The document discusses emerging trends in the dance field. It notes that dance has progressed from version 1.0 where content was created in theaters, to version 2.0 where content is curated and available on demand, and questions what version 3.0 may look like with increased digital technologies. It introduces TenduTV's founder to discuss the future of dance companies and how digital technologies may impact the field.

1. #ThisIsHappening
“Institutions will try to preserve the problem to which they are
the solution.” - Clay Shirky

2. My name is @SydneySkybetter
- Artistic Director of skybetter and associates
- Founding Partner, Edwards & Skybetter | Change Agency
- Chairman of the Technology Committee, Dance/USA

3. Ground Rules

4. Ground Rules
#1: Tweet / Facebook / Blog the frack out of this.

5. Ground Rules
#1: Tweet / Facebook / Blog the frack out of this.
#2: You’re probably smarter than me. Dish!

6. Ground Rules
#1: Tweet / Facebook / Blog the frack out of this.
#2: You’re probably smarter than me. Dish!
#3: Don’t tell us your life story. Please don’t be that guy.

7. So what do you want?

8. Context:
Everything is the worst.
We need an analogy.

9. NewYorkTimes.com
used to be a
“newspaper” or
something.
Profitable in a scarcity economy.
Less so in the digital economy.

10. Introducing our robot overlords:

11. Zuck’s Law:
The amount of content shared
on the Internet doubles every
year.

12. Change isn’t constant. It’s accelerating.
I mean, they have 100% computer-generated hologram rock star in Japan
with a bigger online following than the New York City Ballet.
Hatsune Miku / (@vocaloid)

13. So how do you manage it all?
Introducing @YouveCottMail, Director of Marketing at the
Alvin Ailey American Dance Theater.

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18. Yay for Contrived Numerical Breakdowns

19. Yay for Contrived Numerical Breakdowns
Dance 1.0: Content Creator, Dance in a Theater
- Think: Balanchine via Kirstein, @FakeAlastair

20. Yay for Contrived Numerical Breakdowns
Dance 1.0: Content Creator, Dance in a Theater
- Think: Balanchine via Kirstein, @FakeAlastair
Dance 2.0: Content Curator, Dance on Demand
- Think: @WayneMcGregor via @TenduTV on @iTunes

21. Yay for Contrived Numerical Breakdowns
Dance 1.0: Content Creator, Dance in a Theater
- Think: Balanchine via Kirstein, @FakeAlastair
Dance 2.0: Content Curator, Dance on Demand
- Think: @WayneMcGregor via @TenduTV on @iTunes
Dance 3.0: A truly global dance community? Saturated
dance media environment? Virtual Reality? / Augmented
Reality? / 3D? / Too many Giselles?

22. So what is the dance company of the
future?
Introducing @TenduTV, Founder of Tendu.TV.

24. So what the frack do you do?

25. Get your
butt on
Twitter.
- Stop your fracking
complaining.
- Follow the #NPTech
and #ArtsTech
conversations.

26. @CShirky: Über brilliant technologist and TED Talker.
@JenniferEdwards: Rockstar communications strategist and
positioning expert. Rock. Star.
@DERagsdale: Former Mellon Foundation gatekeeper now
ridiculosmart blogger and grad student.
@JayRosen_NYU: New media critic and professor at NYU.
@JeffJarvis: New journalism critic and prolific podcaster with
@LeoLaporte and the This Week In Tech Network.
@DanceHunter: Twitter home of the wit and critic Nancy
Wozny.

27. Give yourself an hour a week to...

28. Give yourself an hour a week to...
- Join a drinking group. Or, if you’re an olympic
networker, join a drinking group of drinking groups.
(Paging @TimCynova)

29. Give yourself an hour a week to...
- Join a drinking group. Or, if you’re an olympic
networker, join a drinking group of drinking groups.
(Paging @TimCynova)
- Watch some TED Talks (@TEDTalks) and listen to some
podcasts (@LeoLaporte, @SkyNova, @TechInTheArts).

30. Give yourself an hour a week to...
- Join a drinking group. Or, if you’re an olympic
networker, join a drinking group of drinking groups.
(Paging @TimCynova)
- Watch some TED Talks (@TEDTalks) and listen to some
podcasts (@LeoLaporte, @SkyNova, @TechInTheArts).
- Talk to your team.

31. Give yourself an hour a week to...
- Join a drinking group. Or, if you’re an olympic
networker, join a drinking group of drinking groups.
(Paging @TimCynova)
- Watch some TED Talks (@TEDTalks) and listen to some
podcasts (@LeoLaporte, @SkyNova, @TechInTheArts).
- Talk to your team.
- Get to know your analytics and ROI. DO NOT DELEGATE.

32. What was
your last
huge
failure?
Will you
share?
Check out
@admitfailure, by way
of @Jackomo

33. #ThisIsHappening

34. Stephen Colbert
(@StephenAtHome)
Square
Payment processing for
mobile devices. Coming to
a theater / coffee shop /
dance studio / everywhere
near you. (@Square)

35. Social layer atop search and associated
services, with synced video watching and
super fast news services. Think: Skype /
GoToMeeting / Facebook / Twitter killer.

36. ATHENA
Open source / ridiculously
customizable ticketing
engine. Next up: ATHENA
Books, the Quickbooks killer!
(@FracturedAtlas)

37. Twitter
No seriously. It’s not a social network. It’s a relevance
engine and hyper-personalized, hyper-local,
skateboarding dog-free zone. Going to be integrated into
the Mac OS’ next release. (@twitter)

38. So show me this junk in application.
Introducing @ToasterDog, Director the FreshArts Coalition.

39. Unsolicited advice:

40. Unsolicited advice:
- Only 36% of wifi internet traffic comes from personal
computers. There are more mobile phones than there are
toilets. You should probably pay attention to the mobile
industry.

41. Unsolicited advice:
- Only 36% of wifi internet traffic comes from personal
computers. There are more mobile phones than there are
toilets. You should probably pay attention to the mobile
industry.
- Who owns your code?

42. Unsolicited advice:
- Only 36% of wifi internet traffic comes from personal
computers. There are more mobile phones than there are
toilets. You should probably pay attention to the mobile
industry.
- Who owns your code?
- Sexy website ≠ change management.
Facebook Intern ≠ online presence
Your friend’s friend who owns a camera ≠ photographer
Some random 17-year old ≠ content strategist
Point: The Internet is no excuse for bad hiring.

43. The
Internet
is a force
which
gives us
meaning.
(@DearPhotograph)

44. #ThankYou