonur
1) Budget-First SEO Strategy: Using PPC Data for Strategic Prioritization
Collecting Data from Search Console
- Triggered Keyword
- CTR of Search Ads
- Clicks from Organic
- Avg. Position of Keywords
31. @yigitkonur
1) Budget-First SEO Strategy: Using PPC Data for Strategic Prioritization
Collecting Data from Google Adwords
- Search Term
- Triggered Keyword
- CTR of Ads
- Cost Per Click
- Total Cost
32. @yigitkonur
1) Budget-First SEO Strategy: Using PPC Data for Strategic Prioritization
Collecting Data from Google Adwords
- Search Term
- Triggered Keyword
- CTR of Ads
- Cost Per Click
- Total Cost
- Triggered Keyword
- CTR of Search Ads
- Clicks from Organic
- Avg. Position of Keywords
33. @yigitkonur
1) Budget-First SEO Strategy: Using PPC Data for Strategic Prioritization
Collecting Data from Google Adwords
- Search Term
- Triggered Keyword
- CTR of Ads
- Cost Per Click
- Total Cost
- Triggered Keyword
- CTR of Search Ads
- Clicks from Organic
- Avg. Position of Keywords
VLOOKUP (Excel)
JOIN (SQL)
34. @yigitkonur
1) Budget-First SEO Strategy: Using PPC Data for Strategic Prioritization
Collecting Data from Google Adwords
- Search Term
- Triggered Keyword
- CTR of Ads
- Cost Per Click
- Total Cost
- Triggered Keyword
- CTR of Search Ads
- Clicks from Organic
- Avg. Position of Keywords
VLOOKUP (Excel)
JOIN (SQL)
35. @yigitkonur
1) Budget-First SEO Strategy: Using PPC Data for Strategic Prioritization
A lot of insights are hidden behind of the cells for allocating your budget better!
36. @yigitkonur
1) Budget-First SEO Strategy: Using PPC Data for Strategic Prioritization
A lot of insights are hidden behind of the cells for allocating your budget better!
37. @yigitkonur
1) Budget-First SEO Strategy: Using PPC Data for Strategic Prioritization
A lot of insights are hidden behind of the cells for allocating your budget better!
38. @yigitkonur
1) Budget-First SEO Strategy: Using PPC Data for Strategic Prioritization
A lot of insights are hidden behind of the cells for allocating your budget better!
- PPC Cost Equivalent of Organic Traffic
of “Bitcoin Wallet” Keyword
- 8,00! * 1.854 = 14.832!
39. @yigitkonur
1) Budget-First SEO Strategy: Using PPC Data for Strategic Prioritization
A lot of insights are hidden behind of the cells for allocating your budget better!
- PPC Cost Equivalent of Organic Traffic
of “Bitcoin Wallet” Keyword
- 8,00! * 1.854 = 14.832!
- Questions to Ask for This Excel Sheet
1. What are “real” total PPC value of my SEO efforts?
2. Do I bid too much for expensive keywords that I rank very well?
3. How much money I can save from these keywords?
4. What are the keywords I don’t rank well enough?
5. Why not to bid them, instead of the keywords I rank well?
40. @yigitkonur
1) Budget-First SEO Strategy: Using PPC Data for Strategic Prioritization
What we will do?
• Getting all keywords we’ve targeted
from Search Term Reports of Adwords
to understand the keywords triggered.
• Fetching all keywords we’re listed from
Search Analytics API.
• Merging/joining all data by using Excel
or SQL to understand insights.
What we can expect to see?
• Increasing organic rankings on
specific keywords by aligning strategy
• Saving budget from expensive CPC
keywords to invest more on highly
converting keywords.
• Total ROI of SEO campaign will
increase
Tools: Google Adwords, Google Search Console, SEOmonitor, Keywords Everywhere,
Microsoft Excel / Google Sheets / Sequel Pro
42. @yigitkonur
2) Analyzing Monthly Trends: Using SV Data for Content Prioritization
Being prepared for trend changes are one of the key success metrics of SEO.
43. @yigitkonur
2) Analyzing Monthly Trends: Using SV Data for Content Prioritization
Generally, Google does not have a tendency to show specific data. Just aggregated ones.
44. @yigitkonur
2) Analyzing Monthly Trends: Using SV Data for Content Prioritization
SEOmonitor is not only sharing “keyword-level” search volumes, but also 5 yrs of search volume
graphs to help consultants better when it comes to trend analyis.
46. @yigitkonur
2) Analyzing Monthly Trends: Using SV Data for Content Prioritization
To make it efficient, you need to create conditional formatting of each row - not whole table.
47. @yigitkonur
2) Analyzing Monthly Trends: Using SV Data for Content Prioritization
By sorting with color, I can easily find each keyword’s “top trend month” and sort by them.
48. @yigitkonur
2) Analyzing Monthly Trends: Using SV Data for Content Prioritization
If I prepare my SEO strategy one month in advance, I can find all top keywords for next month.
49. @yigitkonur
2) Analyzing Monthly Trends: Using SV Data for Content Prioritization
Ahrefs does same thing with Clickstream data for more keywords but aggregated data might not help you.
50. @yigitkonur
2) Analyzing Monthly Trends: Using SV Data for Content Prioritization
What we will do?
• Scraping monthly Search Volume
trend of all keywords I’m targeting for.
• Using “conditional formatting” feature
of Excel for better visualization.
• Sorting keywords by using their own
seasonal trends.
What we can expect to see?
• Great data to use for planning on
better SEO strategy.
• Being prepared for seasonal trends &
changes before they happen.
• Creating pages earlier than
competitors & prioritizing link earning
on specific pages.
Tools: Google Adwords, SEOmonitor, Microsoft Excel / Google Sheets
52. @yigitkonur
3) Discover New Keywords: Using +Broad or “Phrase” as a Keyword Tool
You can filter your “match types” to run “Search Terms Report” for better keyword discovery.
53. @yigitkonur
3) Discover New Keywords: Using +Broad or “Phrase” as a Keyword Tool
By adding “how” / “what” like question words as (close variant), you can discover more long tail keywords.
54. @yigitkonur
3) Discover New Keywords: Using +Broad or “Phrase” as a Keyword Tool
You can create more value on this data by adding SEO metrics as well.
- Missing part of this data:
- Position on SERP
- URL on SERP
- Monthly Search Volume
- Opportunity of Keyword
- SERP Features (image/video/featured snippet)
- How you can enrich this data:
- Adding all potential keywords to SEOmonitor.
- Export all possible columns on the software.
- Then merge with Adwords data by using
VLOOKUP on Excel or JOIN for SQL.
55. @yigitkonur
3) Discover New Keywords: Using +Broad or “Phrase” as a Keyword Tool
Google’s DSA is another great opportunity to discover new keywords for PPC & SEO purposes.
56. @yigitkonur
3) Discover New Keywords: Using +Broad or “Phrase” as a Keyword Tool
What we will do?
• Filtering for “broad” and “phrase”
related keywords in Adwords.
• They will trigger lots of different
keywords might have potentials.
• We can define a long-tail keyword
strategy by using them.
What we can expect to see?
• Most fresh keyword data on the
internet for content creation.
• It is better than any keyword tool,
because they don’t get impacted by
any viral effects.
• Thanks to real-time data, it might
create new opportunities for you.
Tools: Google Adwords + DSA, SEOmonitor, Microsoft Excel / Google Sheets
61. @yigitkonur
4) Increase Quality Score: Using SEO Relevancy as a Guide for PPC
Optmyzr has great features for understanding Quality Score in deep-dive.
62. @yigitkonur
4) Increase Quality Score: Using SEO Relevancy as a Guide for PPC
Optmyzr has great features for understanding Quality Score in deep-dive.
63. @yigitkonur
4) Increase Quality Score: Using SEO Relevancy as a Guide for PPC
Optmyzr has great features for understanding Quality Score in deep-dive.
64. @yigitkonur
4) Increase Quality Score: Using SEO Relevancy as a Guide for PPC
What is my most relevant page with the keyword “SimilarWeb”?
65. @yigitkonur
4) Increase Quality Score: Using SEO Relevancy as a Guide for PPC
To increase “landing page experience” and “ad relevance” - I’ve to change landing page URLs.
66. @yigitkonur
4) Increase Quality Score: Using SEO Relevancy as a Guide for PPC
What we will do?
• Finding keywords that have low quality
scores to optimize.
• We will assume that Google’s quality
determination algorithms are similar
for booth QS and SERP relevancy.
• Then we will find most relevant pages
and modify our PPC landing pages.
What we can expect to see?
• Serious increase on quality scores of
keywords.
• Better landing page experience and
relevancy for your potential clients.
• Increasing QS of Campaigns and
Accounts for overall optimization.
Tools: Google Adwords, SEOmonitor, Optmyzr, Microsoft Excel / Google Sheets
68. @yigitkonur
5) Integrate SC with Adwords: Getting Help from Google to Merge Data
Search Console integration is hidden behind of many tabs. You can follow this steps to verify your site.
70. @yigitkonur
5) Integrate SC with Adwords: Getting Help from Google to Merge Data
As you can see on demo data, aggregated version of PPC & SEO data shown here.
71. @yigitkonur
5) Integrate SC with Adwords: Getting Help from Google to Merge Data
What we will do?
• Integrate Adwords with Search
Console by using Google’s integration.
• See some of “combined data” to
create better insights from big data.
• Finding opportunities in faster and
less geeky way.
What we can expect to see?
• Finding the places where SEO + PPC
cannibalisations happens.
• Aligning budgets for well-performing
SEO keywords on PPC bids.
Tools: Google Adwords, Microsoft Excel / Google Sheets
74. @yigitkonur
6) Having More SERP Real Estate: Combining Powers for Golden Keywords
Teknosa: Laptop
• Shopping Ads
• Paid Listing
• Organic Search Results
75. @yigitkonur
6) Having More SERP Real Estate: Combining Powers for Golden Keywords
Yemek.com & Yemeksepeti
• Paid Listing (Yemeksepeti)
• Organic Search Results (yemek.com)
• Organic Search Results (yemek.com)
• Organic Search Results (Yemeksepeti)
76. @yigitkonur
6) Having More SERP Real Estate: Combining Powers for Golden Keywords
What we will do?
• Finding best keywords & ads drive
most conversions to you.
• Analyze our SEO performance on
these keywords.
• To reach more conversions, we will
use both channels togethers.
What we can expect to see?
• SEO + PPC = Cannibalisation
• For some cases, it is not a problem. If
you’re working on a lead/form-based
business - you might want to have on
both SEO & PPC results for some
highly converting keywords.
Tools: Google Adwords, SEOmonitor, Microsoft Excel / Google Sheets
85. @yigitkonur
7) Understanding SERP Bounce: Reverse Approach for Pogo Sticking
What we will do?
• Testing most of the keywords that have
high impression on organic search.
• Using PPC workaround for Google’s
(not-provided) data for SEO.
• Fixing UX problems of these pages for
better Google Authority
What we can expect to see?
• Optimizing our pages for ML-based
algorithms like Rank Brain.
• Understanding keyword-specific “time
on site” or “bounce-rate” metrics to
reverse “SERP-bounce”
• Small budget allocation for Dynamic
Search Ads for testing.
Tools: Google Adwords, Optmyzr, Microsoft Excel / Google Sheets
89. @yigitkonur
8) Building Links: Getting Attention of Journalists & Bloggers
“Create a great content, it will attract lots of links.”
90. @yigitkonur
8) Building Links: Getting Attention of Journalists & Bloggers
“Create a great content, it will attract lots of links.”
Most of SEO blogs
91. @yigitkonur
8) Building Links: Getting Attention of Journalists & Bloggers
“Create a great content, it will attract lots of links.”
Most of SEO blogs
92. @yigitkonur
8) Building Links: Getting Attention of Journalists & Bloggers
“Create a great content, it will attract lots of links.”
Most of SEO blogs
Biggest lie everBiggest lie ever
Biggest lie ever Biggest lie ever
93. @yigitkonur
8) Building Links: Getting Attention of Journalists & Bloggers
Most probably, no one will find your content and
never links you within their content.
94. @yigitkonur
8) Building Links: Getting Attention of Journalists & Bloggers
Most probably, no one will find your content and
never links you within their content.
if you don’t approach to them directly,
95. @yigitkonur
8) Building Links: Getting Attention of Journalists & Bloggers
Most probably, no one will find your content and
never links you within their content.
if you don’t approach to them directly,
what we call as “outreach”
100. @yigitkonur
8) Building Links: Getting Attention of Journalists & Bloggers
What we will do?
• Create a new “saved audience” on
Facebook Ads.
• Targeting people by their job title +
location for showing content.
• Doing manual outreach after than
getting attention of them.
What we can expect to see?
• Social interaction with journalists.
• Better reply rates & better positive
response for publisher outreach.
• New backlinks from highly authority
websites.
Tools: Facebook Ads, Microsoft Excel / Google Sheets
101. @yigitkonur
9) Building Social Signals: Increase Social Proof Affect by Using PPC
https://cognitiveseo.com/blog/11903/social-signals-seo-influence/
102. @yigitkonur
9) Building Social Signals: Increase Social Proof Affect by Using PPC
https://cognitiveseo.com/blog/11903/social-signals-seo-influence/
103. @yigitkonur
9) Building Social Signals: Increase Social Proof Affect by Using PPC
Engagement ads are extremely cheap for “like per dollars” perspective.
104. @yigitkonur
9) Building Social Signals: Increase Social Proof Affect by Using PPC
Even if it is not important fo SEO, people paying attention to these numbers as social proof.
105. @yigitkonur
9) Building Social Signals: Increase Social Proof Affect by Using PPC
What we will do?
• We’ll create another “saved audience”
for potential interests.
• Create a remarking list for people who
visit your website.
• Target them on Facebook & Twitter by
optimizing for engagements.
What we can expect to see?
• Optimizing for social signals to rank
better (if you believe that Google takes
them serious)
• Increasing psychological social proof
of your content to push people to
share more your content naturally.
Tools: Google Adwords, Facebook Ads, Microsoft Excel / Google Sheets
113. @yigitkonur
10) CTR Optimization: Optimizing for Machine Learning Algorithms
To start optimization, we need to find the stuff need to be optimized!
119. @yigitkonur
10) CTR Optimization: Optimizing for Machine Learning Algorithms
Boooooriiiinnnnggggg
• Yes, it is boring stuff.
• That is why we created a tool to
calculate all statistical stuff and
give you a direct results!
• It will show you which URLs need
to be optimized.
• By just clicking few buttons, you
will be able to see your URLs that
need to be optimized.
123. @yigitkonur
10) CTR Optimization: Optimizing for Machine Learning Algorithms
What we will do?
• We will analyze our meta-data and
finding under performing ones.
• By using standart derivation &
weighting by impression, we can find
better candidates to optimize.
• Doing all these complex stuff by using
Zeo’s new product - ZeoMind.
What we can expect to see?
• Better CTR ratios + more traffic.
• More authority on Google SERPs,
especially for Rank Brain like ML-
based algorithms.
• Getting more traffic without ranking
better as unusual.
Tools: Google Adwords, Search Console API, ZeoMind, R Studio, Microsoft Excel / Google
Sheets
125. @yigitkonur
What we learned today?
• Budget-First SEO Strategy
• Analyzing Monthly Trends
• Discover New Keywords
• Increase Quality Score
• Integrate SC with Adwords
• Having More SERP Real Estate
• Understanding SERP Bounce
• Building Links with PPC
• Building Social Signals
• CTR Optimization