Brandmark and Design System

1. Assignment 5
Brandmark and Design System
Devin Kern
Digital Design

2. Rectangle Tool
Devin Kern
Digital Design

3. Selection Tool
Devin Kern
Digital Design

4. Fill Color and Stroke Color
Devin Kern
Digital Design

5. Direct Selection Tool
Devin Kern
Digital Design

6. Eraser Tool
Devin Kern
Digital Design

7. Line Tool
Devin Kern
Digital Design

8. Text Tool and Text on a Path
Devin Kern
Digital Design

9. Blob Brush Tool
Devin Kern
Digital Design

10. Image Trace Tool
Devin Kern
Digital Design

11. Curvature Tool
Devin Kern
Digital Design

12. Add Anchor Point Tool
Devin Kern
Digital Design

13. Effects
Devin Kern
Digital Design

14. Additional Exercise 1 - Gradient Tool
Devin Kern
Digital Design

15. Additional Exercise 2 - Paint Brush
Devin Kern
Digital Design

16. Additional Exercise 3 - Pen Tool
Devin Kern
Digital Design

17. Additional Exercise 4 - Drop Shadow
Devin Kern
Digital Design

18. Additional Exercise 5 - Outer Glow
Devin Kern
Digital Design

19. Words to Create Organizational Name
Devin Kern
Digital Design
Protest
Alliance
Decriminalized
Human Rights
Anti-Trafficking
Woman

20. Created Organizational Name
Devin Kern
Digital Design
Decriminalized + Woman =
Womanized
New name is both professional and
straightforward; encourages a
progression for justice

21. Reference Images
Devin Kern
Digital Design

22. Logo Sketches
Devin Kern
Digital Design

23. Logo, Version 1
Devin Kern
Digital Design

24. Final Logo
Devin Kern
Digital Design

25. Logo with Color
Devin Kern
Digital Design

26. Logo with Typography
Devin Kern
Digital Design

27. Front of T-shirt with Logo / Logotype
Devin Kern
Digital Design

28. Back of T-shirt with Manipulated Image
Devin Kern
Digital Design

29. Other Application of the Logo - Billboard
Devin Kern
Digital Design