The document discusses how social media and online communities are becoming increasingly important for brands and publishers to engage with audiences. It notes that interactive marketing spending will reach $55 billion by 2014, with most of the growth coming from social media. Marketers will need to use social media to genuinely engage audiences rather than just reach them. Successful online communities put members' needs first. The document also provides examples of how some companies and publications are using online communities successfully to support their brands.
Beyond Cats: The basics of successful content marketingDeirdre Walsh
It's no secret that cats rule the internet; however, not every web asset can leverage these cyber stars. This presentation shares the 6 steps needed to build and optimize a successful content marketing program.
Beyond Cats: The basics of successful content marketingDeirdre Walsh
It's no secret that cats rule the internet; however, not every web asset can leverage these cyber stars. This presentation shares the 6 steps needed to build and optimize a successful content marketing program.
The presentation highlights about the new media technologies which has impacted mode of communication to target audience. With digital media organisations are engaging with customers forming a dialogue to understand them. Customers depend on social reviews for buying decisions, so effective content marketing and Q & A forms important element of NEW MEDIA COMMUNICATION.
I hosted a workshop at the Walnut Street Apple Store where we talked about building the social ecosystem. With a seemingly limitless set of tools, application, methodologies, we made sense of it all and organized it in a way that made sense to everyone.
The crux of the analogy? Imagine if your social media ecosystem was a city? How would you build and manage it?
Introduction to social media from B2B perspective. Delivered at a customer workshop for a global B2B client.
External utilization part done and presented by Marko Sykkö from Promener / Tehostamo Consulting.
A review of key factors in the social media economy, including current social business models, impacts on other businesses, and how social builds new economic opportunities. Presented to Tufts University class on "Social Media: Participatory Culture and Content Creation in Society."
If you want to understand the true value of your content, develop a definitive strategy to maximize its value and understand the processes required to deliver back a significant return, you have found the right resource.
Social Media in Future.pdf
This presentation contributes brief scopes of social media in the Immediate, Near, and Far Future through filters of Consumers, Industries, and Public policies.
The presentation highlights about the new media technologies which has impacted mode of communication to target audience. With digital media organisations are engaging with customers forming a dialogue to understand them. Customers depend on social reviews for buying decisions, so effective content marketing and Q & A forms important element of NEW MEDIA COMMUNICATION.
I hosted a workshop at the Walnut Street Apple Store where we talked about building the social ecosystem. With a seemingly limitless set of tools, application, methodologies, we made sense of it all and organized it in a way that made sense to everyone.
The crux of the analogy? Imagine if your social media ecosystem was a city? How would you build and manage it?
Introduction to social media from B2B perspective. Delivered at a customer workshop for a global B2B client.
External utilization part done and presented by Marko Sykkö from Promener / Tehostamo Consulting.
A review of key factors in the social media economy, including current social business models, impacts on other businesses, and how social builds new economic opportunities. Presented to Tufts University class on "Social Media: Participatory Culture and Content Creation in Society."
If you want to understand the true value of your content, develop a definitive strategy to maximize its value and understand the processes required to deliver back a significant return, you have found the right resource.
Social Media in Future.pdf
This presentation contributes brief scopes of social media in the Immediate, Near, and Far Future through filters of Consumers, Industries, and Public policies.
Self-Regulated Learning and Problem-Solving SuccessJenny Ankenbauer
Presentation on self-regulated learning and expert learner's use of time during a problem-solving event.
Guided questions for instructors to activate self-regulated learning are included. on slide 29.
Elaboration on topic via speaker notes with download. Extension activity presented on slide 33 to facilitate learning transfer of SRL theory to practice.
Social Media B2B Marketing: Adhesives and Sealants Industry Entwine Inc
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Entwine Inc at the 2010 ASC Conference
Social Media Revolution - Creating value for your B2B business in the Adhesive and Sealant Industry. A presentation by Ira Kaufman and Patsy Stewart with Entwine Inc., at the 2010 ASC Spring Conference.
Today’s business leaders are struggling to understand how to harness the power of digital marketing tools such as social media to improve their business results.
In this Content Marketing Workshop, we cover:
- Whether social media is a useful business tool or a waste of time
- Why most companies can’t harness the power of social media
- A case study of how one engineering firm used LinkedIn to send lead generation results through the roof
Online PR is the public relations work of communicators via available online communication channels (and also communication tools). In addition to the online pages of classic media, these channels include social media, blogs and websites.
Based on the measures taken in the print sector, the possibilities and opportunities offered by online media are used and the strategies are adapted accordingly.
“How Social Media can Supercharge your Recruitment and Retention Efforts”
There is little doubt that social media is among the most underutilized and undervalued economic development business tools. With the rise of social media, how has the business attraction and retention landscape changed? Learn how social media is changing your world and how to utilize it to most effectively market your community!
To get into the lead generation game, LinkedIn began offering Sponsored Updates, allowing companies to put paid promotions behind status updates. These promoted updates are seen by your followers and targeted users outside of your follower network. Like all other social ads, LinkedIn updates should include a visual, and then link to a gated asset.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Key Trends Shaping the Future of Infrastructure.pdfCheryl Hung
Keynote at DIGIT West Expo, Glasgow on 29 May 2024.
Cheryl Hung, ochery.com
Sr Director, Infrastructure Ecosystem, Arm.
The key trends across hardware, cloud and open-source; exploring how these areas are likely to mature and develop over the short and long-term, and then considering how organisations can position themselves to adapt and thrive.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
3. Is your brand making the most of social media?
• Interactive marketing will reach nearly $55 billion, representing almost a quarter of all
marketing expenditures by 2014, according to a new report from Forrester Research.
And the biggest growth area for interactive is expected to be social media.
• The spend on interactive campaigns through social networks, combined with agency
fees for creating social media assets (community sites, internal blogs), will exceed $3
billion by 2014, a compound annual growth rate of 34 percent.
• And as that investment increases, marketers will “improve how they use social media
to engage — not just reach — target audiences,” according to the report.
SOURCE: http://www.m-travel.com/news/2009/07/is-your-brand-genuinely-making-the-most-of-social-media.html
4. Lessons for Success
• Communities Are A Powerful Tool, As Long As You Put Members’ Needs First
• “An online community is an interactive group of people joined together by a common
interest.
• To host a successful community, think of it as you would product development: Start by
focusing on objectives, chart a road map, assemble the right team, and plan to be
flexible. Then build your success by launching the community with the backing of your
most enthusiastic members and staying engaged as the community grows. Above all,
remember that control is in the hands of the members, so put their needs first, build
trust, and become an active part of the community.”
Online Community Best Practices, Jeremiah Owyang, Forrester Research
SOURCE: http://www.forrester.com/Research/Document/Excerpt/0,7211,44795,00.html
5. Online Communities - What can scholarly
publishing learn from other industries?
ALPSP seminar 7 July 2009
Building Online Communities To Support Successful Media Brands
Presentations by
Dan Thornton, ex-Community Marketing Manager at Bauer Media, now
Digital Marketing Manager at Absolute Radio
and Gail Robinson, Community Producer TES, TSL Education Ltd
SOURCE: http://www.alpsp.org/ngen_public/article.asp?id=&did=47&aid=73515&st=&oaid=-1
6. Why is community vital to a brand?
•Humans are inherently social creatures, who wish to interact. And
capable of driving exponential growth.
•Media owners no longer control the methods of production and
distribution.
•Brands (Advertisers) can interact directly with consumers, who can all
interact with each other.
•All interaction can be visible to hundreds, thousands, or millions of
other people.
•The cost of search engine optimisation is rising, but the effect doesn’t
increase in isolation. Meanwhile display advertising is less and less
effective at driving response.
7. What is happening to media companies?
Traditional broadcast
models are struggling.
U.S. newspaper print
advertising dropped
$2.6 billion in Q1 2009
compared to Q1 2008.
Perhaps it’s just the
recession?
8. Maybe something else is holding their attention?
Since February ‘09, Facebook has continued to grow to over 200
million+ active users per month.
9. Consumers aren’t waiting for proven business models
•Around 13 hours of content is uploaded to Youtube every minute – the
equivalent of Hollywood releasing more than 57,000 films each week.
•Technorati has tracked 133 million blogs since 2002.
•Audioboo has had over 35,000 pieces of content uploaded since launch in
March ’09.
•Stephen Fry has 630,000 followers on Twitter.
The small percentage of individuals making significant revenues online are
doing it by secondary income streams, not display advertising.
10. Well known examples of Return on Investment
•Dell has made $1 million plus directly via Twitter.
•Zappos made $1 billion in gross sales in 2008, 10 years after launching by
concentrating on customer service, using Twitter, Blogs, Youtube etc.
•The viral effect of the Will It Blend videos increased sales of Blendtec blenders by
20% from an initial cost of production of $50.
•Stormhoek wine doubled sales in the UK using blogger outreach.
11. A 9 step community engagement process
• Listening
• Objectives
• Technology
• Seeding
• Recognition
• Moderation + Maintenance
• Transparency
• Integrate it into everything you do
• Measurement and Analysis.
12. TES Connect
•‘The big idea behind the relaunch was to create a professional network
for teachers.
•‘We wanted to harness the power of the education community, giving
the teaching profession networking and content sharing tools that would
help them and in turn help improve the quality of the lessons taught in
our schools.’
13. TES Connect
•‘The challenge was to build networking tools that our audience would
embrace. Social network tools have a professional purpose when
applied to this space – profile pages include a user’s resources, users are
notified of resources other friends have used and private messaging
provides a way for users to connect with other teachers in their field and
find support and advice.
•‘We have put community right at the centre of TES Connect. While
many other publishers major on their editorial content – articles, news
etc. We found that the key drivers of traffic to our site were instead
those areas that promote community. And this was what drove the focus
of our redesign. ‘
14. TES Connect
•‘Won two top awards at this year’s AOP Awards: Best Website, Business
for TES Connect and Best Digital Publisher Business
•‘Six months after launch TES Connect is the world’s most successful
network in any professional vertical.’
15. Knowledge is Power
• The business information provider’s view:
“If we can watch what you look at I can get some information about you, but if
you contribute content I get a lot more information about you.
• “Social interactivity gives us much richer people information. The more niche the
community the higher the proportion of people actively taking part.
• “Advertisers want to target interactions not just anyone who happens to come
to the site. To achieve this we need to be able to define and segment the groups
that they might be particularly interested in.”
Karl Schneider, Editorial Development Director, Reed Business Information
17. The Corporate Engagement Opportunity
• Who do you want to reach?
Customers, consumers, members, subscribers, employees, enthusiasts,
other stakeholders?
• What are your objectives?
Spread your message? Enable word of mouth marketing? Monitor brand
perception? Support customers? Gather and develop ideas?
• How will you engage in relationships?
Query your audience? Energize advocates? Run surveys and online polls?
Facilitate discussions? Seek opinion? Just listen and learn?
18. Tangible business benefits
• Enhance your brand’s social presence and customer loyalty
• Improve customer insight
• Generate content for your audience from your audience
• Reduce your marketing costs, particularly market research
• Create new revenue opportunities
• Transform customer service
21. Questions?
Michael Collins, Marketing & Business Development
E. michaelc@commenttechnologies.com
T. 020 7946 3915
M. 07779 602 865
Tom Bailey, Sales
E. tom@commenttechnologies.com
T. 020 74963931
M. 07970 965351