The document outlines a plan for the North Main Street Corridor in order to make improvements. It discusses feedback received which focused on making the area more family friendly, beautiful, safe, and affordable. The plan proposes designing the street to be more "livable" by making it easier to cross, calming traffic, adding landscaping, and incorporating spaces for activities. It provides recommendations around reallocating street space, adding crosswalks, curbside parking, landscaping, and connecting side streets to create a more pedestrian-friendly environment. Development opportunities and strategies are discussed to strengthen businesses and attract residents through redevelopment, incentives, and tourism promotions.

1. NORTH MAIN STREET CORRIDOR PLAN

3. You Said...
•Family friendly is important
•Protect the beauty of the tree lined street
•Improve appearance of N. Main Street
•Make N. Main Street safe and livable
•Affordable housing is important
•Increase connectivity - trails, info, visitors

4. NORTH MAIN STREET

5. North Main Street Features
•Strong character - part of the whole
•City identifies with Main Street’s character
•Diversity of uses and building types
•Cottage commercial
•Varied redevelopment opportunities
•Core of stable / essential businesses
•Gateway into the city

6. 400
300
500
600
700
200
100
North Main
ForrestStreet
N

7. 400
300
500
600
700
200
100
North Main
ForrestStreet
Snow
Park
N

8. 400
300
500
600
700
200
100
North Main
ForrestStreet
Snow
Park
DOWNTOWN
NORTH
Intgrated with
Downtown Business
Increase Housing
Density
N

9. 400
300
500
600
700
200
100
North Main
ForrestStreet
Snow
Park
DOWNTOWN
NORTH
CENTER
NORTH
Serving Neighborhoods
and Residents
Concentration of
Opportunities
N

10. 400
300
500
600
700
200
100
North Main
ForrestStreet
Snow
Park
DOWNTOWN
NORTH
CENTER
NORTH
GATEWAY
NORTH
Define North City
Gateway
Focus on Residential
Development
N

11. Development Opportunities
•Strengthen and grow existing and new
businesses
•Redevelopment of underutilized properties
•Strengthen the relationship between the
neighborhoods and the businesses that serve
them
•Develop quality new affordable neighborhood
housing to support the growth of the city
•North Main can become and asset for attracting
new residents and businesses

12. 400
300
500
600
700
200
100
N
North Main
Snow
Park
ForrestStreet
Target Opportunities

13. 400
300
500
600
700
200
100
N
North Main
Snow
Park
ForrestStreet
Neighborhood Connection
DOWNTOWN
NORTH
CENTER
NORTH
GATEWAY
NORTH

14. 400
300
500
600
700
200
100
N
North Main
Snow
Park
ForrestStreet
DOWNTOWN
NORTH
CENTER
NORTH
GATEWAY
NORTH
Neighborhood Connection

15. Barriers to Development
•N. Main is more like a highway than a
street
•Underutilized and vacant properties effect
the perception of neighboring properties
•Lack of public/community space
•Lack of quality new affordable
neighborhood housing to support the
growth of the city

16. Approach

17. A Strong Foundation
•Create a Livable North Main Street
•Develop Design Parameters
•Use Placemaking Techniques
• Use Beautification Tools

18. "If we can develop and design streets so that they are
wonderful, fulfilling places to be,…then we will have
successfully designed about one-third of the city directly
and had an immense impact on the rest."
— Allan B. Jacobs
Livable Streets

19. Livable North Main Street

20. 1. Take care of the trees
2. Make it easier to cross Main St.
3. Calm traffic
4. Make it easier for cars to pull out
5. Divert gravel trucks
6. Make N. Main St. more walkable/livable
What We Heard

21. Characteristics of A Livable Street
1. Space is allocated in a balanced way:
- vehicles have the space they need
- parking is provided to serve businesses
- the rest goes to other users (“a complete street”)
2. It is easy to cross the street
3. Sidewalks are buffered from traffic
4. There is room on sidewalks for people and trees
5. Sidewalks are comfortable
6. There are things to see and do
It’s an inviting, social place to spend time.

22. 1. Allocate Space Appropriately
• Give vehicles the space they need (10,000/lane/day)
• Parking is provided to support businesses
• Define that space (striping and parking)

23. 1. Allocate Space Appropriately
• Give “leftover space” to other users
Temporary Version

24. 1. Allocate Space Appropriately
• Give “leftover space” to other users
Permanent Versions

25. 2. Easy to Cross the Street
• Controlled, marked crosswalks

26. • 15’ corner radii; curb extensions
• ADA ramps – directional where possible
• Adequate crossing time/countdown walk
2. Easy to Cross the Street

27. • Parked cars(primary purpose: serve businesses)
• Trees/parkways, including stormwater treatment
3. Sidewalk is Buffered from Traffic

28. • Walking
• Trees (wide parkway)
• Seating/dining
4. Room on the Sidewalk

29. Protect, infill, replace trees with
same/similar species that will
survive with climate change (5-
10 F hotter; 50 – 75% drier)
Maintain/widen parkways (min.
10’ wide)
Add lights if needed.
• Shade trees and street lights
5. Comfortable Sidewalks

30. • Accessible (ADA-compliant) walkways/bus stops
5. Comfortable Sidewalks

31. • Bus stop & other furnishings
5. Comfortable Sidewalks

32. • Fun bus stops and seating
5. Comfortable Sidewalks

33. • Adjacent buildings/uses activate the street
6. Things to See and Do

34. Making North Main St. More Livable
Which livable street characteristics can we add?

35. Existing
1 mile long; 7 blocks; no crosswalks; 35 mph
8,000 – 16,000 ADT: need 3 lanes (<20,000); have 5
Bus route: 630 and Flex
3,073
ADT
16,219
ADT
5,165
ADT

36. Existing
8,000 – 16,000 ADT: need 3 lanes; have 5
N

37. Existing
15’ + sidewalks
Green front yards (“small town neighborhoods”)

38. 1. Controlled Crosswalks/“Bulb-outs”
to make it easier to cross streets
New T-+ Signal or
Roundabout
Existing
Signal
New Signal
New
Crosswalk w/
Flashers
New
Crosswalk w/
Flashers

39. 1. Controlled Crosswalks/“Bulb-outs”
to make it easier to cross streets
N

40. 2. Peak-Period Curb Travel Lanes
Typically 7-9 am one way/4-6 pm the other

41. 2. Peak-Period Curb Travel Lanes
Curbside parking most of the time

42. 3. Full-Time Parking
a. 4 lanes if higher traffic volumes 1 direction

43. 3. Full-Time Parking
b. 3 lanes

44. 3. Full-Time Parking
c. buffers or bike lanes when trucks are diverted

45. 3. Full-Time Parking
Can make it even easier to cross N. Main St.
N

46. 4. Median with Left Turn Lanes
if blocks are redeveloped
N

47. 4. Median if blocks are redeveloped
a. with bike lanes

48. 4. Median if blocks are redeveloped
a. extra wide median

49. Side Street Connections

50. Side Street Connections

51. Side Street Connections

52. Design Principles

53. Design Principles
• Inviting and Continuous Street Edge
• Transparency and Visual Prominence
• Vibrant Gathering Spaces
• Anchor the Corners
• High Quality Materials
• Signage and Wayfinding
• Cottage Commercial

54. Design Principles
Inviting and Continuous Street Edge

55. Design Principles
Transparency and Visual Prominence

56. Design Principles
Create Vibrant Gathering Spaces

57. Design Principles
Anchor the Corners

58. Design Principles
High Quality Materials

59. Design Principles
Signage and Wayfinding

60. Design Principles
Cottage Commercial

61. Placemaking

62. Placemaking
• Capitalize on your Existing Assets to Create a
Sense of Place
• Foster a Sense of Arrival and define edges
• Engage residents in the process to create
spaces that are reflective of the culture and
instill a sense of pride
• Attracting visitors to Brigham’s quality cultural
attractions

63. Placemaking
Capitalize on your Existing Assets to Create a Sense
of Place

64. Placemaking
Foster a Sense of Arrival and define edges

65. Placemaking
Foster a Sense of Arrival and define edges

66. Placemaking
Foster a Sense of Arrival and define edges

67. Placemaking
Foster a Sense of Arrival and define edges
Option 1:

68. Placemaking
Engage residents in the process to create spaces that are
reflective of the culture and instill a sense of pride
Option 1:

69. Placemaking
Engage residents in the process to create spaces that are
reflective of the culture and instill a sense of pride
Option 1:

70. Placemaking
Attracting visitors to Brigham’s quality cultural attractions
Option 1:

71. Beautification

72. Beautification
•Painting - walls, murals, signage, fencing
•Edges - define, trim, plant
•Front Yards - no debris or cars, trim, plant
•Neighbors helping neighbors
•City paint fund - partner with hardware
stores

73. Beautification
Painting - walls, murals, signage, fencing

74. Beautification
Edges - define, trim, plant

75. Beautification
Front Yards - no debris or cars, trim, plant

76. Beautification
Screening - fences, utilities, parking, side yards

77. Beautification
Neighbor helping neighbor - City paint fund -
partner with hardware stores

78. What Will it Take?

79. Development
Strategies•Renovate Existing/Promote Telework
•Assemble Parcels to Accommodate Needs/Shared
Parking
•Facilitate Redevelopment

80. Real Estate Improvement
Renovation
• Old buildings =
unknown
• Easy to implement
tools/guidelines
• Possible free walk-
through/estimates
for renovation
projects
• Curb appeal
assistance

81. Real Estate Improvement
Redevelop
Offset Cost Discrepancy
Current Average Lot: $40,000
+Adjacent Lot : $40,000
(parking/access)
+Demolition: $100,000
= New Lot Cost $180,000
Vs. Comparable Lot Cost $150,000
Excess Cost $30,000
Strategies to make North Main
properties competitive
• Targeted incentives
• Increased density
• Reduced parking
requirements

82. Real Estate Improvement
20 new residential units OR $2 additional spending per
Bear River Visitor
To support one new restaurant:

83. Tourism
They are here, but their $ is not.
6% of local spending from
visitors.
Bear River Refuge
•55% of Bear River visitors from
1 hour + away.
•Average stay 4 hours
Hotel Nights
•80,000 + annual room nights,
$10 million potential spending

84. Supporting Small
BusinessNorth Main Strengths
•Unique Local Destinations
•Affordable Entrepreneur
Locations
•Residential
Feel/Connectivity
•Utopia high speed
connections

85. Supporting Small
BusinessIncrease Awareness
•Information online
•Promotion/Incentive for target
uses/improvements
Make it Easy
•Know what to do
•Anticipate cost & timing
•Establish appropriate tools
Targeted Programs/Assistance