Having trouble picking the right graphic design agency for you? Don't worry, we've got you covered! Check out our latest presentation on the 6 Tips to Success on Outsourcing Graphic Design Projects to learn more. Check out our original blog post here - https://digitalmarketingphilippines.com/outsourcing-graphic-design-projects-6-tips-to-success-infographic/

2. If there is one task you can outsource right now it is
probably graphics design. Unless you own a design or
an advertising company, it does not really make any
sense to hire a fulltime graphics designer.
By outsourcing graphics design to another company,
you will be able to free up precious time that you can
then use for other more important tasks.
Looking for the right design company can be quite tricky though, especially with
what seems like an overabundance of design and creative agencies in the world.
What follows are five tips for outsourcing graphic design projects.

3. If you have to choose between skills and
experience, you should choose the latter. Of
course, the best company for your business
is one who has a good balance
of young and experienced employees.
In a study conducted by Development
Dimensions International, managers assessed
that older employees have significantly better
work habits compared to younger ones.
EXPERIENCE OVER SKILLS

4. You need to understand that graphic design is
more than just knowing how to use software
and create visual material. It really means being
able to create visual representations of a
company’s principles and ideals. Any designer
can create a logo or a poster but only
experienced ones can capture a company’s
character and turn them into effective and
eye-catching designs.
Experienced designers have knowledge that cannot be acquired in any school or training.

5. This is the trade-off that you have to deal
with when you choose to outsource your
graphic design projects instead of hiring
an in-house designer. When you hire a
full-time employee, he or she is obligated
to finish your projects.
The problem with good freelance
graphics agencies is that they are
almost always overbooked. So even if
you find one you need to be sure that
they will have time to do your
projects.
AVAILABILITY

6. Again, this is where getting referrals and reading
reviews and testimonials would help. No matter how
good an agency is, they will not be of any good use to
your company if you can’t rely on them to finish a
project. What you can do to protect your business is to
draft a contract and have the agency sign it before
starting the work. The contract should be as detailed
as possible.
According to commercial and contracts lawyer
Paul Levy, “the key to getting the (contract)
schedule right, for both sides, will often be
carefully defining exactly what the services
provided should be, what constitutes
satisfactory or unsatisfactory performance,
events of termination and so on.”
It is also important to find an agency that you can have a good working relationship
with. So when you search for a design company, you need to think long-term.

7. Not all graphic design agencies are the same.
Some are better in one or several aspects of
design than others. For example, there are
companies who are good at creating logos then
there are those who specialize in web design.
The right agency is one that matches your needs.
LOOK FOR SKILLS THAT MATCH YOUR NEEDS
This is why before you go out and search for
a design company, you should determine the
type of designs that you need for your
business. If you can get a versatile agency
that can do different types of work then that
would be an ideal scenario.

8. But you should also be open to hiring different
agencies to do different tasks. You should also
consider your company culture and marketing
approach when you start to look for a graphic
design company.
“Hiring employees who understand and exemplify
company values serves to reinforce the
organization's mission and vision and create a
tighter team,” said Will Staney, Head of Global
Recruiting of job search website Glassdoor.
If you are in a traditional company with traditional values, then an agency who specializes in
cutting-edge design may not be for you.

9. Communication is a very important yet often
neglected component of the outsourcing
process. This is why in a study published by
the International Journal of Business
Communication, it was revealed that
effective communication skills are the most
desirable qualities for a potential hire.
Keep in mind that communication is a two-way
street. You need to be able to effectively
communicate your needs to your design agency. The
agency, on the other hand, must be able to
understand what you are looking for.
GOOD COMMUNICATION IS IMPORTANT

10. If you are working with a company overseas
then communication can be very challenging.
This is why American companies can be
forgiven for wanting to work with a native
English speaker.
Good communication is not limited to one’s ability to speak and understand a particular
language well. It is also about the ability to express an idea in a simple and understandable
way. It also includes the openness to accept new ideas and perspectives.

11. This is also a way for you to assess the skills,
talent, aesthetic sense, and even the work
ethic of an agency’s designers. When an
agency is not overwhelmed with work, it is
more likely to turn out inspired work and
deliver on time.
Even if you are planning to hire a graphics
design agency to do more than just one
project, it would be wise not to
overwhelm them. So what you can do is
assign the agency one project at a time.
ONE AT A TIME
If the agency ends up doing work that does not satisfy you then you can either let it go or
let it do other types of work.

12. In Freelancer.com, the average graphic design
project is completed for $140. Facebook
groups devoted to freelance work are also
good sources of information. In general,
agencies charge around $85 to $100 per hour.
If this is the first time that you are going to
hire a graphics design agency (or the first
time in a long while) then you should
familiarize yourself with the current going
rates. This will help you set a realistic budget
for your projects.
SET A BUDGET
Outsourcing graphic design projects offer plenty of benefits. But you need to do it
right. The six tips mentioned above can help you achieve outsourcing success.

13. Want one for your business? Go to:
www.digitalmarketingphilippines.com today!
Created & Designed by:
Resources:
https://www.workforce50.com/content/articles/ml2-smart-managers-hire-experience.html
https://www.darlingtons.com/blog/freelance-contracts-its-all-in-the-detail
https://www.entrepreneur.com/article/236975
https://inlpcenter.org/importance-of-communication-skills/
https://www.freelancer.com/articles/graphic-design