Our webinar on SimilarWeb’s API is covering how to: * Better monitor your competitors’ activities * Discover and analyze all of your competitors’ business partnerships * Qualify and prioritize your leads * Generate powerful reports with no technical expertise

1. 1
Your Secret Weapon: SimilarWeb’s API
@SimilarWeb
We will be starting at 1:00 pm EST.
Use the Question Pane in GoToWebinar to Ask Questions
or email us at: similarwebinars@similarweb.com

2. Adam Lerner Technical Customer Success Specialist
Dan Hillyer Manager – SimilarWeb Solutions
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3. Our Data
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4. 4
SimilarWeb.com
Free Data for All
@SimilarWeb

5. Products that Integrate into Customer Operations
Raw Data Access
Deeper Insights & Understanding
SimilarWeb Pro
SaaS Interface for Market Intelligence
API and Integrations
Use SimilarWeb data in your workflow

6. 6
SimilarWeb PRO – App Usage
@SimilarWeb

7. 7
SimilarWeb API JSON Output
@SimilarWeb

8. 8
Custom Dashboard
@SimilarWeb

9. 9
API Use Cases
@SimilarWeb
Discovering your competitors’ business partnerships
Targeting/Segmenting API data
Building a competitor dashboard
Qualifying leads
Competitor Keyword Analysis

10. Prospecting and Lead Qualification
A SaaS company offers users a free demo and
has thousands of new sign-ups every month.
They need to decide which leads to prioritize
contacting.
How can the API help them do this efficiently?

11. Leads – Available Data
@SimilarWeb 12

12. Leads – Available Data + SimilarWeb API Data
@SimilarWeb 13
Top Total Visits for previous month
GEO and Top GEO Visits
Category

13. Prospecting and Lead Qualification
Add Similarweb API data to your available leads data
Sort leads by added data points
Priorities leads based on your segmentation
@SimilarWeb 14

14. Discovering Competitors’ Business Partnerships
A competitor of cheaptickets.com wants to
target their referring traffic sources that focus
mainly on mobile web traffic.
How can they better do it with SimiarWeb’s API?

16. Game Plan
@SimilarWeb 17
Find cheapticket.com top:
Referrals, affiliates, and business partners
Pull from API:
Total Visits, Desktop and Mobile Web Traffic split

17. cheapticket.com’s Top Business Partners
@SimilarWeb 18

18. Discover cheapticket.com’s Referrals
@SimilarWeb 19

19. Discover cheapticket.com’s Referrals
@SimilarWeb 20

20. Discover cheapticket.com’s Referrals
@SimilarWeb 21

21. Discover cheapticket.com’s Referrals
@SimilarWeb 22

22. Analyze Each Referral
Original list
@SimilarWeb 23

23. Analyze Each Referral
Added to Original list:
Category
Total Visits
Desktop / Mobile Split
@SimilarWeb
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24. Mobile Web Traffic Leaders Referrals
Original list:
Sorted by Mobile Traffic %
@SimilarWeb 25

25. Discovering competitors’ Business Partnerships
Pull competitor’s Top Referrals with Similarweb API
Add referrals’ Total Visits & Desktop and Mobile Web traffic share
data points
Prioritize list by highest Mobile Web traffic share
@SimilarWeb 26

26. Optimizing Conversion Funnel for Ad Network
An Ad Network with 50,000 publishers would
like to better connect advertisers with their
relevant audience in order to improve the
conversion funnel and KPIs.
How can do it with SimiarWeb data?

27. What is Important for Advertisers?
@SimilarWeb 28
Volume of traffic
Engagement of users
Geo distribution

28. Method #1 – Publicly Display API Data
Give advertisers insights
into potential publishers
@SimilarWeb 29
Help them target their
desired audience

29. Method #2 – Integrate API Data into Internal Algorithm
Create an internal ranking system, based off visits and engagement metrics, and conversion rates
per publisher, filtered by category and/or category groups
@SimilarWeb 31
Better match advertisers with relevant publishers

30. Method #2 – Integrate API Data into Internal Algorithm
Recommend new publishers to advertisers based on their desired category and volume
@SimilarWeb 32
Better match advertisers with relevant publishers

31. Optimizing Conversion Funnel for Ad Network
Pull publishers’ visits, engagement metrics, category with Similarweb API
Integrate data into internal algorithm create an internal ranking system
Better match advertisers with relevant publishers based off insights
@SimilarWeb 33

32. Building a Competitors Dashboard
• Discover direct competitors and sites that are
competing for the same traffic
• Track MoM visits to identify major increases in
traffic
• Research the source of traffic and acquire to their
domain
How can do it with SimilarWeb API?

33. Competitors Dashboard Final View
@SimilarWeb 35

34. Use SimilarWeb Pro
& generate the
seed list of domains
we want information on

35. Top Sites
Top 2,000
(out of 9,793) sites
@SimilarWeb 37

36. Similar Sites
Top 40 Similar Sites
@SimilarWeb 38

37. Keyword Competitors
Organic Competitors -
Top 2,000 sites
(out of 13,105)
@SimilarWeb 39

38. Audience Interests
Top 2,000 sites
(out of 15,795)
@SimilarWeb 40

39. Step 1 – Generating the Seed List
@SimilarWeb 41

40. Step 1 – Generating the Seed List
@SimilarWeb 42

41. Step 2 – Analyze a List of 4,071 unique websites
Pull total visits for the past year (2015-04 to 2016-04)
Calculate Month-over-Month and Quarter-over-Quarter growth for each
domain
Sort the list to display highest growth % and > 1,000,000 monthly visits
in April 2016
Graphically display past six months of traffic for the top 15 websites
fitting the above criteria
Analyze all websites that fit the criteria
@SimilarWeb 43

42. Pull Total Visits for the Past Year
@SimilarWeb 44

43. Pull Total Visits for the Past Year
@SimilarWeb 45

44. Calculate Month-Over-Month Growth for Each Domain
@SimilarWeb 46

45. Calculate Month-Over-Month Growth for Each Domain
@SimilarWeb 47
Insert Month-over-Month and
Quarter-over-Quarter growth

46. 4,071 Domains Sorted By Growth
• MoM sorted by highest
to lowest
• April 2016 visits >=
1,000,000
@SimilarWeb 48

47. 4,071 Domains Sorted By Category
• Added categories
• Filtered by Travel
@SimilarWeb 49

48. Final Competitors List
@SimilarWeb 50
Domains with MoM >= 10% or QoQ >= 10%

49. Competitors Dashboard Final View
@SimilarWeb 51

50. Let’s Dive Deeper
@SimilarWeb 52

52. Deeper Analysis of justfly.com With SimilarWeb PRO
@SimilarWeb 54

53. Deeper Analysis of justfly.com With SimilarWeb PRO
@SimilarWeb 55

54. Deeper Analysis of justfly.com With SimilarWeb PRO
@SimilarWeb 56

55. Building a Competitors Dashboard
Use SimilarWeb PRO to discover direct competitors and sites that are
competing for the same traffic
Track MoM visits to identify major increases in traffic
Research the source of traffic and acquire to their domain
@SimilarWeb 57

56. Organic Keyword Research
• Discover organic keywords used by competitors
• Understand volume sent to competitors for their
top 50 keywords
• Look at MoM change in keyword volume
• Compare with internal SEO efforts to optimize
targeting new and existing keywords
How can do it with SimiarWeb API?

57. Organic Keyword Research for cheaptickets.com
Generate seed list for API using Top 150 Organic Competitors
Pull Traffic Sources to see organic search volume for March – April 2016
Pull Top 50 organic keywords per domain, per month
Calculate volume per keyword per domain
Aggregate volume per keyword
@SimilarWeb 59

58. Generating the Seed List
@SimilarWeb 60

59. Extract Top 50 Keywords and Organic Search Volume
@SimilarWeb 61

60. Extract Top 50 Keywords and Organic Search Volume
@SimilarWeb 62

61. Extract Top 50 Keywords and Organic Search Volume
@SimilarWeb 63
• Top 150 Organic Search
Competitors
• Top 50 Keywords
• For previous 2 months
(March and April)
Aggregate volume per
keyword via a pivot table

62. Aggregated Volume for Top 50 Keywords
@SimilarWeb 64
Our next steps are:
• Add MoM change
• Filter April Volume to be >= 10,000
• Sort by MoM change (highest to lowest)
• Find interesting keywords!

63. Top Trending Keywords March - April
@SimilarWeb 65

64. For more information contact
similarwebinars@similarweb.com