Best Practices for Microsites
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The document discusses best practices for creating microsites. It defines a microsite as a smaller individual website used to support, enhance and supplement a primary website. Microsites are often used to target niche audiences, add value to brands, and engage users. Key best practices include choosing an appropriate size and scope, selecting a branded domain name, creating compelling calls to action, tying the brand identity, optimizing for search engines, and promoting the new site.
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Best Practices for Microsites
- 1. Best Practices for Microsites
- 2. What is a Microsite? An individual website used to…
- 3. What is a Microsite? An individual website used to… support
- 4. What is a Microsite? An individual website used to… support enhance
- 5. What is a Microsite? An individual website used to… support enhance supplement
- 6. What is a Microsite? An individual website used to… support enhance supplement the primary or parent website.
- 7. What is a Microsite? Often used for… targeting niche audiences
- 8. What is a Microsite? Often used for… targeting niche audiences adding value to a brand
- 9. What is a Microsite? Often used for… targeting niche audiences adding value to a brand entertaining
- 10. What is a Microsite? Often used for… targeting niche audiences adding value to a brand entertaining engaging
- 11. What is a Microsite? Often used for… targeting niche audiences adding value to a brand entertaining engaging interacting
- 12. What is a Microsite? Often used for… targeting niche audiences adding value to a brand entertaining engaging interacting search engine optimization
- 13. Microsite Best Practices 1. Choosing the size and scope is very important
- 14. Microsite Best Practices 1. Choosing the size and scope is very important 1 web page or many?
- 15. Microsite Best Practices 2. Deciding on a domain name
- 16. Microsite Best Practices 2. Deciding on a domain name Branded URLs usually have a higher click-through rate
- 17. Microsite Best Practices 2. Deciding on a domain name Also consider… sub domains OR sub folders
- 18. Microsite Best Practices 2. Deciding on a domain name Also consider… sub domains OR sub folders
- 19. Microsite Best Practices 2. Deciding on a domain name Also consider… sub domains OR sub folders microsite.yourcompany.com
- 20. Microsite Best Practices 2. Deciding on a domain name Also consider… sub domains OR sub folders microsite.yourcompany.com
- 21. Microsite Best Practices 2. Deciding on a domain name Also consider… sub domains OR sub folders microsite.yourcompany.com
- 22. Microsite Best Practices 2. Deciding on a domain name Also consider… sub domains OR sub folders microsite.yourcompany.com yourcompany.com/microsite
- 23. Microsite Best Practices 3. Create a compelling call to action
- 24. Microsite Best Practices 3. Create a compelling call to action Guide the user down the path you have planned.
- 25. Microsite Best Practices 3. Create a compelling call to action Guide the user down the path you have planned.
- 26. Microsite Best Practices 3. Create a compelling call to action Guide the user down the path you have planned.
- 27. Microsite Best Practices 3. Create a compelling call to action Guide the user down the path you have planned.
- 28. Microsite Best Practices 3. Create a compelling call to action Guide the user down the path you have planned.
- 29. Microsite Best Practices 3. Create a compelling call to action Guide the user down the path you have planned.
- 30. Microsite Best Practices 3. Create a compelling call to action Guide the user down the path you have planned.
- 31. Microsite Best Practices 3. Create a compelling call to action Guide the user down the path you have planned.
- 32. Microsite Best Practices 4. Tie the brand into the microsite
- 33. Microsite Best Practices 4. Tie the brand into the microsite Place the brand name or logo on the site
- 34. Microsite Best Practices 4. Tie the brand into the microsite Place the brand name or logo on the site Link back to the parent website
- 35. Microsite Best Practices 4. Tie the brand into the microsite Place the brand name or logo on the site Link back to the parent website Use a similar color scheme & design style
- 36. Microsite Best Practices 5. Optimize for search engines
- 37. Microsite Best Practices 5. Optimize for search engines Use topic-specific keywords and phrases.
- 38. Microsite Best Practices 5. Optimize for search engines Use topic-specific keywords and phrases. Content-focused microsites often rank well in the major search engines.
- 39. Microsite Best Practices 6. Promote the site
- 40. Microsite Best Practices 6. Promote the site Let everyone know about your new site by utilizing
- 41. Microsite Best Practices 6. Promote the site Let everyone know about your new site by utilizing Email Lists
- 42. Microsite Best Practices 6. Promote the site Let everyone know about your new site by utilizing Email Lists Social Media
- 43. Microsite Best Practices 6. Promote the site Let everyone know about your new site by utilizing Email Lists Social Media Blogs
- 44. Microsite Best Practices 6. Promote the site Let everyone know about your new site by utilizing Email Lists Social Media Blogs PPC Campaigns
- 45. Want to Learn More? Download our Microsite Best Practices white paper at: bit.ly/1coA1W8
- 46. For more information, visit www.ClarityQst.com or call (877) 887-7611