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PHOENIX ARIZONA
How it Happened
• Grant to the City of Phoenix from EPA Greening America’s
Communities (was Greening America’s Capitols)
• Consultants selected by EPA and Phoenix from a competitive
process in November 2011
• EPA contracted with PLAN*et in November 2011
• Project initiated in January 2012
Planning Process
• Project area site walk
with stakeholders and
City staff (January 2012)
• Photo documentation
• Internal Charrette
Planning Process
• Existing conditions
Historic Buildings &
Districts
Tree Canopy Surface Parking Pervious l
Impervious surfaces
Planning Process
• Stakeholder discussion groups on mobility, economics,
community culture, design, & green infrastructure
Planning Process
• 3-day on-site community charrette
(February 28 through March 1, 12-
2012)
• Day 1: Project Objectives &
Community Visioning
• Day 2: Design Concept
Development
• Day 3: Concept Refinement
Planning Process
• First Friday Open House
• Refine to final Plan
• EPA submittal
Photo Credit:
US EPA
Planning Process
• Refine to final Plan
• First Friday Display March 2012
Photo Credit:
US EPA
• Grand Avenue Festival Display &
Implementation October 2012
Implementation
• Grand Avenue Festival: Green Bike
Lanes l Road Diet October 2013
• Decorative Planters: 2014
Implementation
Recognition
• American Planning Association
Urban Design National Planning
Achievement Award for Urban
Design: 2015
• Arizona Planning Association 2013
Design Considerations
Pervious Surface
Paved Surface
Building Roofs
Street
PERVIOUS
AND
IMPERVIOUS
SURFACES
GREENING LOWER GRAND AVENUE
CLIMATE
GREENING LOWER GRAND AVENUE
CLIMATE
GREENING LOWER GRAND AVENUE
STORMWATER
GREENING LOWER GRAND AVENUE
ON-STREET PARKING
GREENING LOWER GRAND AVENUE
HISTORIC STRUCTURES &
DISTRICTS
GREENING LOWER GRAND AVENUE
PLANNING CONSIDERATIONS
• Reduce urban heat island l Sustainability
• Retain character
• Increase walk-ability
• Slow traffic
• Provide parking
• Catalyze redevelopment
• Support third Fridays
• Embrace Art community
• Implement-able
FINAL DESIGN
Design Elements
• Gateways (portals to Lower Grand
Avenue)
• Hubs (activity centers or key
intersections)
• Links (block frontage connecting hubs
and gateways)
• Rooms (privately maintained and
designed publicly owned ROW that
includes the sidewalk, landscape area,
linear rain garden area and curbside rain
garden. During special events a room may
include the parking area).
• Shared maintenance and design
responsibilities for the public realm
(ROW).
+
Complete
Streets
Road Diet
GREENING LOWER GRAND
AVENUE
HOW WE DID IT
GREENING LOWER GRAND
AVENUE
4 Areas of Focus
1. 1-10 & Grand Ave. overpass
2. Roosevelt St. / Grand Ave.
3. Pierce to Taylor Streets
4. 7th Ave./Van Buren/Grand
GREENING LOWER GRAND
AVENUE
HUB
1. Curb Bulb outs
2. Rain Gardens
3. Artist-inspired crosswalks
4. Bus Stops
5. Light Strings
1
2
3
4
5
GREENING LOWER GRAND AVENUE
15TH AVE/ROOSEVELT HUB - Before
GREENING LOWER GRAND
AVENUE
15TH AVE/ROOSEVELT HUB-AFTER
GREENING LOWER GRAND AVENUE
LINK
GREENING LOWER GRAND AVENUE
LINK
Public Art Light Strings
Mid-block
Crossing Garden Room
Decorative
pavers/way
finding
Native
flowering
plants
Bio swale Curb cuts for
rain gardens
GREENING LOWER GRAND AVENUE
MID-BLOCK CROSSINGS - BEFORE
GREENING LOWER GRAND AVENUE
MID-BLOCK CROSSINGS - AFTER
GREENING LOWER GRAND AVENUE
OUTDOOR ROOM l LINK - BEFORE
GREENING LOWER GRAND
AVENUE
LINK - AFTER
GREENING LOWER GRAND AVENUE
OUTDOOR ROOM - AFTER
GREENING LOWER GRAND
AVENUE
GATEWAY
GREENING LOWER GRAND
AVENUE
GATEWAY
1
2
3
4
5
6 7
1. Wayfinding
2. Rain Gardens In
Curb Bulb Out
3. Linear Rain Gardens
(Bioswales)
4. Bike Lane
5. Enhanced Crosswalk
6. 5 to 3 Lanes
7. Light Strings
GATEWAY- BEFORE
GREENING LOWER GRAND
AVENUE
1
GATEWAY - AFTER
GREENING LOWER GRAND
AVENUE
1
GATEWAY - AFTER
GREENING LOWER GRAND
AVENUE
1
3
1. Wayfinding
2. Rain gardens In
curb bulb out
3. Linear rain gardens
(bioswales)
4. Bike lane
5. Enhanced crosswalk
6. 5 to 3 lanes
7. Light strings
1
2
3
4
5
6
7
Presented for short, mid-, & long term
GREENING LOWER GRAND AVENUE
POLICY AND PROGRAMS
City of Phoenix
 Stripe Grand Ave for on-street parking & bike lanes
 Stripe pedestrian crossings at intersections
• Interdepartmental Implementation Team
• Green Street cross-section
• Include mitigation funds for any impacts to Lower Grand from COMPASS
project
• Designation HP buildings
• Use Pedestrian Design Assistance Funds for detailed construction plans
for pedestrian & bicycle facilities
• Update Grand Avenue Historic Survey and support façade rehabilitation
• Use CDBG funds to implement the plan and pay for streetscape
improvements
• Work with DEQ to develop rain gardens
• Provide pedestrian scale lighting
• Permanently designate Grand Avenue for not more than three traffic
lanes.
Presented for short, mid-, & long term
GREENING LOWER GRAND AVENUE
POLICY AND PROGRAMS
Grand Avenue Members Association
• Work with property owners to:
 Install decorative fencing (not chain link)
 Place lighting on buildings to illuminate sidewalks
• Work with City CED and GPEC to identify sites for new businesses
• Work with LISC to identify projects and revitalization opportunities
• Apply for NEA Challenge American Grant for wayfinding and public art
 Consider short term, affordable ways to improve public spaces that could
lead to permanent improvements
• Form:
• An Business Improvement District for security and maintenance
• Block watch to reduce trespassing and vandalism. Fund through City
Block Watch Program
• Work with merchants to complete Authority to Arrest forms to assist in
managing trespassers
• Consider full time staff for GAMA
 Consider developing promotion and marketing materials
Presented for short, mid-, & long term
GREENING LOWER GRAND AVENUE
POLICY AND PROGRAMS
Partnerships
• Develop and implement a landscape maintenance policy
• Events to encourage physical change (e.g. plant-a-thon or artists mural
events)
• Annual clean up day
• Artists designed and fabricated wayfinding
• Grand Avenue information on city economic development websites
• Work with LISC to designate Grand Avenue as a “Corridor of Retail
Excellence”
• Encourage new businesses along Grande Avenue
• Work with Discovery Triangle to advertise Grand Avenue as an affordable
location for high tech and design firms.
GREENING LOWER GRAND
AVENUE

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January 28, 2022 Greening Lower Grand Avenue Update

  • 2.
  • 3. How it Happened • Grant to the City of Phoenix from EPA Greening America’s Communities (was Greening America’s Capitols) • Consultants selected by EPA and Phoenix from a competitive process in November 2011 • EPA contracted with PLAN*et in November 2011 • Project initiated in January 2012
  • 4. Planning Process • Project area site walk with stakeholders and City staff (January 2012) • Photo documentation • Internal Charrette
  • 5. Planning Process • Existing conditions Historic Buildings & Districts Tree Canopy Surface Parking Pervious l Impervious surfaces
  • 6. Planning Process • Stakeholder discussion groups on mobility, economics, community culture, design, & green infrastructure
  • 7. Planning Process • 3-day on-site community charrette (February 28 through March 1, 12- 2012) • Day 1: Project Objectives & Community Visioning • Day 2: Design Concept Development • Day 3: Concept Refinement
  • 8. Planning Process • First Friday Open House • Refine to final Plan • EPA submittal Photo Credit: US EPA
  • 9. Planning Process • Refine to final Plan • First Friday Display March 2012 Photo Credit: US EPA
  • 10. • Grand Avenue Festival Display & Implementation October 2012 Implementation
  • 11. • Grand Avenue Festival: Green Bike Lanes l Road Diet October 2013 • Decorative Planters: 2014 Implementation
  • 12. Recognition • American Planning Association Urban Design National Planning Achievement Award for Urban Design: 2015 • Arizona Planning Association 2013
  • 14. Pervious Surface Paved Surface Building Roofs Street PERVIOUS AND IMPERVIOUS SURFACES GREENING LOWER GRAND AVENUE
  • 20. PLANNING CONSIDERATIONS • Reduce urban heat island l Sustainability • Retain character • Increase walk-ability • Slow traffic • Provide parking • Catalyze redevelopment • Support third Fridays • Embrace Art community • Implement-able
  • 22. Design Elements • Gateways (portals to Lower Grand Avenue) • Hubs (activity centers or key intersections) • Links (block frontage connecting hubs and gateways) • Rooms (privately maintained and designed publicly owned ROW that includes the sidewalk, landscape area, linear rain garden area and curbside rain garden. During special events a room may include the parking area). • Shared maintenance and design responsibilities for the public realm (ROW).
  • 23. + Complete Streets Road Diet GREENING LOWER GRAND AVENUE HOW WE DID IT
  • 24. GREENING LOWER GRAND AVENUE 4 Areas of Focus 1. 1-10 & Grand Ave. overpass 2. Roosevelt St. / Grand Ave. 3. Pierce to Taylor Streets 4. 7th Ave./Van Buren/Grand
  • 25. GREENING LOWER GRAND AVENUE HUB 1. Curb Bulb outs 2. Rain Gardens 3. Artist-inspired crosswalks 4. Bus Stops 5. Light Strings 1 2 3 4 5
  • 26. GREENING LOWER GRAND AVENUE 15TH AVE/ROOSEVELT HUB - Before
  • 27. GREENING LOWER GRAND AVENUE 15TH AVE/ROOSEVELT HUB-AFTER
  • 28. GREENING LOWER GRAND AVENUE LINK
  • 29. GREENING LOWER GRAND AVENUE LINK Public Art Light Strings Mid-block Crossing Garden Room Decorative pavers/way finding Native flowering plants Bio swale Curb cuts for rain gardens
  • 30. GREENING LOWER GRAND AVENUE MID-BLOCK CROSSINGS - BEFORE
  • 31. GREENING LOWER GRAND AVENUE MID-BLOCK CROSSINGS - AFTER
  • 32. GREENING LOWER GRAND AVENUE OUTDOOR ROOM l LINK - BEFORE
  • 34. GREENING LOWER GRAND AVENUE OUTDOOR ROOM - AFTER
  • 36. GREENING LOWER GRAND AVENUE GATEWAY 1 2 3 4 5 6 7 1. Wayfinding 2. Rain Gardens In Curb Bulb Out 3. Linear Rain Gardens (Bioswales) 4. Bike Lane 5. Enhanced Crosswalk 6. 5 to 3 Lanes 7. Light Strings
  • 38. GATEWAY - AFTER GREENING LOWER GRAND AVENUE 1
  • 39. GATEWAY - AFTER GREENING LOWER GRAND AVENUE 1 3 1. Wayfinding 2. Rain gardens In curb bulb out 3. Linear rain gardens (bioswales) 4. Bike lane 5. Enhanced crosswalk 6. 5 to 3 lanes 7. Light strings 1 2 3 4 5 6 7
  • 40. Presented for short, mid-, & long term GREENING LOWER GRAND AVENUE POLICY AND PROGRAMS City of Phoenix  Stripe Grand Ave for on-street parking & bike lanes  Stripe pedestrian crossings at intersections • Interdepartmental Implementation Team • Green Street cross-section • Include mitigation funds for any impacts to Lower Grand from COMPASS project • Designation HP buildings • Use Pedestrian Design Assistance Funds for detailed construction plans for pedestrian & bicycle facilities • Update Grand Avenue Historic Survey and support façade rehabilitation • Use CDBG funds to implement the plan and pay for streetscape improvements • Work with DEQ to develop rain gardens • Provide pedestrian scale lighting • Permanently designate Grand Avenue for not more than three traffic lanes.
  • 41. Presented for short, mid-, & long term GREENING LOWER GRAND AVENUE POLICY AND PROGRAMS Grand Avenue Members Association • Work with property owners to:  Install decorative fencing (not chain link)  Place lighting on buildings to illuminate sidewalks • Work with City CED and GPEC to identify sites for new businesses • Work with LISC to identify projects and revitalization opportunities • Apply for NEA Challenge American Grant for wayfinding and public art  Consider short term, affordable ways to improve public spaces that could lead to permanent improvements • Form: • An Business Improvement District for security and maintenance • Block watch to reduce trespassing and vandalism. Fund through City Block Watch Program • Work with merchants to complete Authority to Arrest forms to assist in managing trespassers • Consider full time staff for GAMA  Consider developing promotion and marketing materials
  • 42. Presented for short, mid-, & long term GREENING LOWER GRAND AVENUE POLICY AND PROGRAMS Partnerships • Develop and implement a landscape maintenance policy • Events to encourage physical change (e.g. plant-a-thon or artists mural events) • Annual clean up day • Artists designed and fabricated wayfinding • Grand Avenue information on city economic development websites • Work with LISC to designate Grand Avenue as a “Corridor of Retail Excellence” • Encourage new businesses along Grande Avenue • Work with Discovery Triangle to advertise Grand Avenue as an affordable location for high tech and design firms.

Editor's Notes

  1. Title Slide: Introduction to Team & Project
  2. Background: Repacking and trying and again…
  3. Background: Repacking and trying and again…
  4. Background: Repacking and trying and again…
  5. Background: Repacking and trying and again…
  6. Background: Repacking and trying and again…
  7. Background: Repacking and trying and again…
  8. Background: Repacking and trying and again…
  9. Background: Repacking and trying and again…
  10. Background: Repacking and trying and again…
  11. Background: Repacking and trying and again…
  12. Learning along the way….good public engagement takes time…