This document discusses Apple's brand resonance and the brand resonance pyramid model. It analyzes how Apple achieves strong brand salience, meets consumer needs through its products, develops positive brand imagery, obtains high brand performance, creates strong judgments and feelings about its brand, and ultimately achieves high brand resonance through customer loyalty, attachment, community building, and engagement. The summary examines how Apple has built the most valuable brand in the world through strategically developing each level of the brand resonance pyramid.
Intro to Branding & Brand management - ElkottabMuhammad Omar
it's my material for the training workshop of "Intro to Branding & Brand Management" that has been held among other 7 workshops of #elkottab training event organized by E3langi.com in November 2014
Intro to Branding & Brand management - ElkottabMuhammad Omar
it's my material for the training workshop of "Intro to Branding & Brand Management" that has been held among other 7 workshops of #elkottab training event organized by E3langi.com in November 2014
A brief look into brand identity and some of the models involved with its such as the brand identity prism. as well as examples of Nikes Identity prism and Jaguars identity prism.
A lot more info can be located on my website : https://digibowl.wordpress.com/2016/03/30/what-is-brand-identity-a-closer-look-at-the-brand-identity-prism/
Secondary Brand Association - Leveraging Secondary Brand Associations to Buil...TanveerHossainRayvee
Leveraging Secondary Brand Association to build Brand Equity. Brand Association is very essential to build brand equity as it helps the audience to recall about the brand. For example, Close up reminds us about fresh breathing.
Brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand.Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product
A brief look into brand identity and some of the models involved with its such as the brand identity prism. as well as examples of Nikes Identity prism and Jaguars identity prism.
A lot more info can be located on my website : https://digibowl.wordpress.com/2016/03/30/what-is-brand-identity-a-closer-look-at-the-brand-identity-prism/
Secondary Brand Association - Leveraging Secondary Brand Associations to Buil...TanveerHossainRayvee
Leveraging Secondary Brand Association to build Brand Equity. Brand Association is very essential to build brand equity as it helps the audience to recall about the brand. For example, Close up reminds us about fresh breathing.
Brand management is the analysis and planning on how that brand is perceived in the market. Developing a good relationship with the target market is essential for brand management. Tangible elements of brand management include the product itself; look, price, the packaging, etc. The intangible elements are the experience that the consumer has had with the brand, and also the relationship that they have with that brand.Brand management is a function of marketing that uses special techniques in order to increase the perceived value of a product
To achieve the organizational goals and to earn high returns, business enterprises never ignore the powers and advantages that are offered by the branding and advertisement of their products. The PPT here gives a very concise facts under the heading "The Power of Branding".
Please download to view with exact designs and theme
In this 1 hour webinar hosted by CharityNet USA, we discuss branding and how it is essential to the success of your nonprofit organization. For more information on nonprofit marketing, please visit: http://www.charitynetusa.com/nonprofit_marketing.php
Presenter: Kaitlyn Witman, Rainfactory, Cofounder & Director of Product Marketing
Crowdfunding has exploded in the past few years as a way to quickly rally a community around a product. It's created a unique opportunity to pitch your story to millions of early adopters. Now, marketers at all levels are adapting this formula to launch all types of products large and small. The best campaigns come from a proven method, and all follow this unspoken format of storytelling. Dive in & dissect what makes each pitch successful. Crowdsource ideas and build a community. In this session, learn the art of crafting the perfect product pitch from a seasoned veteran of nearly 40 crowdfunding campaigns, 14 of which have raised over $1 million.
An Overview of Customer Based Brand Equity(CBBE) Model (Case Study).pptxHome of Dissertations
It is model developed by Kevin Lane Keller, who is the marketing professor of the Tuck School of Business.There are basic four steps about the model which is based on four fundamental questions developed by the customers. Brand identity, brand meaning, Brand response and brand response.
This presentation explores branding from the viewpoint of social media. The scenario is how to document a social media strategy that encapsulates branding strategy and content marketing.
Introduction to Brand Management. What are Brands? Why are they important to customers and firms? How do you create a brand? What are the important brand metrics?
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
How to Split Bills in the Odoo 17 POS ModuleCeline George
Bills have a main role in point of sale procedure. It will help to track sales, handling payments and giving receipts to customers. Bill splitting also has an important role in POS. For example, If some friends come together for dinner and if they want to divide the bill then it is possible by POS bill splitting. This slide will show how to split bills in odoo 17 POS.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
Operation “Blue Star” is the only event in the history of Independent India where the state went into war with its own people. Even after about 40 years it is not clear if it was culmination of states anger over people of the region, a political game of power or start of dictatorial chapter in the democratic setup.
The people of Punjab felt alienated from main stream due to denial of their just demands during a long democratic struggle since independence. As it happen all over the word, it led to militant struggle with great loss of lives of military, police and civilian personnel. Killing of Indira Gandhi and massacre of innocent Sikhs in Delhi and other India cities was also associated with this movement.
Synthetic Fiber Construction in lab .pptxPavel ( NSTU)
Synthetic fiber production is a fascinating and complex field that blends chemistry, engineering, and environmental science. By understanding these aspects, students can gain a comprehensive view of synthetic fiber production, its impact on society and the environment, and the potential for future innovations. Synthetic fibers play a crucial role in modern society, impacting various aspects of daily life, industry, and the environment. ynthetic fibers are integral to modern life, offering a range of benefits from cost-effectiveness and versatility to innovative applications and performance characteristics. While they pose environmental challenges, ongoing research and development aim to create more sustainable and eco-friendly alternatives. Understanding the importance of synthetic fibers helps in appreciating their role in the economy, industry, and daily life, while also emphasizing the need for sustainable practices and innovation.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
6. Brand Salience
• Measures various aspects of
the awareness of the brand and
how easily and often the brand
is evoked under various
situations or circumstances
7. Consumer Needs and Satisfaction
Have you ever heard of this
brand?
How frequently do you think of
this brand?
8. Brand Resonance Pyramid
Resonance
Judgments Feelings
Performance
What are you? Imagery
Salience
Definition
A measure of how well a
brand meets the wants
and needs of consumers.
14. • Apple is no longer selling products, they
are selling brands.
• Branding strategy
- Lifestyle, imagination, passion, hopes,
dreams, aspirations, and empowering the
people through technology.
Apple
15. • Humanistic corporate culture and a strong corporate ethic
• Volunteering, support of good causes or community involvement
• Apple’s founding ethos was power to the people through technology,
and it remains committed to computers in education.
• Unique visual and verbal vocabulary
• Expressed in product design and advertising
• Heartfelt connection with customers
• Built trust to establishing a community around a product.
• Apple products are designed around people
Apple
17. 1. Apple
2. Google
3. Coca-cola
“Apple is gaining market share in every category and, given the premium price
of their products, that is a significant achievement.” David Bailey, NYTimes
Apple is the most powerful brand in the world.
19. Judgment
• Strong opinions
• Expectation of quality, credibility, and superiority
• Must have the latest and greatest
• What are some of your opinions?
20. Apple
• Most valuable brand in the world at 104B
• How much would extra would you spend for and Apple logo?
MAC
Apple MacBook Air Core i5 1.4 GHz 4GB RAM 13.3” $949.99
PC
Toshiba Satellite Core i5 1.6 GHz 6GB RAM 14” $599.99
Acer Core i5 1.6 GHz 6GB RAM 15.6” $488.00
Asus Notebook Core i5 1.7GHz 8GB RAM 15.6” $649.99
22. Apple
• Branding strategy that focuses on emotions
• Simplicity… “easy to use”
• Efficient
• The new lifestyle
23. Apple
• Creating an emotional connection
• Loyalty
• Creating social approval
• Worldwide trends
• Elite feeling of excitement, fun,
and new
• iPhone, iPod, iPad, MacBook, etc…
26. Brand Resonance
Four key components:
1. Loyalty
2. Attachment
3. Community
4. Engagement
The line for the iPhone 6
27. Loyalty and Attachment
• As recently as last Friday, Apple brand
loyalty was on display at countless Apple
stores around the globe.
• 59% of iPhone users admitted to having
“blind loyalty” to the brand.
• There are people out there that live and
breath for Apple products. They could not
and would not want to imagine their lives
without it, Apple has reached a cult-like
status.
28.
29. Community and Engagement
• Apple stores are the place for brand fans and customers to
shop, talk, learn, and admire the firm’s products.
• Applesocial.net is a community and social network for all
Apple enthusiast to join and interact with each other,
create blogs, groups, make friends, and more.
• Apple branded merchandise is also found everywhere.
31. Summary
• At over $104 billion, Apple’s brand equity is by far the highest in the
world.
• They have achieved this by carefully honing and continuously improving
every aspect that makes up their brand resonance model.
• Apple might not offer very many products, but that enables them to
focus all their efforts on the few products they do make, enabling them
to create the most sought after technological goods on the planet.
John Sculley, a former executive from Pepsi, turned Apple into the biggest single computer company in the world, with $11 billion in annual sales.
Sculley increased the advertising budget from $15 million to $100 million.