1. The document discusses personal branding and how everything done reflects on one's business. 2. It provides guidelines for personal branding online, including to never post anything that couldn't be posted in the office, and to use personal brands to build connections rather than divide people. 3. Key aspects of personal branding are identifying who you are, who you want to help, and how you want to help them through uniquely contributing value and building relationships over time through social media like email, Google profiles, LinkedIn, blogs, and Twitter.

1. Bret L. Simmons, Ph.D.
NAK National Leadership
Development Conference
August 15, 2015
Personal Branding

2. Disclaimers 

4. Main Points Today
1. Personal branding is a huge
opportunity and responsibility
2. Being searchable and shareable is
good for your career and your
organization
3. Proper operating principles are the
key to success

5. What do you want
to learn today?

7. Your Website

8. Professionally
Personal Brand
Ambassadors

9. Professionally Personal
Everything you do reflects on your business

20. Why risk
offending
anyone?

21. Never trust any site to
protect your privacy

22. • Never post anything, anytime, anywhere
that you would not be comfortable with
anyone seeing
• If it were posted on the wall of your office,
would it make any of your colleagues,
customers, or employees uncomfortable?
If so, don’t post it online
Operational Privacy

23. Operational Privacy
• The sooner you behave as if you
have no privacy online, the more
effective you will be
• Use your personal brand online to
build bridges, not walls

24. Professional Discretion
Just because you can post,
comment, share, like, etc. does
not mean that you should.

25. Brand Value
What you can do uniquely
well to help others
address issues or solve
problems that matter to
them.

26. Personal Brand
1.Who are you?
2.Who do you want to
help?
3.How do you want to help
them?

27. Why You?
Why Now?

28. New business card
www.bluehost.com

29. New business card
1. Associate your name and face
with your value
2. Create content and
connections that will get you
indexed and ranked for your
name and value

30. Name - Picture - Purpose

31. Order of Importance
• E-mail, Google Profile
• Linkedin
• Blog
• Twitter
• Facebook
• Other

36. •Be yourself, not your business
•Link to your business or blog
•Contribute value
•Acknowledge value others contribute
•Introductions in Twitter, connections offline
•Be strategic
•Be patient!

43. We don’t need Facebook to
authenticate our lives

44. Blogging
• Micro publishing platform
• Force yourself to become
part of the conversation
• Best damn marketing tool
• Free
• Video

45. DO IT!

46. Questions?