In her BlogWell DC presentation, ConAgra Foods' Manager, PR/Social Media, Genevieve Mazzeo shares how they use social media to increase brand engagement.
BlogWell DC Social Media Case Study: USA TODAY, presented by Glenna DeRoySocialMedia.org
In her BlogWell DC presentation, USA TODAY's Social Media Analyst, Glenna DeRoy, shares how they made charity cooler than Justin Bieber with their Twitter campaign.
BlogWell Philadelphia Social Media Case Study: Scholastic, presented by Ivy L...SocialMedia.org
In their BlogWell Philadelphia presentation, "Transforming Scholastic Book Clubs Into Brand Amabassadors," Scholastic Digital Publicist, Ivy Li, and Senior Manager of Internal Communications and Social Media, Morgan Baden, share how social media has helped turn Clubs customers into brand ambassadors.
They also discuss the unveiling of a new book community for readers of every age, everywhere, to celebrate the company's 90th anniversary.
BlogWell DC Social Media Case Study: USA TODAY, presented by Glenna DeRoySocialMedia.org
In her BlogWell DC presentation, USA TODAY's Social Media Analyst, Glenna DeRoy, shares how they made charity cooler than Justin Bieber with their Twitter campaign.
BlogWell Philadelphia Social Media Case Study: Scholastic, presented by Ivy L...SocialMedia.org
In their BlogWell Philadelphia presentation, "Transforming Scholastic Book Clubs Into Brand Amabassadors," Scholastic Digital Publicist, Ivy Li, and Senior Manager of Internal Communications and Social Media, Morgan Baden, share how social media has helped turn Clubs customers into brand ambassadors.
They also discuss the unveiling of a new book community for readers of every age, everywhere, to celebrate the company's 90th anniversary.
How to integrate social media with customer service, presented by Sonny GillSocialMedia.org
In his presentation, U.S. Cellular's Social Media Manager, Sonny Gill, teaches a class on how to manage a scalable and reliable process to extend customer service to social channels.
He shares how having a correctly-trained team and updated tools are key to maintaining a successful customer service program.
BlogWell San Francisco Case Study: Mattel, presented by Betsy Burkett & Gretc...SocialMedia.org
In their BlogWell presentation, Mattel's Director, Digital Media & Marketing, Betsy Burkett, and Senior Manager, Community & User Experience, Gretchen de Castellane, share how they are reaching and engaging with boys of all ages via social media.
BlogWell New York Social Media Case Study: The Dow Chemical Company, presente...SocialMedia.org
In her BlogWell New York presentation, The Dow Chemical Company's Director of Digital & Social Media, Abby Klanecky, shares how they are empowering their scientists to be their storytellers.
Abby talks about how to properly train and educate employees on social media guidelines so that they can share their expert voice online.
Watch the video of this presentation here: https://vimeo.com/51618065
BlogWell Dallas Social Media Case Study: BMC Software, presented by Eric T. TungSocialMedia.org
In his BlogWell Dallas presentation, BMC Software's Social Media Manager, Eric T. Tung, shares how they cultivate their influencer communities to help them sell more and faster.
He explains the qualities they look for, how they track them, and how they distinguish top influencers in their industry.
BlogWell Philadelphia Social Media Case Study: SAP, presented by Brian EllefritzSocialMedia.org
In his BlogWell Philadelphia presentation, "Using Social Media 'Reporters' to Energize a Corporate Event," SAP's Brian Ellefritz shares how they brought their annual conference, SAPPHIRE, alive with social media even for the people that couldn't attend.
BlogWell Seattle Social Media Case Study: Starbucks, presented by Alex WheelerSocialMedia.org
In her BlogWell Seattle case study, "Powering Product Launches, Building a Sense of Community, and More," Starbucks' Director of Digital Strategy, Alex Wheeler, shares some of the recent work they have done in social media.
Alex explains how customer insights led to the the launch of the However-You-Want-It Frappuccino, which invited participation through Facebook, Twitter, and Frappuccino.com.
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BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org
BlogWell Chicago Social Media Case Study: Whirlpool, presented by Brian Snyde...SocialMedia.org
In their BlogWell Chicago case study, "Engaging Consumers in a House of Brands," Whirlpool's Brian Snyder, Senior Manager of Interactive Communications and Scott Spiegel, Senior Manager of Consumer Care share how they maintain a consistent brand voice through social media.
BlogWell Chicago featured 8 great case studies on the best social media programs at large corporations, and included case studies from McDonald's, General Motors, Whirlpool, Alberto Culver, Chevron, CME Group, Kraft Foods, and Verizon.
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BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org
The one social number you need to know, presented by David RabjohnsSocialMedia.org
In his Brands-Only Summit presentation, MotiveQuest's CEO, David Rabjohns, shares the one number that correlates sales with sharing.
Based on David's research with professors and Ph.D.'s at Northwestern University, he explains how you can best measure social impact.
BlogWell Boston Social Media Case Study: Dassault Systèmes, presented by Auré...SocialMedia.org
In his BlogWell Boston presentation, Dassault Systèmes' Social Communications Senior Manager, Aurélien Blaha, shares how they asked fans to change the world using social media.
Aurélien goes into detail about their #IFWE campaign and how, by opening their brand up to the community, they were able to transform the campaign into a movement.
In his Brands-Only Summit author discussion, Peppers & Rogers Group's Founding Partner, Don Peppers, talks about his book, "Extreme Trust: Honesty as a Competitive Advantage."
He explains how the payoff of generating extreme trust and long-term customer relationships is worth it for all businesses.
The science of social: From social metrics to ROI, presented by Michael WuSocialMedia.org
In his Brands-Only Summit presentation, Lithium Technologies' Michael Wu shares the latest research on the ins and outs of the new social customer.
He goes into detail about the "whys" and "hows" your social strategy must adapt to the new world order -- or risk getting left behind.
BlogWell New York Social Media Case Study: GE, presented by Megan Parker & Se...SocialMedia.org
BlogWell is the only conference where social media executives from large companies come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit http://gaspedal.com/blogwell/
In the BlogWell New York case study presentation, "Telling Our Story," Sean Gannon and Megan Parker talk about how, at times, the best and most effective way to tell your story is to take it straight to the people who care. GE launched GEReports.com in October 2008, and in just a few short months, has seen great success and learned valuable lessons in engaging with those people who are actively interested in the happenings at GE.
Measuring ROI, managing teams, legal issues, B-to-B, working with agencies and creating great content are central themes at BlogWell. This event is the best opportunity available for anyone looking to get started or improve their corporate social media efforts. Learn more at http://gaspedal.com/blogwell
State of the social media industry 2013, presented by Andy SernovitzSocialMedia.org
In his Brands-Only Summit keynote presentation, SocialMedia.org CEO Andy Sernovitz takes a look back at how far we’ve come, what we’ve accomplished, and what’s next for corporate social media.
BlogWell Chicago Social Media Case Study: General Motors, presented by Joe La...SocialMedia.org
In his BlogWell case study, "Using Social Media to Avert a Crisis," General Motors' Manager of Social Media Communications, Joe LaMuraglia, presents a case study on how they used social media to help douse the flames around a misunderstood internal memo that got leaked publicly.
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BlogWell is the only conference where social media executives from big brands come together to share their case studies, offer practical how-to advice, and answer your questions.
To learn more about BlogWell, visit gaspedal.com/blogwell/
BlogWell is produced by GasPedal and the Social Media Business Council.
Learn More: gaspedal.com and socialmedia.org
Using community management strategies to build relationships, support culture...SocialMedia.org
In his Brands-Only Summit presentation, Walgreens' Online Community Manager, Chris Catania, shares how they use their enterprise social network and community management strategies to connect people to the business and each other.
He explains their processes for building relationships, supporting culture change, and engaging employees.
BlogWell Philadelphia Social Media Case Study: BlackRock, presented by Jonath...SocialMedia.org
In his BlogWell Philadelphia Presentation, "The Power of Social: The Secret Formula for Uncovering Social Solutions," BlackRock's Director of eBusiness, Jonathan Haley, shares how they used the power of social media for internal collaboration - and in turn, paved the path for an external strategy.
BlogWell Atlanta Case Study: Solo Cup Company, presented by Angie Gorman & Ma...SocialMedia.org
In their BlogWell presentation, Solo Cup's Director of Communications, Angie Gorman, and Manager of External Communications & Social Media, Mark Baxter, share how they are driving engagement on Facebook with their brand.
A good presentation demonstrating how digital creative solutions have been used to increase awareness, generate leads and amplify offline communications with examples from Coca Cola, Burger King and Daz.
Learn best practices in public relations including planning, execution and tactics including content management, social media and media relations to reach your target audience.
Learn from one of the world’s biggest beverage brands how NetBase transformed their perspective on customer engagement through social.
Register now for this webinar to hear from Beam Global Director of Digital &Media Strategy, Andrea Javor:
How “Taking social to the next level” with the NetBase Command Center boosted Beam from mediocre to wildly successful customer engagement
How Beam streamlined challenges with internal processes with accurate, more insightful metrics
Why the NetBase Command Center is critical to the evolution of the Beam digital media strategy
This is a proposed social media strategy for Chick-fil-A. I followed the format in Hootsuite Social Media course as taken for my public relations class.
PACT presentation from Frank Vitetta - Outreachr.comoutreachr.com
Using social media to boost ratings and brand awareness
Using effective ways to collect audience data for secondary exploitation
Case study on results from successful social media campaigns
Aside from a few highly publicized success stories, brands are still figuring out how to maximize their recent investments in Social Media. Learn how merging your social campaigns with established best practice direct marketing strategies can create the winning formula.
Timberland: Social media case study, presented by Frank HwangSocialMedia.org
In his SocialMedia.org case study presentation, Timberland's Senior Manager of Digital and Paid Media, Frank Hwang, talks about how they engaged with fans using UGC to drive a 360-campaign around their heritage product.
Scholastic: Facebook Live video: How streaming video options altered Scholast...SocialMedia.org
In her SocialMedia.org case study presentation, Scholastic's VP of Social Media and Internal Communications, Morgan Baden, talks about how Scholastic used new streaming video options to refresh their approach to content and engaged more fans in the process.
Red Lobster: Mapping the journey to Crabfest, presented by Carl AllenSocialMedia.org
In his SocialMedia.org case study presentation, Red Lobster's Brand Manager of Digital Marketing, Carl Allen, talks about how they partnered with "Deadliest Catch" to promote their quality sourcing message in social media during Crabfest.
Logitech: Managing social media for a global brand, presented by Reagan FreyerSocialMedia.org
In her SocialMedia.org case study presentation, Logitech's Head of Global Social Media, Reagan Freyer, talks about how they're managing a global social media presence.
Johnson & Johnson: Elevating employee advocacy: A case study, presented by De...SocialMedia.org
In her SocialMedia.org case study presentation, Johnson & Johnson's Workforce Engagement and Advocacy Leader, Devon Eyer, talks about how they designed and launched a channel and content strategy to change the way they engage with employees.
Bristol-Myers Squibb: Making social content meaningful for patients, presente...SocialMedia.org
In her SocialMedia.org case study presentation, Bristol-Myers Squibb's Corporate Digital and Social Media Strategy Lead, Alison Woo, talks about how they focused on what matters to patients and key audiences in social media to create meaningful experiences.
Subaru: How Subaru shares the love from its loyal fans and uses UGC to maximi...SocialMedia.org
In her SocialMedia.org case study presentation, Subaru's Lauren Papasidero explains how they integrate user-generated content into their social media strategy.
Intuit: #SelfEmployed awareness campaign, presented by Geoff MorganSocialMedia.org
In his SocialMedia.org case study presentation, Intuit's Geoff Morgan shares how they used customer insights to build a social-led program and reach a new audience for QuickBooks.
Dole: How we brought social in-house, presented by Amy SummersSocialMedia.org
In her SocialMedia.org case study presentation, Dole's Amy Summers discusses how they transitioned from an agency-managed social program to an in-house operation.
DICK'S Sporting Goods: How the DICK'S social media team evolved and elevated ...SocialMedia.org
In her SocialMedia.org case study presentation, DICK'S Sporting Goods' Mary Holahan shares the process how their social media team evolved and elevated the role of social internally.
Cambia Health Solutions: HIPAA is not a reason to ignore people, presented by...SocialMedia.org
In his SocialMedia.org case study presentation, Cambia Health Solutions' Jeremy Solly explains how they launched a social customer care program in a regulated industry.
UPS: Proactive social listening, presented by Vincent WashingtonSocialMedia.org
In his SocialMedia.org Member Meeting case study presentation, UPS' Vincent Washington explains how they're adopting proactive social listening.
He shares examples of how UPS is using social listening to surface business opportunities, increase engagement with their content, and improve employee perception.
Rackspace Hosting: How to address the "what if's" when starting a social enab...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Rackspace Hosting's Elizabeth Jurewicz talks about how they overcame the "what if's" to drive successful employee engagement on LinkedIn.
She discusses the evolution of their social enablement program in terms of employee training, time management, risk mitigation, and reputation management.
Monsanto: Getting social to the crisis communication table, presented by Heat...SocialMedia.org
In their SocialMedia.org Member Meeting case study presentation, Monsanto's Heather McClurg and Nick Weber talk about how social media plays a role in crisis communications.
They share three examples of how Monsanto developed internal processes with different departments to best handle crises online and in social media.
The Hershey Company: Developing a social media presence for a 122-year-old co...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, The Hershey Company's Sarah Dull explains how the 122-year-old company, a house of over 80 brands, developed a company social media presence.
She talks about how they re-established the brand, updated their website, renamed all their social profiles, and created a plan to launch a customer service channel at @AskHershey.
Social media disclosure and ethics for big brands, presented by Andy SernovitzSocialMedia.org
In his presentation, SocialMedia.org CEO Andy Sernovitz shares his recommendations on how to stay safe and ethical in social media.
Andy covers the latest FTC updates, the fundamentals of proper disclosure, and how to make sure your agencies and vendors comply with your standards.
Dunkin' Brands: Dunkin' and influencers, presented by Melanie CohnSocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Dunkin' Brands' Melanie Cohn explains how they work with influencers to produce beautiful content, test new innovations, drive loyalty, and achieve scalable reach.
She talks specifically about influencer campaigns connected with pumpkin season, Valentine's Day, and their own loyalty program.
Canon USA: Real-time photo tips, presented by Betty GiossiSocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, Canon USA's Betty Giossi shares how they used social listening to react in real time to social media using the hashtag #RealtimeTips.
She goes into detail about how the campaign leveraged key influencers, multiple social platforms, targeted social listening, UGC, and more.
American Eagle Outfitters: How the launch of #AerieREAL built and connected t...SocialMedia.org
In her SocialMedia.org Member Meeting case study presentation, American Eagle Outfitters' Stephanie Campbell talks bout how their Aerie brand built community and resonated emotional connections with their fans using #AerieREAL.
She breaks down the #AerieREAL body-positive campaign from start to finish and shares their results.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
3.0 Project 2_ Developing My Brand Identity Kit.pptxtanyjahb
A personal brand exploration presentation summarizes an individual's unique qualities and goals, covering strengths, values, passions, and target audience. It helps individuals understand what makes them stand out, their desired image, and how they aim to achieve it.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
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Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
13. Engagement Goals Thoughtfully elevate ConAgra Foods’ social media presences across brands in order to: Build positive brand reputation and loyalty Drive sustainable growth and product trial Deliver high-impact, insights-driven results on a consistent basis 6
28. Slim Jim Community Manager The Facebook community is very engaged, consisting of mainly males 13–29 Slim Jim tailors the content on the page to the key target, posting updates around four key pillars of content:music, movies, gaming and sports The Slim Jim Facebook page experienced a high level of growth in a short period of time: from 100,000 to 280,000 connections in six months With the introduction of a Community Manger, the brand now has a consistent online and offline voice, is producing original content, and is having even more meaningful conversations with connections 12
32. Comments per status message increased by 174%Most engaging status message broke all ConAgra records within days of launch, with 767 comments and 239 “likes” A weekly Facebook video series of original content of five videos have received nearly 2,100 views The @SlimJim Twitter account, which launched with the Community Manager, and has received 4,437 mentions in the first 30 days 13
33. Healthy Choice Progressive Coupon℠ Offer Healthy Choice has been engaging with consumers on Facebook and Twitter for more than a year Coupons are commonly asked for and the brand doesn’t always have any to provide We know that incentivizing a community can lead to stronger brand loyalty and keep audiences engaged In the fall of 2010, the brand launched the Progressive Coupon℠ Offer 14
34.
35. The competitive nature and shareability of the program encouraged the community to reach out their friends to join
36. The brand was able to stimulate conversation around its new lunch Steaming Entrées15
37. The Results At the end of the program, the Facebook community had grown from 6,000 fans to more than 62,000 – a 900% increase in two weeks More than 25,000 of these connections selected to receive the Healthy Choice newsletter – another tool for continued engagement Resulted in more than 21,000 coupon redemptions, a redemption percentage of more than 42% - eight times the results expected of a traditional direct mail coupon and twice the results expected of a digital coupon! Delivered three million organic and brand-driven impressions of Healthy Choice and the Progressive Coupon Offer within Facebook Increased the brand’s share of voice from 10% of total conversation about healthy frozen meals to 30.6% of total conversation The innovative nature of the program generated additional mainstream and trade news buzz 16
38. In Conclusion We’ve been able to elevate ConAgra Foods’ social media presences across brands, addressing our goals: Build positive brand reputation and loyalty: The Slim Jim Community Manager is a trusted friend to our target audience Drive sustainable growth and product trial: The Healthy Choice Progressive Coupon℠ Offer was able to leverage the natural shareability of Facebook and insights into the community to make a huge impact Deliver high-impact, insights-driven results on a consistent basis: Questions posed to the Healthy Choice community provided insights into usage of the brand that will help make future messaging and offers more relevant 17
Not all ConAgra brands are executing robust, dynamic social media programsSome, we are just monitoring social chatterOthers have a presence on Facebook and/or TwitterSome have blogger outreach initiatives that turn on and off depending on the news of the daySome are extremely dynamicWe also have multi-brand initiativesHere are a few examples of our brand programs: Slim Jim – High engagement Healthy Choice – Medium/High engagement Peter Pan – Low engagement Orville Redenbacher’s – Medium on its way to high engagement