;I9;JFKL#MNI!I;IO:#PIN#
         <Q?QOIMFKL#RS9OF!T#
          ;SNNF;SOSU#U9M:V#
!"#$%#&'%(#)*#+"*,&*+-)"*#.)-/#-/%#+&00)+&1&2#2344)*5#%*-06#0&$0)+#7%3-&0%(#)*!"#$$%&'!(#)*+$)!,%$-!.*//%0*+*1!
2344%&'!530%+%$3$6/)7!"*%8#!9:98##9:;<#91%=3*(0)3>#?9#@AAB>#44#CDA#E#CDC8##F*#"0(%0#-"#&'%#-/%#G&%'-)"*)*5#
40"24-'#%77%+-)H%16>#7)0'-#0%3(#-/%#43035034/#%13$"03-)*5#"*#-/%#7"+&'%(#+0)-%0)3#.)-/#6"&0#430-*%0#"0#50"&48#




                                       D R . H EIDI H AYES J ACOBS
;I9;JFKL#MNI!I;IO:#PIN#<Q?QOIMFKL#RS9OF!T#                                 P AGE 2#
                             ;SNNF;SOSU#U9M:V



<%-3)1#"*#;"*-%*-!"!                            Q''%*-)31#R&%'-)"*'!"!


 #$%&'%&!'%&()!*+$,-.!/'01%!21&+!3!4-'3(-)!      I**'%&13-!E,'*&1$%*!'8/'.!&+'!4$%4'5&!
*&3&'.!4$%4'5&6!7!4$%4'5&!1*!3!('-3&1$%3-!      1%&$!3%!1%&'(($03&1C'!@$(86!!J+,*!&+'!
*&3&'8'%&!&+3&!.'*4(1/'*!3!9')!1.'3!$(!         -'3(%'(!1*!*'&!1%&$!3!53&+!$@!1%E,1()!1%!
,%.'(*&3%.1%06!!:$(!';385-'!1%!*41'%4'<!3!      5,(*,1&!$@!9%$2-'.0'!3%.!1%*10+&!1%&$!&+'!
4$%4'5&!810+&!/'=!!>?%!&+'!%3&,(3-!2$(-.!       '**'%&13-!E,'*&1$%6!!J+')!&39'!$%!&+'!($-'!
&+'('!3('!*)*&'8*!4$85(1*'.!$@!                 $@!4,((14,-,8!4+35&'(*!1%!&+3&!&+')!
1%&'(.'5'%.'%&!4$85$%'%&!53(&*A6!!B$<!          $(03%1K'!3%.!@$4,*!3%.!@(38'!%$&!$%-)!&+'!
2+'%!&'34+1%0!&+'!+,83%!3%3&$8)!1%!             4$%&'%&!/,&!&+'!*91--*!3%.!3**'**8'%&!
*41'%4'<!&+'!4,((14,-,8!*+$,-.!-1%9!3--!        '%&'('.!$%!&+'!8356!!L'@-'4&1%0!&+'!/10!
4$%&'%&!3%.!@34&,3-!83&'(13-!&$!&+'!4$%4'5&!    1.'3!3%.!'%.,(1%0!,%.'(*&3%.1%0!&+3&!21--!
$@!&+'!+,83%!/$.)!3*!3!*)*&'8!4$85(1*'.!        *'(C14'!&$!0,1.'!3%.!&$!.(1C'!&+'!-'3(%'(<!
$@!1%&'(.'5'%.'%&!4$85$%'%&!53(&*6!!?@!2'!      '**'%&13-!E,'*&1$%*!3&!&+'1(!/'*&!3('!
.$!%$&!,*'!3!4$%4'5&!&$!1%1&13&'!$,(!4$%&'%&!   '%0301%06
'%&(1'*<!&+'%!2+3&!2'!+3C'!3('!(3%.$8!
@34&*!.1*3**$413&'.!51'4'*!$@!9%$2-'.0'6!
?%!*+$(&!&+'('!*+$,-.!/'!3!4$%4'5&!                •   ?*!&+'('!3!4-'3(!4$%4'5&!.(1C1%0!&+'!
@$--$2'.!/)!/,--'&'.<!&3(0'&'.!4$%&'%&!                E,'*&1$%F
5$1%&*!21&+!9')!@34&*<!9')!%38'*<!9')!             •   ?*!1&!2(1&&'%!@$(!&+'!&3(0'&'.!*&,.'%&*!
'C'%&*<!3%.!9')!5$1%&*!$@!9%$2-'.0'!&$!/'!
                                                       3*!&+'!3,.1'%4'F
3..('**'.6!!!D$(91%0!21&+!4$%4'5&*!
839'*!2(1&1%0!'**'%&13-!E,'*&1$%*!8,4+!            •   #3%!1&!$(03%1K'!3%.!@(38'!3!*'&!$@!
'3*1'(!3*!2'--6                                        4-3**($$8!';5'(1'%4'*F
                                                   •   ?*!1&!'**'%&13-!@$(!&+'!*&,.'%&*!01C'%!
                                                       &+'1(!';5'(1'%4'*!MNOPF
   •   ?*!&+'('!3!4-'3(-)!*&3&'.!4$%4'5&F
                                                   •   G$'*!1*!3-10%!21&+!*&3%.3(.*F
   •   G$!&+'!*,/4$85$%'%&*!-1%9!&$!&+'!
       4$%4'5&F                                    •   ?@!&+'('!1*!8$('!&+3%!$%'!E,'*&1$%<!
                                                       3('!3--!$@!&+'8!%'4'**3()F
   •   7('!&+'!*,/4$85$%'%&*!+'-5@,-!&$!
       &+'!('3.'(H*!,%.'(*&3%.1%0!$@!&+'!          •   G$'*!1&!-1%9!3%.!/1%.!4$%&'%&<!*91--*<!
       9')!9%$2-'.0'F                                  3%.!3**'**8'%&*!$%!&+'!835*F!
   •   ?*!&+'('!*,@@141'%&!1%@$(83&1$%!&$!
       +3C'!3!2$(91%0!*'%*'!$@!&+'!@$4,*!
       $@!&+'!,%1&!$(!*&(3%.F#
P AGE 3                                                                    C OACHING P ROTOCOLS!




"#$%&'$!'(&))'!"!                                     *+#,$-$.!+''$''/$0-'!"!


#$%&&'!()*!+*'%)*+!,)!-().*-*+!/),0%1%*21%*'!(2+! C2!(''*''3*2-!%'!(!+*3,2'-)(-%,2!,0!&*()2%2.!
34'-!1,33*21*!5%-6!(2!(1-%,2!7*)8!5%-6!*(16! -64'!%-!(&5(9'!-($*'!-6*!0,)3!,0!(!*%-6*)!(!
*2-)9:!!;6*!'/*1%0%1!(1-%,2!7*)8!%'!2*1*''()9!       -(2.%8&*!/),+41-!,)!(!-*3/,)(&!/*)0,)3(21*:!
8*1(4'*!'$%&&'!1(2!,2&9!8*!-(4.6-!(2+!&*()2*+! C2!(''*''3*2-!%'!',3*-6%2.!5*!1(2!,8'*)7*D!',!
56*2!-6*9!()*!,8'*)7(8&*!(2+!(''*''(8&*:!;6*! ,4)!*2-)%*'!34'-!-($*!-6*!0,)3!,0!(!2,42:!!;6*!
'$%&&!%'!'-)(-*.%1(&&9!4'*+!89!-6*!'-4+*2-!-,!       *7%+*21*!,0!&*()2%2.!-($*'!(!0,)3!-6(-!5%&&!
%27*'-%.(-*!(2+!*<(3%2*!-6*!1,2-*2-:!!;6*!'$%&&! '6,5!-6*!&*()2*)E'!/),.)*''!,)!)*.)*'':!
3%.6-!(&',!('$!-6*!'-4+*2-!-,!.*2*)(-*!(2+!-,! C''*''3*2-'!34'-!8*!/)*'*2-*+!%2!6%.6&9!
1)*(-*!%2!)*'/,2'*!-,!-6*!1,2-*2-:!!#-4+*2-'!2**+!/)*1%'*!&(2.4(.*!8*1(4'*!7(.4*!,)!421&*()!
-,!8*!1&*()!56(-!(1-%,2'!-6*9!()*!14&-%7(-%2.!       .*2*)%1!*2-)%*'!+,!2,-!6*&/!+*'1)%8*!-6*!
56*-6*)!'$%&&'!5%-6%2!+%'1%/&%2*'!,)!1),''=!         &*()2*)E'!*</*)%*21*:!!B0!(!-*(16*)!*2-*)'!-6*!
+%'1%/&%2()9!%2!2(-4)*:!!#$%&&'!5%-6%2!(!+%'1%/&%2*!5,)+!FG4%?H!('!(2!(''*''3*2-D!%-!%'!421&*()!
)*0&*1-!-6*!&(2.4(.*!4'*+!%2!'-(2+()+'!('!           56(-!-9/*!,0!G4%?D!(2+!-6*!-9/*!3($*'!(!
+*7*&,/*+!89!'-(-*!*+41(-%,2!+*/()-3*2-'!%'! +%00*)*21*:!C!-*2=%-*3!34&-%/&*!16,%1*!G4%?!
/)*'*2-*+!%2!'$%&&!'*-':!!>),''=+%'1%/&%2()9!'$%&&'! )*G4%)*'!0()!+%00*)*2-!'$%&&!'*-'!-6(2!(!-5,!
()*!16()(1-*)%?*+!89!-6*%)!(//&%1(8%&%-9!%2!(2! /()(.)(/6!1,2'-)41-*+!)*'/,2'*!G4%?:!!I,'-!
()*(!,0!5,)$!'416!('!&%-*)(19!'-)(-*.%*'!,)!         %3/,)-(2-!%'!-6(-!-6*!(''*''3*2-!%'!.*24%2*!
'/*1%0%1!'-4+9!'$%&&':                               *7%+*21*!,0!6,5!,4)!'-4+*2-'!()*!+,%2.!5%-6!
                                                     56(-!5*!5(2-!-6*3!-,!$2,5!(2+!8*!(8&*!-,!+,:!
                                                     ;6*!(''*''3*2-!'6,4&+!(&%.2!5%-6!-().*-*+!
    • @,*'!*(16!'$%&&!*2-)9!8*.%2!5%-6!(!            '$%&&'D!-6*!1,2-*2-D!(2+!-6*!*''*2-%(&!G4*'-%,2':
         '/*1%0%1!(1-%,2!7*)8A
   •      @,!-6*!'$%&&'!3($*!.,,+!'*2'*!('!
                                                         •   @,*'!-6*!(''*''3*2-!/),7%+*!,8'*)7(8&*!
          /),0%1%*21%*'!-,!*2.(.*!-6*!&*()2*)!5%-6!
                                                             *7%+*21*!,0!-6*!-().*-*+!'$%&&'A
          -6*!1,2-*2-A
                                                         •   @,*'!-6*!(''*''3*2-!/),7%+*!*7%+*21*!
   •      B'!-6*)*!'400%1%*2-!-%3*!,2!-6*!3(/!-,!
                                                             ,0!-6*!'-4+*2-E'!$2,5&*+.*!,0!-6*!
          5,)$!,2!14&-%7(-%2.!-6*!'$%&&A!
                                                             /)*'1)%8*+!1,2-*2-A
                                                         •   B'!-6*!(''*''3*2-!%+*2-%0%*+!%2!(!/)*1%'*!
                                                             3(22*)!%2!(!2,42!0,)
C OACHING P ROTOCOLS                                                                           P AGE 4




1$2$)34/$0-+)!53%6'!"!                              7%%6#+%8!35!#$'430'$!"!


;6*!/)%3()9!0,14'!,0!(&&!,0!,4)!*00,)-'!%2!       ;6*!$*9!/4)/,'*!,0!3(//%2.!%'!-,!%3/),7*!
1)*(-%2.!14))%14&43!3(/'!%'!-,!(''%'-!-6*!        '-4+*2-!/*)0,)3(21*!89!)*(+%2.!(2+!)*7%*5%2.!
'/*1%0%1!&*()2*)'!%2!,4)!1()*:!!J*!2**+!-,!       ,4)!3(/'!('!1,&&(8,)(-%7*!/),0*''%,2(&':!!J*!
(&5(9'!16*1$!,4)!5,)$!-,!'**!%0!-6*!              %20,)3!(2+!16(2.*!,4)!3(/'!8('*+!,2!56(-!,4)!
+*7*&,/3*2-(&!16()(1-*)%'-%1'!()*!*7%+*2-!%2!,4)!&*()2*)'!2**+!4'!-,!5,)$%2.!,2!0,)!-6*3:!!B2!
14))%14&()!16,%1*':!!;6*!'-(.*!(2+!(.*!,0!-6*! ,)+*)!-,!3($*!-6*!/),1*''!7%(8&*D!6,2*'-!(2+!
&*()2*)'!%'!(!1*2-)(&!1,2'%+*)(-%,2:!!J6*-6*)!%-! +%)*1-!*2-)%*'!%2!)*(&!-%3*!%'!1)%-%1(&:!!!L2*!,0!-6*!
%'!-6*!6%.6&9!1,21)*-*!(2+!'*2',)9=3,-,)!2**+'! %2-*)*'-%2.!+92(3%1'!5%-6!3(//%2.!%'!-6(-!
,0!,4)!9,42.*'-!&*()2*)'!,)!-6*!1,3/&*<!(2+! 8*1(4'*!-6*)*!%'!)*.4&()!,2.,%2.!)*7%*5!,0!
3,)*!(8'-)(1-!1,.2%-%7*!(8%&%-%*'!0,)!,4)!6%.6! 3(/'D!-6*!'-(00!(2+!(+3%2%'-)(-,)'!-*2+!-,!8*!
'16,,&!'-4+*2-'D!-6*!3(/'!2**+!-,!1,))*'/,2+!-,!*<-)*3*&9!6,2*'-!(2+!'-)(%.6-0,)5()+!%2!-6*%)!
-6,'*!G4(&%-%*':!!J6(-!%'!3,)*D!-6*)*!()*!        5,)$:!!M7*)9,2*!$2,5'!-6(-!*7*)9,2*!*&'*!%2!
%26*)*2-!*3,-%,2(&!(2+!/69'%1(&!1,2'%+*)(-%,2'! -6*!84%&+%2.!6('!(11*''!-,!-6*%)!3(/'D!%2!-6*!
0,)!*(16!/6('*:!!C!'(779!-*(16*)!0,14'*'!-6*! '(3*!5(9!-6(-!(&&!+,1-,)'!(2+!24)'*'!6(7*!
3(/!-,!-($*!(+7(2-(.*!,0!(2+!-,!84%&+!,2!-6*! (11*''!-,!-6*!/),1*+4)*'!(2+!)*1,)+'!$*/-!%2!
*<1%-%2.!0*(-4)*'!,0!*(16!(.*!(2+!'-(.*!('!5*&&! ,)+*)!-,!%20,)3!(&&!-6,'*!(%+%2.!/(-%*2-':!!;6*!
('!5)*'-&*'!5%-6!-6*!16(&&*2.*'!(2+!&%3%-(-%,2': /)*1%'%,2!,0!-6*!&(2.4(.*!,2!-6*!3(/'!6('!(!
                                                  .)*(-!+*(&!-,!+,!5%-6!6,5!(114)(-*&9!5*!1(2!
                                                  %2-*)/)*-!(2,-6*)!1,&&*(.4*E'!3(/':

    •   C)*!(&&!,0!-6*!*2-)%*'K!1,2-*2-D!'$%&&'D!
        (''*''3*2-D!(2+!*''*2-%(&!G4*'-%,2'!(.*!       •   C)*!-6*!*2-)%*'!6,2*'-!(2+!1&*()!
                                                           +*'1)%/-%,2'!%2!)*(&!-%3*!,0!-6*!
        (//),/)%(-*A
                                                           ,/*)(-%,2(&!14))%14&43A
    •   C)*!-6*9!*2.(.%2.!(2+!3,-%7(-%2.!0,)!
                                                       •   C)*!-6*!*2-)%*'!42+*)'-(2+(8&*!(2+!
        -6*!&*()2*)A!
                                                           /)*1%'*!%2!-6*%)!+*'1)%/-%,2'A!
P AGE 5                                                                   C OACHING P ROTOCOLS!




930%$4-6+)!:0.$#'-+0.&0,!35!-;$!1$'&,0!             <0-$#0+)!7)&,0/$0-!"!
"#3%$''!"!

                                                 B2!(29!1,3/,'%-%,2D!-6*!*&*3*2-'!2**+!-,!
;6*!3%''%,2!(2+!/4)/,'*!,0!(!'16,,&!'*--%2.! 1,))*'/,2+!(2+!'4//,)-!,2*!(2,-6*):!!J6*-6*)!
'6,4&+!8*!/)*'*2-!%2!-6*!14))%14&43!16,%1*'!     %-!%'!(!5)%--*2!1,3/,'%-%,2D!(!34'%1(&!
3(+*!89!-6*!0(14&-9:!!!;6*!'-(2+()+'!'*&*1-*+! 1,3/,'%-%,2D!,)!(!14))%14&43!3(/D!5*!5(2-!-,!
0,)!,4)!&*()2*)'!8*1,3*!(!'*3%2(&!/()-!,0!-6*! 8*!'4)*!-6(-!(&&!*&*3*2-'!'4//,)-!(2+!)*0&*1-!-6*!
+*'%.2!/),1*''!(2+!'6,4&+!(//*()!%2!)*(&!-%3*!%2!7(&4*!,0!*(16!,0!-6*!,-6*)':!!;6*!56,&*!%'!-6*!
-6*!3(/!5%-6!)*(&!*<(3/&*'!,0!'-4+*2-!5,)$!-,! '43!,0!-6*!/()-':!!;64'D!%2!*<(3%2%2.!*2-)%*'!,2!
)*0&*1-!-6*!.,(&!,0!(!+*'%.2(-*+!'-(2+()+:!      (!3(/!5*!2,-!,2&9!5(2-!-,!'**!*<-*)2(&!
N)%21%/&*'!%2 !"#$%&'("#)"*+,-+.$&)*"!           (&%.23*2-!-,!-6*!'-(2+()+!,)!-,!-6*!3%''%,2!
OJ%..%2'!(2+!I1;%.6*P!()*!(//&%1(8&*!6*)*K! '-(-*3*2-D!84-!%2-*)2(&!(&%.23*2-!8*-5**2!-6*!
J6(-!%'!%-!5*!5(2-!,4)!'-4+*2-'!-,!$2,5!(2+!-,! *&*3*2-'K!1,2-*2-D!'$%&&'D!(''*''3*2-D!(2+!
8*!(8&*!-,!+,A!!>4))%14&43!I(//%2.!*</(2+'! *''*2-%(&!G4*'-%,2':!!!B2-*)2(&!(&%.23*2-!(&',!
-6%'!G4*'-%,2!-,!1,2'%+*)!-6*!F8%.!/%1-4)*H!(2+! '4..*'-'!-6(-!-6*!3(/!(&%.2'!5%-6!-6,'*!.)(+*!
3($*!16,%1*'!-6(-!84%&+!1434&(-%7*&9!(2+!        &*7*&'!/)*1*+%2.!(2+!-6,'*!-6(-!5%&&!0,&&,5:!
1,22*1-!9*()!-,!9*()D!1&(''!-,!1&('':!!;6*!>I! J6*2!(//),/)%(-*!-6*!3(/!'6,4&+!5,)$!(1),''!
',0-5()*!(&&,5'!4'!-,!1,2'-)41-!)*/,)-'!(2+!     (!.)(+*!&*7*&!(2+!+%'1%/&%2*':!!;6*!+*'%.2!
'*()16*'!-6(-!)*7*(&!56*-6*)!-6*!+*'%.2!,0!-6*! '6,4&+!8*!-6*!8*'-!$%2+!,0!F&*()2%2.!
/),.)(3!%'!84%&+%2.!'9'-*3(-%1(&&9:              ()16%-*1-4)*H:!!;6*!3(/!%'!(!1&(''),,3!/&(22%2.!
                                                 8&4*/)%2-:

   •      @,!-6*!+*'%.2'!5,)$!%2!1,,)+%2(-%,2!
          5%-6!,-6*)!.)(+*!&*7*&'!(2+!,-6*)!           •   @,!-6*!8('%1!*&*3*2-'!,2!-6*!3(/!(&%.2!
          +%'1%/&%2*'A                                     (2+!'4//,)-!,2*!(2,-6*)A
   •      @,*'!-6*!14))%14&43!)*0&*1-!-6*!&().*)!      •   C)*!-6*)*!(29!*&*3*2-'!+%'1,22*1-*+!
          /4)/,'*'!(2+!3%''%,2!,0!-6*!'16,,&!              0),3!-6*!56,&*A
          '*--%2.A
                                                       •   @,*'!-6*!3(/!(&%.2!5%-6!,-6*)!3(/'!%2!
   •      C)*!-6*!'/*1%0%1!2**+'!,0!-6*!-().*-!            -6*!84%&+%2.!,)!8*-5**2!84%&+%2.'!,2!-6*!
          '-4+*2-!/,/4&(-%,2!)*0&*1-*+!%2!-6*!             Q=RS!T,4)2*9A
          +*'%.2A!

Coaching protocols

  • 1.
    ;I9;JFKL#MNI!I;IO:#PIN# <Q?QOIMFKL#RS9OF!T# ;SNNF;SOSU#U9M:V# !"#$%#&'%(#)*#+"*,&*+-)"*#.)-/#-/%#+&00)+&1&2#2344)*5#%*-06#0&$0)+#7%3-&0%(#)*!"#$$%&'!(#)*+$)!,%$-!.*//%0*+*1! 2344%&'!530%+%$3$6/)7!"*%8#!9:98##9:;<#91%=3*(0)3>#?9#@AAB>#44#CDA#E#CDC8##F*#"0(%0#-"#&'%#-/%#G&%'-)"*)*5# 40"24-'#%77%+-)H%16>#7)0'-#0%3(#-/%#43035034/#%13$"03-)*5#"*#-/%#7"+&'%(#+0)-%0)3#.)-/#6"&0#430-*%0#"0#50"&48# D R . H EIDI H AYES J ACOBS
  • 2.
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• ?*!&+'('!3!4-'3(!4$%4'5&!.(1C1%0!&+'! @$--$2'.!/)!/,--'&'.<!&3(0'&'.!4$%&'%&! E,'*&1$%F 5$1%&*!21&+!9')!@34&*<!9')!%38'*<!9')! • ?*!1&!2(1&&'%!@$(!&+'!&3(0'&'.!*&,.'%&*! 'C'%&*<!3%.!9')!5$1%&*!$@!9%$2-'.0'!&$!/'! 3*!&+'!3,.1'%4'F 3..('**'.6!!!D$(91%0!21&+!4$%4'5&*! 839'*!2(1&1%0!'**'%&13-!E,'*&1$%*!8,4+! • #3%!1&!$(03%1K'!3%.!@(38'!3!*'&!$@! '3*1'(!3*!2'--6 4-3**($$8!';5'(1'%4'*F • ?*!1&!'**'%&13-!@$(!&+'!*&,.'%&*!01C'%! &+'1(!';5'(1'%4'*!MNOPF • ?*!&+'('!3!4-'3(-)!*&3&'.!4$%4'5&F • G$'*!1*!3-10%!21&+!*&3%.3(.*F • G$!&+'!*,/4$85$%'%&*!-1%9!&$!&+'! 4$%4'5&F • ?@!&+'('!1*!8$('!&+3%!$%'!E,'*&1$%<! 3('!3--!$@!&+'8!%'4'**3()F • 7('!&+'!*,/4$85$%'%&*!+'-5@,-!&$! &+'!('3.'(H*!,%.'(*&3%.1%0!$@!&+'! • G$'*!1&!-1%9!3%.!/1%.!4$%&'%&<!*91--*<! 9')!9%$2-'.0'F 3%.!3**'**8'%&*!$%!&+'!835*F! • ?*!&+'('!*,@@141'%&!1%@$(83&1$%!&$! +3C'!3!2$(91%0!*'%*'!$@!&+'!@$4,*! $@!&+'!,%1&!$(!*&(3%.F#
  • 3.
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• @,*'!*(16!'$%&&!*2-)9!8*.%2!5%-6!(! '$%&&'D!-6*!1,2-*2-D!(2+!-6*!*''*2-%(&!G4*'-%,2': '/*1%0%1!(1-%,2!7*)8A • @,!-6*!'$%&&'!3($*!.,,+!'*2'*!('! • @,*'!-6*!(''*''3*2-!/),7%+*!,8'*)7(8&*! /),0%1%*21%*'!-,!*2.(.*!-6*!&*()2*)!5%-6! *7%+*21*!,0!-6*!-().*-*+!'$%&&'A -6*!1,2-*2-A • @,*'!-6*!(''*''3*2-!/),7%+*!*7%+*21*! • B'!-6*)*!'400%1%*2-!-%3*!,2!-6*!3(/!-,! ,0!-6*!'-4+*2-E'!$2,5&*+.*!,0!-6*! 5,)$!,2!14&-%7(-%2.!-6*!'$%&&A! /)*'1)%8*+!1,2-*2-A • B'!-6*!(''*''3*2-!%+*2-%0%*+!%2!(!/)*1%'*! 3(22*)!%2!(!2,42!0,)
  • 4.
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• C)*!(&&!,0!-6*!*2-)%*'K!1,2-*2-D!'$%&&'D! (''*''3*2-D!(2+!*''*2-%(&!G4*'-%,2'!(.*! • C)*!-6*!*2-)%*'!6,2*'-!(2+!1&*()! +*'1)%/-%,2'!%2!)*(&!-%3*!,0!-6*! (//),/)%(-*A ,/*)(-%,2(&!14))%14&43A • C)*!-6*9!*2.(.%2.!(2+!3,-%7(-%2.!0,)! • C)*!-6*!*2-)%*'!42+*)'-(2+(8&*!(2+! -6*!&*()2*)A! /)*1%'*!%2!-6*%)!+*'1)%/-%,2'A!
  • 5.
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• @,!-6*!+*'%.2'!5,)$!%2!1,,)+%2(-%,2! 5%-6!,-6*)!.)(+*!&*7*&'!(2+!,-6*)! • @,!-6*!8('%1!*&*3*2-'!,2!-6*!3(/!(&%.2! +%'1%/&%2*'A (2+!'4//,)-!,2*!(2,-6*)A • @,*'!-6*!14))%14&43!)*0&*1-!-6*!&().*)! • C)*!-6*)*!(29!*&*3*2-'!+%'1,22*1-*+! /4)/,'*'!(2+!3%''%,2!,0!-6*!'16,,&! 0),3!-6*!56,&*A '*--%2.A • @,*'!-6*!3(/!(&%.2!5%-6!,-6*)!3(/'!%2! • C)*!-6*!'/*1%0%1!2**+'!,0!-6*!-().*-! -6*!84%&+%2.!,)!8*-5**2!84%&+%2.'!,2!-6*! '-4+*2-!/,/4&(-%,2!)*0&*1-*+!%2!-6*! Q=RS!T,4)2*9A +*'%.2A!