Discover the key to SEO success by unraveling the strategies of your competitors with this in-depth article. Learn why competitor research is crucial for digital marketers and how it can define the success or failure of your SEO tactics. Explore the insights from a survey revealing that 70% of large enterprises believe their previous campaigns would have been more effective with competitor research. Delve into the article to understand the significance of competitor analysis tools and techniques in developing a strategic marketing plan. Get acquainted with the top 10 SEO competitor analysis tools, including Ubersuggest, SEMrush, Alexa, Ahrefs, Moz, SimilarWeb, BuzzSumo, iSpionage, SpyFu, and Monitor Backlinks. Each tool is dissected, providing a detailed overview of its features, benefits, and pricing. Discover how Ubersuggest allows marketers to analyze backlinks, target keywords, and scrutinize competitor information. Explore SEMrush's capabilities in turning competitor data into actionable insights for improved SEO and content strategy. Learn how Alexa helps in personalization and optimization by tracking global website traffic. Dive into the quality backlink data provided by Ahrefs, enabling users to understand industry best practices and competitor weaknesses. Uncover the research capabilities of Moz, offering insights into keywords, spam scores, backlinks, and traffic analysis. Explore SimilarWeb's role in competitor traffic analysis and its flexible approach to delivering accurate information. Understand BuzzSumo's focus on social media networks and its ability to determine prevailing content themes. Delve into iSpionage's specialization in AdWords campaigns and keyword competitor research. Learn about SpyFu's robust features for both organic and AdWords search, providing comprehensive insights into competitors' strategies. Explore how Monitor Backlinks aids in backlink research, helping users develop effective link-building strategies. The article also introduces a bonus tool, SEO PowerSuite, offering multifunctional capabilities for comprehensive competitor intelligence.

1. Top 10 SEO Competitor Research Tools You Must Try
By Sakshi Arora

2. Do you want to outrank your competitors? Have you ever
wondered how to rank at the top on the first page of SERPs and
how much website traffic you get? Answering these questions
will help you define the success or failure of your future SEO
tactics.
A digital marketer must focus on competitor research before
they make a strategic plan.

3. Take a moment.
Could your past campaign have done better if you had done a competitive
analysis using reliable SEO competitor analysis tools?
If your answer is yes, it’s still not late. Starting today, you can begin by studying
your competitors and devising a marketing strategy based on their pros and
cons with the help of free SEO competitor analysis tools.
To make your job easy, you should keep certain SEO competitor analysis tools
and techniques handy and leverage them to track their search rankings, social
mentions, traffic, content, and other means they use to thrive in business.
Regardless of the industry you serve in, keeping a tab on your competitors
helps you stay informed of things that are working or failing in the market.
SEO competitor rank tracker tools give digital marketers and SEO experts a
competitive edge in determining and preparing strategies that help generate
value-added results.

4. Why do you need to use Competitor Research Tools?
Well! There is not one but many reasons that make it important for you to use the best SEO competitor
analysis tools. We have enlisted some of the most quintessential ones below:
Finding new ways to connect with potential customers, boost customer loyalty, and enhance
retention.
Looking for practices and techniques your competitors follow to attract customers.
Getting inspired from their SEO and SMO strategies to drive traffic and boost conversions.
Evaluating the ongoing strategies based on analysis to build a more tactical approach for staying
ahead.
If you are wondering how to begin with competitor analysis, we have beefed up the list of the best SEO
competitor analysis tools you need to know about. It will help you learn more about your competitors,
understand their SEO strategies, and develop a sound plan to align with your business goals perfectly.

5. Top 10 SEO Competitor Analysis Tools and Software
Ubersuggest
1.

6. While analyzing competitors or doing competitor SEO tracking, you need to focus on
the backlinks they use, targeted keywords, and ranking web pages. Ubersuggest is the
best SEO competitor analysis tool that uses features that make it easy for you to spy
on your competitors and scrutinize all the information. Once you have gathered the
data, you can build a strategy to outrank your competition. With Ubersuggest, it
becomes easy to find the high search volume keywords. It has over 322,000 keywords,
helping you to interpret clearly what your competitors are targeting and where the
traffic is coming from.
Talking about keyword ranking, it would also be worthwhile to know that four more
factors are associated with it. Volume, including the keyword’s average monthly
search volume. Position, including the URL, ranked in the SERP. EV or estimated visits,
including the estimated traffic on the webpage for the keyword. SD or SEO difficulty,
including the estimated competition based on organic search. Keywords tell a lot
about the website, and by clicking on the keyword, you can get more information
regarding the top 100 URLs.

7. As a marketer, you also need to look for the backlinks used by the competitors.
Ubersuggest provides you with another list of the following features for analyzing your
competitor's market and presence by conducting thorough competitor SEO tracking.
Domain Score – It includes the overall strength of the website from 1 to 100, where
100 is the highest and 1 is the lowest.
Backlinks – It includes the total number of backlinks created to the website.
Referring Domains – It includes the overall number of unique domains that link back
to the website.
Backlink Over Time – It shows the graph of backlink growth.
Social Share – It shows the number of shares on social sites like Facebook and
Pinterest.
Now that you have seen what your competitor is doing, you no longer have to predict
what is going on with your competitor's SEO strategy. You know the keywords they are
using, backlinks, and the top pages they are focusing on. With this information, you are
all set to create a results-driven strategy by using SEO competitor analysis software.
Pricing: $12 - $40 Per Month (Source: Ubersuggest)

8. 2. SEMrush

9. The purpose of competitor research is only valid if you can turn the gathered information
into actionable insights that help you improve or develop your SEO and content strategy.
Content marketing is an essential part of SEO marketing strategy, and documenting an
effective content strategy is an infallible way to succeed in content marketing. SEMrush is
another popular SEO competitor analysis tool many digital marketers use to conduct sturdy
competitor analysis. SEMrush allows you to accomplish the following:
Competitor analysis
Keyword analysis
Backlink analysis
Website audit
SEMrush tools show you updated keywords and ranked web pages on SERPs. Gathering
real-time data, such as competitive insights and keywords, can help you create eloquent
content appealing to your readers. Procuring such a marketing strategy will aid in hitting
the right target market.
Pricing: $129 - $499 Per Month (Source: SEMrush)
Try Now!

10. 3. Ahrefs

11. Ahrefs is another renowned SEO competitor analysis tool known for its quality of
backlink data. It is also considered the best tool for digital marketers, website
owners, marketing agencies, etc. It utilizes your competitors as the treasure house
of information, informing you of every effective SEO strategy and tactic that will
not work on target prospects.
The following aspects will help you steeply increase your website's organic traffic.
Understanding what works best in the industry and what does not. Look for their
weakness and get the most out of them; at the same time, look for their strength
and imitate them. Learn what SEO tasks and strategies help them to move forward.
Ahrefs is mostly preferred when finding the best SEO competitor rank tracker
tools. Pricing: $99 - $999 Per Month
Try Now!

12. 4. Moz

13. Research is the key. Where many companies keep on wondering where and how their
competitors are getting so much traffic and leads, tools like Moz help dig deep into the source.
Moz is one tool that shows how competitor research can help exceed website traffic. Moz
competitor analysis helps research keywords, spam scores, backlinks, traffic analysis, etc. With
the help of Moz, you get precise insights on the keywords you should be targeting, the type of
content and blogs you need to produce to attract the audience, places to get quality backlinks,
and so on.
It helps in analyzing your actual SEO competitors.
It provides you with correct insights about what should be done in your SEO strategy to beat
your competitors.
Gives you complete link information and insightful data for any website.
Provides you with broken inbound links on your website.
The in-depth research and Moz competitor analysis make it the most popular and lived tool
among marketers.
Pricing: $99 - $599 Per Month (Source: Moz)
Try Now!
Read more: Top 10 Behavior Analytics Software Tools

14. 5. SimilarWeb

15. SimilarWeb is considered the best SEO competitor analysis tool that helps you figure out how
a website gets visitors.
It provides the average search traffic from various search engines and traffic distribution
across all channels, such as social media, shares, direct, etc.
Looking for unique website visitors became easy with this tool. SimilarWeb is one of the most
efficient competitor research tools to analyze a website, app, or platform. Major brands use it
since it's flexible and delivers one of the most accurate sets of information on any website.
SimilarWeb provides the optimum choice for checking the keywords that bring the most traffic
from search engine results. With this tool, you are provided with apt information that helps
you identify which keywords should be your top priority, as they can drive more traffic to your
client's website.
SimilarWeb provides a list of competitors based on the type of websites ranked in SERP for the
same set of keywords.
You can use two or more competitors to compare traffic statistics with SimilarWeb, as it will
help you gather all the needed insights to produce an effective strategy.
Pricing: $125 - $333 Per Month (Source: SimilarWeb)
Try Now!

16. SimilarWeb is considered the best SEO competitor analysis tool that helps you figure out how
a website gets visitors.
It provides the average search traffic from various search engines and traffic distribution
across all channels, such as social media, shares, direct, etc.
Looking for unique website visitors became easy with this tool. SimilarWeb is one of the most
efficient competitor research tools to analyze a website, app, or platform. Major brands use it
since it's flexible and delivers one of the most accurate sets of information on any website.
SimilarWeb provides the optimum choice for checking the keywords that bring the most traffic
from search engine results. With this tool, you are provided with apt information that helps
you identify which keywords should be your top priority, as they can drive more traffic to your
client's website.
SimilarWeb provides a list of competitors based on the type of websites ranked in SERP for the
same set of keywords.
You can use two or more competitors to compare traffic statistics with SimilarWeb, as it will
help you gather all the needed insights to produce an effective strategy.
Pricing: $125 - $333 Per Month (Source: SimilarWeb)
Try Now!

17. 6. BuzzSumo

18. BuzzSumo is a popular SEO competitor analysis tool that mainly focuses on social media
networks. However, it also assists with SEO content research by assessing content
shareability and generating backlink volume. BuzzSumo helps in determining which
competitor’s content or themes are prevailing, making customers share or engage with the
most.
For every search phrase, you type into the platform, BuzzSumo will show you the total
number of shares for links connected to that search term. Any content marketer should be
aware of this information. It informs you which articles, subjects, and types of material are
the most popular, providing you with a clear picture of what you should write about. With
BuzzSumo SEO competition tool, you are provided with
Ability to compare the content strategy of different websites.
Ability to analyze different types of content, such as articles, listicles, information
graphics, videos, etc.
Ability to dig deep for potential competitors that can be a threat in the future.
Pricing: Free / $99 - $299 Per Month
Try Now!

19. 7. iSpionage

20. It is one of the SEO competitor rank tracker tools that makes it simple to examine what your competitors are
doing with organic search. It contains SEO competition research, social monitoring, and keyword tracking
among its features. iSpionage tool primarily focuses on AdWords campaigns and keyword competitor
research.
You may identify profitable terms by looking at information on the PPC keywords your competitors are
bidding on. You can also see how many PPC keywords they're bidding on, the average position each ad
appears in, monthly AdWords click traffic, and monthly PPC expenditure for each competition you
scrutinize.
iSpionage has a patented Keywords Effectiveness Index that assists you in identifying lucrative keywords
with the greatest search volume while evaluating cost per term and adding those high-performing keywords
to your campaign.
This tool allows you to add competitors and view the most effective keywords for organic and PPC.
The tool provides you with an estimate of your competitors' ad and PPC budgets.
It provides comparison graphs to help you differentiate between your and your competitor’s campaigns.
This tool provides detailed information on your competitors' SEO and PPC keywords.
It gives you information on search volume, average position, CPC, keyword difficulty, and other factors.
It can assist you in deciphering your competitors' strategies and implementing the most beneficial for
you.
Pricing: $59 - $299 Per Month (Source: iSpionage)
Try Now!

21. 8. SpyFu

22. SpyFu is a robust SEO competitor rank tracker tool that lets you see all statistics on your
competitors' keywords in organic and AdWords searches and find even more similar
phrases. All you have to do now is plug in your competitors' keywords to obtain an overall
picture of their strategy.
With SpyFu, you can easily learn about your competitors' search marketing strategies and
see their results. You can view their Google rankings, the keywords they're bidding on in
AdWords, and any advertisements they've purchased in the last few years.
SpyFu excels in competition research for PPC campaigns. It reveals everything your
competitor did while running advertisements, including keywords, ad history, negative
keywords, ad split testing, and more.
SpyFlu also offers information like average search volume per term, historical keyword
usage for PPC, number of clicks, cost per click, etc. As part of their SEO approach, this SEO
competitor analysis tool also displays the organic keywords they rank for.
Pricing: $39 - $79 Per Month (Source: SpyFu)
Try Now!

23. 9. Monitor Backlinks

24. Monitor Backlinks is a relatively new product on the market but has already established a
solid reputation. Despite being newer than most industry competitors, Monitor Backlinks is
one of the most preferred competitor research tools for backlink research. You can
seamlessly track the backlinks of various competitors, uncover a slew of bad backlinks, and
locate high-quality ones.
It may help you develop your link-building strategy, build quality links from your competitors,
and produce link bait material by analyzing the backlinks of bloggers and webmasters in your
area. You may also predict traffic growth based on keyword placement and attempts to
improve a website's backlink profile.
It gives you a detailed study of any website's backlinks, whether it's yours or one of your
competitors.
You may utilize this information to your advantage; for example, if you know which websites
link back to your competitors, you can focus your link-building strategy on those websites.
Aside from that, the tool informs you about the quality of the backlinks, which will aid in
discovering harmful backlinks.
Pricing: $25 - $187 Per Month (Source: Monitor Backlinks)
Try Now!

25. 10. SEO PowerSuite

26. Powerful competitive intelligence is the activity that consists of many aspects of competitors’ research.
When done properly, it helps you form and refine your SEO and business promotion strategy, winning the top
positions in Google search results.
SEO PowerSuite is a multifunctional SEO competitor research tool. This set of four tools lets you dig deeper
into any aspect of your competitors’ activities, whether backlinks or content strategy. You can find new
competitors if you only enter a new market niche.
Thus, SEO PowerSuite lets you:
Find domain and topic SERP competitors (Rank Tracker)
Analyze keywords (Rank Tracker)
See what content suits certain keywords best (Rank Tracker)
Identify backlink strategy and legally borrow your competitor’s backlinks (SEO SpyGlass)
Technically audit websites (WebSite Auditor)
Compare your content to competitors’ pages (WebSite Auditor)
The tool collects real-time and historical data so that you know your competitors’ current strategies and their
previous results. Therefore, SEO PowerSuite is your go-to tool for better understanding your competitors’
moves and estimating when your efforts will start bringing tangible results.
Pricing: Free / $596 - $1396 Per Year (Source: SEO PowerSuite)

27. Before going ahead with any of these premium and
professional competitor research tools, you can also try using
the free SEO competitor analysis tools to get an overall idea
about the functions. However, the above tools offer way more
advanced and professional functions than free SEO
competitor analysis tools available online.

28. Based on the recent survey we conducted on LinkedIn, 65% of people prefer SEMrush
and Ahrefs over other SEO competitor analysis tools. However, when it comes to
competitor analysis, every tool has distinctiveness, making the marketers combine a
few to drive the best possible results.
You can integrate some or all of these SEO competitor tracking tools depending on your
needs.
The SEO competitor research tools assist you in identifying the areas where your
competitors are succeeding and the reasons behind their success. These can also help
generate actionable information to enhance visibility and keep up with competitors.
Above all, ensure you're producing material valuable to your audience. Only if you have
content that can drive your SEO can you get the most out of these SEO competitor
analysis tools.
All in All

29. Thank You
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