Here are some ideas for how health clubs can better retain, upsell, and cross sell members: - Personalized recommendations: Use member data like workouts, classes attended, etc. to suggest new classes, programs, services or products tailored to their interests. This keeps them engaged. - Social features: Allow members to connect with friends, see others' workouts/progress. Gamify workouts to motivate. Sense of community improves retention. - Convenient digital services: Mobile app for scheduling, payments, progress tracking. On-demand classes. Makes membership more accessible and useful. - Targeted promotions: Send emails/notifications about upcoming classes, services or sales based on profile. Time promotions strategically when

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! Media Types (i.e., traditional, social TV, snippets)
! Channels (i.e., theater, TV, computer, mobile)
INNOVATION ROADMAP:
! How can businesses benefit from evolution?
! Who is positioned to leverage existing resources?
! What disruptive innovations lie in the future?

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Education Platform 2015
Project Goal : Explore research being done at the Media Lab and create future
educational platform for children age 8 – 12.
The problem we would address :
Current technology mainly focuses on entertainment content. While children are
attracted to the technology, the interactive education value has been left
unexplored. In addition, certain educational content such as history, science, and
art are geographically bound. Therefore, we want to marry the advances in
technology and children’s innate curiosity to explore, to create the education
platform for 2015.
Research Method :
• Observe target children’s daily knowledge consumption behavior
• Research and interview current technology trend being developed at MIT
• Develop a technology platform that focuses on using these technologies for
education purposes.
Help : Any contacts to talk about present technological trend related to Future
Children’s Education or new contents expression methods will be helpful.
Team member : Ivy(ivyc@mit.edu), Young Eun( ye_yang@mit.edu), YJ(yjmin@mit.edu)

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Active Feedback
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Dull --Speed up/down, unclear, more Q&A
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speakers •Info synthesized onto speaker/moderator laptop
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Passive Feedback
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Bored practice
•Dedicated “Speechy” website allows real-time feedback
Audience from automated assistant or social network
--”Um detector” help correct verbal blunders
--Facial recognition (Viola-Jones) software
compares you to peers
--Voice analysis predicts power of your style,
Why? No Feedback! MIT Media Lab Elevator Rater (Stoltzman)
--Cross-cultural communication training
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Objectives: Contents:
! Understand the existing technologies ! Infrastructure, Device, Network,
and trends Platform and Applications
! Craft the industry value chain and the ! Carriers, Developers, Manufacturers,
key players customers
! Drivers of mobile technology and ! Competition, technology, clusters,
mobile apps in US market regulation, environment
! Compute the market size and identify ! Key statistics (revenue, # users,
which companies are capturing its margins), segmentation, major players,
value geographic spread
! Identify and understand the current ! Biz models per value chain
business models and how they can be stakeholders (*focus on apps),
applied to the Brazilian market consolidation opportunity
! Research the Brazilian market aiming ! What are the real opportunities?
to come up with real business
opportunities in the mobile business
What is MyDateMistake.com?
"%MyDateMistake is THE online locker-room, anonymous setting for men & women to post their dating war stories awkward moments
and mishaps during dating, connect through shared experience, commiserate, and discuss.
" MyDateMistake provides advertisers with a dedicated user-base around whom targeted marketers can focus on to promote dating-
related discounts or offers.
" Contextual advertising around search terms or content creates opportunities to link and convert users on our site to make online and
offline purchases related to dating and highly valued by our target market of educated, urban, trendy, young, single professionals.
WHAT DOES THIS MEAN FOR MARKETERS?
Online Marketing Offline Spending
So far, dating has focused on helping romantics
find true love, singles find other singles, and
generally helped a lot of people hook up.
No one is capitalizing on the stories that result
MyDateMistake connects online marketing to offline purchases
by utilizing the viral, real-time nature of our site to drive traffic from these inherently awkward dates.
to physical stores that are dating related. Other call-to-action MyDateMistake SOLVES THIS PROBLEM.
promotions will be sponsored by our affiliate marketers and we
will share in the profits of that as a lead generation provider.
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