Branding in nepal
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The document discusses various topics related to branding in Nepal, including examples of Nepali brands, branding strategies, and the importance of brands. It provides lists of brands in Nepal across different industries such as food, beverages, electronics, education, and more. The document emphasizes that brands are important assets that can account for over half of a company's value and are defined by their name, associations, emotions, and promises of value. Successful brands own a word and are positioned distinctly in the market.
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Branding in nepal
- 1. Branding in Nepal Dr. Gopal Thapa Tribhuvan university Email: thapazee@gmail.com Gopal Thapa (only for My BBA Students)
- 2. Some Brands • Krishna Pauroti • Bishal Bajar • Nebico • Nepal Commerce Campus • Shahker Dev Campus • Merina Impex • Yahoo • Google Gopal Thapa (only for My BBA Students)
- 3. Some brands • Lux • Liril • Lifebouy • Complan • Horlicks • Hero honda • Bajaj pulser • Tata Gopal Thapa (only for My BBA Students)
- 4. Let’s Imagine…. • Dr. Upendra Devkota riding VR bike • Dr. Bhagawan Koirala with Bullet • Your campus chief with hip-hop fashion • Niraj Baral with daura suruwal • Obama family in Nepali Dress • Baburam Bhattarai with Mustang • Former king Gyanendara in half pant Gopal Thapa (only for My BBA Students)
- 5. Strategic decision • Branding • Or not branding • Why branding? • Why not branding? Gopal Thapa (only for My BBA Students)
- 6. If branding… • Types of branding • Brand name • Brand mark • Trademark Gopal Thapa (only for My BBA Students)
- 7. Brand • What? (Name, term……) • Why? (Identification) • How? (Differentiation) Gopal Thapa (only for My BBA Students)
- 8. Brand Equity • Creation of brand equity • Maintaining brand equity Gopal Thapa (only for My BBA Students)
- 9. The brand name may account for more than half of the brand value on the balance sheet. Almost 70% of the market capitalization of such brands as Nike and Prada lie in its intangibles, especially the brand. The former chairman of Quaker Oats said: “If the business were split up, I would take the brands, trademarks, and goodwill, and you could have all the bricks and mortar—and I would fare better than you.” Gopal Thapa (only for My BBA Students)
- 10. Gopal Thapa (only for My BBA Students)
- 11. Your Brand Needs to Own a Word • Mercedes - engineering • BMW - driving • Disney - family fun entertainment • FedEx - overnight • Wal-Mart - low prices/good values • Hallmark - caring • Nike - performance • 3M - innovation • Starbuck - best place to meet Gopal Thapa (only for My BBA Students)
- 12. Lets define brands in single word • Close up – freshness • Pepsodent – strength • Lux – beauty • Lifebouy- health • Liril – freshness • Dettol – protection Gopal Thapa (only for My BBA Students)
- 13. A Brand Must be More Than a Name • A brand must trigger words or associations (features and benefits). • A brand should depict a process (Amazon). • A great brand triggers emotions (close up). • A great brand represents a promise of value (Apple). • The ultimate brand builders are your employees and operation (UPS). Gopal Thapa (only for My BBA Students)
- 14. Successful Brand Positioning • Complan • Boost • Horlicks • Hatti chhap • Goldstar • Kathmandu University • Dabur Gopal Thapa (only for My BBA Students)
- 15. Some Branding strategies • Tata • Bajaj • Dabur • Bata • Khukuri • Surya • Shikher Gopal Thapa (only for My BBA Students)
- 16. Some Brand Mantras • Nike • Nepal Bank Limited • Agricultural Development Bank • Nabil Bank Limited • Sunrise Bank Limited • Kantipur FM • Star FM • Classic FM Gopal Thapa (only for My BBA Students)
- 17. Some Brand Mantras • Nokia • United Telecom • Nepal Telecom • Nepal Television Gopal Thapa (only for My BBA Students)
- 18. Some Brand Extension • Apex College • Hero Honda • Yamaha • Bajaj • Philips Gopal Thapa (only for My BBA Students)
- 19. Brand Updating • Dabur • Horlicks • Cocacola Gopal Thapa (only for My BBA Students)
- 20. Some Branding Facts • Bata • Yahoo • Taurus • Merina Impex • Nirma • Nam k ho? • Alpenlibe Gopal Thapa (only for My BBA Students)
- 21. Some Brand Failures • New coke • Soyamilk • Tortiya • Hijo Ajaka kura • TU BBA/BIM • Miho • Fewa Gopal Thapa (only for My BBA Students)
- 22. •??????????? Gopal Thapa (only for My BBA Students)
- 23. Thank You Gopal Thapa (only for My BBA Students)