The document analyzes Twitter activity for the Mktfest event from November 17 to 25, 2013, with a focus on top active accounts, mentions, and language usage. Key metrics include the percentage share of tweets, user engagement, and popular phrases related to the event. It highlights significant contributions from various accounts and demonstrates a preference for the Czech (cz) language in tweets.

1. MKTFEST Twitter Activity Analyse
Between 17 and 25 November 2013
by @LukaszZelezny
22-23 November 2013
@LukaszZelezny
1

2. 22-23 November 2013
dspinar (1.11%)
jacknorell (1.14%)
PetrPinkas (1.17%)
janbohm (1.25%)
Anomillie (1.23%)
matej43 (1.38%)
Other (53.55%)
Darxie (0.97%)
Smoliak (0.96%)
pavliscak (1%)
Pavlina_speaks (1.04%)
@LukaszZelezny
necodymiconer (1.4%)
marketupcz (1.46%)
igloonet (1.44%)
miloslavhamsa (1.46%)
Sun_Marketing (1.59%)
TataSinke (1.6%)
ArturStrzelecki (1.62%)
AureliePols (1.59%)
tydenikMSM (1.6%)
PavelUngr (1.61%)
iPullRank (1.72%)
Verudellita (1.7%)
matejdvorsky (1.9%)
DarkJober (1.93%)
mktfest (4.81%)
zdenekHejl (2.38%)
LukaszZelezny (1.97%)
vojtechjanousek (1.86%)
Jezevci (1.86%)
dardzi (1.89%)
TOP 30 MOST ACTIVE TWITTER ACCOUNTS
700
600
500
400
300
200
100
0
2

3. 22-23 November 2013
eFishkin (0.8%)
DarkJober (0.88%)
jantichy (0.88%)
Other (42.24%)
ondrejslama (0.72%)
Lukaspitra (0.72%)
vojtechmikula (0.72%)
robertstipek (0.76%)
Anomillie (0.76%)
Sun_Marketing (0.76%)
Pavlina_speaks (0.76%)
@LukaszZelezny
tydenikMSM (0.88%)
JanPodzimek (0.92%)
MarekP (0.92%)
h1cz (1.03%)
dspinar (1.03%)
mktfest (8.7%)
iPullRank (6.22%)
philnottingham (2.79%)
neilpatel (2.75%)
dardzi (2.71%)
Faborsky (2.59%)
philpearce (2.59%)
katemorris (2.59%)
CyrusShepard (2.56%)
LukaszZelezny (2.25%)
SEOmom (2.1%)
Jezevci (1.72%)
zbrody (1.6%)
briancarter (1.41%)
MatthiasBettag (1.34%)
paveljasek (1.3%)
TOP 30 MOST @MENTIONED TWITTER ACCOUNTS
1200
1000
800
600
400
200
0
3

4. TOP 15 MOST POPULAR 1-WORDS PHRASES AND % OF SHARE
katemorris (120)
2%
google (147)
2%
lukaszzelezny (122)
neilpatel (132)
2%
festival (106)
2%
content (131)
2% philnottingham (104)
ale (121)
2%
tak (143) great (141)
2%
2%
2%
2%
pro (155)
2%
faborsky (186)
3%
marketing (224)
3%
ipullrank (253)
4%
mktfest (3442)
52%
t.co (1080)
16%
22-23 November 2013
@LukaszZelezny
4

5. rt dardzi (58)
TOP 15 MOST POPULAR 2-WORDS PHRASES AND % OF SHARE
2%
my slides (67)
2%
- mktfest (77)
mktfest 2%
(64)
2%
https t.co (79)
marketing festival (91)
3%
rt mktfest (56)
2%
2%
thank you (51)
2%
mktfest a (48)
2%
rt ipullrank (111)
3%
mktfest mktfest (132)
4%
http t.co (1001)
31%
at mktfest (207)
6%
mktfest http (321)
10%
na mktfest (346)
11%
22-23 November 2013
mktfest rt (497)
16%
@LukaszZelezny
5

6. TOP 15 MOST POPULAR 3-WORDS PHRASES AND % OF SHARE
google earthquake my (30)
slides from marketing (30)
4%
4%
earthquake my slides (30)
mktfest rt dardzi (30)
4%
4%
online and offline (30)
4%
mktfest here are (32)
4%
festival http t.co (32)
4%
marketing festival http (32)
4%
mktfest http t.co (315)
38%
na http t.co (32)
4%
the google earthquake (34)
4%
survive the google (34)
4%
- http t.co (45)
5%
how to survive (34)
4%
are my slides (37)
4%
22-23 November 2013
@LukaszZelezny
mktfest rt ipullrank (57)
7%
6

7. LANGUAGE USAGE IN TWITTS AND % OF SHARE (1/2)
pl (29)
1%
other
sl (60)
de (32) (57)
2%
1%
2%
cz (1930)
55%
en (1382)
39%
22-23 November 2013
@LukaszZelezny
7

8. LANGUAGE USAGE IN TWITTS AND % OF SHARE (2/2)
2,000
1,800
1,600
1,400
1,200
1,000
800
600
400
200
-
cz en
sl de
pl sv
nl es
pt
22-23 November 2013
tr
et und
lv
@LukaszZelezny
da
ht
in
hu
it
8

9. TWEETS SPLIT BY DAY (1/2)
1,800
1,600
1,400
1,200
1,000
800
600
400
200
17-Nov-13
18-Nov-13
19-Nov-13
20-Nov-13
21-Nov-13
22-Nov-13
23-Nov-13
24-Nov-13
25-Nov-13
22-23 November 2013
@LukaszZelezny
9

10. TWEETS SPLIT BY DAY (2/2)
Other days
3%
24-Nov-13
8%
22-Nov-13
38%
23-Nov-13
46%
22-23 November 2013
21-Nov-13
5%
@LukaszZelezny
10

11. Thank You
Follow:
@LukaszZelezny
Visit:
http://www.linkedin.com/in/seomanagerlondon
Add:
https://plus.google.com/104286983614222942273
22-23 November 2013
@LukaszZelezny
11