Marketing Branding , Packaging and Labellling Project

Index
1)Certificate
2)Acknowledgement
3)Branding
I)Meaning of Branding
II)Characteristics of Branding
III)Advantages of Branding
IV)Limitation of Branding
V)Brand Selected
4)Branding Questionnaire
5)Graphs
6)Conclusion
7)Packaging
I) Meaning of Packaging
II)Characteristics of Packaging
III)Advantages of Packaging
IV)Disadvantages of Packaging
V)Types of Packaging
VI)Packaging of Four Product
8)Packaging Questionnaire
9)Graphs
10)Conclusion
11)Labeling
I)Meaning of Labeling
II) Characteristics of Labeling
III) Advantages of Labeling
IV) Disadvantages of Labeling
V)Types of Labeling
VI)Labeling of Four Products
12)Labeling Questionnaire
13)Graphs
14)Conclusion
15)Bibliography

Acknowledgm
ent
• I would like to give
sincere Thanks to my
Marketing teacher Dr.
Rohit Singh for giving me
the opportunity for
making this project. With
this I would also like to
thank my friends for
their encouragement &
support and my parents
for their support without
which the completion of

Branding
• Meaning
• The process involved in
creating a unique name
and image for a product in
the consumers' mind,
mainly through advertising
campaigns with a
consistent theme. Branding
aims to establish a
significant and
differentiated presence in
the market that attracts and
retains loyal customers.

Characteristics of
Branding
• Target
Companies with a clearly defined
value proposition must ensure that
their message is delivered to the right
audience. In order to gain the loyalty
of a consumer base, brands must
have a specific focus. Having a
clearly defined market base is an
important step to strengthening a
brand's effectiveness.
• Consistency
Branding adds character to a
business and its products.
Consistency in branding is essential
to product success. Similarly,
businesses that communicate

Continuation of
Characteristics
• Familiarity
In order to maximize profits,
businesses must strive to attract new
customers and encourage repeat
purchases. Brand consistency helps
build product recognition and
familiarity. Consumers who are
regularly exposed to a brand develop
a familiarity, which builds their
confidence and trust in a product.
• Meeting Consumer Needs
Successful brands are well attuned to
the needs and desires of their
consumers. The most successful
companies engage in various types of
studies such as focus groups and
surveys to identify consumer

Advantages of
Branding
• Enhances Product
Recognition - Brands provide
multiple sensory stimuli to
enhance customer recognition.
For example, a brand can be
visually recognizable from its
packaging, logo, shape, etc. It
can also be recognizable via
sound, such as hearing the name
on a radio advertisement or
talking with someone who
mentions the product.
• Helps Build Brand Loyalty -
Customers who are frequent and
enthusiastic purchasers of a
particular brand are likely to
become Brand Loyal. Cultivating

Continuation of
Advantages
• Helps With Product
Positioning - Well-developed
and promoted brands make
product positioning efforts more
effective. The result is that upon
exposure to a brand (e.g.,
hearing it, seeing it) customers
conjure up mental images or
feelings of the benefits they
receive from using that brand.
The reverse is even better.
When customers associate
benefits with a particular brand,
the brand may
• Aids in Introduction of New
Products - Firms that establish
a successful brand can extend
the brand by adding new
products under the same
“family” brand. Such branding

Disadvantages of
Branding
• Cost : If you wish to create and
maintain a strong brand
presence, it can involve a lot of
design and marketing costs. A
strong brand is memorable, but
people still need to be exposed
to it, this often requires a lot of
advertising and PR over a long
period of time, which can be very
costly.
• Impersonal : One of the main
problems with many branded
businesses is that they lose their
personal image. The ability to
deal on a personal basis with
customers is one of the biggest
advantages small business have,

Continuation Of
Disadvantages
• Fixed Image : Every brand has a
certain image to potential
customers, and part of that image
is about what products or services
you sell. If you are known for selling
just one product, and you want to
sell another product you not be
able to do so effectively . If your
brand is focused too strongly on
one product, it can limit your ability
to sell other products.
• Timescale : The process of
creating a brand will usually take
a long period of time. As well as
creating a brand and updating
your signs and equipment (e.g.
Stationary, vehicles etc…), you
need to expose it to your
potential customers. It is
commonly shown that people
need to see an advert at least

 Laptop Brands
1. HP
2. SONY VAIO
3. APPLE
4. DELL

1. Hewlett-Packard (HP)
• The Hewlett-Packard Company
(HP) is an American global
information technology
company headquartered in
Palo Alto, California, United
States. It develops and
provides a wide variety of
hardware components as well
as software and related
services to consumers, small-
and medium-sized businesses
(SMBs) and large enterprises,
including customers in the
government, health and
education sectors.
It specializes in developing and
manufacturing computing, data
storage, and networking hardware,
designing software and delivering
services. Major product lines include
personal computing devices,
enterprise and industry standard
servers, related storage devices,
networking products, software and a
diverse range of printers
and other imaging products.

2. Sony VAIO
• VAIO Corporation standing for
Visual Audio Intelligent
Organizer is a manufacturer of
personal computers. Vaio was
originally a brand of Sony
Corporation, introduced in 1996.
Sony sold its PC business to the
investment firm Japan Industrial
Partners in February 2014 as part
of a restructuring of the
corporation to focus on mobile
devices. Sony maintains a
minority stake in the new,
independent company, which
currently sells computers only in
Japan. Sony also has the
exclusive marketing agreement
with VAIO Corporation.

3. Apple Inc.
• Apple continues to impress us with
its comprehensive operating system
and new features to make your life
easier, earning it top marks in this
category. OS X Mavericks brought
the useful iWork and iLife suites of
apps to iOS and Mac users for free
last year, while adding more
performance enhancements. With
OS X Yosemite, Apple added iCloud
drive for easier cross-device sharing
and a handy Handoff feature to let
you finish documents or emails on a
second device.

4. DELL
• Dell Inc. is an American privately owned
multinational computer technology company
based in Round Rock, Texas, United States, that
develops, sells, repairs and supports computers
and related products and services. Bearing the
name of its founder, Michael Dell, the company is
one of the largest technological corporations in
the world, employing more than 103,300 people
worldwide.
• Dell sells personal computers (PCs), servers, data
storage devices, network switches, software,
computer peripherals, HDTVs, cameras, printers,
MP3 players and also electronics built by other
manufacturers. Dell was a pure hardware vendor
for much of its existence, but with the acquisition
in 2009 of Perot Systems, Dell entered the market
for IT services. The company has since made
additional acquisitions in storage and networking
systems, with the aim of expanding their portfolio
from offering computers only to delivering
complete solutions for
enterprise customers.

Questionnaire For
Laptops
Name:__________________ Age: _____
Gender: ___ Male ___ Female
Income:
Less than 2000 b) 2000-4000 c) 4000 & Above
Which of the following band do you prefer the most?
a)HP b)Sony c)Apple Inc. d)Dell
Why do you prefer it?
a)Price b)Quality c)Availability d)Variety
On the scale of 4, How many points will you give to the
following :-
Basis
Product
Price Quality Availability Variety
HP
Sony
Apple Inc.
Dell

0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
HP Sony Apple Inc. Dell
On the Basis of Price
On the Basis of Price , Sony is the
most prefered by most of the people
, followed by Apple Inc . Since it’s
mainly based on Brand .

On the Basis of Quality , Apple Inc.
Laptops are the most prefered
because of its sleek and smooth
design.
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
HP Sony Apple Inc. Category 4
On the Basis of Quality

0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
On the Basis of Availability
On the basis of Availablity , Dell is
the most prefered because of the
wide availabilty , followed by HP .

On the Basis of Variety , HP is has
the most varieties , followed by
Apple Inc. for their wide varieties.
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
On the Basis of Variety

 Shampoo
1. Pantene
2. Sunsilk
3. TRESemme
4. Head & Shoulders

1. Pantene
• Pantene is a brand of hair care products
owned by Procter & Gamble. The product
line was first introduced in Europe in 1945 by
Hoffmann - La Roche of Switzerland, which
branded the name based on panthenol as a
shampoo ingredient. It was purchased by
Procter & Gamble (P&G) in 1985 in order for
P&G to compete in the "beauty product"
market rather than only functional products.
• The brand's best-known product became the
2-in-1 shampoo and conditioning formula,
Pantene Pro-V (Pantene Pro-Vitamin). The
product became most noted due to an
advertising campaign in the late 1980s in
which fashion models said, "Don't hate me
because I'm beautiful." Kelly LeBrock and
Iman gained notoriety as the first
television spokeswomen to speak
the line.

2. Sunsilk
• Sunsilk is a hair care brand, primarily aimed
at women, produced by the Unilever group,
which is now considered the world's leading
company and brand in hair conditioning and
the second largest in shampoo. Sunsilk is
Unilever’s leading hair care brand, and ranks
as one of the “billion dollar brands".
• Sunsilk shampoos, conditioners and other
hair care related products are sold in 69
countries worldwide. Sunsilk is sold under a
variety of different names in markets around
the world including Elidor, Seda and Sedal.
The brand is strongest in Asia, Latin America
and the Middle East and is the number one
hair care brand in number one hair care
brand in Pakistan, India, Brazil, Argentina,
Bolivia, Bangladesh, Sri Lanka, Indonesia.

3. TRESemmé
• TRESemmé is a brand of haircare products first
manufactured by Godefroy Manufacturing
Company in St. Louis, Missouri,United States,
starting in 1947. It was named after renowned
hair care expert Edna Emmé. The brand name is a
phonetic translation of "well-loved" in French,
(très-aimé). The product line was initially
marketed only to salons. The TRESemmé brand
was purchased by Alberto in 1968, that was
subsequently taken over by Unilever in 2010.
• TRESemmé create different formulas to suit
different types of hair. Products include
Shampoos & Conditioners, Dry Shampoos,
Mousse, Gels, Hairsprays, Crème & Milk, and
other styling sprays. A tool called "Profiler"
available on the TRESemmé website allows
consumers to find the right products for their
hair.

4. Head & Shoulders
• Introduced in 2007, the proprietary zinc
pyrithione (ZPT) formula in Head & Shoulders
effectively targets the source of dandruff so men
and women can feel confident that their hair
looks great. With full lines of shampoos and
conditioners, Head & Shoulders systems provide
the dual benefits of achieving both a healthy
scalp and great-looking hair.
• Offering ten shampoos and five corresponding
conditioners, Head & Shoulders has a line to fit
the needs of all men and women. Head &
Shoulders’ proprietary pyrithione zinc (ZPT) and
hydra-mineral formula is an effective tool to
control the growth and spread of M. globosa,
helping to eliminate the fungus and ultimately
promote a healthy scalp and great-looking hair

Questionnaire For Shampoo
Name:__________________ Age: _____
Income:
a)Pantene b)Sunsilk c)TRESemmé d)Head & Shoulders
following :-
Basis
Product
Pantene
Sunsilk
TRESemmé
Head &
Shoulders

0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Pantene Sunsilk TRESemme Head &
Shoulders
On the Basis of Price
On the Basis of Price , Head &
Shoulders is the most prefered
one , followed by TRESemme .

On the Basis of Quality , Pantene is
the most Prefered one , followed by
TRESemme.
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5

0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
On the basis of Availability
On the Basis of Availability ,
Pantene is the most widely
available , followed by Head &
Shoulders.

On the Basis of Variety , Pantene
has the most types available
followed by Sunsilk.
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
On the basis of Variety

 Shoes Brands
1. Nike
2. Reebok
3. Adidas
4. Puma

1. Nike
• Nike, Inc. is an American multinational corporation
that is engaged in the design, development,
manufacturing and worldwide marketing and sales of
footwear, apparel, equipment, accessories and
services. It is one of the world's largest suppliers of
athletic shoes and apparel and a major manufacturer
of sports equipment, with revenue in excess of
US$24.1 billion in its fiscal year 2012 (ending May 31,
2012). As of 2012, it employed more than 44,000
people worldwide. In 2014 the brand alone was
valued at $19 billion, making it the most valuable
brand among sports businesses.
• Nike markets its products under its own brand, as well
as Nike Golf, Nike Pro, Nike+, Air Jordan, Nike Blazers,
Air Force 1, Nike Dunk, Air Max, Foamposite, Nike
Skateboarding, and subsidiaries including Brand
Jordan, Hurley International and Converse. Nike also
owned Bauer Hockey (later renamed Nike Bauer)
between 1995 and 2008, and previously owned Cole
Haan and Umbro.

2. Reebok
Reebok International Ltd. is an athletic
footwear and apparel company.[3] Reebok
produces and distributes fitness and sports
items including shoes, workout clothing and
accessories, and training equipment. Reebok
is the official footwear and apparel sponsor
for UFC, CrossFit, Spartan Race, and Les Mills.
The company was founded in 1895 as J.W.
Foster and Sons in Bolton, Lancashire,
England.[5] It was later renamed Reebok and
has been operating as a subsidiary of Adidas
since 2005.[6] The global headquarters are
located in Canton, Massachusetts, U.S. with
regional offices in Amsterdam (EMEA),
Montreal (Canada), Hong Kong (Asia Pacific)
and Mexico City (Central and South America).

3. Addidas
• Adidas AG is a German multinational corporation that
designs and manufactures sports shoes, clothing and
accessories. The company is based in Herzogenaurach,
Bavaria, Germany. It is the holding company for the
Adidas Group, which consists of the Reebok
sportswear company, TaylorMade-Adidas golf
company (including Ashworth), Rockport, and 9.1% of
FC Bayern Munich.
• Adidas was founded on 18 August 1949 by Adolf
Dassler, following a family feud at the Gebrüder
Dassler Schuhfabrik company between him and his
older brother Rudolf. Rudolf had earlier established
Puma, which quickly became the business rival of
Adidas. Both the Adidas and Puma companies still
remain based in Herzogenaurach, Germany to this day.
• The company's clothing and shoe designs typically
feature three parallel bars, and the same motif is
incorporated into Adidas's current official logo. The
company revenue for 2012 was listed at €14.88 billion.

4. Puma
• Puma SE (officially branded as PUMA) is a major
German multinational company that produces
athletic and casual footwear, as well as
sportswear, headquartered in Herzogenaurach,
Bavaria, Germany. The company was formed in
1924 as Gebrüder Dassler Schuhfabrik by Adolf
and Rudolf Dassler. The relationship between the
two brothers deteriorated until the two agreed to
split in 1948, forming two separate entities,
Adidas and Puma.
• Puma makes football boots and has sponsored a
number of footballers, including Pelé, Eusébio,
Johan Cruyff, Diego Maradona, Lothar Matthäus,
Kenny Dalglish, Thierry Henry, Robert Pires, Adam
Lallana, Radamel Falcao, Sergio Agüero, Cesc
Fàbregas, Olivier Giroud, Marco Reus, Marco
Verratti, Gianluigi Buffon, Mario Balotelli and
Diego Godin. Puma is the sponsor of the
Jamaican track athlete Usain Bolt.

Questionnaire For Shoes
(Sample)
Name:__________________ Age: _____
Income:
a)Nike b)Reebok c)Addidas d)Puma
following :-
Basis
Product
Nike
Reebok
Addidas
Puma

0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Nike Reebok Adiddas Puma
On the basis of Price
On the basis of Price , Nike was
having the most Apt price ,
followed by Adiddas.

On the Basis of Quality , Puma has
the best Quality , followed by
Adiddas as it has a decent quality in
its products.
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Nike Reebok Adiddas Puma

0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Nike Reebok Adidas Puma
On the Basis of Availabilty
Puma is Considered the most
widely available , followed by
Adiddas.

On the basis of variety , Puma has
the most types of Variety , followed
by Reebok.
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Nike Reebok Addias Puma

 Smartphones
1. HTC
2. Motorola
3. BlackBerry
4. Huawei

1. HTC
• HTC Corporation formerly High-Tech
Computer Corporation is a Taiwanese
multinational manufacturer of
smartphones and tablets headquartered in
New Taipei City, Taiwan. Founded in 1997,
HTC began as an original design
manufacturer and original equipment
manufacturer, designing and manufacturing
devices such as mobile phones, touch
screen phones, and PDAs based on
Windows Mobile OS and Brew MP to
market to mobile network operators who
were willing to pay a contract manufacturer
for customized products.
• As of 2011, HTC primarily releases and
markets its smartphones under the HTC
brand, ranking as the 98th top brand on
Interbrand's Best Global Brands 2011
report.

2. Motorola
• Motorola, Inc. is a multinational
telecommunications company based in
Schaumburg, Illinois, United States (U.S.). After
having lost $4.3 billion from 2007 to 2009, the
company was divided into two independent
public companies, Mobility and Motorola
Solutions on January 4, 2011. Motorola Solutions
is generally considered to be the direct successor
to Motorola, Inc., as the reorganization was
structured with Motorola Mobility being spun off.
• The second generation Moto X has a design
similar to the previous model with a curved rear,
but now features an aluminum frame, a front-
facing mono speaker, and a set of infrared motion
sensors. Its internal hardware was also upgraded,
incorporating a 5.2 inch (13 cm) 1080p Super
AMOLED pentile display, a 2.5 GHz Qualcomm
Snapdragon 801 system-on-chip with 2 GB of
RAM, a 13-megapixel rear camera with support
for recording 4K resolution video and as well as
Slow motion Video, and 16 or 32 GB of internal
storage.

3. Blackberry
• BlackBerry Limited, formerly known as Research In
Motion Limited (RIM), is a Canadian
telecommunication and wireless equipment company
best known to the general public as the developer of
the BlackBerry brand of smartphones and tablets, but
also well known worldwide as a provider of secure &
high reliability software for industrial applications and
mobile device management (MDM). BlackBerry's
software and hardware products are used worldwide
by various government's agencies and by car makers
and industrial plants throughout the world, much of
this activity being unseen by the public. The company
is headquartered in Waterloo, Ontario, Canada.
• Originally a dominant innovative company in the
smartphone market for business and government
usage, with 43% US market share in 2010, the
company's dominance in the US smartphone market
has in recent years declined precipitously, in part
because of intense competition from Apple's iPhone
and Google's Android. Due to such competition, the
company's share in the US personal consumer market
has now been reduced to 1.5% in April 2015.

4. Huawei
• Huawei Technologies Co. Ltd.Is a Chinese
multinational networking and
telecommunications equipment and services
company headquartered in Shenzhen,
Guangdong. It is the largest telecommunications
equipment maker in the world, having overtaken
Ericsson in 2012.]
• Huawei was founded in 1987 by Ren Zhengfei, a
former engineer in the People's Liberation Army.
At the time of its establishment Huawei was
focused on manufacturing phone switches, but
has since expanded its business to include
building telecommunications networks; providing
operational and consulting services and
equipment to enterprises inside and outside of
China; and manufacturing communications
devices for the consumer market. Huawei has
over 140,000 employees, around 46% of whom
are engaged in research and development (R&D).
It has 21 R&D institutes in countries including
China, the United States,

Questionnaire For Phones
(Sample)
Name:__________________ Age: _____
Income:
a) HTC b)Motorola c)Blackberry d)Huwaei
following :-
Basis
Product
HTC
Motorola
Blackberry
Huwaei

On the basis of Price , HTC is
the the most apt since its price
is perfectly done according to
the specifications.
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
HTC Motorola BlackBerry Huawei
On the basis of Price

On the Basis of Quality , Huawei
is considered the best as it done
perfectly , followed by HTC.
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
HTC Motorola BlackBerry Huawei
On the basis of Quality

0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
HTC Motorola BlackBerry Puma
On the Basis of Availability
Blackberry is most widely
available , followed by Motorola .

On the Basis of Availability , HTC has
the most types of variety , followed
by Puma.
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
HTC Motorola BlackBerry Puma

Packaging
• Meaning
Packaging is the
technology of enclosing
or protecting products
for distribution, storage,
sale, and use.
Packaging also refers
to the process of
design, evaluation, and
production of packages.

Characteristics of a
Good Package
• 1. Convenient : Good packaging
should be convenient. Package
should be made in a way that the
product could be conveniently
taken from one place to another
and can be handled easily by
middlemen or consumers. The
size and shape of package also
should be convenient for retailers
to keep in shop or for consumers
to keep at their home. The
package design should be made
re-use-able.
• 2. Attractive : Package should
be very attractive and
fascinating. Attractive package
draws customers' attention. It
stimulates their interest towards
the product and makes them

Continuation of
Characteristics
• 3. Economical : The other
feature of good packaging is to
be economical. It should not be
costly. If packaging is expensive,
it increases the price of the
product. As a result, it becomes
difficult to sell the product. So,
packaging should not be costly
nor should be clumsy.
• 4. Protective : The purpose of
packaging is to protect products
from different risks. Products
should be packaged in a way that
the quality, quantity, color etc. of
product does not decline or
damaged from sun, rain, insects,
dust etc. Only the packaging,
which can protect products from
all risk, is a good packaging.

Advantages of a
Packaging
(i) Rising Standards of
Health and Sanitation:
As the people are becoming
health conscious they like to
buy packed goods. The
reason is that the chances of
adulteration in such goods
are minimised.
(ii) Self-service Outlets:
Nowadays self-service retail
shops are becoming very
popular, particularly in big
cities. Because of this, the

Contiunation of
Advantages
iii) Innovational
Opportunity:
With the increasing use of
packaging more innovational
opportunity becomes
available in this area for the
researchers.
(iv) Product Differentiation:
Packaging is helpful in
creating product
differentiation. The colour,
material and size of the

Disadvantages of
Packaging
• Cost : While packaging can do a
lot to get customer attention, and
may even add value to a product,
it also adds to the cost of
production and the eventual retail
price. According to Know this,
packaging can represent as
much as 40 percent of the selling
price of products in industries
such as the cosmetic industry.
New packaging can be
expensive to develop, adding to
the cost of products.

Continuation of
Disadvantages
• Landfill Impact : Packaging is
responsible for significant portions of
the waste stream. According to the
Ashland Food Cooperative,
packaging is responsible for about
one third of the municipal waste in
the United States. Some waste can
be recycled, but many materials are
not appropriate for recycling. Many
types of recycled plastic may not be
used in food containers, even if the
original plastic came from food
containers. Much of the waste
produced by packaging ends up in a
landfill.
• Production Footprint : Products
with more packaging also use more
resources in production. According to
Green Living Tips, around 12 million
barrels of oil are used to make
shopping bags for U.S. consumers
each year. Over 10 million barrels
are used to make water bottles, and

Types Of Packaging
• Shrink Wrap Packaging
Versatile and popular, shrink film solves a wide
variety of retail and industrial packaging needs.
Completely enclosing your product, shrink wrapped
packaging provides tamper-evident protection.
Shrink film comes crystal clear to reveal the details
and graphics of your product, or it can be custom
printed, a new and increasingly popular choice with
bundled items.
• Modified Atmosphere Packaging (MAP)
Modified Atmosphere Packaging (MAP), also called
nitrogen or gas flushing, an innovative technology
that extends the shelf-life of packaged foods without
the need for preservatives or freezing. Prolonged
shelf life will provide you with maximum efficiency
in the supply chain, save in spoilage, and will
significantly improve your profitability as a producer
and supplier of food products.

• Blister and Clamshell Packaging
Blister and clamshell packaging is perfect
for small consumer and industrial products
that require a high level of security and
product visibility. Also called carded
packaging, blister packaging is backed by a
printed card for product descriptions and
instructions. Clamshells give your product
visibility from the front and the back of the
package, with a printed inserted card.
• Sealed Tray Packaging
Sealed tray packaging is especially
designed for retail food packaging. A rigid
tray can be sealed with clear film, often
used if the tray will be packaged within a
folded retail carton. More often, the tray is
sealed with custom printed film for
finished retail food packaging

• Fin Seal / Flow Wrap Packaging
Fin seal packaging (also called flow packing,
overwrapping, flow wrapping, and horizontal
pouch) offers a high-speed, high quantity
process of loosely containing a product in
sealed tamper-resistant material. Fin seal
material can be clear or opaque, printed or
plain, films or foils. This popular packaging
method is often used for small food products,
printed material such as magazines and
mailers, collector cards, and promotional
premiums.
• Vertical Form Fill & Seal Bagging
For commercial and industrial uses, Pro Pac
can provide the right bagging solution for
packaging your product. Vertically formed
poly film can be plain or printed. Film is
available in any size and many gauges and
ideal for high-speed packaging productions.

• Folding Carton Packaging
Chipboard folding cartons are an inexpensive
classic packaging option for your products.
These boxes are available in stock sizes or die
cut and printed to create custom packaging. If
your products are heavier, or need extra
protection, corrugated fiber board is
extremely durable, versatile, and economical -
perfect for custom shipping containers and
point-of-purchase displays.
• Corrugated Case & Tray Packaging
Corrugated material is extremely durable, and
versatile. It can be easily die cut and printed
for custom product packaging and point-of-
purchase displays. The many types of
corrugated board, with different flute sizes
and thicknesses, can be matched to your
product's specifications. Corrugated fiber
board also has the added advantage of being
recyclable.

Packaging used for
Ice-cream
• Brands Selected for Ice-cream:
1. Baskin Robbins
2. Kwality
3. Cold stone Creamery
4. London Diary

Baskin Robbins
• Card board is used to pack Baskin
Robbins products. Its use may
prove to be unnecessary when
used for products which are
already packaged sufficiently. In
all cases, this packaging material
is easy to recycle reuse. It is used
in the form of boxes, sheets
corrugated cardboard.

Kwality
• Plastic is used for packing this
product. This is the most common
packaging material and, at the same
time, one of the most difficult to
dispose of. The factors common to
all plastics are that they are light,
strong cheap to manufacture. It is
for these reasons that they are used
so much, as an alternative to
cardboard glass packaging
materials.

Cold Stone Creamery
• Both plastic and card board are
used for the packaging of this
packaging material and, at the
same time, one of the most
difficult to dispose of. Its use may
already packaged sufficiently.

London Diary
• Both plastic and card board are

Questionnaire For Ice-
Cream
(Sample)
Name:__________________ Age: _____
Income:
a) Baskin Robbins b)Kwality c)Coldstone d)LondonDairy
a)Durability b)Atrractive c)Convenience d)Size
following :-
Basis
Product
Durablilty Attractive Convenience Size
Baskin
Robbins
Kwality
Coldstone
London
Dairy

0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Baskin Robbins Kwality ColdStone London Dairy
On the basis of Durability
On the Basis of Durability ,
London Dairy is Considered the
Most Durable , followed by
ColdStone Creamery.

On the basis of Attractiveness ,
Baskins Robbins is the most
attractive found by the customers ,
followed by London Dairy.
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Baskin Robbins Kwality ColdStone London Dairy
On the basis of Attractiveness

On the Basis of Convenience
, Baskin Robbins is the most
convenient , followed by
London Dairy.
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Baskin
Robbins
Kwality ColdStone London Dairy
On the basis of Convenice

On the Basis of Size , Kwality has
various kinds of sizes , followed
by ColdStone .
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Baskin
Robbins
Kwality ColdStone London Dairy
On the Basis of Size

Packaging used for Perfumes
Brands Selected for Perfumes:
1. Calvin Klein
2. Aramis
3. Escada
4. Giorgio Aramani

Calvin Klein
• Card board and glass are used for
the packaging of this product.
This is the most common

Aramis
• Card board and glass are used for
the packaging of this product.
This is the most common

Escada
• Card board , glass and plastic are

Giorgio Aramani
• Card board ,metal and glass are

Questionnaire For Perfumes
(Sample)
Name:__________________ Age: _____
Income:
a) Calvin Klien b)Aramis c)Escada d)Giorgio Armani
following :-
Basis
Product
Baskin
Robbins
Kwality
Coldstone
London
Dairy

0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Cavin Klein Aramis Escada Giorgio
Armani
On the Basis of Durability
On the Basis of Durability , Calvin
Klien is the most Durable , followed
by Escada .

On the Basis of Attractiveness ,
Giorgio Armani is the most
attractive packaging , followed by
the Calvin Klien.
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Calvin Klein Aramis Escada Giorgio
Armani
On the Basis of Attractive

0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Calvin Klien Aramis Escada Giorgio
Armani
On the basis of Convenience
On the Basis of Convenience ,
Giorgio Armani is the most
Convenience and followed by
Escada .

On the Basis of Size , Giorgio
Armani has the most types of
sizes and followed by Aramis .
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
5
Calvin Klein Aramis Escada Giorgio Armani

Packaging used for Chocolates
• Brands Selected for Chocolates:
1. Dairy Milk
2. Kitkat
3. Milkybar
4. Galaxy

Dairy Milk
• Plastic is used for the packaging
of this product. This is the most
common packaging material and,
at the same time, one of the most

KitKat
at the same time, and is low cost
to produce. Its use may prove to
be unnecessary when used for
products which are already
packaged sufficiently.

MilkyBar
difficult to dispose of.

Galaxy
difficult to dispose of. It is low
cost to make and chocolate
company is uses Plastic.

Questionnaire For
Chocolate
(Sample)
Name:__________________ Age: _____
Income:
a)DairyMilk b)KitKat c)Milkybar d)Galaxy
following :-
Basis
Product
Baskin
Robbins
Kwality
Coldstone
London
Dairy

0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Dairy Milk KitKat MilkyBar Galaxy
On the basis of Durability
On the Basis of Durability,
KitKat is the most Durable and
followed by Galaxy.

On the Basis of Attractiveness ,
Galaxy is the most attractive
packaging followed by Dairy Milk.
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
On the Basis of Attractiveness

0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
On the Basis of Convenience
On the Basis of Convenice ,
KitKat is the most convenient
and followed by Galaxy.

On the Basis the Size, Galaxy
has the most kinds of sizes
followed by Dairy Milk.
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5

Packaging used for Moblie
Phones
• Brands Selected are :
1. Blackberry
2. Samsung
3. iPhone
4. Nokia

Blackberry
• Card board is used to pack this
product. Its use may prove to be
unnecessary when used for
packaged sufficiently. In all cases,
this packaging material is easy to
recycle reuse.

Samsung
• Card board is used to pack this
product. Its use may prove to be
unnecessary when used for
packaged sufficiently. It is easy to
produce.

iPhone
• Hard Card board is used to pack
this product. Its use may prove to
be unnecessary when used for
packaged sufficiently. In all cases,
this packaging material is easy to
recycle reuse and is easy to make.

Nokia
• Card board and Plastic is used to
pack this product. Its use may
already packaged sufficiently. In
all cases, this packaging material
is easy to recycle reuse.

Questionnaire For Phones
(Sample)
Name:__________________ Age: _____
Income:
a) Blackberry b)Samsung c)iPhone d)Nokia
following :-
Basis
Product
Baskin
Robbins
Kwality
Coldstone
London
Dairy

0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
BlackBerry Samsung iPhone Nokia
On the Basis of Durability
On the Basis of Durability , NOKIA
has the most durable products
followed by BlackBerry.

• The Above table shows that
iPhone is the most attractive
Packaging followed by Samsung.
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
On the Basis of Attractive

0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
On the basis of Convenience
On the Basis of Convenience ,
Samsung has the most
Convenient Packaging Followed
By BlackBerry.

On the Basis of Size , Samsung has
big packaging and various sizes of
packaging followed by iPhone.
0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Blackberry Samsung iPhone Nokia

Labelling
Meaning: -
• Labelling is the display of
information of product about its
container, packaging, or the
product itself.
• For several types of consumer
and industrial products, the type
and extent of information that
must be impacted by a label is
governed by the relevant safety
and shipping laws.

Characteristics of Labelling
• Dimensions - Determine your label dimensions with
an accurate drawing that includes (but is not limited
to) the width, length, corner radius, and position and
diameter of interior cuts, orientation to the roll, or
sheet.
• Material - The type of materials you use for your label
are very important. There are many factors to consider
in your choice, including its intended use, life span,
the surface it will be applied to, and more.
• Copy - This refers to the copy and design that will be
printed on the label. The orientation of the copy to
the label width, length and roll or sheet, is very
important to the document.
• Colors and Color Breaks - Verify your label colors with
PMS charts and remember to consider the label
material's background color. PMS colors will look
different on label stocks such as films, fluorescents,
and foils. Digital printing will not match PMS swatch
books-they're only used as a matching reference.
• Protective Coatings - A protective coating is
recommended if your label is exposed to chemicals,
moisture, extreme temperatures, or frequent contact
by human hands. Types of protective coatings include
UV clear coat and lamination.

Advantages of Labelling
1. It is a social service to customers who
very often do not know anything about the
product's characteristics features.
2. False claims are prevented by using
labels.
3. It avoids price variations by publishing
the prices on the label.
4. It helps advertising activity of the
organization.
5. It helps to assess the supremacy of a
product.
6. It is a guarantee for the standard of the
product.
7. It raises the prestige of the product and
the manufacturer.

Disadvantages of Labelling
1. For an illiterate population this is of
no use.
2. It increases the cost of the product,
since labelling involves expenditure on
the part of the manufacturer.
3. Labelling is effective only where
standardization is compulsory.
4. It enables the customer to weigh
and compare the advantages of
products before they are used. This
ultimately ends in discarding of a
product in favor of others.
5. In most cases, labelling remains as a
verbal or writing exercise.

Types of Labels
1. Brand label
If only brand is used on package of a product, this is called
brand label. Brand itself is expressed in label. Brand label is put
on some cloth. It tells the name of the cloth, e.g, 'Sanforised'.
Similarly, label is used on soap e.g, Lux, Hamam, Rexona etc.
2. Grade label
Some products have given grade label. Grade label shows the
grade of the product. It shows the quality of products by words,
letters, or figure. A, B, C, D grade can be put on peas packed into
cans. Similarly, grade label can be mentioned as 1,2,3,4 grades
for packed wheat,. Some firms may use labels as good, better,
best etc. on their products.
3. Descriptive label
Descriptive label give information about the feature, using
instruction, handling, security etc. of the products. Descriptive
label is used for the products whose grade cannot be
differentiated.
4. Informative label
Informative label gives information about the product. Using
method and security of the product, name of the producer,
manufactured date, expiry date, name of intermediary,
additional instructions regarding the use of the product etc. are
mentioned in informative label. Descriptive label gives general
information about the product whereas informative label gives
maximum information about the product including its use,
manufacturer etc.

Labelling used for
Ice-cream
• Brands Selected for Ice-cream:
1. Baskin Robbins
2. Kwality
3. Cold Stone Creamery
4. London Diary

Baskin Robbins
• Baskins Robbins uses Attractive
and Descriptive Labelling . It is
easy to understand and has
instructions of where to keep and
how to use.

Kwality
• Kwality uses Informative and
Descriptive labelling . It is easy to
understand and has instructions
of where to keep and how to use.

Cold Stone Creamery
• Cold Stone Creamery uses Simple
and Descriptive Labelling . It is
easy to understand and has
instructions of where to keep and
how to use.

London Diary
• London Dairy uses Simple and
Descriptive Labelling . It is easy to
understand and has instructions
of where to keep and how to use.

Questionnaire For Ice-Cream
(Sample)
Name:__________________ Age: _____
Income:
a) Baskin Robbins b)Kwality c) Coldstone d) London Dairy
a)Info b)Descriptive c)Brand Recogntion d)Quality Recognition
On the scale of 4, How many points will you give to the following
:-
Basis
Product
Info Descriptive Brand
Recognition
Quality
Recognition
Baskin
Robbins
Kwality
ColdStone
London
Dairy

0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Baskin
Robbins
Kwality Coldstone London Dairy
On the Basis of Info
On the Basis of Information ,
London Dairy provide the most
information in its packages ,
followed by Coldstone.

On the basis of Description ,
Kwality has the most descriptive
package followed by London
Dairy .
On the basis of Descriptive

0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Baskin
Robbins
Kwality Coldstone London Dairy
On the Basis of Brand Recognition
On the Basis of Brand Recogniton ,
London Dairy packaging helps the
most in identifying its brand ,
followed by ColdStone.

On the Basis of Quality Recogniton ,
Kwality helps in the Quality
Recgonition , followed by London
Dairy.
On the basis of Quality Recognition

Labelling used by Shampoo
1. Pantene
2. Sunsilk
3. TRESemme
4. Head & Shoulders

Pantene
• Pantene Uses simple and
informative labelling . It uses
simple text so that the customer
can understand easily.

Sunsilk
• Sunsilk uses attractive , simple
and informative labelling . It uses
simple text so that the customer
can understand easily.

TRESemme
• TRESemme uses descriptive
and attractive labelling . It helps
people understand how to use
and what are the ingredients.

Head & Shoulders
• Head & Shoulders uses very
simple and attractive labelling . It
helps people understand how to
use and what are the ingredients.

Questionnaire For Shampoo
(Sample)
Name:__________________ Age: _____
Income:
a)Pantene b)Sunsilk c)TRESSemme b)Head & Shoulders
following :-
Basis
Product
Info Descerptive Brand
Recognition
Quality
Recognition
Baskin
Robbins
Kwality
ColdStone
London
Dairy

0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Pantene Sunsilk TRESemme Head &
Shoulders
On the basis of Info
On the Basis of Info , TRESemme
has the most information on its
labels , followed by Sunsilk.

On the Basis of Description ,
TRESemme has the most
description on its labels , followed
by Sunsilk.
On the basis of Descriptive

On the Basis of Brand
Recognition
On the Basis of Brand Recogniton
, TRESemme helps in the
recogniton of the brand ,
followed by Sunsilk.

On the Basis of Quality Recognition
, Head & Shoulders Labelling helps
in the fast recognition of its brand’s
quality , followed by TRESemme.
On the basis of Quality Recognition

Labelling used by
Softdrinks
• Brands Selected:
1. Coca-cola
2. Pepsi
3. Mountain Dew
4. Sprite

Coca-Cola
• Coca-cola uses Descriptive and
Informative labelling to attract
the customers with the bright
colour and the LOGO.

Pepsi
• Pepsi uses Descriptive ,
Informative and Attractive
labelling to attract the customers
with the bright colour and the
LOGO.

Mountain Dew
• Mountain Dew uses Descriptive ,
with the bright colour and help
them to understand the
ingredients and others.

Sprite
• Sprite uses Descriptive ,
with the bright colour and help
them to understand the
ingredients and others.

Questionnaire For
SoftDrinks
(Sample)
Name:__________________ Age: _____
Income:
a)Coca-cola b)Pepsi c)Mountain Dew d)Sprite
following :-
Basis
Product
Info Descerptive Brand
Recognition
Quality
Recognition
Baskin
Robbins
Kwality
ColdStone
London
Dairy

0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Coca-Cola Pepsi Mountain Dew Sprite
On the basis of Info
On the Basis of Info , Sprite
provides the most information on
its labels , followed by Mountain
Dew.

On the Basis of Descriptive , Sprite
has the most descriptive Label ,
followed by Mountain Dew.
On the Basis of Descriptive

On the basis of Brand Recogntion
On the basis of brand recognition ,
Pepsi’s Labelling helps in the
recognition of the brand instantly ,
followed by Sprite.

On the Basis of Quality Recognition,
Pepsi maximizes the quality
recognition of the brand , followed
by Mountain Dew.
On the basis of Quality Recgoniton

Labelling used by Water
• Brands Selected :
1. Al Ain
2. Masafi
3. Voss
4. Berg

Al Ain
• Al Ain uses descriptive and a
simple labelling. It is attractive
and is liked my customers.

Masafi
Masafi uses descriptive and a
simple labelling. It is attractive and
is liked my customers.

Voss
• Voss Uses very simple and
attractive labelling. It is easy to
understand and shows out to the
customer.

Berg
It uses attractive and simple
labelling to make customers
recognize their quality .

Questionnaire For Water
(Sample)
Name:__________________ Age: _____
Income:
a)Al Ain b)Masafi c)Voss d)Berg
a)Info b)Descriptive c)Brand Recognition d)Quality Recognition
following :-
Basis
Product
Info Descriptive Brand
Recognition
Quality
Recognition
Baskin
Robbins
Kwality
ColdStone
London
Dairy

0
0.5
1
1.5
2
2.5
3
3.5
4
4.5
Al ain Masafi Voss Berg
On the Basis of Info
On the Basis of Info , Al Ain provides
the maximum info on the labels ,
followed by Berg.

On the Basis of Descriptive , Voss
has the most descriptive labels ,
followed by Al Ain.
On the Basis of Descriptive

On the Basis of Brand Recognition
On the Basis of Availability , Masafi
is the most widely available ,
followed by Al Ain.

, Berg appeals the customer the
most , followed by Voss.

Conclusion
• I understood that Branding ,
Packaging and Labelling are a
very important part of a
Product . Each aspect has its
own importance and
uniqueness . In creating a
product we have to check the
needs of the people and make
it into reality .

Biblography
• www.google.com
• www.wikipediea.com
• www.slideshare.com
• www.ncert.com
• www.bing.com
• (ps : graphs are wrong :P)

Marketing Branding , Packaging and Labellling Project

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