The document discusses Red Bull's marketing strategy. It targets millennials interested in extreme sports through word-of-mouth marketing, sponsoring extreme sports events, social media with over 42.7 million likes, and endorsements from athletes. Red Bull's strengths include its iconic brand status and loyal fan base developed through digital marketing and sponsorships. However, its niche focus on active youth leaves room to address the larger mass market through more traditional advertising.
Red Bull is an Austrian-produced energy drink that competes in a very narrow niche of the carbonated soft drink market.
Research about History, Product, Market, Sales, Challenge, ...
Researcher: Mehran Nassiri, Zeinab Arij, Sanaz Shojaei
Red Bull is an Austrian-produced energy drink that competes in a very narrow niche of the carbonated soft drink market.
Research about History, Product, Market, Sales, Challenge, ...
Researcher: Mehran Nassiri, Zeinab Arij, Sanaz Shojaei
This highlights the integrated marketing communications strategy of Red Bull & solves the case study questions of the Chapter-17 of Kotler Keller book,15th edition.
This highlights the integrated marketing communications strategy of Red Bull & solves the case study questions of the Chapter-17 of Kotler Keller book,15th edition.
In my second-round interview, I presented 3 Viacom x Halo Top partnership strategies. They include on-air integration, tentpole sponsorship, and product licensing. This presentation earned me the Global Business Development internship in August 2017.
Global Brands vs Global Celebs: Who's the Smarter Marketer?Freddie Laker
As globalisation and digitalisation continue to break down the barriers between cultures and geographies we're seeing a rapid rise in global brands, but also in true global celebrities. Celebrities, for better or worse, are brands in their own right and they operate in areas that are passion points for consumers and frequently leverage immense social currency.
Omar Epps, who plays Dr Eric Foreman on the global TV hit House, joins SapientNitro to explore the way celebrities are leveraging cutting-edge marketing techniques and leading in adoption of new digital platforms such as Pinterest, Instragram, or Beeyoo. Global brands can learn from global celebrities to be more effective, but can global celebrities learn from global marketers?
Our open dialogue debate the strategies and communication tactics adopted by both global marketers and celebrities while sharing some of our experiences and insights around supporting global brands. Can 'brand purpose' compete with 'celebrity brands' or do they exist in harmony?
Who's the smarter marketer? In asking who is winning consumer interest we will explore the differences to find new ways to reach consumers, build brands, and drive sales.
The Ultimate Streetwear Career Guide: A step-by-step guide to turn your passi...Rob Kingyens
The Ultimate Streetwear Career Guide
A step-by-step guide to turn your passion for streetwear into a career.
Streetwear, a counter-culture-filled fashion phenomenon, draws inspiration from subcultures including hip hop, skateboarding, surfing, and graffiti. Once seen as “this season’s trend,” its emergence and growth have formed into a category of its own — sneakers, graphic T-shirts, hoodies, fashion accessories, and home goods. Bypassing traditional retail channels through direct-to-consumer strategies and a resale economy, streetwear has proved its viability as a lifestyle with a global streetwear market estimated at $185 billion in sales. While many want to enter the streetwear industry as an apparel designer, graphic designer, or their own brand owner, it takes an array of departments and positions to develop a streetwear collection. What are they and how do you get started in your streetwear career?
To help you determine and achieve your career goals, we have created this comprehensive guide. Yellowbrick’s The Ultimate Streetwear Career Guide is your source to discover careers and learn entry points into the streetwear industry. In this guide, you can begin to explore the streetwear jobs that drive the streetwear industry, then search for your perfect career by area of interest, skills, companies, or industry experts.
Learn about your skills and interests, and articulate them confidently to identify career options that you might want to pursue. Then, implement a successful strategy to attain your desired career outcomes.
In this guide you’ll find the following information:
• Overview of The Streetwear Industry
• Future of Work within Streetwear
• Streetwear Career Library
• Career Planning Strategy to get into The Streetwear Industry
You’ll also find simple exercises that help you:
• form a career planning strategy to get into the streetwear industry
• find your passion in streetwear and identify an area of interest to pursue
• learn the streetwear industry through top brands and its key players
• identify your skills and match them to an area of interest in streetwear
This guide will help you to start planning your career in streetwear by understanding the opportunities available and the skills you need to succeed.
This is a creative slideshow of Tricia Eastman's talents and accomplishments in the world of PR, Marketing, Events, New Media, and Business Development.
A New Brand Strategy For A 2.0 World.
This document focuses on cultural tension strategy and grassroots marketing as tools of implementation in a new media world shaped by consumer activism.
It shows a systematic way to embed culture in the strategic process and demonstrates its financial value.
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital marketing is the art and science of promoting products or services using digital channels to reach and engage with potential customers. It encompasses a wide range of online tactics and strategies aimed at increasing brand visibility, driving website traffic, generating leads, and ultimately, converting those leads into customers.
https://nidmindia.com/
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
AI-Powered Personalization: Principles, Use Cases, and Its Impact on CROVWO
In today’s era of AI, personalization is more than just a trend—it’s a fundamental strategy that unlocks numerous opportunities.
When done effectively, personalization builds trust, loyalty, and satisfaction among your users—key factors for business success. However, relying solely on AI capabilities isn’t enough. You need to anchor your approach in solid principles, understand your users’ context, and master the art of persuasion.
Join us as Sarjak Patel and Naitry Saggu from 3rd Eye Consulting unveil a transformative framework. This approach seamlessly integrates your unique context, consumer insights, and conversion goals, paving the way for unparalleled success in personalization.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
5. URBAN
AGE:16-29
INTERESTED IN
EXTREME SPORT
LESS INTERESTED IN MORE
POPULAR BRANDS
EXHIBIT LESS LOYALTY
TAKE OPINION FROM
FRIENDS AND OPINION
LEADERS
PYRAMID CHARACTERISTICS
TARGET MARKET
7. WORD OF MOUTH
EVENT SPONSORSHIP
REDBULL FLUGTAG EVENT
CRASHED ICE
REDBULL DRIFTING
WORLD CHAMPIONSHIP
REDBULL RAMOAGDE
RAED BULL CAPE FEAR
REDBULL SOAPBOX RACE
8. EVENTS SPONSORSHIP
REFLECTIONS:
WORD OF MOUTH(CONTD..)
PROMOTES IT’S NEW
LAUNCHING PRODUCT
CREATES STRONG BRAND
VALUE AS AN INDEPENDENT
ENERGY DRINK POWERHOUSE
ATTRACT ITS TARGET GROUP
OF MILLENIALS TO ITS NEW
LAUNCHES
SHARING OF MARKET BRAND
EQUITY WITH STRONG
ENERGY DRINK
POWERHOUSE
GIVE WORD OF MOUTH TO
HIGHLY ACTIVE AND SPORTY
YOUTH
9. SEEDING PROGRAMME
BUILDING A BUZZ
MICRO TARGETING
TRENDY
SHOPES,CLUBS,BARS AND
STORES
ENABLES CULTURE ELITE
TO ACCESS ITS NEW
LAUNCH AND INFLUENCE
OTHERS
10. REFRIGERATION TOOL UNIT
PROMINENT LOCATION IN
EVERY RETAIL STORES WITH
LOGO OF REDBULL(GYMS,RETAIL
STORE)
HIRES DELIVERY VAN
DRIVERS
POINT OF
PURCHASE,SAMPELING
TARGET SAMPLING CAMPAIGNS
AT CONCERTS,PARTIES,BEACHES,
COLLEGE EVENTS SPONSORSHIP
PROVIDE AWARENESS AND REACH
CUSTOMERS THROUGH PERSONAL
COMMUNICATION
CREATES POINTS OF DIIFERENCE
AND POINTS OF PARITY
11. SOCIAL MEDIA PRESENCE
3.4 M
users
CONTAINS
ADVENTUROUS
PICS
85.5K
TWEET
2.5m
USERS
MOSTLY
RTS
ACTION
CONTENT
PRODUCT
FEATURE
42.7 M LIKES
AVG 2 POST/DAY
12. EXPERIENCE THE WORLD OF REDBULL LIKE YOU HAVE NEVER
SEEN BEFORE.WITH BEST ACTION CLIPS ON THE WEB AND
YOUTUBE EXCLUSIVE SERIES.PREPARE YOUR STOCK FACROT TO
BE AT ALL TIME HIGH
SOCIAL MEDIA(CONTD.)
5.7M
SUBSCRIBERS 470K AVG
VIEWS
4 SISTER
CHANNELS
14. S.W.O.T ANALYSIS
QUE 1:STRENGHTS AND WEAKNESS OF RED BULL’S
MARKETING STRATEGY AND RISKS ASSOCIATED!!
•HEALTH
CONSCIOUS
CONSUMER
•FDA REGULATION
•CHEAPER
LEMATIVES
• MALE SKEW
• NICHE
MARKET
• NOT RECENTL
• PRODUCT
LINE
EXPANSION
• UNIQUE
PACKAGING
• ICONIC BRAND
• BRAND LEAD
• LOYAL FAN
BASE
• DIGITAL
DEVELOPEME
NTS
STRENGHTS
OPPORTUNI
TIES
THREATSWEAKNESS
15. ENTERTAINMENT VALUE
BRAND RECALL
ICONIC BRAND
DIGITAL DEVELOPMENTS
HIGH BRAND LOYALTY
REFLECTION OF POD AND
POP
CONNOTATION OF DANGER
LESS COMMUNITY TO ADRESS
MALE SKEWNESS
LESS NICHE MARKET SHARE
PROS CONS
QUE:WHAT ARE THE PROS AND CONS AND
SHOULD RED BULL DO TRADITIONAL
ADVERTISING??
17. TO ADRESS AND
COMMUNICATE LARGE
MASS COMMUNITY
TO TARGET NICHE
MARKET
TO COMMUNICATE
ABOUT AWARENESS OF
PRODUCT LINE
TO MAINTAIN LOYAL BFAN
BASE
TO MAINTAIN OR EVEN
EXTEND ITS BRAND VALUE
TO COMMUNICATE WITH
TARGET COMMUNITY ON
MORE PERSONALISED BASE
WHY WHY MOT
TRADITIONAL MARKETING:WHY AND WHY NOT??
20. RED BULL OFFERS A PROGRESSIVE MARKETING STRATEGY
TARGETING MILLENIALS AND ACTIVE YOUTH ON MORE
PERSONALISE BASIS
ACTIVE AND ANTI MARKETING TREND OF REDBULL GIVES
YOU TO ATTEMPT HIGH BRAND EQUITY AND HIGH MARKET
SHARE
LACKING OF TRADITIONALITY IN MARKETING
COMMUNICATION MIX HAS LED TO OVERLEAVE IN
COMMUNICATION WITH LEFT DENSE MASS COMMUNITY
CONCLUSION