Branding Building Customer Loyalty
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This lesson explore what is brand loyalty, how to build brand loyalty and how UniQLO builds brand loyalty
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This document discusses sensory marketing and creating multisensorial experiences for consumers. It makes three main points:
1) Most brands only appeal to one or two senses like sight or sound, but don't explore other sensory stimuli.
2) There are many unexplored sensory stimuli across different senses like smell, touch, and sound that brands don't take advantage of.
3) Brands need to appeal to multiple senses simultaneously to create richer consumer experiences and drive greater perceived value and loyalty. It provides the example of Air France appealing to sight, sound, taste, and smell to enhance the flying experience. The conclusion is that marketers should make use of all the senses in their communications rather than focusing on just
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A lot more info can be located on my website : https://digibowl.wordpress.com/2016/03/30/what-is-brand-identity-a-closer-look-at-the-brand-identity-prism/
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Brand knowledge structures depend on initial brand element choices, marketing programs, and other associations. Brand elements should be memorable, meaningful, likable, transferable, adaptable, and protectable. Marketers use brand elements offensively to build equity and defensively to maintain equity. Key elements include names, URLs, logos, characters, slogans, jingles, and packaging. Elements must meet criteria like memorability and protectability.
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In Vietnam, food delivery service is booming with the participation of many players sharing the “pie” with estimated size around $33 mil., according to Euromonitor. This report will specify the current usage and reasons / obstacles using food delivery services in Vietnam, both from direct shop or portal (foody, vietnammm, etc.) delivery.
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Young Marketers Elite 3 - Assignment 7.1 - Nhóm 1 - Giang, Hiển, Vân
Young Marketers Elite 3 - Assignment 7.1 - Nhóm 1 - Giang, Hiển, Vân
Chapter 8 (developing a brand equity measurement and management system)
Chapter 8 (developing a brand equity measurement and management system)
Chapter 4 choosing brand elements to build brand equity
Chapter 4 choosing brand elements to build brand equity
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- UNIQLO has established a unique selling point of providing good quality, well-designed Japanese fast fashion for customers.
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Uniqlo is expanding into Toronto and plans to open its first Canadian flagship store at Yonge and Dundas Square. The company will target men and women aged 18-34 who are professionals or pursuing post-secondary education. Uniqlo will highlight its strategy of high quality, low price apparel through advertisements and the introduction of a $150 HEATTECH parka jacket. The goal is to gain 1% market share in Canada by 2022.
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How to launch a customer loyalty program that boosts your bottom line
The document discusses reasons for businesses to implement customer loyalty programs and tips for launching a loyalty program. It notes that there are over 3 billion loyalty program memberships in the US, with more than 71% of households earning $100,000 or more enrolled in a program. Successful loyalty programs are focused on customer engagement and retention rather than just transaction-based rewards, and increasing customer retention rates by 5% can increase profits by 95%. The document provides examples of different types of loyalty programs and gives 11 tips for launching a simple, easy-to-use program focused on customer needs rather than corporate goals.
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- 1. Design Management Branding Brand Loyalty Prepared by Timothy Chan Updated 29 April 2013 Version 3.0
- 2. 1. What is brand loyalty 2. How to build brand loyalty 3. Case study - UniQLO Learning Objectives
- 5. What is Brand Loyalty?
- 6. What is Brand Loyalty? 1.) Tried your products/services (Induced to try via A&P) 2.) Like your products/services (Moments of truth – their experiences) 3.) Think of You first (Repeat customers, repeat purchases) 4.) Recommend their friends (Brand ambassador – word of mouth) I don’t know your brand
- 7. Building Brand Loyalty Great product, great services, great value, WOW experiences Crap SUCKS!!! #1
- 8. Building Brand Loyalty Easy to Recall (brand elements) Brand name, logo, symbol, slogan, associations website domain, character, visuals… #2
- 9. Brand Elements Basics • Memorability • Meaningfulness • Likability • Transferability • Adaptability • Protectability How to increase ease of recall…
- 10. Brand Elements Basics How to increase ease of recall… Message Story Advert Involvement Community Visuals Non-visual…
- 11. Building Brand Loyalty Deliver excellent customer service…. Satisfaction, Opinions, Relations #3
- 17. Quality products
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- 23. • CHINATOWN POINT STORE • PLAZA SINGAPURA STORE • BUGIS+ STORE • PARKWAY PARADE STORE • CAUSEWAY POINT STORE • VIVOCITY STORE • 313@SOMERSET STORE • ION ORCHARD STORE • TAMPINES 1 STORE Strategic and Convenient
- 24. Brand Elements
- 25. Brand Elements
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