This document discusses strategies for marketing, branding, and business success through the use of trademarks and industrial designs. It provides case studies of the Malaysian textile industry and brands like Zara. The key points made are: - Malaysia relies heavily on contract manufacturing and is weak in design/marketing capabilities and original brand development. It produces mainly for major international brands. - Differentiation, branding, and intellectual property protections like trademarks, industrial designs, and patents are important for business success and preventing free-riding. - Building trust and brand equity requires continuous investment in the brand over many years through consistent strategy and legal protections.