UserZoom is an international market research firm that specializes in online user experience and usability research. It helps brands boost website performance and improve online business revenues. UserZoom creates a web-based software that allows for sophisticated online research that captures critical and actionable data about users' online experiences. This software can be used to conduct various types of remote usability research, such as task-based studies and A/B testing, with hundreds of geographically dispersed participants simultaneously in an unmoderated way. This approach is cost-effective and faster than other methods.