Bet, Call, Check your SEO activity - Lukasz Zelezny #SiGMA2014 Malta
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This document discusses key metrics for tracking SEO performance such as sessions, effective sessions, and bounce rate on a monthly basis. It also includes tables showing the difference in visits between the same weeks in different years. The document provides 12 rules for optimizing web pages, such as including 1000+ words of content, improving keyword density, adding calls-to-action, and implementing on-page changes. It also briefly discusses slicing websites and lists types of tools used for SEO tasks like brand tracking, backlink research, and reporting.
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Bet, Call, Check your SEO activity - Lukasz Zelezny #SiGMA2014 Malta
- 2. 2 Lukasz Zelezny Head of Organic Acquisition @LukaszZelezny http://uk.linkedin.com/in/seomanagerlondon/
- 3. Bet, Call, Check your SEO activity
- 4. Table of content: 1. Main metrics 2. Main metrics and tables 3. Charts that means a lot 4. Improving your performance 5. Slicing website 6. Tools
- 5. Main Metrics
- 6. Main Metrics
- 7. Main Metrics 290,578 Example.com: Sessions and effective sessions monthly 274,174 280,789 258,515 Sessions Effective Sessions 302,457 250,798 290,781 287,654 285,789 298,795 280,546 280,578 145,289 145,312 146,010 144,768 184,499 150,479 183,192 201,358 214,342 227,084 224,437 227,268 350,000 300,000 250,000 200,000 150,000 100,000 50,000 - Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13
- 8. Main Metrics 290,578 Example.com: Sessions and effective sessions monthly 274,174 280,789 Sessions Effective Sessions Bounce Rate 258,515 302,457 250,798 290,781 287,654 285,789 298,795 280,546 280,578 145,289 145,312 146,010 144,768 184,499 150,479 183,192 201,358 214,342 227,084 224,437 227,268 60% 50% 40% 30% 20% 10% 0% 350,000 300,000 250,000 200,000 150,000 100,000 50,000 - Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13
- 9. Main Metrics 290,578 Example.com: Sessions and effective sessions monthly 274,174 280,789 Sessions Effective Sessions Bounce Rate 258,515 302,457 250,798 + 4.55% 290,781 287,654 285,789 298,795 280,546 280,578 145,289 145,312 146,010 144,768 184,499 150,479 183,192 201,358 214,342 227,084 224,437 227,268 60% 50% 40% 30% 20% 10% 0% 350,000 300,000 250,000 200,000 150,000 100,000 50,000 - Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13
- 10. Main Metrics 290,578 Example.com: Sessions and effective sessions monthly 274,174 280,789 Sessions Effective Sessions Bounce Rate 258,515 302,457 250,798 + 4.55% 290,781 287,654 285,789 298,795 280,546 280,578 145,289 145,312 146,010 144,768 184,499 150,479 183,192 201,358 214,342 227,084 224,437 227,268 60% 50% 40% 30% 20% 10% 0% 350,000 300,000 250,000 200,000 150,000 100,000 50,000 - + 1.26% Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13
- 11. Week #19 in 2012 Week #19 in 2012 11 13,410 9,674 2013
- 12. Week #19 in 2012 Week #19 in 2012 12 13,410 9,674 2013
- 13. Week #19 in 2012 2012 13 Week #19 in 2012 Week #19 in 2013 13,410 9,674 Effective Visits = Visits – (Visits * BounceRate) %difference = (((Week_30_Visits_2013 / Week_30_Visits_2012) – 1) * 100)
- 14. 14 How to get there?
- 18. 12 Golden Rules ● 1000+ words of body text
- 19. 12 Golden Rules ● 1000+ words of body text ● Improved Keyword density
- 20. 12 Golden Rules ● 1000+ words of body text ● Improved Keyword density
- 21. 12 Golden Rules ● 1000+ words of body text ● Improved Keyword density ● On-Page Grade optimization with MOZ
- 22. 12 Golden Rules ● 1000+ words of body text ● Improved Keyword density ● On-Page Grade optimization with MOZ
- 23. 12 Golden Rules ● 1000+ words of body text ● Improved Keyword density ● On-Page Grade optimization with MOZ
- 24. 12 Golden Rules ● 1000+ words of body text ● Improved Keyword density ● On-Page Grade optimization with MOZ ● Additional CTAs boxes in content
- 25. 12 Golden Rules ● 1000+ words of body text ● Improved Keyword density ● On-Page Grade optimization with MOZ ● Additional CTAs boxes in content
- 26. 12 Golden Rules ● 1000+ words of body text ● Improved Keyword density ● On-Page Grade optimization with MOZ ● Additional CTAs boxes in content ● Videos + transcript
- 27. 12 Golden Rules ● 1000+ words of body text ● Improved Keyword density ● On-Page Grade optimization with MOZ ● Additional CTAs boxes in content ● Videos + transcript Source: Moz.com
- 29. Snippet Indexable Source: Moz.com
- 30. Snippet Indexable Source: Moz.com
- 31. 12 Golden Rules ● 1000+ words of body text ● Improved Keyword density ● On-Page Grade optimization with MOZ ● Additional CTAs boxes in content ● Videos + transcript ● Headers improvements
- 32. 12 Golden Rules ● 1000+ words of body text ● Improved Keyword density ● On-Page Grade optimization with MOZ ● Additional CTAs boxes in content ● Videos + transcript ● Headers improvements ● Bold / Strong tags
- 33. 12 Golden Rules ● 1000+ words of body text ● Improved Keyword density ● On-Page Grade optimization with MOZ ● Additional CTAs boxes in content ● Videos + transcript ● Headers improvements ● Bold / Strong tags ● Internal linking
- 35. 12 Golden Rules ● 1000+ words of body text ● Improved Keyword density ● On-Page Grade optimization with MOZ ● Additional CTAs boxes in content ● Videos + transcript ● Headers improvements ● Bold / Strong tags ● Internal linking ● Read More (related articles)
- 37. 12 Golden Rules ● 1000+ words of body text ● Improved Keyword density ● On-Page Grade optimization with MOZ ● Additional CTAs boxes in content ● Videos + transcript ● Headers improvements ● Bold / Strong tags ● Internal linking ● Read More (related articles) ● GA Event tracking
- 38. 12 Golden Rules ● 1000+ words of body text ● Improved Keyword density ● On-Page Grade optimization with MOZ ● Additional CTAs boxes in content ● Videos + transcript ● Headers improvements ● Bold / Strong tags ● Internal linking ● Read More (related articles) ● GA Event tracking ● Comments
- 39. 12 Golden Rules ● 1000+ words of body text ● Improved Keyword density ● On-Page Grade optimization with MOZ ● Additional CTAs boxes in content ● Videos + transcript ● Headers improvements ● Bold / Strong tags ● Internal linking ● Read More (related articles) ● GA Event tracking ● Comments ● Share buttons
- 41. WHY SLICING? Insurances Credit Cards Homepage Gas and Electricity Mobile Broadband
- 42. WHY SLICING?
- 43. 43 TOOLS
- 45. 45 Keyword Research & Intelligence
- 47. 47 Traffic Tracking & Data Extraction
- 49. 49 Reporting
- 50. 50 Thank you!
- 51. 51 Lukasz Zelezny Head of Organic Acquisition @LukaszZelezny
Editor's Notes
- Hello world
- Hello world
- Hello world
- Hello world
- Do you have dedicated profile ? No? Do you want to select non-paid traffic for whole website ? Do you want to select non-paid traffic for specific part of website ? Do no compare long distace periods if sampling or if you don’t have Google Analytics Pro
- Do you have dedicated profile ? No? Do you want to select non-paid traffic for whole website ? Do you want to select non-paid traffic for specific part of website ? Do no compare long distace periods if sampling or if you don’t have Google Analytics Pro
- Do you have dedicated profile ? No? Do you want to select non-paid traffic for whole website ? Do you want to select non-paid traffic for specific part of website ? Do no compare long distace periods if sampling or if you don’t have Google Analytics Pro
- Do you have dedicated profile ? No? Do you want to select non-paid traffic for whole website ? Do you want to select non-paid traffic for specific part of website ? Do no compare long distace periods if sampling or if you don’t have Google Analytics Pro
- Hello world