The document summarizes Jeff Watson's work in ambient storytelling and environmental media for vehicles from 2010 to present. It describes projects sponsored by BMW to develop an "R.I.D.E." interaction ecosystem and PST ArtCards game layer for a multi-sited museum exhibition. It also outlines work on the Realty Ends Here transmedia adventure and social layer for USC School of Cinematic Arts, Geoloqi test application, interactive.usc.edu social network, and organizing the PEG LA pervasive gaming meetup group.