BrightEdge Share15 - S306: Universal SERPs – Question, Quick Answers & Finding the Right Blend - Eric Enge
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BrightEdge Share15 - S306: Universal SERPs – Question, Quick Answers & Finding the Right Blend - Eric Enge
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BrightEdge Share15 - S306: Universal SERPs – Question, Quick Answers & Finding the Right Blend - Eric Enge
- 1. The leading industry event by digital marketers for digital marketers powered by BRIGHTEDGE All About Rich Answers in Search Do They Increase Your Traffic? How Can you Get Them For Your Site?
- 2. @brightedge #share15 Who Am I? Columnist & Contributor CEO & Founder 40+ person Digital Marketing and SEO firm
- 3. @brightedge #share15 “The destiny of [Google’s search engine] is to become that Star Trek computer, and that’s what we are building.” Google’s Amit Singhal
- 4. @brightedge #share15 Let’s Look At Some Data!
- 5. @brightedge #share15 We Conducted a Massive Study
- 6. @brightedge #share15 Includes a Table 1,285 examples found
- 7. @brightedge #share15 Movie Result – Shows Tabs Menus also show tabs
- 8. @brightedge #share15 Question Only Partially Answered 3,117 examples found
- 9. @brightedge #share15 Has a Form 5,356 examples found
- 10. @brightedge #share15 Includes a Chart 33 examples found
- 11. @brightedge #share15 Includes Link to Follow On Actions 172 examples found
- 12. @brightedge #share15 Is Google Providing Proper Attribution? 74.7% Do Include Attribution 25.3% Do Not Include Attribution
- 13. @brightedge #share15 Don’t Build an SEO Strategy Based on Public Domain Data
- 14. @brightedge #share15 The Rich Get Richer?
- 15. @brightedge #share15 Google Uses Many Domains With Lower Authority 57.3% of Domains Used Have a DomainAuthority Less Than 60
- 18. @brightedge #share15 Simple Clear Answer to the Question
- 19. @brightedge #share15 Got The Rich Answer Lost The Rich Answer
- 20. @brightedge #share15 Title Tag Entices Click Through
- 22. @brightedge #share15 More Items Will Drive More Clicks
- 23. @brightedge #share15 Ranks Number 5 Normally
- 24. @brightedge #share15 Simple Direct Answer to the Question
- 25. @brightedge #share15 Got The Rich Answer
- 26. @brightedge #share15 How Can I Get Me Some? Yes, We Ran a Test
- 27. @brightedge #share15 How To Implement a NoFollow? We Started With a List of Common Questions How To Implement a NoIndex Tag? How To Implement a Rel Alternate Tag? How To Implement a Rel Canonical? How To Implement a Vary:User Agent Header?
- 28. @brightedge #share15 We Published 5 Videos on May 20th
- 29. @brightedge #share15 We Included Transcripts With an Outline of Clear Steps
- 30. @brightedge #share15 The Content Provided a Lot More Info Than Just the “How To”
- 31. @brightedge #share15 We Shared One of The URLs on Google+
- 32. @brightedge #share15 We Submitted the URLs in Search Console
- 33. @brightedge #share15 Bingo! Saw This Within 3 Days of Publishing the Content
- 34. @brightedge #share15 Identify a Simple Question Provide a Direct Answer Make it Easy for Users (and Google) to Find 1 2 4 Offer Valued Added Info3
- 35. @brightedge #share15 Eric Enge eenge@stonetemple.com @stonetemple +Eric Enge (508) 485-7751 www.stonetemple.com Thank You!