This document discusses the challenges of managing large-scale organizational change at Simmons. It explores problems like lack of vision and units competing. Culture, quality, and economic shocks are driving needed changes. The implementation of the Great Game of Life program aims to improve communication, build trust through teamwork, and resolve issues to realize staff potential. CEO Eitel made decisions like investing in new mattresses that increased sales 25%. The GGOL uses phases to encourage participation, establish trust, identify disparities, and solve problems as the company adapts.