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SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014

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At its core, Excel is a problem-solving tool. Using these simple principles involving nested functions, we'll discuss how to transform actual data into actionable data and empower our team to be more efficient and effective problem-solvers.

Includes examples for identify Striking Distance Keywords for SEO, a Bid Management Tool for PPC, and a means for testing assumptions about keyword data in a world of (not provided).

Published in: Marketing
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SMX West - Extreme Excel Excellence (Brett Snyder) - March 12, 2014

  1. 1. @BrettASnyder Extreme Excel Excellence Brett Snyder Director, Search Engine Optimization
  2. 2. @BrettASnyder About Me Director, Search Engine Optimization, Nebo Agency • Human-centered approach to SEO • Download the Presentation • Twitter: @BrettASnyder
  3. 3. @BrettASnyder About Me
  4. 4. @BrettASnyder About Me
  5. 5. @BrettASnyder About Me
  6. 6. @BrettASnyder Goal
  7. 7. @BrettASnyder Automated Milestone Scheduling http://bit.ly/automated-scheduling
  8. 8. @BrettASnyder Meta Data Generation
  9. 9. @BrettASnyder Wedding Invite List
  10. 10. @BrettASnyder Testing your Loved Ones
  11. 11. @BrettASnyder Goal
  12. 12. @BrettASnyder Goal
  13. 13. @BrettASnyder Goal Simple Data Valuable Data Actionable Data
  14. 14. @BrettASnyder Actual Data vs. Actionable Data
  15. 15. @BrettASnyder Actual Data vs. Actionable Data
  16. 16. Nested Functions
  17. 17. @BrettASnyder IF Functions
  18. 18. @BrettASnyder IF Functions
  19. 19. @BrettASnyder IF Functions
  20. 20. @BrettASnyder What are Nested Functions?
  21. 21. @BrettASnyder What are Nested Functions? 1
  22. 22. @BrettASnyder What are Nested Functions? 1 2
  23. 23. @BrettASnyder Who remembers PEMDAS??
  24. 24. @BrettASnyder PEMDAS (a X b ÷ c + d - e)f1 6 25 4 3
  25. 25. @BrettASnyder What are Nested Functions? 1
  26. 26. @BrettASnyder What are Nested Functions? 1 2
  27. 27. Using Nested Functions
  28. 28. @BrettASnyder Identify the Problem
  29. 29. @BrettASnyder Determine the Criteria  Clicks  Impressions  Clickthrough Rate  Average Position  Organic Ranking  Organic Traffic  Bounce Rate  Conversions
  30. 30. @BrettASnyder Find the Key
  31. 31. @BrettASnyder Find the Key This is the key!
  32. 32. @BrettASnyder Find the Key
  33. 33. @BrettASnyder Build the Solution
  34. 34. @BrettASnyder Build the Solution
  35. 35. Striking Distance Keywords
  36. 36. @BrettASnyder Identify the Problem
  37. 37. @BrettASnyder Determine the Criteria  Where are you currently ranking?  How many impressions did it get?  How many conversions did it get?
  38. 38. @BrettASnyder Find the Key
  39. 39. @BrettASnyder Build the Solution
  40. 40. @BrettASnyder Build the Solution
  41. 41. @BrettASnyder Build the Solution Ranking <20; Ranking >5
  42. 42. @BrettASnyder Build the Solution Impressions > 100
  43. 43. @BrettASnyder Build the Solution Conversions >= 1
  44. 44. Nesting Multiple Functions
  45. 45. @BrettASnyder Nesting Multiple Functions
  46. 46. @BrettASnyder Nesting Multiple Functions
  47. 47. @BrettASnyder Nesting Multiple Functions
  48. 48. @BrettASnyder Nesting Multiple Functions
  49. 49. @BrettASnyder Nesting Multiple Functions
  50. 50. @BrettASnyder Nesting Multiple Functions
  51. 51. @BrettASnyder Nesting Multiple Functions
  52. 52. Building Tools
  53. 53. @BrettASnyder Identify the Problem
  54. 54. @BrettASnyder Identify the Problem
  55. 55. @BrettASnyder Determine the Criteria Impressions Conversions Cost/Conversion
  56. 56. @BrettASnyder Find the Key
  57. 57. @BrettASnyder Build the Solution
  58. 58. @BrettASnyder Build the Solution
  59. 59. @BrettASnyder Bid Management Template http://www.bit.ly/ bidmgmt
  60. 60. (not provided)
  61. 61. @BrettASnyder Goal
  62. 62. Validated Learning
  63. 63. @BrettASnyder Validated Learning
  64. 64. What Do We Have?
  65. 65. @BrettASnyder Google Analytics Landing Pages
  66. 66. @BrettASnyder Google Webmaster Tools
  67. 67. @BrettASnyder Where Are Our Keywords?
  68. 68. @BrettASnyder Where Are Our Keywords? Title Tags!
  69. 69. @BrettASnyder Title Tags (Screaming Frog)
  70. 70. Build the Solution
  71. 71. @BrettASnyder Build the Solution
  72. 72. @BrettASnyder Pages Containing Keyword
  73. 73. @BrettASnyder Search Queries Containing Keyword
  74. 74. @BrettASnyder Ranking Opportunity
  75. 75. @BrettASnyder Keyword Insights Template http://www.bit.ly/k w-insights
  76. 76. @BrettASnyder Goal
  77. 77. @BrettASnyder THANK YOU! TO LEARN MORE OR FOR ANY QUESTIONS: Brett Snyder Director, Search Engine Optimization Nebo Agency @BrettASnyder

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