Compelling Poster Design



    Monica Bulger & Aaron Sobel,
              Bren School, UCSB
Where do we start?
audience
what do you expect when you look
at a poster?
BIG idea
attention
           controversy
           degradation
           urgency
           replacement
           diversity
           preservation
Possible   ignorance
messages   action
           research
           contradiction
           conservation
           recommendation
efficiency
           risk
           attention
           controversy
           degradation
Possible   urgency
messages   replacement
           diversity
           preservation
           ignorance
           action
           research
           contradiction
           conservation
sustain attention: question
or bold statement
activity: with group
members, take 5 minutes to
write down your research
question or a brief statement
of your findings.
question should be brief and
clear
 statement should be one
brief sentence
determine what is essential
keep the main message/key
points
reduce the details
Abstract
          Purpose/Significance
Writing
          Method
   tips
          Findings
          Implications
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activity: take a field trip and
look at posters in the
hallway. evaluate the design
and content elements. select
your favorite.
and now, a few exemplary
posters....
Bren Poster Presentation Workshop
Bren Poster Presentation Workshop

Bren Poster Presentation Workshop

  • 1.
    Compelling Poster Design Monica Bulger & Aaron Sobel, Bren School, UCSB
  • 2.
  • 3.
  • 4.
    what do youexpect when you look at a poster?
  • 5.
  • 6.
    attention controversy degradation urgency replacement diversity preservation Possible ignorance messages action research contradiction conservation recommendation
  • 7.
    efficiency risk attention controversy degradation Possible urgency messages replacement diversity preservation ignorance action research contradiction conservation
  • 8.
  • 9.
    activity: with group members,take 5 minutes to write down your research question or a brief statement of your findings.
  • 10.
    question should bebrief and clear statement should be one brief sentence
  • 11.
  • 12.
    keep the mainmessage/key points
  • 13.
  • 14.
    Abstract Purpose/Significance Writing Method tips Findings Implications
  • 15.
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  • 16.
    activity: take afield trip and look at posters in the hallway. evaluate the design and content elements. select your favorite.
  • 17.
    and now, afew exemplary posters....

Editor's Notes

  • #3 from our previous discussions, what are the main considerations before you begin?
  • #6 want to get a sense of the main purpose/point of the poster; we will discuss where your eye falls in a minute, but basically, as the designers and tellers of the story, you decide where your eye falls.
  • #7 what to include? use the question/statement to guide you. what message do you want the audience to walk away with? how do you get there?
  • #8 starting point, where the reader first looks, should be a question or bold statement
  • #9 if alone, feel free to start this activity on your own.
  • #11 what to include? use the question/statement to guide you. what message do you want the audience to walk away with? how do you get there?
  • #13 reduce your details; use only the ones that are completely essential to communicating your main message; this is where you cut the fat.
  • #14 Basically, an extended abstract, enough specificity to be meaningful and memorable, but more of an aerial view than close read How you map these elements is up to you Start thinking about which can be represented visually Implications: Recommendations, future research, next steps
  • #15 what does this poster do right? Title: main finding Research question: has own box, so is focus, but could be better placed, larger Headings are a waste: use them to say something interesting, reflect purpose of section that follows too much text? We&amp;#x2019;ve talked about data representation, but be selective in how much you present. This poster needs more. Images are pretty, but could be more relevant. We&amp;#x2019;ve covered the essentials of developing a compelling poster from a textual perspective and now Aaron will address the design elements.
  • #16 Poster evaluation: select a poster, preferably one overseen by your advisor--&gt; what is it&amp;#x2019;s big idea? Evaluate it for the five design elements--what&amp;#x2019;s missing, what&amp;#x2019;s hidden, what&amp;#x2019;s emphasized? Next, walk around and select your favorite posters--&gt;academy award and runner-up
  • #17 Poster evaluation: select a poster, preferably one overseen by your advisor--&gt; what is it&amp;#x2019;s big idea? Evaluate it for the five design elements--what&amp;#x2019;s missing, what&amp;#x2019;s hidden, what&amp;#x2019;s emphasized? Next, walk around and select your favorite posters--&gt;academy award and runner-up
  • #18 for the end...unique designs by Sandra Gonzales-B
  • #19 pstruct, by Steve di Verdi and Ethan Kaplan